Business Growth Skills

Monitors customer health, predicts churn risk, and identifies expansion opportunities using weighted scoring models for SaaS customer success. Use when analyzing customer accounts, reviewing retention metrics, scoring at-risk customers, or when the user mentions churn, customer health scores, upsell opportunities, expansion revenue, retention analysis, or customer analytics. Runs three Python CLI tools to produce deterministic health scores, churn risk tiers, and prioritized expansion recommendations across Enterprise, Mid-Market, and SMB segments.

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "referral program", "marketing strategy", or "PVP Index". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.

Use whenever the user wants to find, shortlist, vet, or enrich US cybersecurity firms — pen-testing/red team, security audits, vCISO, SOC 2 readiness, incident response, managed SOC, IAM, cloud security, and AppSec. Triggers on "find me a pen-testing firm for our SOC 2 audit", "shortlist three vCISO services for our healthcare-tech startup", "we need an incident response retainer", or "pull contact info for these 8 security firm domains", even when described indirectly (we got breached, prepare us for the compliance audit, get us SOC 2 ready). Drives the ServiceGraph API (api.servicegraph.co) — a 100k+ US firm catalog filterable by industry, services, location, size, ratings. Skip in-house security hires, "how do I patch CVE-X" or "configure firewall Y" DIY questions, security-product reviews (CrowdStrike vs SentinelOne, etc.), generic security knowledge questions, consumer/personal security advice, non-US firms, individual freelancers and bug-bounty hunters.

Build and maintain one coherent company story across all audiences — employees, investors, customers, candidates, and partners. Detects narrative contradictions and ensures the same truth is framed for each audience's needs. Use when preparing investor updates, all-hands presentations, board communications, recruiting narratives, crisis communications, or when user mentions company narrative, messaging consistency, storytelling, all-hands, investor update, or crisis communication.

Automate QBR preparation with account summaries, success metrics, challenges, and strategic recommendations

Select and optimize embedding models for semantic search and RAG applications. Use when choosing embedding models, implementing chunking strategies, or optimizing embedding quality for specific domains.