[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"extension-skill-AgriciDaniel-ads-google-en":3,"guides-for-AgriciDaniel-ads-google":663,"similar-k177838whd9xt2ff1zm50jqwe186nv88-en":664},{"_creationTime":4,"_id":5,"children":6,"community":7,"display":9,"evaluation":15,"identity":255,"isFallback":238,"parentExtension":260,"providers":320,"relations":324,"repo":325,"tags":660,"workflow":661},1778670051632.8723,"k177838whd9xt2ff1zm50jqwe186nv88",[],{"reviewCount":8},0,{"description":10,"installMethods":11,"name":13,"sourceUrl":14},"Google Ads deep analysis covering Search, Performance Max, Display, YouTube, and Demand Gen campaigns. Evaluates 80 checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings. Use when user says Google Ads, Google PPC, search ads, PMax, Performance Max, or Google campaign.",{"claudeCode":12},"AgriciDaniel/claude-ads","ads-google","https://github.com/AgriciDaniel/claude-ads",{"_creationTime":16,"_id":17,"extensionId":5,"locale":18,"result":19,"trustSignals":236,"workflow":253},1778670292277.9573,"kn7bn7jxqv65hznn9ba9apbsd986nqqt","en",{"checks":20,"evaluatedAt":194,"extensionSummary":195,"features":196,"nonGoals":202,"practices":207,"prerequisites":212,"promptVersionExtension":216,"promptVersionScoring":217,"purpose":218,"rationale":219,"score":220,"summary":221,"tags":222,"targetMarket":229,"tier":230,"useCases":231},[21,26,29,32,36,39,44,48,51,54,58,62,66,70,73,76,79,82,85,88,92,96,100,104,108,111,115,118,122,125,128,131,134,137,140,144,148,151,154,158,161,164,167,170,174,177,181,184,187,191],{"category":22,"check":23,"severity":24,"summary":25},"Practical Utility","Problem relevance","pass","The description clearly identifies a problem: deep analysis of Google Ads campaigns, covering specific areas like conversion tracking and wasted spend, which directly addresses user pain points in managing complex advertising accounts.",{"category":22,"check":27,"severity":24,"summary":28},"Unique selling proposition","The skill offers significant value beyond basic prompt engineering by providing a structured, comprehensive 80-check audit with weighted scoring and industry benchmarks, which is not a default LLM capability.",{"category":22,"check":30,"severity":24,"summary":31},"Production readiness","The skill is designed for real-world workflows, detailing a clear process for data collection, analysis, and report generation, covering the complete lifecycle of an ad audit.",{"category":33,"check":34,"severity":24,"summary":35},"Scope","Single responsibility principle","The skill focuses specifically on Google Ads deep analysis, adhering to a single domain without extending into unrelated areas.",{"category":33,"check":37,"severity":24,"summary":38},"Description quality","The provided 'Displayed Description' accurately reflects the detailed capabilities and specific use cases outlined in the SKILL.md file.",{"category":40,"check":41,"severity":42,"summary":43},"Invocation","Scoped tools","not_applicable","This is a skill and does not expose discrete tools in the way an MCP or plugin would. The analysis is handled within the skill's logic.",{"category":45,"check":46,"severity":42,"summary":47},"Documentation","Configuration & parameter reference","The skill does not appear to expose explicit parameters or configuration files beyond basic data input prompts, making a formal reference check not applicable.",{"category":33,"check":49,"severity":42,"summary":50},"Tool naming","As a skill, it does not expose individual tools with names. The primary invocation is via commands like '/ads google'.",{"category":33,"check":52,"severity":42,"summary":53},"Minimal I/O surface","The skill's interaction is primarily through user-provided data inputs and structured output reports, not through discrete tool parameter schemas.",{"category":55,"check":56,"severity":24,"summary":57},"License","License usability","The project is licensed under the MIT License, which is a permissive open-source license and is clearly declared in the LICENSE file and README.",{"category":59,"check":60,"severity":24,"summary":61},"Maintenance","Commit recency","The last commit was on April 24, 2026, well within the 3-month threshold, indicating active maintenance.",{"category":59,"check":63,"severity":64,"summary":65},"Dependency Management","warning","The project has external dependencies like Playwright and reportlab mentioned but lacks a lockfile or explicit version pinning for these in the SKILL.md or manifests, posing a risk of unexpected behavior due to dependency drift.",{"category":67,"check":68,"severity":24,"summary":69},"Security","Secret Management","The skill operates on user-provided ad data and does not appear to handle or require sensitive secrets. Data flow is local or direct to ad platforms via MCP, with no evidence of secrets being logged or exposed.",{"category":67,"check":71,"severity":24,"summary":72},"Injection","The skill analyzes provided data and does not appear to execute arbitrary code or fetch external instructions, mitigating injection risks.",{"category":67,"check":74,"severity":24,"summary":75},"Transitive Supply-Chain Grenades","The skill primarily works with local data and RAG-style reference files, avoiding runtime downloads or execution of untrusted external code.",{"category":67,"check":77,"severity":24,"summary":78},"Sandbox Isolation","The skill operates locally within the Claude Code environment and