Gtm Setup

Skill Verified Active

GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices

Purpose

To serve as a complete, actionable reference for implementing and troubleshooting Google Tag Manager, enabling users to correctly set up event tracking, tags, and variables for platforms like GA4.

Features

Comprehensive GTM dataLayer fundamentals and syntax
Detailed explanations of trigger and variable types
GA4 tag configuration guidance
Debug mode and troubleshooting steps
Best practices for GTM implementation and organization
Integration with Cogny MCP tools for real-time container inspection

Use Cases

Understanding and implementing dataLayer.push() for various events (purchase, page_view, etc.)
Configuring appropriate triggers for tag firing (page view, clicks, custom events)
Setting up GTM variables (Data Layer, JavaScript, URL, etc.)
Troubleshooting GTM implementation issues using debug mode and console inspection
Learning and applying GTM best practices for naming and organization

Non-Goals

Providing a full GTM container setup from scratch without user input
Automating GTM changes without explicit user commands or MCP integration
Replacing the official Google Tag Manager documentation entirely

Installation

npx skills add cognyai/claude-code-marketing-skills

Runs the Vercel skills CLI (skills.sh) via npx — needs Node.js locally and at least one installed skills-compatible agent (Claude Code, Cursor, Codex, …). Assumes the repo follows the agentskills.io format.

Quality Score

Verified

100 /100

Analyzed 1 day ago

Trust Signals

Last commit7 days ago

GitHub owner cognyai

Stars47

Websitecogny.com

Status

View Source

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