Iterate Pivot Decision

Features

• Documents strategic pivot or persevere decisions
• Provides structure for evidence, analysis, and rationale
• Guides users through decision-making steps
• Includes templates and examples for output consistency
• Supports product, feature, or strategy evaluation

Use Cases

• Use when evaluating whether to change direction on a product, feature, or strategy based on market feedback.
• Use after significant validated learning suggests the current direction may not work.
• Use at planned pivot-or-persevere checkpoints.
• Use when stakeholders are debating major direction changes.

Non-Goals

• Making the decision for the user
• Replacing deep market research or user interviews
• Automating the implementation of the new strategy

Workflow

1. Summarize current state and investment.
2. Present all relevant evidence (metrics, feedback, signals).
3. Review and analyze original hypotheses.
4. Define and articulate at least three options (persevere, pivot options).
5. Analyze each option against key criteria (market, advantage, capability, resources, risk).
6. State the chosen direction and rationale, acknowledging trade-offs.
7. Outline implementation plan: actions, needs, success criteria, communication.

Practices

• Strategic Decision Making
• Evidence-Based Management
• Product Strategy Documentation