analyzes user-provided data, with no indications of writing to or modifying files outside its designated scope.",{"category":67,"check":80,"severity":24,"summary":81},"Sandbox escape primitives","No evidence of detached process spawns or deny-retry loops that could indicate sandbox escape attempts was found in the provided code.",{"category":67,"check":83,"severity":24,"summary":84},"Data Exfiltration","The skill's operation is local, analyzing user-provided data. It does not submit confidential data to third parties, and outbound calls are limited to potential MCP integration which is user-configured and direct.",{"category":67,"check":86,"severity":24,"summary":87},"Hidden Text Tricks","The bundled content is clean, without hidden steering tricks, HTML comments, or invisible Unicode characters designed to manipulate the model.",{"category":89,"check":90,"severity":24,"summary":91},"Hooks","Opaque code execution","The bundled scripts are in plain, readable source code. There is no evidence of obfuscation techniques like base64 encoding or runtime script fetching.",{"category":93,"check":94,"severity":24,"summary":95},"Portability","Structural Assumption","The skill relies on user-provided data exports and reference files, without making rigid assumptions about the user's local project file structure beyond standard inputs.",{"category":97,"check":98,"severity":64,"summary":99},"Trust","Issues Attention","In the last 90 days, 7 issues were opened and 4 were closed, indicating a closure rate of approximately 36%, which suggests slower-than-ideal maintainer responsiveness.",{"category":101,"check":102,"severity":24,"summary":103},"Versioning","Release Management","A meaningful version is available via GitHub release tags, and the `install.sh`/`install.ps1` scripts likely point to specific releases or main, indicating versioning is managed.",{"category":105,"check":106,"severity":24,"summary":107},"Execution","Validation","The skill outlines validation steps for data inputs (e.g., date range, presence of Search Terms Report) and mentions using schemas for potential MCP integrations, indicating a robust approach to data integrity.",{"category":67,"check":109,"severity":24,"summary":110},"Unguarded Destructive Operations","The skill is analytical and does not perform destructive operations; therefore, this check is not applicable.",{"category":112,"check":113,"severity":24,"summary":114},"Code Execution","Error Handling","The skill details a structured process with validation steps and specific failure modes, implying robust error handling and reporting for predictable issues.",{"category":112,"check":116,"severity":42,"summary":117},"Logging","As the skill operates on user-provided data locally and does not perform destructive actions or extensive outbound calls, a dedicated local audit log is not a primary requirement.",{"category":119,"check":120,"severity":24,"summary":121},"Compliance","GDPR","The skill analyzes ad account data locally and does not process personal data directly or submit it to third parties, thus adhering to GDPR principles.",{"category":119,"check":123,"severity":24,"summary":124},"Target market","The skill's analysis is based on general advertising best practices and benchmarks, applicable globally, with no regional or jurisdictional restrictions detected. `targetMarket` is 'global'.",{"category":93,"check":126,"severity":24,"summary":127},"Runtime stability","The skill specifies Python 3.10+ and optional Playwright/reportlab, indicating clear runtime requirements. It is designed to run locally, ensuring cross-platform stability where these dependencies are met.",{"category":45,"check":129,"severity":24,"summary":130},"README","The README file is comprehensive, detailing installation, commands, features, architecture, and requirements, providing clear guidance for users.",{"category":33,"check":132,"severity":42,"summary":133},"Tool surface size","This is a skill with a primary invocation command and sub-analyses, not a collection of distinct tools, making tool surface size irrelevant.",{"category":40,"check":135,"severity":42,"summary":136},"Overlapping near-synonym tools","As a skill, it does not expose multiple tools with overlapping names. The analysis is integrated within the skill's workflow.",{"category":45,"check":138,"severity":24,"summary":139},"Phantom features","All advertised features, such as the 80 checks for Google Ads and multi-platform support, are clearly implemented and detailed within the SKILL.md and README.",{"category":141,"check":142,"severity":24,"summary":143},"Install","Installation instruction","The README provides multiple clear installation methods (plugin, one-command scripts) and a 'Quick Start' section with copy-pasteable invocation examples.",{"category":145,"check":146,"severity":24,"summary":147},"Errors","Actionable error messages","The SKILL.md details specific failure modes and recovery steps for issues like insufficient data or incorrect configurations, providing actionable guidance.",{"category":105,"check":149,"severity":64,"summary":150},"Pinned dependencies","While Python 3.10+ is specified, the optional dependencies (Playwright, reportlab) are not explicitly pinned with a lockfile, which could lead to version conflicts or breakages.",{"category":33,"check":152,"severity":42,"summary":153},"Dry-run preview","The skill is purely analytical and does not perform