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Product Analytics Setup

Skill Verified Active

How to actually instrument product analytics correctly. Event taxonomy, property design, naming conventions, schema versioning, identity stitching, funnel design, retention cohorts, North Star metric selection, dashboard hygiene, instrumentation debt, and the failure modes that produce data nobody trusts. Triggers on product analytics setup, event taxonomy, tracking plan, instrumentation, schema versioning, North Star metric, retention cohorts, funnel design, naming conventions, instrument new feature, audit existing analytics, dashboard reconciliation, instrumentation debt, Mixpanel setup, Amplitude setup, PostHog setup, warehouse-native analytics. Also triggers when the team has data but cannot trust it, or when designing instrumentation for a new feature, or when auditing an existing setup that has drifted.

Purpose

To guide users in setting up and maintaining accurate, trustworthy product analytics instrumentation that supports strategic decision-making.

Features

  • Detailed guidance on event taxonomy design and naming conventions
  • Best practices for property design (event-level vs user-level) and type discipline
  • Frameworks for schema versioning and migration patterns
  • Templates and rules for designing effective funnels and cohort definitions
  • Guidance on North Star metric selection and supporting metrics
  • Principles for dashboard hygiene and managing instrumentation debt

Use Cases

  • Setting up product analytics instrumentation from scratch
  • Auditing and improving an existing, untrustworthy analytics setup
  • Designing instrumentation for new features
  • Establishing and enforcing data quality standards for product analytics

Non-Goals

  • Analytics strategy and measurement framework selection
  • Experimentation result interpretation
  • Paid media analytics or platform decisions
  • Specific tool setup (Mixpanel, Amplitude, etc.) beyond general principles

Practices

  • Data Quality
  • Instrumentation Discipline
  • Schema Management

Installation

npx skills add rampstackco/claude-skills

Runs the Vercel skills CLI (skills.sh) via npx — needs Node.js locally and at least one installed skills-compatible agent (Claude Code, Cursor, Codex, …). Assumes the repo follows the agentskills.io format.

Quality Score

Verified
99 /100
Analyzed about 19 hours ago

Trust Signals

Last commit4 days ago
Stars168
LicenseMIT
Status
View Source

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