Google Ads Landing Page Audit
Skill Verified ActiveScore and diagnose Google Ads landing pages. Use when asked to audit a landing page, check landing page quality, diagnose high-CTR but low-conversion-rate ad groups, improve Quality Score's Landing Page Experience component, or compare an ad group's messaging against its landing page. Trigger on "landing page audit", "landing page score", "landing page quality", "why is my conversion rate low", "LPX", "landing page experience", "ad to page match", or when `/google-ads-audit` surfaces a high-CTR / low-CVR ad group.
To help users improve their Google Ads Quality Score and conversion rates by diagnosing and providing specific fixes for landing page issues.
Features
- Scores landing pages on 5 weighted dimensions
- Integrates with Google Ads data for context
- Analyzes PageSpeed Insights for performance and accessibility
- Provides actionable fixes and estimated dollar lift
- Logs historical audit data for trend tracking
Use Cases
- Use when asked to audit a Google Ads landing page
- Use to diagnose high-CTR but low-conversion-rate ad groups
- Use to improve Quality Score's Landing Page Experience component
- Use to compare an ad group's messaging against its landing page
Non-Goals
- Rewriting ad copy or campaign settings directly
- Scoring pages without active ad traffic
- Providing a letter grade; focuses on measurements and dollar impact
Practices
- Data-driven marketing analysis
- Performance optimization
- User experience auditing
Prerequisites
- Access to Google Ads account (via NotFair.co OAuth)
- Internet connectivity for API calls and web fetching
Installation
First, add the marketplace
/plugin marketplace add nowork-studio/toprank/plugin install toprank@nowork-studioQuality Score
VerifiedTrust Signals
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