Content Strategy
Skill Verified ActiveCreate a content engine that attracts, engages, and converts using Joe Pulizzi's Epic Content Marketing methodology Use when: **Starting a content marketing program** from scratch or revamping an existing one; **Building an audience** for your brand, product, or service; **Creating a content mission statement** to align your team; **Developing an editorial calendar** and content plan; **Choosing content types and channels** strategically
Develop a sustainable content engine that attracts, engages, and converts using proven expert methodologies, moving beyond basic content creation to strategic audience building.
Features
- Implement Joe Pulizzi's Epic Content Marketing methodology
- Define content niche and create a mission statement
- Plan content pillars and map to the buyer journey
- Develop editorial calendars and measure content ROI
Use Cases
- Starting a new content marketing program from scratch
- Revamping an existing content marketing strategy
- Building a loyal audience for a brand, product, or service
- Creating a clear content mission statement for team alignment
Non-Goals
- Replacing the need for creative direction or final quality standards
- Providing specific audio engineering or creative asset editing capabilities
- Guaranteeing commercial success or market dominance directly
Practices
- Content Marketing Strategy
- Audience Development
- Editorial Planning
- Content Measurement
Installation
npx skills add guia-matthieu/clawfu-skillsRuns the Vercel skills CLI (skills.sh) via npx — needs Node.js locally and at least one installed skills-compatible agent (Claude Code, Cursor, Codex, …). Assumes the repo follows the agentskills.io format.
Quality Score
VerifiedTrust Signals
Similar Extensions
Competitor Alternatives
100When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
Pricing Strategy
100Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.
Market Sizing
100TAM/SAM/SOM market sizing analysis. Uses web search and research tools to produce a structured analysis with data sources, assumptions, calculations, and confidence ranges. Triggers on: "calculate TAM", "size the market", "market opportunity".
Pm Strategic Review
100End-of-quarter strategic review in narrative style with a bets scorecard. Use when someone says "quarter review", "strategic review", "what happened last quarter", "quarterly retro", "bets scorecard", "review our bets", "end of quarter report".
PM Review
100Pre-review quality gate that checks any PM artifact (PRD, strategy doc, one-pager, brief) against Head of Product standards. Scores problem clarity, metrics quality, scope discipline, and compliance awareness. Acts as "the HoP reviewing your work before the real HoP sees it." Use when someone says "review this", "check this PRD", "is this ready for review", "quality check", "does this meet the bar", or "pre-review my spec".
Pm Opportunity Tree
100Teresa Torres Opportunity Solution Tree: outcome, opportunity space, solutions, experiments. Use when someone says "opportunity tree", "OST", "opportunity solution tree", "discovery", "what should we build", "map opportunities", "Teresa Torres", "continuous discovery".