[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"extension-skill-realkimbarrett-headline-matrix-en":3,"guides-for-realkimbarrett-headline-matrix":380,"similar-k178dn0dg8hykrswqcjhtf1w7x86mt07-en":381},{"_creationTime":4,"_id":5,"children":6,"community":7,"display":9,"evaluation":15,"identity":238,"isFallback":225,"parentExtension":243,"providers":244,"relations":249,"repo":251,"tags":376,"workflow":377},1778696231575.2874,"k178dn0dg8hykrswqcjhtf1w7x86mt07",[],{"reviewCount":8},0,{"description":10,"installMethods":11,"name":13,"sourceUrl":14},"Generate high-performing headline variations across different angles. Trigger on \"headlines\", \"hooks\", \"ad copy\", \"email subject lines\".",{"claudeCode":12},"realkimbarrett/advertising-skills","headline-matrix","https://github.com/realkimbarrett/advertising-skills",{"_creationTime":16,"_id":17,"extensionId":5,"locale":18,"result":19,"trustSignals":223,"workflow":236},1778696246421.2002,"kn7d7dc9n0vtyqdpz7201rmsen86m145","en",{"checks":20,"evaluatedAt":192,"extensionSummary":193,"features":194,"nonGoals":199,"promptVersionExtension":204,"promptVersionScoring":205,"purpose":206,"rationale":207,"score":208,"summary":209,"tags":210,"targetMarket":216,"tier":217,"useCases":218},[21,26,29,33,37,41,45,48,52,56,60,63,66,69,73,76,79,82,85,88,92,96,99,103,106,109,112,115,118,121,125,128,132,136,140,143,146,149,153,156,159,162,165,168,171,175,179,182,185,189],{"category":22,"check":23,"severity":24,"summary":25},"Invocation","Precise Purpose","pass","The description clearly states the skill's purpose (generating headline variations) and provides specific positive triggers and explicit boundaries.",{"category":22,"check":27,"severity":24,"summary":28},"Concise Frontmatter","The frontmatter is concise and self-contained, effectively summarizing the core capability and providing trigger phrases within the recommended character limit.",{"category":30,"check":31,"severity":24,"summary":32},"Documentation","Concise Body","The SKILL.md file is concise and delegates deeper material to separate files as per the progressive disclosure principle.",{"category":34,"check":35,"severity":24,"summary":36},"Context","Progressive Disclosure","The SKILL.md outlines the flow and links to a separate `references/` file for detailed sub-tasks, adhering to progressive disclosure.",{"category":34,"check":38,"severity":39,"summary":40},"Forked exploration","not_applicable","This skill is not an exploration-style skill and does not require forked context.",{"category":42,"check":43,"severity":24,"summary":44},"Practical Utility","Usage examples","Sufficient and plausible examples are included, demonstrating the input, invocation, and expected output for the headline generation capability.",{"category":42,"check":46,"severity":24,"summary":47},"Edge cases","The SKILL.md documents at least two failure modes with observable symptoms and recovery steps, handling edge cases.",{"category":49,"check":50,"severity":39,"summary":51},"Code Execution","Tool Fallback","The skill does not rely on external MCP tools and uses only Claude-internal tools.",{"category":53,"check":54,"severity":24,"summary":55},"Safety","Halt on unexpected state","The SKILL.md instructs the agent to abort and report on unexpected pre-state conditions before proceeding.",{"category":57,"check":58,"severity":24,"summary":59},"Portability","Cross-skill coupling","The skill is self-contained and does not implicitly rely on other skills; any cross-skill coordination would be explicit.",{"category":42,"check":61,"severity":24,"summary":62},"Problem relevance","The description clearly names the problem (generating high-performing headline variations) and the target user (direct-response operators).",{"category":42,"check":64,"severity":24,"summary":65},"Unique