[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"extension-skill-realkimbarrett-scroll-stopping-creative-en":3,"guides-for-realkimbarrett-scroll-stopping-creative":379,"similar-k17970kk2jb6f8fwsgf8ea6b8n86mzxy-en":380},{"_creationTime":4,"_id":5,"children":6,"community":7,"display":9,"evaluation":15,"identity":236,"isFallback":241,"parentExtension":242,"providers":243,"relations":248,"repo":250,"tags":375,"workflow":376},1778696231575.2896,"k17970kk2jb6f8fwsgf8ea6b8n86mzxy",[],{"reviewCount":8},0,{"description":10,"installMethods":11,"name":13,"sourceUrl":14},"Create ad concepts that stop attention in the first 3 seconds. Trigger on \"ad creative\", \"thumbstopper\", \"video ideas\".",{"claudeCode":12},"realkimbarrett/advertising-skills","scroll-stopping-creative","https://github.com/realkimbarrett/advertising-skills",{"_creationTime":16,"_id":17,"extensionId":5,"locale":18,"result":19,"trustSignals":221,"workflow":234},1778696386101.745,"kn7a0hw4nph49apbs8hmqrzt3n86mjkc","fr",{"checks":20,"evaluatedAt":193,"extensionSummary":194,"features":195,"nonGoals":200,"promptVersionExtension":203,"promptVersionScoring":204,"purpose":205,"rationale":206,"score":207,"summary":208,"tags":209,"targetMarket":215,"tier":216,"useCases":217},[21,26,29,33,37,41,45,49,53,57,61,64,67,70,74,77,80,83,86,89,93,97,100,104,107,110,113,116,119,122,126,129,133,137,140,143,146,149,153,156,159,162,165,168,171,175,179,183,186,190],{"category":22,"check":23,"severity":24,"summary":25},"Invocation","Precise Purpose","pass","The purpose is clearly stated, naming the artifact (ad concepts) and the user intent (create, stop attention). It also lists triggers and boundaries.",{"category":22,"check":27,"severity":24,"summary":28},"Concise Frontmatter","The frontmatter is concise and effectively summarizes the core capability and provides trigger phrases.",{"category":30,"check":31,"severity":24,"summary":32},"Documentation","Concise Body","The SKILL.md body is short and delegates more detailed information to the README, following progressive disclosure principles.",{"category":34,"check":35,"severity":24,"summary":36},"Context","Progressive Disclosure","The README provides a high-level overview and details core skill categories, while the SKILL.md focuses on the specific skill's purpose and output.",{"category":34,"check":38,"severity":39,"summary":40},"Forked exploration","not_applicable","This skill does not involve deep exploration or extensive code review; it generates creative concepts, making a fork context unnecessary.",{"category":42,"check":43,"severity":39,"summary":44},"Practical Utility","Usage examples","No explicit examples are provided in the SKILL.md or README for this specific skill, but the README outlines an example flow using multiple skills.",{"category":42,"check":46,"severity":47,"summary":48},"Edge cases","info","The SKILL.md briefly mentions avoiding generic openings, but does not detail specific failure modes or recovery steps.",{"category":50,"check":51,"severity":39,"summary":52},"Code Execution","Tool Fallback","This skill does not appear to rely on external tools like MCP servers; it is self-contained.",{"category":54,"check":55,"severity":39,"summary":56},"Safety","Halt on unexpected state","The skill's operation does not appear to involve destructive actions or complex state management that would require pre-state checks.",{"category":58,"check":59,"severity":24,"summary":60},"Portability","Cross-skill coupling","The skill is self-contained and does not implicitly rely on other skills. The README outlines an example flow with cross-skill coordination being explicit.",{"category":42,"check":62,"severity":24,"summary":63},"Problem relevance","The description clearly states the user problem of creating ad concepts that capture attention within the crucial first 3 seconds.",{"category":42,"check":65,"severity":24,"summary":66},"Unique selling proposition","The skill offers a distinct value by focusing on 'scroll-stopping' creative concepts, moving beyond generic marketing outputs.",{"category":42,"check":68,"severity":24,"summary":69},"Production readiness","The skill is focused and appears complete for its stated purpose of generating ad concepts, with clear inputs and outputs.",{"category":71,"check":72,"severity":24,"summary":73},"Scope","Single responsibility principle","The skill is focused on creating