Logo Design
Skill Verified ActiveGenerate logo variants for a brand or organization, producing multiple production-grade marks across different architectures (wordmark, lockup, symbol-only, letterform-as-symbol, monogram) with rationale, application specs, and decision-ready presentation. Distinct from `brand-identity`, which produces a complete identity system covering logo plus color plus type plus voice plus applications. This skill goes deep on the logo specifically: typographic register selection, symbol approach taxonomy, application context discipline (16px favicon, embroidery, signage, motion), production specs (SVG-ready, single-color reproducibility, reverse versions). Triggers on logo design, design a logo, logo for X, brand mark, wordmark, logotype, monogram, lockup, mark variants, logo iterations, redesign the logo, refine the logo, logo refresh, letterform-as-symbol. Also triggers when the user has an established brand and wants to explore mark variants or when iterating on existing logo work for production. Does NOT fire when the user needs full brand identity (use `brand-identity`), brand positioning or strategy (use `brand-discovery`), project-wide creative direction (use `creative-direction`), or one-off illustration.
To empower users to generate multiple, production-grade logo variants tailored to specific brand needs, complete with rationale and application context, facilitating informed design decisions.
Features
- Generates multiple logo variants across architectures (wordmark, lockup, symbol-only, etc.)
- Provides rationale, application specs, and presentation-ready details for each variant
- Explores typographic register selection and symbol approach taxonomy
- Considers application contexts from 16px favicons to large-format signage
- Includes production specs for SVG-ready, single-color reproducibility, and reverse versions
Use Cases
- Designing logo variants for a new brand or organization.
- Exploring multiple architectural approaches (wordmark, lockup, symbol) for a logo.
- Refining existing logo work for production-ready application across various contexts.
- Generating decision material for clients by presenting distinct logo options with supporting rationale.
Non-Goals
- Producing a complete brand identity system (logo plus color, type, voice, applications).
- Performing brand positioning or strategy work.
- Providing project-wide creative direction.
- Creating one-off illustrations or pictograms.
Workflow
- Gather inputs: Brand name, industry, audience, tone, contexts, references, constraints.
- Establish primary mark architecture: Wordmark-only, lockup, symbol-only, letterform-as-symbol, or monogram.
- Generate typographic explorations for wordmarks.
- Generate symbol explorations (if applicable) to pair with wordmarks.
- Test each candidate variant against application contexts (favicon, embroidery, single-color, etc.).
- Select top candidates (6-12) for client review.
- Document each variant: name, architecture, typography, symbol, color tokens, application notes, signals, rejects.
- Provide production specs: SVG-ready notes, color codes, sizing guidelines, motion recommendations.
- Provide application mockups for each top candidate.
- Hand off decision material to the client for selection and refinement.
Practices
- Logo architecture selection
- Typographic register application
- Symbol approach taxonomy
- Application context discipline
- Restraint discipline
Prerequisites
- Brand name (exact spelling, capitalization, descriptors)
- Industry or category
- Audience definition
- Tonal direction
- List of application contexts
- Reference logos liked/disliked
- Hard constraints (e.g., single color reproduction, 16px favicon compatibility)
Installation
npx skills add rampstackco/claude-skillsRuns the Vercel skills CLI (skills.sh) via npx — needs Node.js locally and at least one installed skills-compatible agent (Claude Code, Cursor, Codex, …). Assumes the repo follows the agentskills.io format.
Quality Score
VerifiedTrust Signals
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