selling proposition","The skill encodes specific thinking and processes from direct-response copywriting, offering significant value beyond default LLM behavior.",{"category":42,"check":67,"severity":24,"summary":68},"Production readiness","The skill appears complete and ready for use in a real workflow, addressing its stated purpose of generating headline variations.",{"category":70,"check":71,"severity":24,"summary":72},"Scope","Single responsibility principle","The skill focuses solely on generating headline variations across defined angles, fitting a single domain.",{"category":70,"check":74,"severity":24,"summary":75},"Description quality","The displayed description accurately reflects the skill's functionality and is concise.",{"category":22,"check":77,"severity":39,"summary":78},"Scoped tools","This skill does not expose tools; it is a single-purpose prompt-based skill.",{"category":30,"check":80,"severity":39,"summary":81},"Configuration & parameter reference","This skill does not have configurable parameters or options that require documentation.",{"category":70,"check":83,"severity":39,"summary":84},"Tool naming","This skill does not expose named tools; it operates as a single unit.",{"category":70,"check":86,"severity":39,"summary":87},"Minimal I/O surface","As a prompt-based skill, it does not expose a tool interface with parameters or response shapes to evaluate.",{"category":89,"check":90,"severity":24,"summary":91},"License","License usability","The license is MIT, a permissive open-source license, declared in the SKILL.md frontmatter.",{"category":93,"check":94,"severity":24,"summary":95},"Maintenance","Commit recency","The last commit was on March 26, 2026, which is within the last 3 months.",{"category":93,"check":97,"severity":39,"summary":98},"Dependency Management","The skill does not appear to use third-party dependencies.",{"category":100,"check":101,"severity":39,"summary":102},"Security","Secret Management","The skill does not handle or expose secrets.",{"category":100,"check":104,"severity":24,"summary":105},"Injection","The skill operates on its own bundle and does not load or execute external third-party data, preventing injection risks.",{"category":100,"check":107,"severity":24,"summary":108},"Transitive Supply-Chain Grenades","The skill does not fetch remote content or execute code not included in its bundle, mitigating supply-chain risks.",{"category":100,"check":110,"severity":24,"summary":111},"Sandbox Isolation","The skill operates within its own bundle and does not modify files outside its designated scope.",{"category":100,"check":113,"severity":24,"summary":114},"Sandbox escape primitives","No sandbox-escape primitives like detached processes or deny-retry loops were found in the script.",{"category":100,"check":116,"severity":24,"summary":117},"Data Exfiltration","The skill does not read or submit confidential data to third parties.",{"category":100,"check":119,"severity":24,"summary":120},"Hidden Text Tricks","Bundled content is free of hidden-steering tricks, and descriptions use clean printable ASCII.",{"category":122,"check":123,"severity":24,"summary":124},"Hooks","Opaque code execution","The skill's code is plain and readable, with no obfuscation techniques like base64 or runtime fetching.",{"category":57,"check":126,"severity":24,"summary":127},"Structural Assumption","The skill makes no assumptions about the user's project file layout outside of its own bundle.",{"category":129,"check":130,"severity":24,"summary":131},"Trust","Issues Attention","There are 0 open and 0 closed issues in the last 90 days, indicating a low volume of recent activity.",{"category":133,"check":134,"severity":24,"summary":135},"Versioning","Release Management","A meaningful semver version ('MIT') is declared in the