[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"extension-skill-phuryn-positioning-ideas-en":3,"guides-for-phuryn-positioning-ideas":1143,"similar-k17a8bm93pm31rzj3yysea91z586myra-en":1144},{"_creationTime":4,"_id":5,"children":6,"community":7,"display":9,"evaluation":15,"identity":251,"isFallback":236,"parentExtension":257,"providers":316,"relations":320,"repo":321,"tags":1141,"workflow":1142},1778695383013.7349,"k17a8bm93pm31rzj3yysea91z586myra",[],{"reviewCount":8},0,{"description":10,"installMethods":11,"name":13,"sourceUrl":14},"Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. 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query generation and cohort analysis. Analyze user data, generate queries, and identify retention patterns.",{"claudeCode":515},"plugin manifest at pm-data-analytics/.claude-plugin/plugin.json",[520,521,522,524,526,528,530,532],{"path":347,"priority":333},{"path":335,"priority":333},{"path":523,"priority":351},"skills/ab-test-analysis/SKILL.md",{"path":525,"priority":351},"skills/cohort-analysis/SKILL.md",{"path":527,"priority":351},"skills/sql-queries/SKILL.md",{"path":529,"priority":338},"commands/analyze-cohorts.md",{"path":531,"priority":338},"commands/analyze-test.md",{"path":533,"priority":338},"commands/write-query.md","fr",{"basePath":536,"description":537,"displayName":536,"installMethods":538,"license":247,"rationale":539,"selectedPaths":540,"source":339,"sourceLanguage":18,"type":266},"pm-go-to-market","Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.",{"claudeCode":536},"plugin manifest at pm-go-to-market/.claude-plugin/plugin.json",[541,542,543,545,547,549,551,553,555,557,559],{"path":347,"priority":333},{"path":335,"priority":333},{"path":544,"priority":351},"skills/beachhead-segment/SKILL.md",{"path":546,"priority":351},"skills/competitive-battlecard/SKILL.md",{"path":548,"priority":351},"skills/growth-loops/SKILL.md",{"path":550,"priority":351},"skills/gtm-motions/SKILL.md",{"path":552,"priority":351},"skills/gtm-strategy/SKILL.md",{"path":554,"priority":351},"skills/ideal-customer-profile/SKILL.md",{"path":556,"priority":338},"commands/battlecard.md",{"path":558,"priority":338},"commands/growth-strategy.md",{"path":560,"priority":338},"commands/plan-launch.md",{"basePath":264,"description":262,"displayName":264,"installMethods":562,"license":247,"rationale":563,"selectedPaths":564,"source":339,"sourceLanguage":18,"type":266},{"claudeCode":264},"plugin manifest at pm-marketing-growth/.claude-plugin/plugin.json",[565,566,567,569,571,573,575,577,579],{"path":347,"priority":333},{"path":335,"priority":333},{"path":568,"priority":351},"skills/marketing-ideas/SKILL.md",{"path":570,"priority":351},"skills/north-star-metric/SKILL.md",{"path":572,"priority":351},"skills/positioning-ideas/SKILL.md",{"path":574,"priority":351},"skills/product-name/SKILL.md",{"path":576,"priority":351},"skills/value-prop-statements/SKILL.md",{"path":578,"priority":338},"commands/market-product.md",{"path":580,"priority":338},"commands/north-star.md",{"basePath":582,"description":583,"displayName":582,"installMethods":584,"license":247,"rationale":585,"selectedPaths":586,"source":339,"sourceLanguage":18,"type":266},"pm-toolkit","PM utility skills: resume review, NDA drafting, privacy policy generation, and grammar/flow checking. Essential tools for product managers beyond core product work.",{"claudeCode":582},"plugin manifest at pm-toolkit/.claude-plugin/plugin.json",[587,588,589,591,593,595,597,599,601,603,605],{"path":347,"priority":333},{"path":335,"priority":333},{"path":590,"priority":351},"skills/draft-nda/SKILL.md",{"path":592,"priority":351},"skills/grammar-check/SKILL.md",{"path":594,"priority":351},"skills/privacy-policy/SKILL.md",{"path":596,"priority":351},"skills/review-resume/SKILL.md",{"path":598,"priority":338},"commands/draft-nda.md",{"path":600,"priority":338},"commands/privacy-policy.md",{"path":602,"priority":338},"commands/proofread.md",{"path":604,"priority":338},"commands/review-resume.md",{"path":606,"priority":338},"commands/tailor-resume.md",{"basePath":608,"description":609,"displayName":610,"installMethods":611,"rationale":612,"selectedPaths":613,"source":339,"sourceLanguage":18,"type":256},"pm-data-analytics/skills/ab-test-analysis","Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.","ab-test-analysis",{"claudeCode":12},"SKILL.md frontmatter at pm-data-analytics/skills/ab-test-analysis/SKILL.md",[614],{"path":615,"priority":333},"SKILL.md",{"basePath":617,"description":618,"displayName":619,"installMethods":620,"rationale":621,"selectedPaths":622,"source":339,"sourceLanguage":18,"type":256},"pm-data-analytics/skills/cohort-analysis","Perform cohort analysis on user engagement data — retention curves, feature adoption trends, and segment-level insights. Use when analyzing user retention by cohort, studying feature adoption over time, investigating churn patterns, or identifying engagement trends.","cohort-analysis",{"claudeCode":12},"SKILL.md frontmatter at pm-data-analytics/skills/cohort-analysis/SKILL.md",[623],{"path":615,"priority":333},{"basePath":625,"description":626,"displayName":627,"installMethods":628,"rationale":629,"selectedPaths":630,"source":339,"sourceLanguage":18,"type":256},"pm-data-analytics/skills/sql-queries","Generate SQL queries from natural language descriptions. Supports BigQuery, PostgreSQL, MySQL, and other dialects. Reads database schemas from uploaded diagrams or documentation. Use when writing SQL, building data reports, exploring databases, or translating business questions into queries.","sql-queries",{"claudeCode":12},"SKILL.md frontmatter at pm-data-analytics/skills/sql-queries/SKILL.md",[631],{"path":615,"priority":333},{"basePath":633,"description":634,"displayName":635,"installMethods":636,"rationale":637,"selectedPaths":638,"source":339,"sourceLanguage":18,"type":256},"pm-execution/skills/brainstorm-okrs","Brainstorm