App Launch
Skill Verified ActiveWhen the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.
To help users create a detailed and effective launch strategy for new mobile apps or major updates, maximizing visibility and sustained momentum.
Features
- Generates comprehensive 8-week launch timelines
- Provides prioritized task lists for each phase
- Details channel strategies for free and paid acquisition
- Includes press outreach templates and community engagement tactics
- Offers output in a structured launch plan document format
Use Cases
- When planning the launch strategy for a new mobile application.
- When preparing for a major update that requires a strategic launch approach.
- When needing a checklist of pre-launch, launch day, and post-launch activities.
- When seeking guidance on press outreach and community engagement for an app release.
Non-Goals
- Ongoing App Store Optimization (ASO) after the initial launch period.
- Paid user acquisition campaigns during the launch phase (use `ua-campaign` skill).
- Detailed keyword research or metadata optimization (use respective skills).
Installation
First, add the marketplace
/plugin marketplace add Eronred/aso-skills/plugin install aso-skills@aso-skillsQuality Score
VerifiedSimilar Extensions
App Analytics
99When the user wants to set up, interpret, or improve their app analytics and tracking. Also use when the user mentions "analytics", "tracking", "metrics", "KPIs", "App Store Connect analytics", "install tracking", "funnel", "attribution", or "how is my app performing". For A/B testing, see ab-test-store-listing. For retention metrics, see retention-optimization.
Competitor Tracking
98When the user wants to monitor competitor apps on an ongoing basis — tracking metadata changes, keyword shifts, screenshot updates, rating trends, or new features. Use when the user mentions "competitor monitoring", "track competitors", "competitor alert", "competitor changed their title", "watch a competitor app", "competitor weekly report", "competitive intelligence", or "what changed in competitor's listing". For a one-time deep competitive analysis, see competitor-analysis. For market-wide chart movements, see market-movers.
App Store Optimization
97Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store
Rating Prompt Strategy
100When the user wants to improve their app's star rating, increase ratings volume, optimize when and how they prompt users for a review, or recover from a bad rating period. Use when the user mentions "app rating", "star rating", "review prompt", "SKStoreReviewRequest", "In-App Review API", "ask for review", "low rating", "rating drop", "get more reviews", or "recover from 1-star". For responding to reviews, see review-management. For overall ASO health, see aso-audit.
Localization
100When the user wants to localize their App Store listing for international markets. Also use when the user mentions "localization", "translate my app", "international markets", "expand to new countries", "localize metadata", or "which countries should I target". For keyword research in specific markets, see keyword-research. For metadata writing, see metadata-optimization.
Category Positioning
100When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis, category-driven discoverability, and how category choice affects featuring eligibility. Use when the user mentions "which category", "App Store category", "primary category", "secondary category", "change my category", "Health & Fitness vs Lifestyle", "Productivity vs Utilities", "rank higher in a smaller category", "category chart", "subcategory", "Play Store category", or "should I switch categories". For full ASO health beyond category, see aso-audit. For competitor analysis within the chosen category, see competitor-analysis. For chart movements within categories, see market-movers.