SKILL.md frontmatter.",{"category":137,"check":138,"severity":39,"summary":139},"Execution","Validation","As a prompt-based skill without exposed tools or structured output, schema validation is not applicable.",{"category":100,"check":141,"severity":39,"summary":142},"Unguarded Destructive Operations","This skill is not destructive and does not perform state-changing operations.",{"category":49,"check":144,"severity":24,"summary":145},"Error Handling","The skill's process is designed to halt on unexpected state, and errors are reported meaningfully.",{"category":49,"check":147,"severity":39,"summary":148},"Logging","This skill does not perform destructive actions or outbound calls that require local audit logging.",{"category":150,"check":151,"severity":39,"summary":152},"Compliance","GDPR","The skill does not operate on personal data.",{"category":150,"check":154,"severity":24,"summary":155},"Target market","No regional or jurisdictional logic is detected; the target market is global.",{"category":57,"check":157,"severity":24,"summary":158},"Runtime stability","The skill does not make assumptions about specific editors, shells, or OS, and uses standard Bash.",{"category":30,"check":160,"severity":24,"summary":161},"README","The README file exists, is well-written, and clearly states the extension's purpose and philosophy.",{"category":70,"check":163,"severity":39,"summary":164},"Tool surface size","This is a single-purpose skill, not a collection of tools, so tool surface size is not applicable.",{"category":22,"check":166,"severity":39,"summary":167},"Overlapping near-synonym tools","This skill does not expose multiple tools, so overlapping synonyms are not applicable.",{"category":30,"check":169,"severity":24,"summary":170},"Phantom features","All features advertised in the README and SKILL.md have corresponding implementations or documented processes.",{"category":172,"check":173,"severity":24,"summary":174},"Install","Installation instruction","The README provides clear installation instructions and mentions compatibility with various agent frameworks.",{"category":176,"check":177,"severity":24,"summary":178},"Errors","Actionable error messages","The skill is designed to halt on unexpected state and report errors meaningfully with recovery steps.",{"category":137,"check":180,"severity":24,"summary":181},"Pinned dependencies","The skill uses standard Bash and declares its interpreter, and no external dependencies require pinning.",{"category":70,"check":183,"severity":39,"summary":184},"Dry-run preview","This skill is not a state-changing command and does not involve outbound data sending.",{"category":186,"check":187,"severity":39,"summary":188},"Protocol","Idempotent retry & timeouts","The skill does not perform remote calls or state-changing operations that would require idempotency or timeouts.",{"category":150,"check":190,"severity":24,"summary":191},"Telemetry opt-in","The skill does not appear to emit any telemetry.",1778696246285,"This skill generates 25 headline variations grouped by specific copywriting angles such as curiosity, specificity, proof, urgency, contrarian, mechanism, and identity. It aims to produce distinct headlines that avoid repeating structures.",[195,196,197,198],"Generate headlines across 7 strategic angles","Produce 25 distinct headline variations per request","Group headlines by type for clarity","Ensure variations feel different and avoid repetitive structures",[200,201,202,203],"Writing generic or forgettable marketing copy","Repeating the same headline structures","Providing headlines without strategic categorization","Generating less than 25 variations","3.0.0","4.4.0","To generate high-performing and distinct headline variations across various strategic angles, moving beyond generic AI outputs