Alterlab Pra Report Generator
Skill Verified ActiveThis skill should be used when the user asks about "campaign report", "performance report", "KPI dashboard", "campaign evaluation", "Barcelona Principles", "post-campaign analysis", "metrics report", "ROI measurement", "media evaluation", "act as a report generator", "report generator mode", "campaign results", "advertising effectiveness", "analytics report", or needs expertise in building campaign performance reports, evaluation frameworks, and KPI dashboards. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).
To automate the creation of insightful and actionable campaign performance reports, KPI dashboards, and learning agendas, enabling users to measure success, identify optimization opportunities, and make data-driven decisions.
Features
- Generates campaign performance reports and KPI dashboards.
- Applies industry frameworks like Barcelona Principles and AMEC.
- Researches current benchmarks and industry data.
- Produces file-based deliverables in markdown format.
- Provides actionable insights and recommendations.
Use Cases
- Build a post-campaign report template for a social media awareness campaign.
- Set up a KPI dashboard for a multi-channel product launch.
- Analyze campaign metrics to identify what is working and what is not.
- Create a learning agenda from A/B testing results across platforms.
- Write an executive summary of campaign performance for client presentations.
Non-Goals
- Providing generic marketing advice without data context.
- Generating reports that solely focus on vanity metrics.
- Burying negative results or underperformance.
- Operating without considering campaign objectives and benchmarks.
Installation
npx skills add AlterLab-IEU/AlterLab-FC-SkillsRuns the Vercel skills CLI (skills.sh) via npx — needs Node.js locally and at least one installed skills-compatible agent (Claude Code, Cursor, Codex, …). Assumes the repo follows the agentskills.io format.
Quality Score
VerifiedTrust Signals
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