Jobs To Be Done
Plugin ActiveUncover customer jobs, pains, and gains in a structured JTBD format.
To help product managers and researchers systematically uncover and understand customer needs by applying the Jobs-to-be-Done framework, leading to more targeted product development and messaging.
Features
- Defines customer jobs (functional, social, emotional)
- Identifies customer pains (challenges, costliness, mistakes, unresolved problems)
- Uncovers customer gains (expectations, savings, adoption factors, life improvement)
- Provides a structured template for JTBD analysis
Use Cases
- Clarifying unmet customer needs before product development
- Repositioning an existing product to better meet customer motivations
- Improving product discovery and messaging to resonate with target audiences
- Analyzing competitive offerings by understanding what jobs customers 'hire' them for
Non-Goals
- Providing a direct customer interview tool
- Automating the entire customer research process
- Replacing quantitative data validation with qualitative insights alone
- Generating solutions without first understanding the jobs
Maintenance
- warning:Commit recencyThe last commit was on 2026-04-28, over 90 days ago, suggesting potential maintenance gaps.
Trust
- warning:Issues AttentionThere are 3 issues opened and 0 closed in the last 90 days, indicating a very low closure rate and slow maintainer response.
Versioning
- info:Release ManagementA version number (v0.78) is present in the README, but it's not clearly wired into a manifest or formal release process for programmatic checks.
Installation
First, add the marketplace
/plugin marketplace add deanpeters/Product-Manager-Skills/plugin install jobs-to-be-done@pm-skillsQuality Score
Trust Signals
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