Winback Engine
Skill Verified ActiveFind dormant subscribers, segment by historical value, draft personalized winback emails per tier, and identify suppression candidates
Reactivate dormant email subscribers and clean up your lists to improve deliverability and reduce costs by automating the segmentation and winback campaign process.
Features
- Dormant subscriber identification
- Tiered segmentation by value/engagement
- Personalized winback email drafting
- Suppression candidate identification
- ESP integration (Klaviyo, Mailchimp, Rule, Get a Newsletter)
Use Cases
- Re-engaging inactive subscribers before they are suppressed
- Recovering high-value dormant subscribers with tailored offers
- Improving email deliverability by removing unengaged contacts
- Automating the creation of winback campaigns for different customer tiers
Non-Goals
- Executing campaigns directly without user review (unless explicitly approved)
- Suppressing subscribers without a prior winback attempt
- Providing LTV data for ESPs other than Klaviyo
Practical Utility
- info:Usage examplesThe skill provides usage examples via command-line arguments, but lacks end-to-end examples showing input/output for a full workflow.
Installation
npx skills add cognyai/claude-code-marketing-skillsRuns the Vercel skills CLI (skills.sh) via npx — needs Node.js locally and at least one installed skills-compatible agent (Claude Code, Cursor, Codex, …). Assumes the repo follows the agentskills.io format.
Quality Score
VerifiedTrust Signals
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