Keyword Research

Skill Verified Active

When the user wants to discover, evaluate, or prioritize App Store keywords. Also use when the user mentions "keyword research", "find keywords", "search volume", "keyword difficulty", "keyword ideas", or "what keywords should I target". For implementing keywords into metadata, see metadata-optimization. For auditing current keyword performance, see aso-audit.

Purpose

To help users discover, evaluate, and prioritize high-value App Store keywords for their apps, enabling a data-driven ASO strategy.

Features

Keyword discovery and expansion
Competitor keyword analysis
Keyword evaluation by volume, difficulty, and relevance
Opportunity score calculation
Keyword grouping into strategic buckets
Structured keyword research report
Actionable recommendations

Use Cases

When the user wants to find new keywords for their app listing.
When the user needs to evaluate the potential of existing keywords.
When the user wants to prioritize keywords for their App Store metadata.
When the user mentions 'keyword research', 'find keywords', or 'keyword difficulty'.

Non-Goals

Implementing keywords into metadata (use `metadata-optimization`).
Auditing current keyword performance (use `aso-audit`).
Performing in-depth competitor analysis beyond keyword gaps.

Workflow

Check for app marketing context and ask for initial parameters (App ID, target country, seed keywords, intent).
Expand seed keywords using Apple Search Suggestions, competitor analysis, category analysis, and synonyms.
Evaluate candidate keywords based on Search Volume, Difficulty, Relevance, Intent, and Current Rank.
Calculate an Opportunity Score for each keyword.
Group keywords into Primary, Secondary, Long-tail, and Aspirational buckets.
Generate a Keyword Research Report including a summary, top keywords, strategy, competitor gap, and recommendations.

Practices

Keyword analysis
ASO strategy
Data-driven decision making

Prerequisites

App ID for current rankings
Target country
Seed keywords describing the app's core function
App marketing context (optional, via `app-marketing-context.md`)

Installation

First, add the marketplace

/plugin marketplace add Eronred/aso-skills

/plugin install aso-skills@aso-skills

Quality Score

Verified

95 /100

Analyzed 1 day ago

Trust Signals

Last commit6 days ago

GitHub owner Eronred

Stars1.2k

LicenseMIT

Websiteappeeky.com

Status

View Source

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