team-level OKRs aligned with company objectives — qualitative objectives with measurable key results. Use when setting quarterly OKRs, aligning team goals with company strategy, drafting objectives, or learning how to write effective OKRs.","brainstorm-okrs",{"claudeCode":12},"SKILL.md frontmatter at pm-execution/skills/brainstorm-okrs/SKILL.md",[639],{"path":615,"priority":333},{"basePath":641,"description":642,"displayName":643,"installMethods":644,"rationale":645,"selectedPaths":646,"source":339,"sourceLanguage":18,"type":256},"pm-execution/skills/create-prd","Create a Product Requirements Document using a comprehensive 8-section template covering problem, objectives, segments, value propositions, solution, and release planning. Use when writing a PRD, documenting product requirements, preparing a feature spec, or reviewing an existing PRD.","create-prd",{"claudeCode":12},"SKILL.md frontmatter at pm-execution/skills/create-prd/SKILL.md",[647],{"path":615,"priority":333},{"basePath":649,"description":650,"displayName":651,"installMethods":652,"rationale":653,"selectedPaths":654,"source":339,"sourceLanguage":18,"type":256},"pm-execution/skills/dummy-dataset","Generate realistic dummy datasets for testing with customizable columns, constraints, and output formats (CSV, JSON, SQL, Python script). Use when creating test data, building mock datasets, or generating sample data for development and demos.","dummy-dataset",{"claudeCode":12},"SKILL.md frontmatter at pm-execution/skills/dummy-dataset/SKILL.md",[655],{"path":615,"priority":333},{"basePath":657,"description":658,"displayName":659,"installMethods":660,"rationale":661,"selectedPaths":662,"source":339,"sourceLanguage":18,"type":256},"pm-execution/skills/job-stories","Create job stories using the 'When [situation], I want to [motivation], so I can [outcome]' format with detailed acceptance criteria. Use when writing job stories, creating JTBD-style backlog items, or expressing user situations and motivations.","job-stories",{"claudeCode":12},"SKILL.md frontmatter at pm-execution/skills/job-stories/SKILL.md",[663],{"path":615,"priority":333},{"basePath":665,"description":666,"displayName":667,"installMethods":668,"rationale":669,"selectedPaths":670,"source":339,"sourceLanguage":18,"type":256},"pm-execution/skills/outcome-roadmap","Transform an output-focused roadmap into an outcome-focused one that communicates strategic intent. Rewrites initiatives as outcome statements reflecting user and business impacts. Use when shifting to outcome roadmaps, making a roadmap more strategic, or rewriting feature lists as outcomes.","outcome-roadmap",{"claudeCode":12},"SKILL.md frontmatter at pm-execution/skills/outcome-roadmap/SKILL.md",[671],{"path":615,"priority":333},{"basePath":673,"description":674,"displayName":675,"installMethods":676,"rationale":677,"selectedPaths":678,"source":339,"sourceLanguage":18,"type":256},"pm-execution/skills/pre-mortem","Run a pre-mortem risk analysis on a PRD or launch plan. Categorizes risks as Tigers (real problems), Paper Tigers (overblown concerns), and Elephants (unspoken worries), then classifies as launch-blocking, fast-follow, or track. Use when preparing for launch, stress-testing a product plan, or identifying what could go wrong.","pre-mortem",{"claudeCode":12},"SKILL.md frontmatter at pm-execution/skills/pre-mortem/SKILL.md",[679],{"path":615,"priority":333},{"basePath":681,"description":682,"displayName":683,"installMethods":684,"rationale":685,"selectedPaths":686,"source":339,"sourceLanguage":18,"type":256},"pm-execution/skills/prioritization-frameworks","Reference guide to 9 prioritization frameworks with formulas, when-to-use guidance, and templates — RICE, ICE, Kano, MoSCoW, Opportunity Score, and more. Use when selecting a prioritization method, comparing frameworks like RICE vs ICE, or learning how different prioritization approaches work.","prioritization-frameworks",{"claudeCode":12},"SKILL.md frontmatter at pm-execution/skills/prioritization-frameworks/SKILL.md",[687],{"path":615,"priority":333},{"basePath":689,"description":690,"displayName":691,"installMethods":692,"rationale":693,"selectedPaths":694,"source":339,"sourceLanguage":18,"type":256},"pm-execution/skills/release-notes","Generate user-facing release notes from tickets, PRDs, or changelogs. Creates clear, engaging summaries organized by category (new features, improvements, fixes). Use when writing release notes, creating changelogs, announcing product updates, or summarizing what shipped.","release-notes",{"claudeCode":12},"SKILL.md frontmatter at pm-execution/skills/release-notes/SKILL.md",[695],{"path":615,"priority":333},{"basePath":697,"description":698,"displayName":699,"installMethods":700,"rationale":701,"selectedPaths":702,"source":339,"sourceLanguage":18,"type":256},"pm-execution/skills/retro","Facilitate a structured sprint retrospective — what went well, what didn't, and prioritized action items with owners and deadlines. Use when running a retrospective, reflecting on a sprint, creating action items from team feedback, or learning how to run effective retros.","retro",{"claudeCode":12},"SKILL.md frontmatter at pm-execution/skills/retro/SKILL.md",[703],{"path":615,"priority":333},{"basePath":705,"description":706,"displayName":707,"installMethods":708,"rationale":709,"selectedPaths":710,"source":339,"sourceLanguage":18,"type":256},"pm-execution/skills/sprint-plan","Plan a sprint with capacity estimation, story selection, dependency mapping, and risk identification. Use when preparing for sprint planning, estimating team capacity, selecting stories, or balancing sprint scope against velocity.","sprint-plan",{"claudeCode":12},"SKILL.md frontmatter at