Made To Stick
Skill Verified ActiveMake your messages unforgettable using the Heath brothers' SUCCESs framework Use when: **Crafting a core message** for a product, campaign, or company that needs to stick; **Presenting complex ideas** to audiences who may forget 90% of what you say; **Writing headlines, taglines, or slogans** that people remember and repeat; **Training or educating** when retention matters more than coverage; **Pitching investors or stakeholders** where one memorable idea beats ten forgettable ones
To help users craft unforgettable messages by applying the proven SUCCESs framework, making complex ideas, product narratives, or marketing copy stick with audiences.
Features
- Applies the SUCCESs framework (Simple, Unexpected, Concrete, Credible, Emotional, Stories)
- Provides detailed explanations and techniques for each principle
- Includes diagnostic checklists and message templates
- Offers concrete examples of transforming messages
- Addresses the 'Curse of Knowledge' as a communication barrier
Use Cases
- Crafting core messages for products, campaigns, or companies
- Presenting complex ideas to increase audience retention
- Writing memorable headlines, taglines, or slogans
- Training or educating when retention is key
- Pitching investors or stakeholders with impactful ideas
Non-Goals
- Replacing specialized audio engineering expertise
- Making subjective creative decisions on behalf of the user
- Accessing or directly editing audio files
- Guaranteeing commercial success of messages
Installation
npx skills add guia-matthieu/clawfu-skillsRuns the Vercel skills CLI (skills.sh) via npx — needs Node.js locally and at least one installed skills-compatible agent (Claude Code, Cursor, Codex, …). Assumes the repo follows the agentskills.io format.
Quality Score
VerifiedTrust Signals
Similar Extensions
Slack
100Use the Slack tool to react, pin/unpin, send, edit, delete messages, or fetch Slack member info.
Social Content
100When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.
Non Commodity Content
100Interview the user for specific client stories, anecdotes, refusals, and real numbers — then turn them into non-commodity SEO content Google actually wants to rank. Kills generic listicle output at the source.
Storybrand Messaging
100Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "messaging isnt resonating", "brand script", "StoryBrand framework", or "customer as hero". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales collateral and marketing materials. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.
Influence Psychology
100Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics", or "commitment and consistency". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.
Storytelling Storybrand
100Master Donald Miller's 7-part StoryBrand framework from "Building a StoryBrand" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning; Creating marketing one-liners