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Ab Test Setup

Skill Verified Active

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "conversion experiment," "statistical significance," or "test this." For tracking implementation, see analytics-tracking.

Purpose

To guide users through the entire process of designing and executing statistically valid A/B tests for marketing and product optimization.

Features

  • Structured A/B test design framework
  • Hypothesis formulation guidance
  • Sample size and duration calculation tool
  • Metric selection criteria (primary, secondary, guardrail)
  • Variant design best practices
  • Templates for test plans and results documentation

Use Cases

  • When planning a new A/B test for a website or feature
  • When needing to determine the required sample size for an experiment
  • When analyzing the results of an A/B test and deciding on next steps
  • When establishing best practices for experimentation within a team

Non-Goals

  • Implementing the A/B test tracking infrastructure (see analytics-tracking)
  • Providing ideas for what to test (see page-cro)
  • Automating the execution of A/B tests (focus is on design and analysis)

Installation

First, add the marketplace

/plugin marketplace add alirezarezvani/claude-skills
/plugin install marketing-skill@claude-code-skills

Quality Score

Verified
98 /100
Analyzed about 19 hours ago

Trust Signals

Last commitabout 24 hours ago
Stars14.6k
LicenseMIT
Status
View Source

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