Monetization Strategy

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro.

Design, optimize, and communicate SaaS pricing — tier structure, value metrics, pricing pages, and price increase strategy. Use when building a pricing model from scratch, redesigning existing pricing, planning a price increase, or improving a pricing page. Trigger keywords: pricing tiers, pricing page, price increase, packaging, value metric, per seat pricing, usage-based pricing, freemium, good-better-best, pricing strategy, monetization, pricing page conversion, Van Westendorp. NOT for broader product strategy — use product-strategist for that. NOT for customer success or renewals — use customer-success-manager for expansion revenue.

When the user wants to design, test, or optimize their app's paywall — layout, copy, pricing display, trial offers, plan structure, hard vs soft paywall, paywall placement, or paywall A/B tests. Use when the user mentions "paywall", "paywall design", "paywall conversion", "trial-to-paid", "soft paywall", "hard paywall", "paywall A/B test", "paywall copy", "plan picker", "annual vs monthly display", "best paywall", "RevenueCat paywall", "Superwall", "Adapty", or "my paywall isn't converting". For overall pricing strategy and monetization model choice, see monetization-strategy. For trial nurture, dunning, and churn, see subscription-lifecycle. For where in the onboarding the paywall fires, see onboarding-optimization.

Brainstorm 3-5 monetization strategies with audience fit, risks, and validation experiments. Use when exploring revenue models, evaluating pricing strategies, or deciding how to monetize a product.

AI pricing strategy for SaaS products. Covers embed-vs-charge decisions, AI cost modeling, value quantification, packaging AI features, WTP research, and AI-specific pricing metrics. Use when someone says "AI pricing", "how to price AI", "price AI feature", "AI add-on", "AI copilot pricing", "AI agent pricing", "charge for AI", "AI monetization", "AI cost model", "inference costs", "AI credits", "AI packaging", "per-agent pricing", "AI willingness to pay", "AI embed or charge", "AI margin", "copilot tax", or "AI pricing strategy".

SaaS pricing analysis. Covers value metrics, packaging, willingness-to-pay research, competitive positioning, and pricing model design. Use when someone says "pricing strategy", "how should we price this", "packaging", "willingness to pay", "Van Westendorp", "price sensitivity", "monetization", "competitive pricing", "premium tier", "pricing page", "value metric", "Gabor-Granger", "behavioral pricing", "feature shock", "pricing failure", "WTP segmentation", "monetization failure", or "pricing integrity".