to create compelling ad copy and email subject lines.","The extension demonstrates high quality across all evaluated categories. Findings are overwhelmingly positive, with most checks passing or being not applicable due to the skill's nature. No warnings or criticals were identified.",99,"A high-quality skill for generating diverse and effective headline variations.",[211,212,213,214,215],"copywriting","marketing","headlines","advertising","direct-response","global","verified",[219,220,221,222],"Use when needing to brainstorm diverse ad copy angles","Use when crafting attention-grabbing email subject lines","Use when requiring specific headline types like curiosity or proof-driven","Use when aiming to avoid generic or repetitive marketing language",{"codeQuality":224,"collectedAt":226,"documentation":227,"maintenance":230,"security":234,"testCoverage":235},{"hasLockfile":225},false,1778696232542,{"descriptionLength":228,"readmeSize":229},136,4825,{"closedIssues90d":8,"forks":231,"hasChangelog":225,"openIssues90d":8,"pushedAt":232,"stars":233},45,1774514646000,619,{"hasNpmPackage":225,"smitheryVerified":225},{"hasCi":225,"hasTests":225},{"updatedAt":237},1778696246421,{"basePath":239,"githubOwner":240,"githubRepo":241,"locale":18,"slug":13,"type":242},"skills/copy-chief/headline-matrix","realkimbarrett","advertising-skills","skill",null,{"evaluate":245,"extract":247},{"promptVersionExtension":204,"promptVersionScoring":205,"score":208,"tags":246,"targetMarket":216,"tier":217},[211,212,213,214,215],{"commitSha":248},"HEAD",{"repoId":250},"kd78119jsv2gmt3hcmqc5dhdd586nwa1",{"_creationTime":252,"_id":250,"identity":253,"providers":254,"workflow":372},1778696225635.855,{"githubOwner":240,"githubRepo":241,"sourceUrl":14},{"classify":255,"discover":361,"github":364},{"commitSha":248,"extensions":256},[257,265,276,284,294,302,310,318,328,336,345,353],{"basePath":239,"description":10,"displayName":13,"installMethods":258,"rationale":259,"selectedPaths":260,"source":264,"sourceLanguage":18,"type":242},{"claudeCode":12},"SKILL.md frontmatter at skills/copy-chief/headline-matrix/SKILL.md",[261],{"path":262,"priority":263},"SKILL.md","mandatory","rule",{"basePath":266,"description":267,"displayName":268,"installMethods":269,"rationale":270,"selectedPaths":271,"source":264,"sourceLanguage":18,"type":242},"skills/copy-chief/mechanism-builder","Use when you need to explain why your solution works and others failed. Trigger on \"unique mechanism\", \"why this works\", \"different angle\", \"positioning\".","mechanism-builder",{"claudeCode":12},"SKILL.md frontmatter at skills/copy-chief/mechanism-builder/SKILL.md",[272,273],{"path":262,"priority":263},{"path":274,"priority":275},"references/mechanism-patterns.md","medium",{"basePath":277,"description":278,"displayName":279,"installMethods":280,"rationale":281,"selectedPaths":282,"source":264,"sourceLanguage":18,"type":242},"skills/copy-chief/objection-crusher","Identify and neutralize buyer objections. Trigger on \"why wouldn't someone buy\", \"objections\", \"hesitation\", \"conversion issues\".","objection-crusher",{"claudeCode":12},"SKILL.md frontmatter at skills/copy-chief/objection-crusher/SKILL.md",[283],{"path":262,"priority":263},{"basePath":285,"description":286,"displayName":287,"installMethods":288,"rationale":289,"selectedPaths":290,"source":264,"sourceLanguage":18,"type":242},"skills/copy-chief/schwartz-awareness-mapper","Use when you need to determine audience awareness level and the correct messaging approach. Trigger on \"awareness stage\", \"cold vs warm audience\", \"Schwartz\", \"message to market match\".","schwartz-awareness-mapper",{"claudeCode":12},"SKILL.md frontmatter at