attention-grabbing ad concepts, aligning with its name and description without scope creep.",{"category":71,"check":75,"severity":24,"summary":76},"Description quality","The displayed description is concise, accurate, and clearly reflects the skill's functionality.",{"category":22,"check":78,"severity":39,"summary":79},"Scoped tools","This is a skill, not an MCP server, and does not expose tools in the same manner.",{"category":30,"check":81,"severity":39,"summary":82},"Configuration & parameter reference","The skill does not appear to have configurable parameters or options that require documentation.",{"category":71,"check":84,"severity":39,"summary":85},"Tool naming","This is a skill, not an MCP server, and does not expose tools with names.",{"category":71,"check":87,"severity":39,"summary":88},"Minimal I/O surface","This is a skill, not an MCP server, and does not expose tools with input/output schemas.",{"category":90,"check":91,"severity":24,"summary":92},"License","License usability","The license is MIT, a permissive open-source license, declared in the SKILL.md frontmatter.",{"category":94,"check":95,"severity":24,"summary":96},"Maintenance","Commit recency","The last commit was on March 26, 2026, which is recent.",{"category":94,"check":98,"severity":39,"summary":99},"Dependency Management","The skill does not appear to have any third-party dependencies.",{"category":101,"check":102,"severity":39,"summary":103},"Security","Secret Management","The skill does not handle or expose any secrets.",{"category":101,"check":105,"severity":24,"summary":106},"Injection","The skill operates on text and does not load external data that could pose an injection risk.",{"category":101,"check":108,"severity":24,"summary":109},"Transitive Supply-Chain Grenades","The skill does not fetch external content at runtime and operates solely on its bundled instructions.",{"category":101,"check":111,"severity":24,"summary":112},"Sandbox Isolation","The skill generates text concepts and does not interact with the file system or external resources.",{"category":101,"check":114,"severity":24,"summary":115},"Sandbox escape primitives","No detached-process spawns or deny-retry loops are present in the skill's logic.",{"category":101,"check":117,"severity":24,"summary":118},"Data Exfiltration","The skill does not reference or submit any confidential data.",{"category":101,"check":120,"severity":24,"summary":121},"Hidden Text Tricks","The bundled content is free of hidden-steering tricks, and descriptions use clean printable ASCII.",{"category":123,"check":124,"severity":24,"summary":125},"Hooks","Opaque code execution","The skill's logic is presented as plain, readable text and does not involve obfuscation or runtime code fetching.",{"category":58,"check":127,"severity":39,"summary":128},"Structural Assumption","The skill does not make assumptions about the user's project structure as it generates text output.",{"category":130,"check":131,"severity":24,"summary":132},"Trust","Issues Attention","There are 0 issues opened and 0 issues closed in the last 90 days, indicating very low or no recent activity, which is acceptable for a stable skill.",{"category":134,"check":135,"severity":24,"summary":136},"Versioning","Release Management","The SKILL.md frontmatter declares a license, but no specific version. However, given the recent commit date, versioning is not a critical concern.",{"category":50,"check":138,"severity":39,"summary":139},"Validation","The skill operates on text inputs and does not have structured arguments that would require schema validation.",{"category":101,"check":141,"severity":39,"summary":142},"Unguarded Destructive Operations","The skill is read-only and does not perform any destructive operations.",{"category":50,"check":144,"severity":24,"summary":145},"Error Handling","The skill's logic is simple and focuses on generating text, with no complex error paths that would require explicit handling.",{"category":50,"check":147,"severity":39,"summary":148},"Logging","As the skill is read-only and has no outbound calls or destructive actions, logging is not applicable.",{"category":150,"check":151,"severity":39,"summary":152},"Compliance","GDPR","The skill does not process personal data; it generates ad concepts.",{"category":150,"check":154,"severity":24,"summary":155},"Target market","The skill is language-agnostic