state-changing operations or send data outward, making a dry-run capability irrelevant.",{"category":155,"check":156,"severity":42,"summary":157},"Protocol","Idempotent retry & timeouts","The skill analyzes static data and does not involve remote calls or state-changing operations that require idempotency or timeouts.",{"category":119,"check":159,"severity":24,"summary":160},"Telemetry opt-in","The skill operates locally and does not emit any telemetry by default, adhering to opt-in principles and user privacy.",{"category":40,"check":162,"severity":24,"summary":163},"Precise Purpose","The description precisely names the artifact (Google Ads campaigns) and the task (deep analysis, audit), clearly defining the scope and user intent.",{"category":40,"check":165,"severity":24,"summary":166},"Concise Frontmatter","The frontmatter in SKILL.md is concise and self-contained, summarizing the core capability and providing clear trigger phrases for routing.",{"category":45,"check":168,"severity":24,"summary":169},"Concise Body","The SKILL.md is well-structured with key sections for Process, What to Analyze, GAQL Notes, and MCP Integration, using progressive disclosure for detailed information.",{"category":171,"check":172,"severity":24,"summary":173},"Context","Progressive Disclosure","Detailed information such as GAQL notes, MCP integration guides, and specific audit checks are contained within the SKILL.md or are implicitly linked through references, aiding progressive disclosure.",{"category":171,"check":175,"severity":42,"summary":176},"Forked exploration","This skill performs a specific audit and analysis, not broad exploration or deep code review that would necessitate forked exploration.",{"category":22,"check":178,"severity":179,"summary":180},"Usage examples","info","While the SKILL.md outlines the process and expected output format, concrete, end-to-end copy-paste examples demonstrating input data and observable outcomes are not explicitly provided within the skill's documentation.",{"category":22,"check":182,"severity":24,"summary":183},"Edge cases","The SKILL.md explicitly lists failure modes for data collection and validation (e.g., insufficient data, missing reports) and suggests recovery steps, covering essential edge cases.",{"category":112,"check":185,"severity":42,"summary":186},"Tool Fallback","The skill does not rely on external tools beyond standard Python libraries and optional MCP integrations, which are handled via configuration rather than tool fallbacks.",{"category":188,"check":189,"severity":24,"summary":190},"Safety","Halt on unexpected state","The skill's process includes explicit validation steps for data quality and completeness, ensuring it halts and reports on unexpected pre-state conditions before proceeding.",{"category":93,"check":192,"severity":24,"summary":193},"Cross-skill coupling","The skill operates standalone and does not implicitly rely on other skills. It mentions MCP integration as optional and references its own specific documentation.",1778670292070,"This skill performs a deep analysis of Google Ads campaigns, evaluating aspects like conversion tracking, wasted spend, account structure, keywords, ads, and settings. It leverages provided data exports and internal reference files to generate an 80-check audit and a Google Ads Health Score.",[197,198,199,200,201],"Conducts 80-check audits across Google Ads Search, PMax, Display, YouTube, and Demand Gen.","Evaluates key areas: conversion tracking, wasted spend, account structure, keywords, ads, and settings.","Calculates a weighted Google Ads Health Score (0-100) with a grade.","Generates a findings report with an action plan and estimated monthly wasted spend.","Provides industry-specific benchmarks and scoring systems.",[203,204,205,206],"Creating or modifying Google Ads campaigns directly.","Connecting directly to Google Ads API without user-provided data or MCP setup.","Providing real-time campaign bidding adjustments.","Analyzing ad creatives or landing pages (though it may flag issues related to them).",[208,209,210,211],"Performance analysis","Audit automation","Data-driven recommendations","Best practice adherence",[213,214,215],"Claude Code CLI","Python 3.10+ (for optional Playwright/reportlab)","User-provided Google Ads data exports (e.g., Search Terms Report, campaign data)","3.0.0","4.4.0","To provide users with a detailed, data-driven audit of their Google Ads campaigns, identifying areas for optimization and improvement to maximize performance and ROI.","Dependency management has a warning due to unpinned optional dependencies. Issues attention has a warning for slower-than-ideal issue closure rates.",75,"A comprehensive Google Ads audit skill with detailed checks and actionable recommendations.",[223,224,225,226,227,228],"google-ads","ppc","marketing","advertising","automation","analysis","global","community",[232,233,234,235],"Use when a user needs a comprehensive audit of their Google Ads performance.","Use when a user asks for ways to reduce wasted ad spend on Google Ads.","Use when a user requires an evaluation of their Google Ads account structure and keyword strategy.","Use when a user wants to understand their Google Ads health score and receive prioritized