Referral Program
Skill Verifiziert AktivWhen the user wants to design, launch, or optimize a referral or affiliate program. Use when they mention 'referral program,' 'affiliate program,' 'word of mouth,' 'refer a friend,' 'incentive program,' 'customer referrals,' 'brand ambassador,' 'partner program,' 'referral link,' or 'growth through referrals.' Covers program mechanics, incentive design, and optimization — not just the idea of referrals but the actual system.
To equip users with the knowledge and structured guidance needed to build effective referral and affiliate programs that drive customer acquisition and business growth.
Funktionen
- Design new referral or affiliate programs
- Optimize underperforming existing programs
- Define referral loops, incentives, and triggers
- Provide industry benchmarks and metrics
- Generate program design artifacts and copy
Anwendungsfälle
- Designing a first-time referral program for a new SaaS product.
- Optimizing an existing affiliate program to increase partner conversion rates.
- Choosing between customer referral and affiliate models based on business type.
- Developing a tiered reward structure to incentivize top referrers.
Nicht-Ziele
- Building the actual referral tracking technology (uses external platforms or custom builds).
- Creating marketing content unrelated to referral program mechanics (e.g., general blog posts).
- Setting up the technical integration of referral links or tracking codes.
Installation
Zuerst Marketplace hinzufügen
/plugin marketplace add alirezarezvani/claude-skills/plugin install marketing-skill@claude-code-skillsQualitätspunktzahl
VerifiziertVertrauenssignale
Ähnliche Erweiterungen
Saas Revenue Growth Metrics
99Calculate SaaS revenue, retention, and growth metrics. Use when diagnosing momentum, churn, expansion, or product-market-fit signals.
Marketing Ideas
99When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.
Upgrade Flow Design
98Designing free-to-paid conversion flows for SaaS products. Trigger moments, paywall design, value demonstration, upsell vs downsell, win-back flows, churn prevention. Honest about paywall-everywhere (gates everything aggressively), free-forever-trap (no upgrade path surfaces), and value-triggered-upgrade (paywall surfaces at moments of demonstrated value) patterns. Triggers on upgrade flow, paywall, free-to-paid, freemium conversion, trial conversion, plan upgrade, subscription upgrade, win-back flow, churn prevention. Also triggers when free-to-paid conversion is low, when paywalls are blocking the wrong moments, or when upgrade flows are being scoped for the first time.
Comparison Tool Design
98Designing side-by-side comparison tools (plan-compare, product-compare, alternative-compare) that help users decide rather than just listing features. Axis selection, default-comparison logic, recommendation discipline. Honest about feature-list-dump (every feature in a row, no decision support), hidden-recommendation (biased comparison pretending to be neutral), and honest-comparison-with-guidance (genuine comparison plus opinionated recommendation) patterns. Triggers on comparison tool, plan compare, product compare, alternative compare, vs page, decision support tool. Also triggers when conversion through comparison stages is poor, when users are abandoning at the comparison step, or when a comparison tool is being scoped for the first time.
Referral Program
95When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.
Referral Program
95When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch-strategy.