and focuses on marketing principles, making it globally applicable.",{"category":58,"check":157,"severity":24,"summary":158},"Runtime stability","The skill is a simple text-generation skill that does not make assumptions about specific editors, shells, or operating systems.",{"category":30,"check":160,"severity":24,"summary":161},"README","The README provides a comprehensive overview of the entire repository's purpose, philosophy, and structure.",{"category":71,"check":163,"severity":39,"summary":164},"Tool surface size","This is a skill with a singular function, not a collection of tools.",{"category":22,"check":166,"severity":39,"summary":167},"Overlapping near-synonym tools","This skill does not expose multiple tools or commands.",{"category":30,"check":169,"severity":24,"summary":170},"Phantom features","All advertised features in the description and SKILL.md have a corresponding implementation.",{"category":172,"check":173,"severity":24,"summary":174},"Install","Installation instruction","The README provides clear installation instructions for various agent frameworks and mentions compatibility.",{"category":176,"check":177,"severity":39,"summary":178},"Errors","Actionable error messages","The skill is primarily text generation and does not have complex error paths that would require actionable messages.",{"category":180,"check":181,"severity":39,"summary":182},"Execution","Pinned dependencies","The skill does not use third-party dependencies.",{"category":71,"check":184,"severity":39,"summary":185},"Dry-run preview","The skill is read-only and does not perform any state-changing operations.",{"category":187,"check":188,"severity":39,"summary":189},"Protocol","Idempotent retry & timeouts","The skill does not involve remote calls or state-changing operations.",{"category":150,"check":191,"severity":24,"summary":192},"Telemetry opt-in","There is no indication of telemetry collection in the provided code or documentation.",1778696385997,"This skill generates ad concepts designed to capture attention within the first three seconds, triggered by phrases like 'ad creative' or 'video ideas'. It focuses on pattern interruption and avoids generic openings.",[196,197,198,199],"Generate attention-grabbing ad concepts","Focus on the first 3 seconds","Utilize pattern interruption","Avoid generic openings",[201,202],"Creating generic or forgettable ad concepts","Writing full ad copy without strategic input","3.0.0","4.4.0","Create ad concepts that stop attention in the first 3 seconds.","The skill is highly focused, well-documented, and exhibits no security or maintenance concerns, leading to a verified tier and high score.",98,"A well-crafted skill for generating attention-grabbing ad concepts.",[210,211,212,213,214],"advertising","marketing","creative","copywriting","ai-agent","global","verified",[218,219,220],"Generate creative concepts for paid ads","Develop 'thumbstopper' ideas for videos","Brainstorm unique hooks for marketing copy",{"codeQuality":222,"collectedAt":224,"documentation":225,"maintenance":228,"security":232,"testCoverage":233},{"hasLockfile":223},false,1778696374295,{"descriptionLength":226,"readmeSize":227},119,4825,{"closedIssues90d":8,"forks":229,"hasChangelog":223,"openIssues90d":8,"pushedAt":230,"stars":231},45,1774514646000,619,{"hasNpmPackage":223,"smitheryVerified":223},{"hasCi":223,"hasTests":223},{"updatedAt":235},1778696386101,{"basePath":237,"githubOwner":238,"githubRepo":239,"locale":18,"slug":13,"type":240},"skills/operator-os/scroll-stopping-creative","realkimbarrett","advertising-skills","skill",true,null,{"evaluate":244,"extract":246},{"promptVersionExtension":203,"promptVersionScoring":204,"score":207,"tags":245,"targetMarket":215,"tier":216},[210,211,212,213,214],{"commitSha":247},"HEAD",{"repoId":249},"kd78119jsv2gmt3hcmqc5dhdd586nwa1",{"_creationTime":251,"_id":249,"identity":252,"providers":253,"workflow":371},1778696225635.855,{"githubOwner":238,"githubRepo":239,"sourceUrl":14},{"classify":254,"discover":360,"github":363},{"commitSha":247,"extensions":255},[256,268,279,287,297,305,313,321,331,339,344,352],{"basePath":257,"description":258,"displayName":259,"installMethods":260,"rationale":261,"selectedPaths":262,"source":266,"sourceLanguage":267,"type":240},"skills/copy-chief/headline-matrix","Generate high-performing headline variations across different angles. Trigger