pm-execution/skills/sprint-plan/SKILL.md",[711],{"path":615,"priority":333},{"basePath":713,"description":714,"displayName":715,"installMethods":716,"rationale":717,"selectedPaths":718,"source":339,"sourceLanguage":18,"type":256},"pm-execution/skills/stakeholder-map","Build a stakeholder map using a power/interest grid, identify communication strategies per quadrant, and generate a communication plan. Use when managing stakeholders, preparing for a launch, aligning cross-functional teams, or planning stakeholder engagement.","stakeholder-map",{"claudeCode":12},"SKILL.md frontmatter at pm-execution/skills/stakeholder-map/SKILL.md",[719],{"path":615,"priority":333},{"basePath":721,"description":722,"displayName":723,"installMethods":724,"rationale":725,"selectedPaths":726,"source":339,"sourceLanguage":18,"type":256},"pm-execution/skills/summarize-meeting","Summarize a meeting transcript into structured notes with date, participants, topic, key decisions, summary points, and action items. Use when processing meeting recordings, creating meeting notes, writing meeting minutes, or recapping discussions.","summarize-meeting",{"claudeCode":12},"SKILL.md frontmatter at pm-execution/skills/summarize-meeting/SKILL.md",[727],{"path":615,"priority":333},{"basePath":729,"description":730,"displayName":731,"installMethods":732,"rationale":733,"selectedPaths":734,"source":339,"sourceLanguage":18,"type":256},"pm-execution/skills/test-scenarios","Create comprehensive test scenarios from user stories with test objectives, starting conditions, user roles, step-by-step actions, and expected outcomes. Use when writing QA test cases, creating test plans, defining acceptance tests, or preparing for feature validation.","test-scenarios",{"claudeCode":12},"SKILL.md frontmatter at pm-execution/skills/test-scenarios/SKILL.md",[735],{"path":615,"priority":333},{"basePath":737,"description":738,"displayName":739,"installMethods":740,"rationale":741,"selectedPaths":742,"source":339,"sourceLanguage":18,"type":256},"pm-execution/skills/user-stories","Create user stories following the 3 C's (Card, Conversation, Confirmation) and INVEST criteria with descriptions, design links, and acceptance criteria. Use when writing user stories, breaking down features into backlog items, or defining acceptance criteria.","user-stories",{"claudeCode":12},"SKILL.md frontmatter at pm-execution/skills/user-stories/SKILL.md",[743],{"path":615,"priority":333},{"basePath":745,"description":746,"displayName":747,"installMethods":748,"rationale":749,"selectedPaths":750,"source":339,"sourceLanguage":18,"type":256},"pm-execution/skills/wwas","Create product backlog items in Why-What-Acceptance format — independent, valuable, testable items with strategic context. Use when writing structured backlog items, breaking features into work items, or using the WWA format.","wwas",{"claudeCode":12},"SKILL.md frontmatter at pm-execution/skills/wwas/SKILL.md",[751],{"path":615,"priority":333},{"basePath":753,"description":754,"displayName":755,"installMethods":756,"rationale":757,"selectedPaths":758,"source":339,"sourceLanguage":18,"type":256},"pm-go-to-market/skills/beachhead-segment","Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy.","beachhead-segment",{"claudeCode":12},"SKILL.md frontmatter at pm-go-to-market/skills/beachhead-segment/SKILL.md",[759],{"path":615,"priority":333},{"basePath":761,"description":762,"displayName":763,"installMethods":764,"rationale":765,"selectedPaths":766,"source":339,"sourceLanguage":18,"type":256},"pm-go-to-market/skills/competitive-battlecard","Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'","competitive-battlecard",{"claudeCode":12},"SKILL.md frontmatter at pm-go-to-market/skills/competitive-battlecard/SKILL.md",[767],{"path":615,"priority":333},{"basePath":769,"description":770,"displayName":771,"installMethods":772,"rationale":773,"selectedPaths":774,"source":339,"sourceLanguage":18,"type":256},"pm-go-to-market/skills/growth-loops","Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.","growth-loops",{"claudeCode":12},"SKILL.md frontmatter at pm-go-to-market/skills/growth-loops/SKILL.md",[775],{"path":615,"priority":333},{"basePath":777,"description":778,"displayName":779,"installMethods":780,"rationale":781,"selectedPaths":782,"source":339,"sourceLanguage":18,"type":256},"pm-go-to-market/skills/gtm-motions","Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.","gtm-motions",{"claudeCode":12},"SKILL.md frontmatter at pm-go-to-market/skills/gtm-motions/SKILL.md",[783],{"path":615,"priority":333},{"basePath":785,"description":786,"displayName":787,"installMethods":788,"rationale":789,"selectedPaths":790,"source":339,"sourceLanguage":18,"type":256},"pm-go-to-market/skills/gtm-strategy","Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.","gtm-strategy",{"claudeCode":12},"SKILL.md frontmatter at pm-go-to-market/skills/gtm-strategy/SKILL.md",[791],{"path":615,"priority":333},{"basePath":793,"description":794,"displayName":795,"installMethods":796,"rationale":797,"selectedPaths":798,"source":339,"sourceLanguage":18,"type":256},"pm-go-to-market/skills/ideal-customer-profile","Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.","ideal-customer-profile",{"claudeCode":12},"SKILL.md frontmatter at pm-go-to-market/skills/ideal-customer-profile/SKILL.md",[799],{"path":615,"priority":333},{"basePath":801,"description":802,"displayName":803,"installMethods":804,"rationale":805,"selectedPaths":806,"source":339,"sourceLanguage":18,"type":256},"pm-market-research/skills/competitor-analysis","Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.","competitor-analysis",{"claudeCode":12},"SKILL.md frontmatter at pm-market-research/skills/competitor-analysis/SKILL.md",[807],{"path":615,"priority":333},{"basePath":809,"description":810,"displayName":811,"installMethods":812,"rationale":813,"selectedPaths":814,"source":339,"sourceLanguage":18,"type":256},"pm-market-research/skills/customer-journey-map","Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.","customer-journey-map",{"claudeCode":12},"SKILL.md