recommendations.",{"codeQuality":237,"collectedAt":239,"documentation":240,"maintenance":243,"security":250,"testCoverage":252},{"hasLockfile":238},false,1778670257772,{"descriptionLength":241,"readmeSize":242},310,14902,{"closedIssues90d":244,"forks":245,"hasChangelog":246,"openIssues90d":247,"pushedAt":248,"stars":249},4,755,true,7,1777064907000,4828,{"hasNpmPackage":238,"license":251,"smitheryVerified":238},"MIT",{"hasCi":246,"hasTests":238},{"updatedAt":254},1778670292278,{"basePath":256,"githubOwner":257,"githubRepo":258,"locale":18,"slug":13,"type":259},"skills/ads-google","AgriciDaniel","claude-ads","skill",{"_creationTime":261,"_id":262,"community":263,"display":264,"identity":268,"parentExtension":271,"providers":303,"relations":316,"tags":317,"workflow":318},1778670051632.8699,"k17faenp6zendr5jm8f4a74qfs86ndtf",{"reviewCount":8},{"description":265,"installMethods":266,"name":267,"sourceUrl":14},"Comprehensive paid advertising audit, optimization, and AI creative generation for Claude Code. 250+ checks across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, and Apple Ads with weighted scoring, parallel agents, industry templates, PPC math, A/B test design, and PDF reports.",{"claudeCode":258},"Claude Ads",{"basePath":269,"githubOwner":257,"githubRepo":258,"locale":18,"slug":258,"type":270},"","plugin",{"_creationTime":272,"_id":273,"community":274,"display":275,"identity":278,"providers":280,"relations":297,"tags":299,"workflow":300},1778670051632.8696,"k17fr93n4ptmabxdcx1dp20pqs86n42b",{"reviewCount":8},{"description":276,"installMethods":277,"name":267,"sourceUrl":14},"Comprehensive paid advertising audit and optimization plugins for Claude Code",{"claudeCode":12},{"basePath":269,"githubOwner":257,"githubRepo":258,"locale":18,"slug":258,"type":279},"marketplace",{"evaluate":281,"extract":290},{"promptVersionExtension":282,"promptVersionScoring":217,"score":283,"tags":284,"targetMarket":229,"tier":289},"3.1.0",97,[226,285,286,225,224,287,223,288],"audit","optimization","claude-code","meta-ads","verified",{"commitSha":291,"license":251,"marketplace":292,"plugin":295},"HEAD",{"name":293,"pluginCount":294},"agricidaniel-claude-ads",1,{"mcpCount":8,"provider":296,"skillCount":8},"classify",{"repoId":298},"kd7dd1sz3sg1kvn1j4cqdz9zbx86m87c",[226,285,287,223,225,288,286,224],{"evaluatedAt":301,"extractAt":302,"updatedAt":301},1778672370003,1778670051632,{"evaluate":304,"extract":313},{"promptVersionExtension":216,"promptVersionScoring":217,"score":305,"tags":306,"targetMarket":229,"tier":230},95,[226,224,288,223,307,308,309,310,311,285,312],"tiktok-ads","linkedin-ads","microsoft-ads","apple-ads","creative-generation","strategy",{"commitSha":291,"license":251,"plugin":314},{"mcpCount":8,"provider":296,"skillCount":315},2,{"parentExtensionId":273,"repoId":298},[226,310,285,311,223,308,288,309,224,312,307],{"evaluatedAt":319,"extractAt":302,"updatedAt":319},1778672382079,{"evaluate":321,"extract":323},{"promptVersionExtension":216,"promptVersionScoring":217,"score":220,"tags":322,"targetMarket":229,"tier":230},[223,224,225,226,227,228],{"commitSha":291,"license":251},{"parentExtensionId":262,"repoId":298},{"_creationTime":326,"_id":298,"identity":327,"providers":328,"workflow":656},1778670047385.8599,{"githubOwner":257,"githubRepo":258,"sourceUrl":14},{"classify":329,"discover":643,"github":646},{"commitSha":291,"extensions":330},[331,344,411,469,477,485,493,501,509,517,525,533,538,546,554,562,570,578,586,619,627,635],{"basePath":269,"description":276,"displayName":293,"installMethods":332,"rationale":333,"selectedPaths":334,"source":343,"sourceLanguage":18,"type":279},{"claudeCode":12},"marketplace.json at .claude-plugin/marketplace.json",[335,338,340],{"path":336,"priority":337},".claude-plugin/marketplace.json","mandatory",{"path":339,"priority":337},"README.md",{"path":341,"priority":342},"LICENSE","high","rule",{"basePath":269,"description":265,"displayName":258,"installMethods":345,"license":251,"rationale":346,"selectedPaths":347,"source":343,"sourceLanguage":18,"type":270},{"claudeCode":258},"plugin manifest at .claude-plugin/plugin.json",[348,350,351,352,355,357,359,361,363,365,367,369,371,373,375,377,379,381,383,385,387,389,391,393,395,397,399,401,403,405,407,409],{"path":349,"priority":337},".claude-plugin/plugin.json",{"path":339,"priority":337},{"path":341,"priority":342},{"path":353,"priority":354},"skills/ads-apple/SKILL.md","medium",{"path":356,"priority":354},"skills/ads-audit/SKILL.md",{"path":358,"priority":354},"skills/ads-budget/SKILL.md",{"path":360,"priority":354},"skills/ads-competitor/SKILL.md",{"path":362,"priority":354},"skills/ads-create/SKILL.md",{"path":364,"priority":354},"skills/ads-creative/SKILL.md",{"path":366,"priority":354},"skills/ads-dna/SKILL.md",{"path":368,"priority":354},"skills/ads-generate/SKILL.md",{"path":370,"priority":354},"skills/ads-google/SKILL.md",{"path":372,"priority":354},"skills/ads-landing/SKILL.md",{"path":374,"priority":354},"skills/ads-linkedin/SKILL.md",{"path":376,"priority":354},"skills/ads-math/SKILL.md",{"path":378,"priority":354},"skills/ads-meta/SKILL.md",{"path":380,"priority":354},"skills/ads-microsoft/SKILL.md",{"path":382,"priority":354},"skills/ads-photoshoot/SKILL.md",{"path":384,"priority":354},"skills/ads-plan/SKILL.md",{"path":386,"priority":354},"skills/ads-test/SKILL.md",{"path":388,"priority":354},"skills/ads-tiktok/SKILL.md",{"path":390,"priority":354},"skills/ads-youtube/SKILL.md",{"path":392,"priority":342},"agents/audit-budget.md",{"path":394,"priority":342},"agents/audit-compliance.md",{"path":396,"priority":342},"agents/audit-creative.md",{"path":398,"priority":342},"agents/audit-google.md",{"path":400,"priority":342},"agents/audit-meta.md",{"path":402,"priority":342},"agents/audit-tracking.md",{"path":404,"priority":342},"agents/copy-writer.md",{"path":406,"priority":342},"agents/creative-strategist.md",{"path":408,"priority":342},"agents/format-adapter.md",{"path":410,"priority":342},"agents/visual-designer.md",{"basePath":412,"description":413,"displayName":412,"installMethods":414,"rationale":415,"selectedPaths":416,"source":343,"sourceLanguage":18,"type":259},"ads","Multi-platform