on \"headlines\", \"hooks\", \"ad copy\", \"email subject lines\".","headline-matrix",{"claudeCode":12},"SKILL.md frontmatter at skills/copy-chief/headline-matrix/SKILL.md",[263],{"path":264,"priority":265},"SKILL.md","mandatory","rule","en",{"basePath":269,"description":270,"displayName":271,"installMethods":272,"rationale":273,"selectedPaths":274,"source":266,"sourceLanguage":267,"type":240},"skills/copy-chief/mechanism-builder","Use when you need to explain why your solution works and others failed. Trigger on \"unique mechanism\", \"why this works\", \"different angle\", \"positioning\".","mechanism-builder",{"claudeCode":12},"SKILL.md frontmatter at skills/copy-chief/mechanism-builder/SKILL.md",[275,276],{"path":264,"priority":265},{"path":277,"priority":278},"references/mechanism-patterns.md","medium",{"basePath":280,"description":281,"displayName":282,"installMethods":283,"rationale":284,"selectedPaths":285,"source":266,"sourceLanguage":267,"type":240},"skills/copy-chief/objection-crusher","Identify and neutralize buyer objections. Trigger on \"why wouldn't someone buy\", \"objections\", \"hesitation\", \"conversion issues\".","objection-crusher",{"claudeCode":12},"SKILL.md frontmatter at skills/copy-chief/objection-crusher/SKILL.md",[286],{"path":264,"priority":265},{"basePath":288,"description":289,"displayName":290,"installMethods":291,"rationale":292,"selectedPaths":293,"source":266,"sourceLanguage":267,"type":240},"skills/copy-chief/schwartz-awareness-mapper","Use when you need to determine audience awareness level and the correct messaging approach. Trigger on \"awareness stage\", \"cold vs warm audience\", \"Schwartz\", \"message to market match\".","schwartz-awareness-mapper",{"claudeCode":12},"SKILL.md frontmatter at skills/copy-chief/schwartz-awareness-mapper/SKILL.md",[294,295],{"path":264,"priority":265},{"path":296,"priority":278},"references/awareness-stages.md",{"basePath":298,"description":299,"displayName":300,"installMethods":301,"rationale":302,"selectedPaths":303,"source":266,"sourceLanguage":267,"type":240},"skills/foundations/avatar-extraction","Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on \"target audience\", \"ideal client\", \"who is this for\", \"avatar\", \"customer profile\".","avatar-extraction",{"claudeCode":12},"SKILL.md frontmatter at skills/foundations/avatar-extraction/SKILL.md",[304],{"path":264,"priority":265},{"basePath":306,"description":307,"displayName":308,"installMethods":309,"rationale":310,"selectedPaths":311,"source":266,"sourceLanguage":267,"type":240},"skills/foundations/offer-extraction","Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on \"offer\", \"why would someone buy\", \"improve conversions\", \"value proposition\".","offer-extraction",{"claudeCode":12},"SKILL.md frontmatter at skills/foundations/offer-extraction/SKILL.md",[312],{"path":264,"priority":265},{"basePath":314,"description":315,"displayName":316,"installMethods":317,"rationale":318,"selectedPaths":319,"source":266,"sourceLanguage":267,"type":240},"skills/operator-os/ad-angle-multiplier","Expand a core idea into multiple distinct ad angles. Trigger on \"more ads\", \"creative testing\", \"scale campaigns\".","ad-angle-multiplier",{"claudeCode":12},"SKILL.md frontmatter at skills/operator-os/ad-angle-multiplier/SKILL.md",[320],{"path":264,"priority":265},{"basePath":322,"description":323,"displayName":324,"installMethods":325,"rationale":326,"selectedPaths":327,"source":266,"sourceLanguage":267,"type":240},"skills/operator-os/conversion-path-builder","Design the optimal funnel from click to conversion. Trigger on \"funnel\", \"conversion path\", \"booked calls\".","conversion-path-builder",{"claudeCode":12},"SKILL.md frontmatter at skills/operator-os/conversion-path-builder/SKILL.md",[328,329],{"path":264,"priority":265},{"path":330,"priority":278},"references/funnel-types.md",{"basePath":332,"description":333,"displayName":334,"installMethods":335,"rationale":336,"selectedPaths":337,"source":266,"sourceLanguage":267,"type":240},"skills/operator-os/performance-diagnosis","Diagnose why campaigns are underperforming. Trigger on \"low performance\", \"high CPL\", \"bad ads\".","performance-diagnosis",{"claudeCode":12},"SKILL.md frontmatter at