Attribution Setup
Skill Verified ActiveWhen the user wants to set up, debug, or interpret app install attribution — including SKAdNetwork (SKAN), Apple's AdAttributionKit, Google Play Install Referrer, MMPs (AppsFlyer, Adjust, Singular, Branch, Kochava), deep links, deferred deep links, conversion values, postback windows, or privacy thresholds. Use when the user mentions "SKAdNetwork", "SKAN", "SKAN 4", "AdAttributionKit", "AAK", "MMP", "AppsFlyer", "Adjust", "Singular", "Branch", "attribution", "conversion value", "postback", "Install Referrer", "deferred deep link", "iOS 14.5", "ATT", "App Tracking Transparency", "IDFA", or "I can't measure my ad campaigns". For paid campaign strategy, see ua-campaign and apple-search-ads. For analytics events, see app-analytics.
To help users set up, debug, or interpret app install attribution by providing expert guidance on complex systems like SKAdNetwork and AdAttributionKit, ensuring accurate campaign measurement while respecting privacy constraints.
Features
- Expert guidance on app install attribution setup
- Debugging playbook for attribution discrepancies
- Explanation of iOS and Android attribution mechanisms
- Conversion value schema design for LTV prediction
- MMP-specific setup checklists
Use Cases
- Setting up a new mobile app attribution stack
- Debugging issues with SKAdNetwork conversion values
- Optimizing MMP integration for better campaign measurement
- Understanding and implementing Apple's AdAttributionKit
Non-Goals
- Designing paid ad campaigns (use `ua-campaign`, `apple-search-ads`)
- Setting up in-app analytics events (use `app-analytics`)
- Providing deep-dive strategy for Apple Search Ads (use `apple-search-ads`)
Workflow
- Perform initial assessment (platform, MMP, channels, goal)
- Understand iOS attribution realities (SKAN, AAK, IDFA)
- Design a conversion value schema aligned to LTV
- Follow MMP-specific setup checklists
- Implement Android attribution (Install Referrer, MMP)
- Debug common attribution issues
Practices
- Attribution Setup
- Privacy Compliance
- MMP Integration
Installation
First, add the marketplace
/plugin marketplace add Eronred/aso-skills/plugin install aso-skills@aso-skillsQuality Score
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