The Pragmatic PM Competitive Intel Workflow
Skill Verifiziert AktivMulti-skill workflow that produces a complete competitive intelligence package. Chain: (1) SWOT analysis, (2) Market sizing via web research, (3) Competitive profiles, (4) Positioning analysis, (5) One-pager summary. Uses web search to gather real competitive data. Outputs a comprehensive competitive brief. Use when someone says "competitive analysis", "competitive intel", "competitor research", "market analysis", "how do we compare", "competitive landscape", "market positioning".
To provide product managers and strategists with a structured, evidence-based analysis of their competitive landscape to inform strategic decisions and sharpen market positioning.
Funktionen
- Automated multi-stage competitive intelligence workflow
- Web research for data gathering
- SWOT analysis and strategic implications
- Market sizing (TAM, SAM, SOM) with trend analysis
- Detailed competitive profiles and positioning matrices
- Actionable strategic recommendations and executive summaries
Anwendungsfälle
- Generating a competitive analysis report for strategic planning
- Understanding market positioning against key competitors
- Informing product strategy and roadmap decisions
- Creating executive-level summaries of competitive threats and opportunities
Nicht-Ziele
- Providing real-time competitive monitoring
- Executing GTM or sales enablement tasks
- Performing in-depth financial modeling or company valuation
Workflow
- Gather initial context and competitive question from the user.
- Perform Stage 1: SWOT analysis using internal and external factors.
- Conduct Stage 2: Market sizing via web research (TAM, SAM, SOM).
- Execute Stage 3: Compile detailed profiles for identified competitors.
- Synthesize findings in Stage 4: Positioning analysis and strategic recommendations.
- Generate Stage 5: Executive one-pager summary.
- Deliver the final package and offer full artifacts.
Praktiken
- Evidence-based analysis
- Actionable insights
- Objective assessment
- Market awareness
Voraussetzungen
- `domain-context.md` populated with company, product, and market details
Installation
Zuerst Marketplace hinzufügen
/plugin marketplace add marfoerst/the-pragmatic-pm/plugin install the-pragmatic-pm@the-pragmatic-pmQualitätspunktzahl
VerifiziertVertrauenssignale
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