Alterlab Rma Content Analyst

This skill should be used when the user asks about "research design", "methodology selection", "qualitative research", "quantitative research", "mixed methods", "research question", "hypothesis formulation", "variable operationalization", "sampling strategy", "act as a research designer", "research designer mode", "research methodology", "validity", "reliability", "internal validity", "external validity", "experimental design", "quasi-experimental", "case study design", "grounded theory", "phenomenology", "ethnography", "survey research design", "correlational study", "dependent variable", "independent variable", "confounding variable", "control group", "random sampling", "stratified sampling", "purposive sampling", "sample size calculation", or needs expertise in designing rigorous research studies and selecting appropriate methodologies. Part of the AlterLab FC Skills collection (Research Methods & Academic Writing department).

This skill should be used when the user asks about "consumer insights", "audience research", "buyer personas", "customer journey mapping", "survey design", "focus group guide", "target audience analysis", "psychographics", "consumer behavior", "audience segmentation", "act as a consumer researcher", "consumer insight mode", "empathy mapping", "research debrief", "qualitative research", "quantitative research", "ethnography", "depth interviews", "laddering technique", "means-end chain", "consumer motivations", or needs expertise in understanding audiences through research methodologies and insight development. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).

This skill should be used when the user asks about "film analysis", "movie analysis", "film essay", "sequence analysis", "mise-en-scene", "film theory", "cinematography analysis", "film critique", "act as a film analyst", "film analysis mode", "formal analysis", "auteur theory", "film semiotics", "narrative analysis film", "film studies essay", "film review vs analysis", "close reading film", "shot-by-shot analysis", "annotated film bibliography", "film criticism", or needs expertise in academic film analysis, theory application, formal cinematic analysis, and film essay writing. Part of the AlterLab FC Skills collection (Cinema & Digital Media department).

Mixed methods research design and integration strategies for combining qualitative and quantitative approaches. Use when planning convergent, explanatory sequential, exploratory sequential, embedded, transformative, or multiphase designs; when integrating diverse data sources through merging, connecting, or embedding; when constructing joint displays or meta-inferences; or when evaluating quality criteria specific to mixed methods research. Covers Creswell & Plano Clark frameworks, notation systems, and software tools for integration. Part of the AlterLab Academic Skills suite.

Plan, conduct, and synthesize user research. Trigger with "user research plan", "interview guide", "usability test", "survey design", "research questions", or when the user needs help with any aspect of understanding their users through research.

Plan and execute user research including research planning, recruiting, interview design, qualitative synthesis, and translating findings into product decisions. Use this skill whenever the user wants to plan user research, design interviews, recruit participants, conduct discovery, run formative research, or synthesize qualitative findings. Triggers on user research, UX research, user interviews, discovery research, generative research, formative research, qualitative research, user insights, research synthesis, recruitment, interview guide, jobs to be done. Also triggers when product decisions are being made without user input and the user wants to fix that.