skills/operator-os/performance-diagnosis/SKILL.md",[338],{"path":264,"priority":265},{"basePath":237,"description":10,"displayName":13,"installMethods":340,"rationale":341,"selectedPaths":342,"source":266,"sourceLanguage":18,"type":240},{"claudeCode":12},"SKILL.md frontmatter at skills/operator-os/scroll-stopping-creative/SKILL.md",[343],{"path":264,"priority":265},{"basePath":345,"description":346,"displayName":347,"installMethods":348,"rationale":349,"selectedPaths":350,"source":266,"sourceLanguage":267,"type":240},"skills/orchestrators/full-funnel-campaign-orchestrator","Coordinate all skills to build a complete advertising campaign. Trigger on \"build a campaign\", \"full funnel\", \"ads + funnel\".","full-funnel-campaign-orchestrator",{"claudeCode":12},"SKILL.md frontmatter at skills/orchestrators/full-funnel-campaign-orchestrator/SKILL.md",[351],{"path":264,"priority":265},{"basePath":353,"description":354,"displayName":355,"installMethods":356,"rationale":357,"selectedPaths":358,"source":266,"sourceLanguage":18,"type":240},"skills/qa/generic-language-killer","Remove vague, corporate, or AI-sounding language and replace it with clear, specific, human wording. Trigger on \"improve copy\", \"sounds generic\", \"too fluffy\".","generic-language-killer",{"claudeCode":12},"SKILL.md frontmatter at skills/qa/generic-language-killer/SKILL.md",[359],{"path":264,"priority":265},{"sources":361},[362],"manual",{"closedIssues90d":8,"description":364,"forks":229,"homepage":365,"openIssues90d":8,"pushedAt":230,"readmeSize":227,"stars":231,"topics":366},"Advertising Skills for Open Claw, Claude Code & AI agents. Direct response, paid ads, funnels, and copy systems.","https://advertisingskills.io/",[210,367,368,369,370],"claude-code","codex","openclaw","openclawskill",{"classifiedAt":372,"discoverAt":373,"extractAt":374,"githubAt":374,"updatedAt":372},1778696231191,1778696225635,1778696228827,[210,214,213,212,211],{"evaluatedAt":235,"extractAt":377,"updatedAt":378},1778696231575,1778696542120,[],[381,411,439,467,489,514],{"_creationTime":382,"_id":383,"community":384,"display":385,"identity":391,"providers":396,"relations":405,"tags":407,"workflow":408},1778685991755.7354,"k170s484eessgyjzgnczc91n5186mbcr",{"reviewCount":8},{"description":386,"installMethods":387,"name":389,"sourceUrl":390},"Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.",{"claudeCode":388},"davila7/claude-code-templates","Competitive Ads Extractor","https://github.com/davila7/claude-code-templates",{"basePath":392,"githubOwner":393,"githubRepo":394,"locale":267,"slug":395,"type":240},"cli-tool/components/skills/business-marketing/competitive-ads-extractor","davila7","claude-code-templates","competitive-ads-extractor",{"evaluate":397,"extract":403},{"promptVersionExtension":203,"promptVersionScoring":204,"score":398,"tags":399,"targetMarket":215,"tier":216},100,[211,400,210,401,402],"competitor-analysis","social-media","data-extraction",{"commitSha":247,"license":404},"MIT",{"repoId":406},"kd71fzn4s7r0269fkw47wt670n86ndz0",[210,400,402,211,401],{"evaluatedAt":409,"extractAt":410,"updatedAt":409},1778689511404,1778685991755,{"_creationTime":412,"_id":413,"community":414,"display":415,"identity":421,"providers":426,"relations":433,"tags":435,"workflow":436},1778684091954.6677,"k1789j12ze7cpsb9mt3kc1hjz986nhbr",{"reviewCount":8},{"description":416,"installMethods":417,"name":419,"sourceUrl":420},"Generate ad copy variations for Google, Meta, and LinkedIn Ads",{"claudeCode":418},"cognyai/claude-code-marketing-skills","Ad Copy Writer","https://github.com/cognyai/claude-code-marketing-skills",{"basePath":422,"githubOwner":423,"githubRepo":424,"locale":267,"slug":425,"type":240},"skills/ad-copy-writer","cognyai","claude-code-marketing-skills","ad-copy-writer",{"evaluate":427,"extract":432},{"promptVersionExtension":203,"promptVersionScoring":204,"score":398,"tags":428,"targetMarket":215,"tier":216},[211,213,210,429,430,431],"google-ads","meta-ads","linkedin-ads",{"commitSha":247,"license":404},{"repoId":434},"kd7371gwzbdr07nc839hsmagw986nje6",[210,213,429,431,211,430],{"evaluatedAt":437,"extractAt":438,"updatedAt":437},1778684154286,1778684091954,{"_creationTime":440,"_id":441,"community":442,"display":443,"identity":449,"providers":452,"relations":460,"tags":463,"workflow":464},1778698867338.3027,"k171kgm311805z9fa64vzfgkqs86nb64",{"reviewCount":8},{"description":444,"installMethods":445,"name":447,"sourceUrl":448},"Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions \"brand message\", \"website copy\", \"elevator pitch\", \"one-liner\", \"messaging isnt resonating\", \"brand script\", \"StoryBrand framework\", or \"customer as hero\". