Competitor Profiling
Skill Verified ActiveWhen the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitor-alternatives. For sales-specific battle cards, see sales-enablement.
To provide AI agents with the capability to conduct comprehensive competitor research and analysis, generating actionable intelligence to inform business strategy.
Features
- Automated competitor URL analysis
- Structured competitor profile generation
- Integration of web scraping and SEO data
- Support for quick scan and deep profile levels
- Cross-competitor summary and comparison
Use Cases
- Researching new market entrants
- Analyzing competitive positioning and messaging
- Identifying competitor strengths and weaknesses
- Informing product development and marketing strategy
Non-Goals
- Creating sales battle cards (see sales-enablement)
- Generating comparison/alternative pages (see competitor-alternatives)
- Directly managing paid advertising campaigns
- Conducting in-depth customer sentiment analysis
Workflow
- Check for product marketing context
- Confirm user input and depth level
- Perform site scraping (map, then scrape key pages)
- Gather SEO and market data (DataForSEO)
- Save raw data to structured directories
- Synthesize data into a competitor profile markdown file
- Generate a summary document for multiple competitors
Practices
- Competitive Intelligence
- Data Synthesis
- Structured Reporting
Prerequisites
- Claude Code environment
- Access to Firecrawl and DataForSEO MCP tools
Practical Utility
- info:Usage examplesWhile the skill provides detailed tool references and templates, explicit end-to-end usage examples showing input, invocation, and output are not present in the SKILL.md.
Installation
First, add the marketplace
/plugin marketplace add coreyhaines31/marketingskills/plugin install marketingskills@marketingskillsQuality Score
VerifiedTrust Signals
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