Never Split the Difference

Build and maintain one coherent company story across all audiences — employees, investors, customers, candidates, and partners. Detects narrative contradictions and ensures the same truth is framed for each audience's needs. Use when preparing investor updates, all-hands presentations, board communications, recruiting narratives, crisis communications, or when user mentions company narrative, messaging consistency, storytelling, all-hands, investor update, or crisis communication.

Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics", or "commitment and consistency". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "referral program", "marketing strategy", or "PVP Index". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.

Apply Sandler Selling System principles for consultative sales with pain discovery, budget qualification, and mutual decision frameworks

Prepare and execute negotiations using tactical empathy, calibrated questions, and the Ackerman method. Use when the user mentions "salary negotiation", "contract terms", "handling objections", "mirroring and labeling", "difficult conversation", "deal terms", "BATNA", or "anchoring". Also trigger when preparing for vendor negotiations, resolving pricing disputes, or navigating high-stakes conversations where both parties need to feel heard. Covers accusation audits, Black Swan discovery, and the "Thats Right" technique. For persuasion in product/marketing, see influence-psychology.

Verwenden Sie dies immer, wenn der Benutzer US-amerikanische Cybersicherheitsfirmen finden, eine engere Auswahl treffen, prüfen oder anreichern möchte – Penetrationstests/Red Teaming, Sicherheitsüberprüfungen, vCISO, SOC 2-Bereitschaft, Incident Response, Managed SOC, IAM, Cloud Security und AppSec. Löst bei Suchen wie „Finden Sie mir eine Pen-Testing-Firma für unsere SOC 2-Prüfung“, „Erstellen Sie eine engere Auswahl von drei vCISO-Diensten für unser Healthcare-Tech-Startup“, „Wir benötigen einen Incident-Response-Vertrag“ oder „Rufen Sie Kontaktinformationen für diese 8 Sicherheitsfirmen-Domains ab“, auch wenn diese indirekt beschrieben werden (wir wurden kompromittiert, bereiten Sie uns auf die Compliance-Prüfung vor, machen Sie uns SOC 2-fit). Treibt die ServiceGraph API (api.servicegraph.co) an – ein Katalog mit über 100.000 US-Firmen, filterbar nach Branche, Dienstleistungen, Standort, Größe, Bewertungen. Fragen zu internen Sicherheitseinstellungen, „Wie patche ich CVE-X“ oder „Konfigurieren Sie Firewall Y“ DIY-Fragen, Sicherheits-Produktbewertungen (CrowdStrike vs. SentinelOne usw.), allgemeine Sicherheitswissensfragen, Verbraucher-/persönliche Sicherheitsratschläge, Nicht-US-Firmen, einzelne Freiberufler und Bug-Bounty-Jäger werden übersprungen.