paid advertising audit and optimization skill. Analyzes Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, and Apple Ads. 250+ checks with scoring, parallel agents, industry templates, and AI creative generation.",{"claudeCode":12},"SKILL.md frontmatter at ads/SKILL.md",[417,419,421,423,425,427,429,431,433,435,437,439,441,443,445,447,449,451,453,455,457,459,461,463,465,467],{"path":418,"priority":337},"SKILL.md",{"path":420,"priority":354},"references/additional-platforms.md",{"path":422,"priority":354},"references/benchmarks.md",{"path":424,"priority":354},"references/bidding-strategies.md",{"path":426,"priority":354},"references/brand-dna-template.md",{"path":428,"priority":354},"references/budget-allocation.md",{"path":430,"priority":354},"references/compliance.md",{"path":432,"priority":354},"references/conversion-tracking.md",{"path":434,"priority":354},"references/copy-frameworks.md",{"path":436,"priority":354},"references/gaql-notes.md",{"path":438,"priority":354},"references/google-audit.md",{"path":440,"priority":354},"references/google-creative-specs.md",{"path":442,"priority":354},"references/image-providers.md",{"path":444,"priority":354},"references/linkedin-audit.md",{"path":446,"priority":354},"references/linkedin-creative-specs.md",{"path":448,"priority":354},"references/mcp-integration.md",{"path":450,"priority":354},"references/meta-audit.md",{"path":452,"priority":354},"references/meta-creative-specs.md",{"path":454,"priority":354},"references/microsoft-audit.md",{"path":456,"priority":354},"references/microsoft-creative-specs.md",{"path":458,"priority":354},"references/platform-specs.md",{"path":460,"priority":354},"references/scoring-system.md",{"path":462,"priority":354},"references/tiktok-audit.md",{"path":464,"priority":354},"references/tiktok-creative-specs.md",{"path":466,"priority":354},"references/voice-to-style.md",{"path":468,"priority":354},"references/youtube-creative-specs.md",{"basePath":470,"description":471,"displayName":472,"installMethods":473,"rationale":474,"selectedPaths":475,"source":343,"sourceLanguage":18,"type":259},"skills/ads-apple","Apple Ads (formerly Apple Search Ads) deep analysis for mobile app advertisers. Evaluates campaign structure, bid health, Custom Product Pages (CPPs), MMP attribution, budget pacing, TAP coverage (Today/Search/Product Pages), Maximize Conversions bidding, and goal CPA benchmarks by country. Use when user says Apple Ads, Apple Search Ads, ASA, App Store ads, Apple ads, Search Ads, or is advertising a mobile app on iOS.","ads-apple",{"claudeCode":12},"SKILL.md frontmatter at skills/ads-apple/SKILL.md",[476],{"path":418,"priority":337},{"basePath":478,"description":479,"displayName":480,"installMethods":481,"rationale":482,"selectedPaths":483,"source":343,"sourceLanguage":18,"type":259},"skills/ads-audit","Full multi-platform paid advertising audit with parallel subagent delegation. Analyzes Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Microsoft Ads accounts. Generates health score per platform and aggregate score. Use when user says audit, full ad check, analyze my ads, account health check, or PPC audit.","ads-audit",{"claudeCode":12},"SKILL.md frontmatter at skills/ads-audit/SKILL.md",[484],{"path":418,"priority":337},{"basePath":486,"description":487,"displayName":488,"installMethods":489,"rationale":490,"selectedPaths":491,"source":343,"sourceLanguage":18,"type":259},"skills/ads-budget","Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says budget allocation, bidding strategy, ad spend, ROAS target, media budget, or scaling.","ads-budget",{"claudeCode":12},"SKILL.md frontmatter at skills/ads-budget/SKILL.md",[492],{"path":418,"priority":337},{"basePath":494,"description":495,"displayName":496,"installMethods":497,"rationale":498,"selectedPaths":499,"source":343,"sourceLanguage":18,"type":259},"skills/ads-competitor","Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, Microsoft, and Apple Ads. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend, and identifies competitive gaps and opportunities. Use when user says competitor ads, ad spy, competitive analysis, competitor PPC, or ad intelligence.","ads-competitor",{"claudeCode":12},"SKILL.md frontmatter at skills/ads-competitor/SKILL.md",[500],{"path":418,"priority":337},{"basePath":502,"description":503,"displayName":504,"installMethods":505,"rationale":506,"selectedPaths":507,"source":343,"sourceLanguage":18,"type":259},"skills/ads-create","Campaign concept and copy brief generator for paid advertising. Reads brand-profile.json and optional audit results to produce structured campaign concepts, messaging pillars, and copy briefs. Outputs campaign-brief.md to the current directory. Run after /ads dna and before /ads generate. Triggers on: create campaign, campaign brief, ad