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales collateral and marketing materials. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.",{"claudeCode":446},"wondelai/skills","storybrand-messaging","https://github.com/wondelai/skills",{"basePath":447,"githubOwner":450,"githubRepo":451,"locale":267,"slug":447,"type":240},"wondelai","skills",{"evaluate":453,"extract":459},{"promptVersionExtension":203,"promptVersionScoring":204,"score":398,"tags":454,"targetMarket":215,"tier":216},[211,455,456,457,213,458],"messaging","branding","storytelling","sales",{"commitSha":247},{"parentExtensionId":461,"repoId":462},"k17bj16z8e1yp2wwfd2hxagjtd86m0fp","kd7aexggvp8qjwjtgjbetg0jch86mg5a",[456,213,211,455,458,457],{"evaluatedAt":465,"extractAt":466,"updatedAt":465},1778699553427,1778698867338,{"_creationTime":468,"_id":469,"community":470,"display":471,"identity":475,"providers":477,"relations":485,"tags":486,"workflow":487},1778698867338.298,"k17eany15hcz465k5n1zhc55cd86nzs2",{"reviewCount":8},{"description":472,"installMethods":473,"name":474,"sourceUrl":448},"Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales. Use when the user mentions \"social proof\", \"persuasive copy\", \"why users dont convert\", \"ethical persuasion\", \"reciprocity\", \"scarcity tactics\", or \"commitment and consistency\". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.",{"claudeCode":446},"Influence Psychology",{"basePath":476,"githubOwner":450,"githubRepo":451,"locale":267,"slug":476,"type":240},"influence-psychology",{"evaluate":478,"extract":484},{"promptVersionExtension":203,"promptVersionScoring":204,"score":398,"tags":479,"targetMarket":215,"tier":216},[211,213,480,481,482,483,458],"product-design","psychology","persuasion","ux",{"commitSha":247,"license":404},{"parentExtensionId":461,"repoId":462},[213,211,482,480,481,458,483],{"evaluatedAt":488,"extractAt":466,"updatedAt":488},1778699285462,{"_creationTime":490,"_id":491,"community":492,"display":493,"identity":499,"providers":503,"relations":508,"tags":510,"workflow":511},1778688112811.7415,"k1793f6p3fxx7c26bed55drbgd86mbkw",{"reviewCount":8},{"description":494,"installMethods":495,"name":497,"sourceUrl":498},"Master Donald Miller's 7-part StoryBrand framework from \"Building a StoryBrand\" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning; Creating marketing one-liners",{"claudeCode":496},"guia-matthieu/clawfu-skills","storytelling-storybrand","https://github.com/guia-matthieu/clawfu-skills",{"basePath":500,"githubOwner":501,"githubRepo":502,"locale":267,"slug":497,"type":240},"skills/content/storytelling-storybrand","guia-matthieu","clawfu-skills",{"evaluate":504,"extract":507},{"promptVersionExtension":203,"promptVersionScoring":204,"score":398,"tags":505,"targetMarket":215,"tier":216},[457,211,455,213,506],"framework",{"commitSha":247},{"repoId":509},"kd72qvzyvm658ya7pbyh5ey47h86md53",[213,506,211,455,457],{"evaluatedAt":512,"extractAt":513,"updatedAt":512},1778689484172,1778688112811,{"_creationTime":515,"_id":516,"community":517,"display":518,"identity":522,"providers":524,"relations":529,"tags":530,"workflow":531},1778688112811.7373,"k170h535devkqqv47626zfktd986m3st",{"reviewCount":8},{"description":519,"installMethods":520,"name":521,"sourceUrl":498},"Master Eugene Schwartz's 5 Stages of Awareness framework from \"Breakthrough Advertising\" (1966) to write copy that meets prospects where they are. Use when: Writing copy and unsure how \"aware\" your audience is; Creating multi-stage funnels with different messaging per stage; Building email sequences that nurture from cold to ready-to-buy; Optimizing ads for different audience temperatures; Diagnosing why existing copy isn't converting",{"claudeCode":496},"copywriting-awareness",{"basePath":523,"githubOwner":501,"githubRepo":502,"locale":267,"slug":521,"type":240},"skills/content/copywriting-awareness",{"evaluate":525,"extract":528},{"promptVersionExtension":203,"promptVersionScoring":204,"score":398,"tags":526,"targetMarket":215,"tier":216},[213,211,458,527,506],"content-strategy",{"commitSha":247,"license":404},{"repoId":509},[527,213,506,211,458],{"evaluatedAt":532,"extractAt":513,"updatedAt":532},1778689139883]