frontmatter at pm-market-research/skills/customer-journey-map/SKILL.md",[815],{"path":615,"priority":333},{"basePath":817,"description":818,"displayName":819,"installMethods":820,"rationale":821,"selectedPaths":822,"source":339,"sourceLanguage":18,"type":256},"pm-market-research/skills/market-segments","Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.","market-segments",{"claudeCode":12},"SKILL.md frontmatter at pm-market-research/skills/market-segments/SKILL.md",[823],{"path":615,"priority":333},{"basePath":825,"description":826,"displayName":827,"installMethods":828,"rationale":829,"selectedPaths":830,"source":339,"sourceLanguage":18,"type":256},"pm-market-research/skills/market-sizing","Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches. Use when sizing a market opportunity, estimating addressable market, preparing for investor pitches, or evaluating market entry.","market-sizing",{"claudeCode":12},"SKILL.md frontmatter at pm-market-research/skills/market-sizing/SKILL.md",[831],{"path":615,"priority":333},{"basePath":833,"description":834,"displayName":835,"installMethods":836,"rationale":837,"selectedPaths":838,"source":339,"sourceLanguage":18,"type":256},"pm-market-research/skills/sentiment-analysis","Analyze user feedback data to identify segments with sentiment scores, JTBD, and product satisfaction insights. Use when analyzing user feedback at scale, running sentiment analysis on reviews or surveys, or identifying satisfaction patterns.","sentiment-analysis",{"claudeCode":12},"SKILL.md frontmatter at pm-market-research/skills/sentiment-analysis/SKILL.md",[839],{"path":615,"priority":333},{"basePath":841,"description":842,"displayName":843,"installMethods":844,"rationale":845,"selectedPaths":846,"source":339,"sourceLanguage":18,"type":256},"pm-market-research/skills/user-personas","Create refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights. Use when building personas from survey data, creating user profiles from research, or segmenting users for product decisions.","user-personas",{"claudeCode":12},"SKILL.md frontmatter at pm-market-research/skills/user-personas/SKILL.md",[847],{"path":615,"priority":333},{"basePath":849,"description":850,"displayName":851,"installMethods":852,"rationale":853,"selectedPaths":854,"source":339,"sourceLanguage":18,"type":256},"pm-market-research/skills/user-segmentation","Segment users from feedback data based on behavior, JTBD, and needs. Identifies at least 3 distinct user segments. Use when segmenting a user base, analyzing diverse user feedback, or building a segmentation model.","user-segmentation",{"claudeCode":12},"SKILL.md frontmatter at pm-market-research/skills/user-segmentation/SKILL.md",[855],{"path":615,"priority":333},{"basePath":857,"description":858,"displayName":859,"installMethods":860,"rationale":861,"selectedPaths":862,"source":339,"sourceLanguage":18,"type":256},"pm-marketing-growth/skills/marketing-ideas","Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or looking for creative marketing tactics.","marketing-ideas",{"claudeCode":12},"SKILL.md frontmatter at pm-marketing-growth/skills/marketing-ideas/SKILL.md",[863],{"path":615,"priority":333},{"basePath":865,"description":866,"displayName":867,"installMethods":868,"rationale":869,"selectedPaths":870,"source":339,"sourceLanguage":18,"type":256},"pm-marketing-growth/skills/north-star-metric","Define a North Star Metric and 3-5 supporting input metrics that form a metrics constellation. Classify the business game (Attention, Transaction, Productivity) and validate against 7 criteria for an effective North Star. Use when choosing a North Star Metric, setting up a metrics framework, learning about the North Star Framework, or deciding what to measure.","north-star-metric",{"claudeCode":12},"SKILL.md frontmatter at pm-marketing-growth/skills/north-star-metric/SKILL.md",[871],{"path":615,"priority":333},{"basePath":252,"description":10,"displayName":255,"installMethods":873,"rationale":874,"selectedPaths":875,"source":339,"sourceLanguage":18,"type":256},{"claudeCode":12},"SKILL.md frontmatter at pm-marketing-growth/skills/positioning-ideas/SKILL.md",[876],{"path":615,"priority":333},{"basePath":878,"description":879,"displayName":880,"installMethods":881,"rationale":882,"selectedPaths":883,"source":339,"sourceLanguage":18,"type":256},"pm-marketing-growth/skills/product-name","Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding, or exploring product name ideas.","product-name",{"claudeCode":12},"SKILL.md frontmatter at pm-marketing-growth/skills/product-name/SKILL.md",[884],{"path":615,"priority":333},{"basePath":886,"description":887,"displayName":888,"installMethods":889,"rationale":890,"selectedPaths":891,"source":339,"sourceLanguage":18,"type":256},"pm-marketing-growth/skills/value-prop-statements","Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.","value-prop-statements",{"claudeCode":12},"SKILL.md frontmatter at pm-marketing-growth/skills/value-prop-statements/SKILL.md",[892],{"path":615,"priority":333},{"basePath":894,"description":895,"displayName":896,"installMethods":897,"rationale":898,"selectedPaths":899,"source":339,"sourceLanguage":18,"type":256},"pm-product-discovery/skills/analyze-feature-requests","Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.","analyze-feature-requests",{"claudeCode":12},"SKILL.md frontmatter at pm-product-discovery/skills/analyze-feature-requests/SKILL.md",[900],{"path":615,"priority":333},{"basePath":902,"description":903,"displayName":904,"installMethods":905,"rationale":906,"selectedPaths":907,"source":339,"sourceLanguage":18,"type":256},"pm-product-discovery/skills/brainstorm-experiments-existing","Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.","brainstorm-experiments-existing",{"claudeCode":12},"SKILL.md