concepts, write ad copy, campaign strategy, ad messaging, creative brief, generate concepts.","ads-create",{"claudeCode":12},"SKILL.md frontmatter at skills/ads-create/SKILL.md",[508],{"path":418,"priority":337},{"basePath":510,"description":511,"displayName":512,"installMethods":513,"rationale":514,"selectedPaths":515,"source":343,"sourceLanguage":18,"type":259},"skills/ads-creative","Cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, and provides production priorities. Use when user says creative audit, ad creative, creative fatigue, ad copy, ad design, or creative review.","ads-creative",{"claudeCode":12},"SKILL.md frontmatter at skills/ads-creative/SKILL.md",[516],{"path":418,"priority":337},{"basePath":518,"description":519,"displayName":520,"installMethods":521,"rationale":522,"selectedPaths":523,"source":343,"sourceLanguage":18,"type":259},"skills/ads-dna","Brand DNA extractor for paid advertising. Scans a website URL to extract visual identity, tone of voice, color palette, typography, and imagery style. Outputs brand-profile.json to the current directory. Run before /ads create or /ads generate for brand-consistent creative. Triggers on: brand DNA, brand profile, extract brand, brand identity, brand colors, what is the brand voice, analyze brand, brand style guide.","ads-dna",{"claudeCode":12},"SKILL.md frontmatter at skills/ads-dna/SKILL.md",[524],{"path":418,"priority":337},{"basePath":526,"description":527,"displayName":528,"installMethods":529,"rationale":530,"selectedPaths":531,"source":343,"sourceLanguage":18,"type":259},"skills/ads-generate","AI image generation for paid ad creatives. Reads campaign-brief.md and brand-profile.json to produce platform-sized ad images using banana-claude. Requires banana-claude (v1.4.1+) with nanobanana-mcp configured. Triggers on: generate ads, create images, make ad creatives, generate visuals, create ad images, generate campaign images, make the images, generate from brief.","ads-generate",{"claudeCode":12},"SKILL.md frontmatter at skills/ads-generate/SKILL.md",[532],{"path":418,"priority":337},{"basePath":256,"description":10,"displayName":13,"installMethods":534,"rationale":535,"selectedPaths":536,"source":343,"sourceLanguage":18,"type":259},{"claudeCode":12},"SKILL.md frontmatter at skills/ads-google/SKILL.md",[537],{"path":418,"priority":337},{"basePath":539,"description":540,"displayName":541,"installMethods":542,"rationale":543,"selectedPaths":544,"source":343,"sourceLanguage":18,"type":259},"skills/ads-landing","Landing page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. Use when user says landing page, post-click experience, landing page audit, conversion rate, or landing page optimization.","ads-landing",{"claudeCode":12},"SKILL.md frontmatter at skills/ads-landing/SKILL.md",[545],{"path":418,"priority":337},{"basePath":547,"description":548,"displayName":549,"installMethods":550,"rationale":551,"selectedPaths":552,"source":343,"sourceLanguage":18,"type":259},"skills/ads-linkedin","LinkedIn Ads deep analysis for B2B advertising. Evaluates 27 checks across technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy. Includes Thought Leader Ads, ABM, and predictive audiences. Use when user says LinkedIn Ads, B2B ads, sponsored content, lead gen forms, InMail, or LinkedIn campaign.","ads-linkedin",{"claudeCode":12},"SKILL.md frontmatter at skills/ads-linkedin/SKILL.md",[553],{"path":418,"priority":337},{"basePath":555,"description":556,"displayName":557,"installMethods":558,"rationale":559,"selectedPaths":560,"source":343,"sourceLanguage":18,"type":259},"skills/ads-math","PPC financial calculator and modeling tool. CPA, ROAS, CPL calculations, break-even analysis, impression share opportunity sizing, budget forecasting, LTV:CAC ratio analysis, and MER (Marketing Efficiency Ratio) assessment. Requires zero API access. Works with pasted data from exports. Use when user says PPC math, ad calculator, break-even, budget forecast, ROAS calculator, CPA calculator, impression share, LTV CAC, or MER.","ads-math",{"claudeCode":12},"SKILL.md frontmatter at skills/ads-math/SKILL.md",[561],{"path":418,"priority":337},{"basePath":563,"description":564,"displayName":565,"installMethods":566,"rationale":567,"selectedPaths":568,"source":343,"sourceLanguage":18,"type":259},"skills/ads-meta","Meta Ads deep analysis covering Facebook and Instagram advertising. Evaluates 50 checks across Pixel/CAPI health, creative diversity and fatigue, account structure, and audience targeting. Includes Advantage+ assessment. Use when user says Meta Ads, Facebook Ads, Instagram Ads, Advantage+, or Meta campaign.","ads-meta",{"claudeCode":12},"SKILL.md frontmatter at skills/ads-meta/SKILL.md",[569],{"path":418,"priority":337},{"basePath":571,"description":572,"displayName":573,"installMethods":574,"rationale":575,"selectedPaths":576,"source":343,"sourceLanguage":18,"type":259},"skills/ads-microsoft","Microsoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration. Evaluates 24 checks with focus on Google import validation, unique Microsoft features, and cost advantage assessment. Use when user says Microsoft Ads, Bing Ads, Bing PPC, Copilot ads, or Microsoft campaign.","ads-microsoft",{"claudeCode":12},"SKILL.md frontmatter at skills/ads-microsoft/SKILL.md",[577],{"path":418,"priority":337},{"basePath":579,"description":580,"displayName":581,"installMethods":582,"rationale":583,"selectedPaths":584,"source":343,"sourceLanguage":18,"type":259},"skills/ads-photoshoot","Product