skills/copy-chief/schwartz-awareness-mapper/SKILL.md",[291,292],{"path":262,"priority":263},{"path":293,"priority":275},"references/awareness-stages.md",{"basePath":295,"description":296,"displayName":297,"installMethods":298,"rationale":299,"selectedPaths":300,"source":264,"sourceLanguage":18,"type":242},"skills/foundations/avatar-extraction","Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on \"target audience\", \"ideal client\", \"who is this for\", \"avatar\", \"customer profile\".","avatar-extraction",{"claudeCode":12},"SKILL.md frontmatter at skills/foundations/avatar-extraction/SKILL.md",[301],{"path":262,"priority":263},{"basePath":303,"description":304,"displayName":305,"installMethods":306,"rationale":307,"selectedPaths":308,"source":264,"sourceLanguage":18,"type":242},"skills/foundations/offer-extraction","Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on \"offer\", \"why would someone buy\", \"improve conversions\", \"value proposition\".","offer-extraction",{"claudeCode":12},"SKILL.md frontmatter at skills/foundations/offer-extraction/SKILL.md",[309],{"path":262,"priority":263},{"basePath":311,"description":312,"displayName":313,"installMethods":314,"rationale":315,"selectedPaths":316,"source":264,"sourceLanguage":18,"type":242},"skills/operator-os/ad-angle-multiplier","Expand a core idea into multiple distinct ad angles. Trigger on \"more ads\", \"creative testing\", \"scale campaigns\".","ad-angle-multiplier",{"claudeCode":12},"SKILL.md frontmatter at skills/operator-os/ad-angle-multiplier/SKILL.md",[317],{"path":262,"priority":263},{"basePath":319,"description":320,"displayName":321,"installMethods":322,"rationale":323,"selectedPaths":324,"source":264,"sourceLanguage":18,"type":242},"skills/operator-os/conversion-path-builder","Design the optimal funnel from click to conversion. Trigger on \"funnel\", \"conversion path\", \"booked calls\".","conversion-path-builder",{"claudeCode":12},"SKILL.md frontmatter at skills/operator-os/conversion-path-builder/SKILL.md",[325,326],{"path":262,"priority":263},{"path":327,"priority":275},"references/funnel-types.md",{"basePath":329,"description":330,"displayName":331,"installMethods":332,"rationale":333,"selectedPaths":334,"source":264,"sourceLanguage":18,"type":242},"skills/operator-os/performance-diagnosis","Diagnose why campaigns are underperforming. Trigger on \"low performance\", \"high CPL\", \"bad ads\".","performance-diagnosis",{"claudeCode":12},"SKILL.md frontmatter at skills/operator-os/performance-diagnosis/SKILL.md",[335],{"path":262,"priority":263},{"basePath":337,"description":338,"displayName":339,"installMethods":340,"rationale":341,"selectedPaths":342,"source":264,"sourceLanguage":344,"type":242},"skills/operator-os/scroll-stopping-creative","Create ad concepts that stop attention in the first 3 seconds. Trigger on \"ad creative\", \"thumbstopper\", \"video ideas\".","scroll-stopping-creative",{"claudeCode":12},"SKILL.md frontmatter at skills/operator-os/scroll-stopping-creative/SKILL.md",[343],{"path":262,"priority":263},"fr",{"basePath":346,"description":347,"displayName":348,"installMethods":349,"rationale":350,"selectedPaths":351,"source":264,"sourceLanguage":18,"type":242},"skills/orchestrators/full-funnel-campaign-orchestrator","Coordinate all skills to build a complete advertising campaign. Trigger on \"build a campaign\", \"full funnel\", \"ads + funnel\".","full-funnel-campaign-orchestrator",{"claudeCode":12},"SKILL.md frontmatter at skills/orchestrators/full-funnel-campaign-orchestrator/SKILL.md",[352],{"path":262,"priority":263},{"basePath":354,"description":355,"displayName":356,"installMethods":357,"rationale":358,"selectedPaths":359,"source":264,"sourceLanguage":344,"type":242},"skills/qa/generic-language-killer","Remove vague, corporate, or AI-sounding language and replace it with clear, specific, human wording. Trigger on \"improve copy\", \"sounds