Suppress Ghost Contacts
Skill Verified ActiveIdentify and suppress ghost contacts who received marketing emails but never opened any. These contacts destroy sender reputation and deliverability. Hybrid approach: API for discovery, manual UI for suppression.
Improve email deliverability and sender reputation by identifying and suppressing 'ghost contacts' who receive marketing emails but never engage.
Features
- Identifies ghost contacts based on delivery and open/bounce status
- Provides detailed audit report with delivery volume breakdown
- Creates HubSpot dynamic lists for suppression
- Offers Python scripts for before/after state verification
- Highlights critical API nuances (e.g., null vs. zero properties)
Use Cases
- Use when sender reputation and email deliverability are declining.
- Use to clean up inactive contacts that negatively impact engagement metrics.
- Use before a major re-engagement campaign to remove unengaged segments.
Non-Goals
- Automatically suppressing contacts via API (HubSpot marketable status is read-only).
- Deleting contacts from HubSpot.
- Sending emails to identified ghost contacts.
Scope
- info:Dry-run previewWhile the 'Before State' script provides a detailed audit and CSV export, there isn't a specific `--dry-run` flag for the suppression step itself, which is primarily a manual UI action.
Installation
First, add the marketplace
/plugin marketplace add TomGranot/hubspot-admin-skills/plugin install hubspot-admin-skills@hubspot-admin-skillsQuality Score
VerifiedTrust Signals
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