Copywriting
Skill Verifiziert AktivWhen the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see email-sequence. For popup copy, see popup-cro. For editing existing copy, see copy-editing.
To assist users in writing clear, compelling, and action-driving marketing copy for websites and other marketing pages.
Funktionen
- Generates marketing copy for various page types (homepage, landing, pricing, etc.)
- Provides specific copywriting principles (clarity, benefits over features)
- Guides context gathering (page purpose, audience, product)
- Offers structured page layout frameworks
- Advises on CTA copy and voice/tone consistency
Anwendungsfälle
- Writing new marketing copy for a website page.
- Rewriting existing copy to be more compelling or conversion-focused.
- Improving headlines, subheadlines, and CTA text.
- Ensuring marketing copy aligns with product context and audience needs.
Nicht-Ziele
- Writing email sequences (use `email-sequence` skill).
- Creating popup copy (use `popup-cro` skill).
- Performing line-by-line editing of existing copy (use `copy-editing` skill).
- Designing overall page structure or strategy (use `page-cro` skill).
Installation
Zuerst Marketplace hinzufügen
/plugin marketplace add coreyhaines31/marketingskills/plugin install marketingskills@marketingskillsQualitätspunktzahl
VerifiziertVertrauenssignale
Ähnliche Erweiterungen
Social Content
100When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.
Non Commodity Content
100Interview the user for specific client stories, anecdotes, refusals, and real numbers — then turn them into non-commodity SEO content Google actually wants to rank. Kills generic listicle output at the source.
Competitor Alternatives
100When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'switch from competitor,' or 'comparison content.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.
Storybrand Messaging
100Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "messaging isnt resonating", "brand script", "StoryBrand framework", or "customer as hero". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales collateral and marketing materials. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.
Influence Psychology
100Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics", or "commitment and consistency". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.
Storytelling Storybrand
100Master Donald Miller's 7-part StoryBrand framework from "Building a StoryBrand" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning; Creating marketing one-liners