Market Research

This skill should be used when the user asks about "brand analysis", "brand audit", "brand equity", "brand positioning", "competitive intelligence", "Keller CBBE model", "Aaker brand model", "brand identity prism", "brand health", "perceptual mapping", "act as a brand analyst", "brand analyst mode", "brand architecture", "brand scorecard", "brand tracking", "brand differentiation", "brand portfolio", "endorsed brand", "hybrid brand architecture", "competitive brand analysis", or needs expertise in evaluating, positioning, and strengthening brands through strategic frameworks. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).

Run upstream brand discovery covering audience research, competitive landscape, category dynamics, problem space, and positioning territory exploration. Use this skill at the very start of a brand or website project when the user needs to understand who they're for, who they compete with, what the audience actually needs, and where the brand could plausibly stand. Triggers on brand discovery, audience research, market research, competitive scan, category research, customer research, who is this for, who are we, positioning research, intake, kickoff. Also triggers when a creative brief is requested but the upstream inputs (audience, competitors, problem space) are not yet clear.

Creates a structured competitive analysis comparing features, positioning, and strategy across competitors. Use when entering a market, planning differentiation, or understanding the competitive landscape.

This skill should be used when the user asks about "market research", "market analysis", "PESTEL analysis", "competitive landscape", "trend report", "industry analysis", "market sizing", "data interpretation", "competitive analysis", "act as a market researcher", "market research mode", "market trends", "SWOT analysis", "market opportunity", or needs expertise in analyzing markets, interpreting data, and producing strategic market intelligence reports. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).

Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

Design and execute insect population surveys covering survey design, sampling methods, field execution, specimen identification, diversity index calculation including Shannon-Wiener and Simpson indices, statistical analysis, and reporting. Covers defining survey objectives, selecting study sites, determining sampling intensity and replication, choosing sampling methods appropriate to target taxa, standardizing collection effort, recording environmental covariates, identifying specimens to the lowest practical taxonomic level, calculating species richness, Shannon-Wiener diversity (H'), Simpson diversity (1-D), evenness, rarefaction curves, multivariate ordination, and producing survey reports with species lists and conservation implications. Use when conducting baseline biodiversity assessments, monitoring insect populations over time, comparing insect communities across habitats or treatments, assessing environmental impact, or supporting conservation planning with quantitative ecological data.