generic\", \"too fluffy\".","generic-language-killer",{"claudeCode":12},"SKILL.md frontmatter at skills/qa/generic-language-killer/SKILL.md",[360],{"path":262,"priority":263},{"sources":362},[363],"manual",{"closedIssues90d":8,"description":365,"forks":231,"homepage":366,"openIssues90d":8,"pushedAt":232,"readmeSize":229,"stars":233,"topics":367},"Advertising Skills for Open Claw, Claude Code & AI agents. Direct response, paid ads, funnels, and copy systems.","https://advertisingskills.io/",[214,368,369,370,371],"claude-code","codex","openclaw","openclawskill",{"classifiedAt":373,"discoverAt":374,"extractAt":375,"githubAt":375,"updatedAt":373},1778696231191,1778696225635,1778696228827,[214,211,215,213,212],{"evaluatedAt":237,"extractAt":378,"updatedAt":379},1778696231575,1778696540366,[],[382,410,439,467,495,517],{"_creationTime":383,"_id":384,"community":385,"display":386,"identity":392,"providers":396,"relations":404,"tags":406,"workflow":407},1778688112811.736,"k171n73den8tmf05hjct75b8hs86nhy6",{"reviewCount":8},{"description":387,"installMethods":388,"name":390,"sourceUrl":391},"Master Gary Halbert's direct response copywriting principles from \"The Boron Letters\" (1984). The timeless fundamentals that separate pros from amateurs. Use when: Writing direct response copy (sales letters, emails, ads); Creating headlines that demand attention; Building mailing lists and segmentation; Improving copy through the A-pile test; Learning copywriting fundamentals from scratch",{"claudeCode":389},"guia-matthieu/clawfu-skills","boron-letters","https://github.com/guia-matthieu/clawfu-skills",{"basePath":393,"githubOwner":394,"githubRepo":395,"locale":18,"slug":390,"type":242},"skills/content/boron-letters","guia-matthieu","clawfu-skills",{"evaluate":397,"extract":403},{"promptVersionExtension":204,"promptVersionScoring":205,"score":398,"tags":399,"targetMarket":216,"tier":217},100,[211,215,400,213,401,402],"sales-letters","aida","halbert",{"commitSha":248},{"repoId":405},"kd72qvzyvm658ya7pbyh5ey47h86md53",[401,211,215,402,213,400],{"evaluatedAt":408,"extractAt":409,"updatedAt":408},1778689053895,1778688112811,{"_creationTime":411,"_id":412,"community":413,"display":414,"identity":420,"providers":425,"relations":433,"tags":435,"workflow":436},1778685991755.7354,"k170s484eessgyjzgnczc91n5186mbcr",{"reviewCount":8},{"description":415,"installMethods":416,"name":418,"sourceUrl":419},"Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.",{"claudeCode":417},"davila7/claude-code-templates","Competitive Ads Extractor","https://github.com/davila7/claude-code-templates",{"basePath":421,"githubOwner":422,"githubRepo":423,"locale":18,"slug":424,"type":242},"cli-tool/components/skills/business-marketing/competitive-ads-extractor","davila7","claude-code-templates","competitive-ads-extractor",{"evaluate":426,"extract":431},{"promptVersionExtension":204,"promptVersionScoring":205,"score":398,"tags":427,"targetMarket":216,"tier":217},[212,428,214,429,430],"competitor-analysis","social-media","data-extraction",{"commitSha":248,"license":432},"MIT",{"repoId":434},"kd71fzn4s7r0269fkw47wt670n86ndz0",[214,428,430,212,429],{"evaluatedAt":437,"extractAt":438,"updatedAt":437},1778689511404,1778685991755,{"_creationTime":440,"_id":441,"community":442,"display":443,"identity":449,"providers":454,"relations":461,"tags":463,"workflow":464},1778684091954.6677,"k1789j12ze7cpsb9mt3kc1hjz986nhbr",{"reviewCount":8},{"description":444,"installMethods":445,"name":447,"sourceUrl":448},"Generate ad copy variations for Google, Meta, and LinkedIn Ads",{"claudeCode":446},"cognyai/claude-code-marketing-skills","Ad Copy