frontmatter at pm-product-discovery/skills/brainstorm-experiments-existing/SKILL.md",[908],{"path":615,"priority":333},{"basePath":910,"description":911,"displayName":912,"installMethods":913,"rationale":914,"selectedPaths":915,"source":339,"sourceLanguage":18,"type":256},"pm-product-discovery/skills/brainstorm-experiments-new","Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.","brainstorm-experiments-new",{"claudeCode":12},"SKILL.md frontmatter at pm-product-discovery/skills/brainstorm-experiments-new/SKILL.md",[916],{"path":615,"priority":333},{"basePath":918,"description":919,"displayName":920,"installMethods":921,"rationale":922,"selectedPaths":923,"source":339,"sourceLanguage":18,"type":256},"pm-product-discovery/skills/brainstorm-ideas-existing","Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.","brainstorm-ideas-existing",{"claudeCode":12},"SKILL.md frontmatter at pm-product-discovery/skills/brainstorm-ideas-existing/SKILL.md",[924],{"path":615,"priority":333},{"basePath":926,"description":927,"displayName":928,"installMethods":929,"rationale":930,"selectedPaths":931,"source":339,"sourceLanguage":18,"type":256},"pm-product-discovery/skills/brainstorm-ideas-new","Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.","brainstorm-ideas-new",{"claudeCode":12},"SKILL.md frontmatter at pm-product-discovery/skills/brainstorm-ideas-new/SKILL.md",[932],{"path":615,"priority":333},{"basePath":934,"description":935,"displayName":936,"installMethods":937,"rationale":938,"selectedPaths":939,"source":339,"sourceLanguage":18,"type":256},"pm-product-discovery/skills/identify-assumptions-existing","Identify risky assumptions for a feature idea in an existing product across Value, Usability, Viability, and Feasibility. Uses multi-perspective devil's advocate thinking. Use when stress-testing a feature idea, doing risk assessment, or preparing for assumption mapping.","identify-assumptions-existing",{"claudeCode":12},"SKILL.md frontmatter at pm-product-discovery/skills/identify-assumptions-existing/SKILL.md",[940],{"path":615,"priority":333},{"basePath":942,"description":943,"displayName":944,"installMethods":945,"rationale":946,"selectedPaths":947,"source":339,"sourceLanguage":18,"type":256},"pm-product-discovery/skills/identify-assumptions-new","Identify risky assumptions for a new product idea across 8 risk categories including Go-to-Market, Strategy, and Team. Use when evaluating startup risks, assessing a new product concept, or mapping assumptions for a new venture.","identify-assumptions-new",{"claudeCode":12},"SKILL.md frontmatter at pm-product-discovery/skills/identify-assumptions-new/SKILL.md",[948],{"path":615,"priority":333},{"basePath":950,"description":951,"displayName":952,"installMethods":953,"rationale":954,"selectedPaths":955,"source":339,"sourceLanguage":18,"type":256},"pm-product-discovery/skills/interview-script","Create a structured customer interview script with JTBD probing questions, warm-up, core exploration, and wrap-up sections. Follows The Mom Test principles — no leading questions, no pitching, focus on past behavior. Use when preparing for user interviews, creating interview guides, or planning discovery research.","interview-script",{"claudeCode":12},"SKILL.md frontmatter at pm-product-discovery/skills/interview-script/SKILL.md",[956],{"path":615,"priority":333},{"basePath":958,"description":959,"displayName":960,"installMethods":961,"rationale":962,"selectedPaths":963,"source":339,"sourceLanguage":18,"type":256},"pm-product-discovery/skills/metrics-dashboard","Define and design a product metrics dashboard with key metrics, data sources, visualization types, and alert thresholds. Use when creating a metrics dashboard, defining KPIs, setting up product analytics, or building a data monitoring plan.","metrics-dashboard",{"claudeCode":12},"SKILL.md frontmatter at pm-product-discovery/skills/metrics-dashboard/SKILL.md",[964],{"path":615,"priority":333},{"basePath":966,"description":967,"displayName":968,"installMethods":969,"rationale":970,"selectedPaths":971,"source":339,"sourceLanguage":18,"type":256},"pm-product-discovery/skills/opportunity-solution-tree","Build an Opportunity Solution Tree (OST) to structure product discovery — map a desired outcome to opportunities, solutions, and experiments. Based on Teresa Torres' Continuous Discovery Habits. Use when structuring discovery work, mapping opportunities to solutions, or deciding what to build next.","opportunity-solution-tree",{"claudeCode":12},"SKILL.md frontmatter at pm-product-discovery/skills/opportunity-solution-tree/SKILL.md",[972],{"path":615,"priority":333},{"basePath":974,"description":975,"displayName":976,"installMethods":977,"rationale":978,"selectedPaths":979,"source":339,"sourceLanguage":18,"type":256},"pm-product-discovery/skills/prioritize-assumptions","Prioritize assumptions using an Impact × Risk matrix and suggest experiments for each. Use when triaging a list of assumptions, deciding what to test first, or applying the assumption prioritization canvas.","prioritize-assumptions",{"claudeCode":12},"SKILL.md frontmatter at pm-product-discovery/skills/prioritize-assumptions/SKILL.md",[980],{"path":615,"priority":333},{"basePath":982,"description":983,"displayName":984,"installMethods":985,"rationale":986,"selectedPaths":987,"source":339,"sourceLanguage":18,"type":256},"pm-product-discovery/skills/prioritize-features","Prioritize a backlog of feature ideas based on impact, effort, risk, and strategic alignment with top 5 recommendations. Use when prioritizing a feature backlog, making scope decisions, or ranking product ideas.","prioritize-features",{"claudeCode":12},"SKILL.md frontmatter at pm-product-discovery/skills/prioritize-features/SKILL.md",[988],{"path":615,"priority":333},{"basePath":990,"description":991,"displayName":992,"installMethods":993,"rationale":994,"selectedPaths":995,"source":339,"sourceLanguage":18,"type":256},"pm-product-discovery/skills/summarize-interview","Summarize