Pm Marketing Growth
Plugin Verified ActiveProduct marketing and growth skills: marketing ideas, value proposition statements, North Star metrics, product naming, and positioning.
To provide a comprehensive toolkit for product marketers and growth professionals to brainstorm, define, and articulate key marketing assets and strategies.
Features
- Generate marketing campaign ideas
- Define North Star and input metrics
- Brainstorm product positioning
- Create value proposition statements
- Generate unique product names
Use Cases
- Defining a product's North Star Metric and supporting inputs
- Brainstorming creative marketing campaign ideas
- Developing differentiated product positioning against competitors
- Crafting compelling value proposition statements for various contexts
- Naming a new product or feature
Non-Goals
- Executing marketing campaigns
- Implementing generated metrics frameworks
- Registering domain names or trademarks
- Performing market research beyond competitive analysis
Workflow
- Understand the marketing need or product context
- Utilize specific skills/commands for ideation (marketing ideas, naming, positioning, value props, metrics)
- Generate structured outputs (markdown reports, statements)
- Review and refine outputs based on rationale and tips provided
- Offer next steps for deeper engagement (e.g., dashboard creation, SQL queries)
Practices
- Product marketing
- Growth strategies
- Brand positioning
- Metrics frameworks
Trust
- info:Issues Attention8 issues opened, 0 closed in the last 90 days; maintainer engagement is minimal.
Installation
First, add the marketplace
/plugin marketplace add phuryn/pm-skills/plugin install pm-marketing-growth@pm-skillsContains 5 extensions
Skill (5)
Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or looking for creative marketing tactics.
Define a North Star Metric and 3-5 supporting input metrics that form a metrics constellation. Classify the business game (Attention, Transaction, Productivity) and validate against 7 criteria for an effective North Star. Use when choosing a North Star Metric, setting up a metrics framework, learning about the North Star Framework, or deciding what to measure.
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding, or exploring product name ideas.
Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.
Quality Score
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