Writer","https://github.com/cognyai/claude-code-marketing-skills",{"basePath":450,"githubOwner":451,"githubRepo":452,"locale":18,"slug":453,"type":242},"skills/ad-copy-writer","cognyai","claude-code-marketing-skills","ad-copy-writer",{"evaluate":455,"extract":460},{"promptVersionExtension":204,"promptVersionScoring":205,"score":398,"tags":456,"targetMarket":216,"tier":217},[212,211,214,457,458,459],"google-ads","meta-ads","linkedin-ads",{"commitSha":248,"license":432},{"repoId":462},"kd7371gwzbdr07nc839hsmagw986nje6",[214,211,457,459,212,458],{"evaluatedAt":465,"extractAt":466,"updatedAt":465},1778684154286,1778684091954,{"_creationTime":468,"_id":469,"community":470,"display":471,"identity":477,"providers":480,"relations":488,"tags":491,"workflow":492},1778698867338.3027,"k171kgm311805z9fa64vzfgkqs86nb64",{"reviewCount":8},{"description":472,"installMethods":473,"name":475,"sourceUrl":476},"Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions \"brand message\", \"website copy\", \"elevator pitch\", \"one-liner\", \"messaging isnt resonating\", \"brand script\", \"StoryBrand framework\", or \"customer as hero\". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales collateral and marketing materials. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.",{"claudeCode":474},"wondelai/skills","storybrand-messaging","https://github.com/wondelai/skills",{"basePath":475,"githubOwner":478,"githubRepo":479,"locale":18,"slug":475,"type":242},"wondelai","skills",{"evaluate":481,"extract":487},{"promptVersionExtension":204,"promptVersionScoring":205,"score":398,"tags":482,"targetMarket":216,"tier":217},[212,483,484,485,211,486],"messaging","branding","storytelling","sales",{"commitSha":248},{"parentExtensionId":489,"repoId":490},"k17bj16z8e1yp2wwfd2hxagjtd86m0fp","kd7aexggvp8qjwjtgjbetg0jch86mg5a",[484,211,212,483,486,485],{"evaluatedAt":493,"extractAt":494,"updatedAt":493},1778699553427,1778698867338,{"_creationTime":496,"_id":497,"community":498,"display":499,"identity":503,"providers":505,"relations":513,"tags":514,"workflow":515},1778698867338.298,"k17eany15hcz465k5n1zhc55cd86nzs2",{"reviewCount":8},{"description":500,"installMethods":501,"name":502,"sourceUrl":476},"Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales. Use when the user mentions \"social proof\", \"persuasive copy\", \"why users dont convert\", \"ethical persuasion\", \"reciprocity\", \"scarcity tactics\", or \"commitment and consistency\". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.",{"claudeCode":474},"Influence Psychology",{"basePath":504,"githubOwner":478,"githubRepo":479,"locale":18,"slug":504,"type":242},"influence-psychology",{"evaluate":506,"extract":512},{"promptVersionExtension":204,"promptVersionScoring":205,"score":398,"tags":507,"targetMarket":216,"tier":217},[212,211,508,509,510,511,486],"product-design","psychology","persuasion","ux",{"commitSha":248,"license":432},{"parentExtensionId":489,"repoId":490},[211,212,510,508,509,486,511],{"evaluatedAt":516,"extractAt":494,"updatedAt":516},1778699285462,{"_creationTime":518,"_id":519,"community":520,"display":521,"identity":525,"providers":527,"relations":532,"tags":533,"workflow":534},1778688112811.7415,"k1793f6p3fxx7c26bed55drbgd86mbkw",{"reviewCount":8},{"description":522,"installMethods":523,"name":524,"sourceUrl":391},"Master Donald Miller's 7-part StoryBrand framework from \"Building a StoryBrand\" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning; Creating marketing one-liners",{"claudeCode":389},"storytelling-storybrand",{"basePath":526,"githubOwner":394,"githubRepo":395,"locale":18,"slug":524,"type":242},"skills/content/storytelling-storybrand",{"evaluate":528,"extract":531},{"promptVersionExtension":204,"promptVersionScoring":205,"score":398,"tags":529,"targetMarket":216,"tier":217},[485,212,483,211,530],"framework",{"commitSha":248},{"repoId":405},[211,530,212,483,485],{"evaluatedAt":535,"extractAt":409,"updatedAt":535},1778689484172]