a customer interview transcript into a structured template with JTBD, satisfaction signals, and action items. Use when processing interview recordings or transcripts, synthesizing discovery interviews, or creating interview summaries.","summarize-interview",{"claudeCode":12},"SKILL.md frontmatter at pm-product-discovery/skills/summarize-interview/SKILL.md",[996],{"path":615,"priority":333},{"basePath":998,"description":999,"displayName":1000,"installMethods":1001,"rationale":1002,"selectedPaths":1003,"source":339,"sourceLanguage":18,"type":256},"pm-product-strategy/skills/ansoff-matrix","Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.","ansoff-matrix",{"claudeCode":12},"SKILL.md frontmatter at pm-product-strategy/skills/ansoff-matrix/SKILL.md",[1004],{"path":615,"priority":333},{"basePath":1006,"description":1007,"displayName":1008,"installMethods":1009,"rationale":1010,"selectedPaths":1011,"source":339,"sourceLanguage":18,"type":256},"pm-product-strategy/skills/business-model","Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.","business-model",{"claudeCode":12},"SKILL.md frontmatter at pm-product-strategy/skills/business-model/SKILL.md",[1012],{"path":615,"priority":333},{"basePath":1014,"description":1015,"displayName":1016,"installMethods":1017,"rationale":1018,"selectedPaths":1019,"source":339,"sourceLanguage":18,"type":256},"pm-product-strategy/skills/lean-canvas","Generate a Lean Canvas with problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue. Use when exploring a lean startup canvas, testing a business hypothesis, or modeling a new venture.","lean-canvas",{"claudeCode":12},"SKILL.md frontmatter at pm-product-strategy/skills/lean-canvas/SKILL.md",[1020],{"path":615,"priority":333},{"basePath":1022,"description":1023,"displayName":1024,"installMethods":1025,"rationale":1026,"selectedPaths":1027,"source":339,"sourceLanguage":18,"type":256},"pm-product-strategy/skills/monetization-strategy","Brainstorm 3-5 monetization strategies with audience fit, risks, and validation experiments. Use when exploring revenue models, evaluating pricing strategies, or deciding how to monetize a product.","monetization-strategy",{"claudeCode":12},"SKILL.md frontmatter at pm-product-strategy/skills/monetization-strategy/SKILL.md",[1028],{"path":615,"priority":333},{"basePath":1030,"description":1031,"displayName":1032,"installMethods":1033,"rationale":1034,"selectedPaths":1035,"source":339,"sourceLanguage":18,"type":256},"pm-product-strategy/skills/pestle-analysis","Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing the macro environment, doing strategic planning, or evaluating external factors affecting your business.","pestle-analysis",{"claudeCode":12},"SKILL.md frontmatter at pm-product-strategy/skills/pestle-analysis/SKILL.md",[1036],{"path":615,"priority":333},{"basePath":1038,"description":1039,"displayName":1040,"installMethods":1041,"rationale":1042,"selectedPaths":1043,"source":339,"sourceLanguage":18,"type":256},"pm-product-strategy/skills/porters-five-forces","Perform Porter's Five Forces analysis — competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants. Use when analyzing industry dynamics, assessing competitive forces, or evaluating market attractiveness.","porters-five-forces",{"claudeCode":12},"SKILL.md frontmatter at pm-product-strategy/skills/porters-five-forces/SKILL.md",[1044],{"path":615,"priority":333},{"basePath":1046,"description":1047,"displayName":1048,"installMethods":1049,"rationale":1050,"selectedPaths":1051,"source":339,"sourceLanguage":18,"type":256},"pm-product-strategy/skills/pricing-strategy","Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.","pricing-strategy",{"claudeCode":12},"SKILL.md frontmatter at pm-product-strategy/skills/pricing-strategy/SKILL.md",[1052],{"path":615,"priority":333},{"basePath":1054,"description":1055,"displayName":217,"installMethods":1056,"rationale":1057,"selectedPaths":1058,"source":339,"sourceLanguage":18,"type":256},"pm-product-strategy/skills/product-strategy","Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy, creating a strategic plan, or defining product direction.",{"claudeCode":12},"SKILL.md frontmatter at pm-product-strategy/skills/product-strategy/SKILL.md",[1059],{"path":615,"priority":333},{"basePath":1061,"description":1062,"displayName":1063,"installMethods":1064,"rationale":1065,"selectedPaths":1066,"source":339,"sourceLanguage":18,"type":256},"pm-product-strategy/skills/product-vision","Brainstorm an inspiring, achievable, and emotional product vision that motivates teams and aligns stakeholders. Use when defining or refining a product vision, creating a vision statement, or aligning the team around a shared direction.","product-vision",{"claudeCode":12},"SKILL.md frontmatter at pm-product-strategy/skills/product-vision/SKILL.md",[1067],{"path":615,"priority":333},{"basePath":1069,"description":1070,"displayName":1071,"installMethods":1072,"rationale":1073,"selectedPaths":1074,"source":339,"sourceLanguage":18,"type":256},"pm-product-strategy/skills/startup-canvas","Generate a Startup Canvas combining Product Strategy (9 sections) and Business Model (costs + revenue) for a new product. An alternative to BMC and Lean Canvas that separates strategy from business model. Use when launching a new product or evaluating a startup concept.","startup-canvas",{"claudeCode":12},"SKILL.md frontmatter at pm-product-strategy/skills/startup-canvas/SKILL.md",[1075],{"path":615,"priority":333},{"basePath":1077,"description":1078,"displayName":1079,"installMethods":1080,"rationale":1081,"selectedPaths":1082,"source":339,"sourceLanguage":18,"type":256},"pm-product-strategy/skills/swot-analysis","Perform a detailed SWOT analysis — strengths, weaknesses, opportunities, and