photography enhancement for ad creatives using banana-claude image generation. Takes a product image and generates 5 professional photography styles for ad use: Studio, Floating, Ingredient, In Use, and Lifestyle. Requires banana-claude (v1.4.1+) with nanobanana-mcp. Triggers on: product photo, product photography, photoshoot, enhance product image, product shoot, product photos for ads, generate product photos, studio shot, lifestyle photo.","ads-photoshoot",{"claudeCode":12},"SKILL.md frontmatter at skills/ads-photoshoot/SKILL.md",[585],{"path":418,"priority":337},{"basePath":587,"description":588,"displayName":589,"installMethods":590,"rationale":591,"selectedPaths":592,"source":343,"sourceLanguage":18,"type":259},"skills/ads-plan","Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Use when user says ad plan, ad strategy, campaign planning, media plan, PPC strategy, or advertising plan.","ads-plan",{"claudeCode":12},"SKILL.md frontmatter at skills/ads-plan/SKILL.md",[593,594,597,599,601,603,605,607,609,611,613,615,617],{"path":418,"priority":337},{"path":595,"priority":596},"assets/agency.md","low",{"path":598,"priority":596},"assets/b2b-enterprise.md",{"path":600,"priority":596},"assets/ecommerce-creative.md",{"path":602,"priority":596},"assets/ecommerce.md",{"path":604,"priority":596},"assets/finance.md",{"path":606,"priority":596},"assets/generic.md",{"path":608,"priority":596},"assets/healthcare.md",{"path":610,"priority":596},"assets/info-products.md",{"path":612,"priority":596},"assets/local-service.md",{"path":614,"priority":596},"assets/mobile-app.md",{"path":616,"priority":596},"assets/real-estate.md",{"path":618,"priority":596},"assets/saas.md",{"basePath":620,"description":621,"displayName":622,"installMethods":623,"rationale":624,"selectedPaths":625,"source":343,"sourceLanguage":18,"type":259},"skills/ads-test","A/B test design and experiment planning for paid advertising. Structured hypothesis framework, statistical significance calculator, test duration estimator, sample size calculator, and platform-specific experiment setup guides (Meta Experiments, Google Experiments, LinkedIn A/B). Use when user says A/B test, split test, experiment design, test hypothesis, statistical significance, sample size, or test duration.","ads-test",{"claudeCode":12},"SKILL.md frontmatter at skills/ads-test/SKILL.md",[626],{"path":418,"priority":337},{"basePath":628,"description":629,"displayName":630,"installMethods":631,"rationale":632,"selectedPaths":633,"source":343,"sourceLanguage":18,"type":259},"skills/ads-tiktok","TikTok Ads deep analysis covering creative quality, tracking, bidding, campaign structure, and TikTok Shop. Evaluates 28 checks with emphasis on creative-first strategy, safe zone compliance, and Smart+ campaigns. Use when user says TikTok Ads, TikTok marketing, TikTok Shop, Spark Ads, Smart+, or TikTok campaign.","ads-tiktok",{"claudeCode":12},"SKILL.md frontmatter at skills/ads-tiktok/SKILL.md",[634],{"path":418,"priority":337},{"basePath":636,"description":637,"displayName":638,"installMethods":639,"rationale":640,"selectedPaths":641,"source":343,"sourceLanguage":18,"type":259},"skills/ads-youtube","YouTube Ads specific analysis covering campaign types, creative quality, audience targeting, and measurement. Evaluates video ad performance across skippable, non-skippable, bumper, Shorts, Demand Gen, and Connected TV formats. Covers VAC→Demand Gen migration, Shorts creative requirements, and CTV shoppable ads. Use when user says YouTube Ads, video ads, pre-roll, bumper ads, YouTube campaign, Shorts ads, or CTV ads.","ads-youtube",{"claudeCode":12},"SKILL.md frontmatter at skills/ads-youtube/SKILL.md",[642],{"path":418,"priority":337},{"sources":644},[645],"manual",{"closedIssues90d":244,"description":647,"forks":245,"homepage":648,"license":251,"openIssues90d":247,"pushedAt":248,"readmeSize":242,"stars":649,"topics":650},"Comprehensive paid advertising audit & optimization skill for Claude Code. 250+ checks across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft & Apple Ads with weighted scoring, parallel agents, industry templates, and AI creative generation.","https://agricidaniel.com/blog/claude-code-ad-agency",4829,[287,651,652,653,654,655],"claude-code-skill","ai-marketing","ai","marketing-automation","open-source",{"classifiedAt":657,"discoverAt":658,"extractAt":659,"githubAt":659,"updatedAt":657},1778672335214,1778670047385,1778672333449,[226,228,227,223,225,224],{"evaluatedAt":254,"extractAt":302,"updatedAt":662},1778672335695,[],[665,692,721,747,773,803],{"_creationTime":666,"_id":667,"community":668,"display":669,"identity":675,"providers":679,"relations":685,"tags":688,"workflow":689},1778675056600.2612,"k170scyj7ff78y4dtyh7wwxa3h86nwzy",{"reviewCount":8},{"description":670,"installMethods":671,"name":673,"sourceUrl":674},"When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.",{"claudeCode":672},"alirezarezvani/claude-skills","paid-ads","https://github.com/alirezarezvani/claude-skills",{"basePath":676,"githubOwner":677,"githubRepo":678,"locale":18,"slug":673,"type":259},"marketing-skill/skills/paid-ads","alirezarezvani","claude-skills",{"evaluate":680,"extract":684},{"promptVersionExtension":216,"promptVersionScoring":217,"score":681,"tags":682,"targetMarket":229,"tier":289},98,[225,226,223,288,308,224,683],"campaign-strategy",{"commitSha":291},{"parentExtensionId":686,"repoId":687},"k170sws65f0ebecn36z3q8c2z186m477","kd7ff9s1w43mfyy1n7hf87816186m6px",[226,683,223,308,225,288,224],{"evaluatedAt":690,"extractAt":691,"updatedAt":690},1778684846923,1778675056600,{"_creationTime":693,"_id":694,"community":695,"display":696,"identity":702,"providers":707,"relations":715,"tags":717,"workflow":718},1778685991755.7354,"k170s484eessgyjzgnczc91n5186mbcr",{"reviewCount":8},{"description":697,"installMethods":698,"name":700,"sourceUrl":701},"Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.",{"claudeCode":699},"davila7/claude-code-templates","Competitive