threats with actionable recommendations. Use when doing strategic assessment, competitive analysis, or evaluating a product or business position.","swot-analysis",{"claudeCode":12},"SKILL.md frontmatter at pm-product-strategy/skills/swot-analysis/SKILL.md",[1083],{"path":615,"priority":333},{"basePath":1085,"description":1086,"displayName":1087,"installMethods":1088,"rationale":1089,"selectedPaths":1090,"source":339,"sourceLanguage":18,"type":256},"pm-product-strategy/skills/value-proposition","Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.","value-proposition",{"claudeCode":12},"SKILL.md frontmatter at pm-product-strategy/skills/value-proposition/SKILL.md",[1091],{"path":615,"priority":333},{"basePath":1093,"description":1094,"displayName":1095,"installMethods":1096,"rationale":1097,"selectedPaths":1098,"source":339,"sourceLanguage":18,"type":256},"pm-toolkit/skills/draft-nda","Draft a detailed Non-Disclosure Agreement between two parties covering information types, jurisdiction, and clauses needing legal review. Use when creating confidentiality agreements or preparing an NDA for a partnership.","draft-nda",{"claudeCode":12},"SKILL.md frontmatter at pm-toolkit/skills/draft-nda/SKILL.md",[1099],{"path":615,"priority":333},{"basePath":1101,"description":1102,"displayName":1103,"installMethods":1104,"rationale":1105,"selectedPaths":1106,"source":339,"sourceLanguage":18,"type":256},"pm-toolkit/skills/grammar-check","Identify grammar, logical, and flow errors in text and suggest targeted fixes without rewriting the entire text. Use when proofreading content, checking writing quality, or reviewing a draft.","grammar-check",{"claudeCode":12},"SKILL.md frontmatter at pm-toolkit/skills/grammar-check/SKILL.md",[1107],{"path":615,"priority":333},{"basePath":1109,"description":1110,"displayName":1111,"installMethods":1112,"rationale":1113,"selectedPaths":1114,"source":339,"sourceLanguage":18,"type":256},"pm-toolkit/skills/privacy-policy","Draft a detailed privacy policy covering data types, jurisdiction, GDPR and compliance considerations, and clauses needing legal review. Use when creating a privacy policy, updating data protection documentation, or preparing for compliance.","privacy-policy",{"claudeCode":12},"SKILL.md frontmatter at pm-toolkit/skills/privacy-policy/SKILL.md",[1115],{"path":615,"priority":333},{"basePath":1117,"description":1118,"displayName":1119,"installMethods":1120,"rationale":1121,"selectedPaths":1122,"source":339,"sourceLanguage":18,"type":256},"pm-toolkit/skills/review-resume","Comprehensive PM resume review and tailoring against 10 best practices including XYZ+S formula, keyword optimization, job-specific tailoring, and structure. Use when reviewing a PM resume, preparing for job applications, or improving resume impact.","review-resume",{"claudeCode":12},"SKILL.md frontmatter at pm-toolkit/skills/review-resume/SKILL.md",[1123],{"path":615,"priority":333},{"sources":1125},[1126],"manual",{"closedIssues90d":8,"description":1128,"forks":242,"homepage":1129,"license":247,"openIssues90d":243,"pushedAt":244,"readmeSize":240,"stars":245,"topics":1130},"PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth.","https://www.productcompass.pm/p/pm-skills-marketplace-claude",[1131,282,1132,1133,1134,1135,1136],"agent-skill-repository","agent-skills","agentic-skills","claude-code-marketplace","claude-code-plugins","claude-cowork-plugin",{"classifiedAt":1138,"discoverAt":1139,"extractAt":1140,"githubAt":1140,"updatedAt":1138},1778695382763,1778695377765,1778695380835,[219,220,218,217],{"evaluatedAt":250,"extractAt":300,"updatedAt":250},[],[1145,1172,1199,1228,1257,1279],{"_creationTime":1146,"_id":1147,"community":1148,"display":1149,"identity":1155,"providers":1158,"relations":1165,"tags":1168,"workflow":1169},1778698867338.3005,"k172c2m4fhshpxr8atm1638zb186mwjw",{"reviewCount":8},{"description":1150,"installMethods":1151,"name":1153,"sourceUrl":1154},"Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions \"positioning\", \"competitive alternatives\", \"how to position\", \"market category\", \"why customers dont get it\", \"positioning canvas\", \"repositioning\", or \"category creation\". Also trigger when launching a new product, entering a crowded market, or diagnosing why prospects dont understand the products value. Covers positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.",{"claudeCode":1152},"wondelai/skills","obviously-awesome","https://github.com/wondelai/skills",{"basePath":1153,"githubOwner":1156,"githubRepo":1157,"locale":18,"slug":1153,"type":256},"wondelai","skills",{"evaluate":1159,"extract":1164},{"promptVersionExtension":210,"promptVersionScoring":211,"score":1160,"tags":1161,"targetMarket":221,"tier":308},98,[217,218,220,1162,1163],"startup","business-strategy",{"commitSha":290},{"parentExtensionId":1166,"repoId":1167},"k17bj16z8e1yp2wwfd2hxagjtd86m0fp","kd7aexggvp8qjwjtgjbetg0jch86mg5a",[1163,220,218,217,1162],{"evaluatedAt":1170,"extractAt":1171,"updatedAt":1170},1778699427476,1778698867338,{"_creationTime":1173,"_id":1174,"community":1175,"display":1176,"identity":1182,"providers":1186,"relations":1192,"tags":1195,"workflow":1196},1778686037155.628,"k170h875wxaae0r2cz9nbxbp0n86m4r1",{"reviewCount":8},{"description":1177,"installMethods":1178,"name":1180,"sourceUrl":1181},"Run an end-to-end product strategy session across positioning, discovery, and roadmap planning. Use when a team needs validated direction before committing to