Ads Extractor","https://github.com/davila7/claude-code-templates",{"basePath":703,"githubOwner":704,"githubRepo":705,"locale":18,"slug":706,"type":259},"cli-tool/components/skills/business-marketing/competitive-ads-extractor","davila7","claude-code-templates","competitive-ads-extractor",{"evaluate":708,"extract":714},{"promptVersionExtension":216,"promptVersionScoring":217,"score":709,"tags":710,"targetMarket":229,"tier":289},100,[225,711,226,712,713],"competitor-analysis","social-media","data-extraction",{"commitSha":291,"license":251},{"repoId":716},"kd71fzn4s7r0269fkw47wt670n86ndz0",[226,711,713,225,712],{"evaluatedAt":719,"extractAt":720,"updatedAt":719},1778689511404,1778685991755,{"_creationTime":722,"_id":723,"community":724,"display":725,"identity":731,"providers":736,"relations":741,"tags":743,"workflow":744},1778684091954.6677,"k1789j12ze7cpsb9mt3kc1hjz986nhbr",{"reviewCount":8},{"description":726,"installMethods":727,"name":729,"sourceUrl":730},"Generate ad copy variations for Google, Meta, and LinkedIn Ads",{"claudeCode":728},"cognyai/claude-code-marketing-skills","Ad Copy Writer","https://github.com/cognyai/claude-code-marketing-skills",{"basePath":732,"githubOwner":733,"githubRepo":734,"locale":18,"slug":735,"type":259},"skills/ad-copy-writer","cognyai","claude-code-marketing-skills","ad-copy-writer",{"evaluate":737,"extract":740},{"promptVersionExtension":216,"promptVersionScoring":217,"score":709,"tags":738,"targetMarket":229,"tier":289},[225,739,226,223,288,308],"copywriting",{"commitSha":291,"license":251},{"repoId":742},"kd7371gwzbdr07nc839hsmagw986nje6",[226,739,223,308,225,288],{"evaluatedAt":745,"extractAt":746,"updatedAt":745},1778684154286,1778684091954,{"_creationTime":748,"_id":749,"community":750,"display":751,"identity":756,"providers":760,"relations":766,"tags":769,"workflow":770},1778685615701.839,"k17c3snx7bv4bz57msbcvevgg186n41f",{"reviewCount":8},{"description":752,"installMethods":753,"name":673,"sourceUrl":755},"When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro.",{"claudeCode":754},"coreyhaines31/marketingskills","https://github.com/coreyhaines31/marketingskills",{"basePath":757,"githubOwner":758,"githubRepo":759,"locale":18,"slug":673,"type":259},"skills/paid-ads","coreyhaines31","marketingskills",{"evaluate":761,"extract":765},{"promptVersionExtension":216,"promptVersionScoring":217,"score":762,"tags":763,"targetMarket":229,"tier":289},99,[226,223,288,308,307,683,764,286],"paid-media",{"commitSha":291},{"parentExtensionId":767,"repoId":768},"k175jvka8cxxkf91gk8qy25r8186npjr","kd7a4vjty5ay3s25r82cm72wdn86nmg0",[226,683,223,308,288,286,764,307],{"evaluatedAt":771,"extractAt":772,"updatedAt":771},1778686245495,1778685615701,{"_creationTime":774,"_id":775,"community":776,"display":777,"identity":783,"providers":788,"relations":796,"tags":799,"workflow":800},1778692306427.1003,"k1781vr7zz5sjpz5gbepwc14ms86n00h",{"reviewCount":8},{"description":778,"installMethods":779,"name":781,"sourceUrl":782},"Marketing command center. Email campaigns (Klaviyo), paid ads (Meta/Google), analytics (GA4), SEO, and social media metrics. One dashboard for all marketing channels.",{"claudeCode":780},"Lifecycle-Innovations-Limited/claude-ops","OPS Marketing","https://github.com/Lifecycle-Innovations-Limited/claude-ops",{"basePath":784,"githubOwner":785,"githubRepo":786,"locale":18,"slug":787,"type":259},"claude-ops/skills/ops-marketing","Lifecycle-Innovations-Limited","claude-ops","ops-marketing",{"evaluate":789,"extract":795},{"promptVersionExtension":216,"promptVersionScoring":217,"score":681,"tags":790,"targetMarket":229,"tier":289},[225,791,226,792,712,793,288,223,794],"analytics","seo","klaviyo","ga4",{"commitSha":291,"license":251},{"parentExtensionId":797,"repoId":798},"k17d0t6ns7y6t377pfprg128hd86nm89","kd7d52tcek2e34r805zs06b10d86n39v",[226,791,794,223,793,225,288,792,712],{"evaluatedAt":801,"extractAt":802,"updatedAt":801},1778692709398,1778692306427,{"_creationTime":804,"_id":805,"community":806,"display":807,"identity":811,"providers":813,"relations":817,"tags":818,"workflow":819},1778684091954.6672,"k17189pqky95tc2fqgse5agt6586n0wc",{"reviewCount":8},{"description":808,"installMethods":809,"name":810,"sourceUrl":730},"Deep Google Ads account audit — keywords, quality scores, budget pacing, search terms",{"claudeCode":728},"google-ads-audit",{"basePath":812,"githubOwner":733,"githubRepo":734,"locale":18,"slug":810,"type":259},"skill-pipeline/google-ads-audit",{"evaluate":814,"extract":816},{"promptVersionExtension":216,"promptVersionScoring":217,"score":681,"tags":815,"targetMarket":229,"tier":289},[223,225,285,792,226,791],{"commitSha":291},{"repoId":742},[226,791,285,223,225,792],{"evaluatedAt":820,"extractAt":746,"updatedAt":820},1778684118720]