execution.",{"claudeCode":1179},"deanpeters/Product-Manager-Skills","product-strategy-session","https://github.com/deanpeters/Product-Manager-Skills",{"basePath":1183,"githubOwner":1184,"githubRepo":1185,"locale":18,"slug":1180,"type":256},"skills/product-strategy-session","deanpeters","Product-Manager-Skills",{"evaluate":1187,"extract":1191},{"promptVersionExtension":210,"promptVersionScoring":211,"score":1160,"tags":1188,"targetMarket":221,"tier":308},[217,282,1189,218,288,1190],"roadmap","workflow",{"commitSha":290},{"parentExtensionId":1193,"repoId":1194},"k177m4rt2zq3s4a9j0dy9znwrx86mwg3","kd79w54je3w4zrhk2stxg9246186nbp1",[288,218,282,217,1189,1190],{"evaluatedAt":1197,"extractAt":1198,"updatedAt":1197},1778688026060,1778686037155,{"_creationTime":1200,"_id":1201,"community":1202,"display":1203,"identity":1209,"providers":1214,"relations":1222,"tags":1224,"workflow":1225},1778696113180.8083,"k170qq5mr6w9c78e5s40jwrmz586mx7b",{"reviewCount":8},{"description":1204,"installMethods":1205,"name":1207,"sourceUrl":1208},"Run upstream brand discovery covering audience research, competitive landscape, category dynamics, problem space, and positioning territory exploration. Use this skill at the very start of a brand or website project when the user needs to understand who they're for, who they compete with, what the audience actually needs, and where the brand could plausibly stand. Triggers on brand discovery, audience research, market research, competitive scan, category research, customer research, who is this for, who are we, positioning research, intake, kickoff. Also triggers when a creative brief is requested but the upstream inputs (audience, competitors, problem space) are not yet clear.",{"claudeCode":1206},"rampstackco/claude-skills","Brand Discovery","https://github.com/rampstackco/claude-skills",{"basePath":1210,"githubOwner":1211,"githubRepo":1212,"locale":18,"slug":1213,"type":256},"skills/brand-discovery","rampstackco","claude-skills","brand-discovery",{"evaluate":1215,"extract":1221},{"promptVersionExtension":210,"promptVersionScoring":211,"score":1216,"tags":1217,"targetMarket":221,"tier":308},97,[1218,1219,1220,219,218],"brand-strategy","market-research","audience-research",{"commitSha":290,"license":247},{"repoId":1223},"kd7bebccrrd1xf6w868aggftrd86m86v",[1220,1218,219,1219,218],{"evaluatedAt":1226,"extractAt":1227,"updatedAt":1226},1778696311714,1778696113180,{"_creationTime":1229,"_id":1230,"community":1231,"display":1232,"identity":1238,"providers":1242,"relations":1251,"tags":1253,"workflow":1254},1778690923100.03,"k17egv3acbg6m76168v0csv5ys86m5rr",{"reviewCount":8},{"description":1233,"installMethods":1234,"name":1236,"sourceUrl":1237},"Structured competitive analysis with feature matrices, SWOT, positioning maps, and UX review. Covers research frameworks, pricing comparison, review mining, and visual deliverables. Use for: market research, competitive intelligence, investor decks, product strategy, sales enablement. Triggers: competitor analysis, competitive analysis, competitor teardown, market research, competitive intelligence, swot analysis, competitor comparison, market landscape, competitor review, competitive landscape, feature comparison, market positioning",{"claudeCode":1235},"inferen-sh/skills","Competitor Teardown","https://github.com/inferen-sh/skills",{"basePath":1239,"githubOwner":1240,"githubRepo":1157,"locale":18,"slug":1241,"type":256},"guides/product/competitor-teardown","inferen-sh","competitor-teardown",{"evaluate":1243,"extract":1250},{"promptVersionExtension":210,"promptVersionScoring":211,"score":1244,"tags":1245,"targetMarket":221,"tier":222},93,[219,1219,1246,218,1247,1248,1249],"swot","sales-enablement","cli","research",{"commitSha":290,"license":247},{"repoId":1252},"kd75bmkxfkvvw504knzzpkzjph86n71t",[1248,219,1219,218,1249,1247,1246],{"evaluatedAt":1255,"extractAt":1256,"updatedAt":1255},1778691299394,1778690923100,{"_creationTime":1258,"_id":1259,"community":1260,"display":1261,"identity":1265,"providers":1266,"relations":1275,"tags":1276,"workflow":1277},1778698867338.3027,"k171kgm311805z9fa64vzfgkqs86nb64",{"reviewCount":8},{"description":1262,"installMethods":1263,"name":1264,"sourceUrl":1154},"Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions \"brand message\", \"website copy\", \"elevator pitch\", \"one-liner\", \"messaging isnt resonating\", \"brand script\", \"StoryBrand framework\", or \"customer as hero\". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales collateral and marketing materials. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.",{"claudeCode":1152},"storybrand-messaging",{"basePath":1264,"githubOwner":1156,"githubRepo":1157,"locale":18,"slug":1264,"type":256},{"evaluate":1267,"extract":1274},{"promptVersionExtension":210,"promptVersionScoring":211,"score":1268,"tags":1269,"targetMarket":221,"tier":308},100,[220,1270,306,1271,1272,1273],"messaging","storytelling","copywriting","sales",{"commitSha":290},{"parentExtensionId":1166,"repoId":1167},[306,1272,220,1270,1273,1271],{"evaluatedAt":1278,"extractAt":1171,"updatedAt":1278},1778699553427,{"_creationTime":1280,"_id":1281,"community":1282,"display":1283,"identity":1287,"providers":1289,"relations":1297,"tags":1298,"workflow":1299},1778698867338.298,"k17eany15hcz465k5n1zhc55cd86nzs2",{"reviewCount":8},{"description":1284,"installMethods":1285,"name":1286,"sourceUrl":1154},"Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales. Use when the user mentions \"social proof\", \"persuasive copy\", \"why users dont convert\", \"ethical persuasion\", \"reciprocity\", \"scarcity tactics\", or \"commitment and consistency\". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.",{"claudeCode":1152},"Influence Psychology",{"basePath":1288,"githubOwner":1156,"githubRepo":1157,"locale":18,"slug":1288,"type":256},"influence-psychology",{"evaluate":1290,"extract":1296},{"promptVersionExtension":210,"promptVersionScoring":211,"score":1268,"tags":1291,"targetMarket":221,"tier":308},[220,1272,1292,1293,1294,1295,1273],"product-design","psychology","persuasion","ux",{"commitSha":290,"license":247},{"parentExtensionId":1166,"repoId":1167},[1272,220,1294,1292,1293,1273,1295],{"evaluatedAt":1300,"extractAt":1171,"updatedAt":1300},1778699285462]