Improve Retention
Skill Verified ActiveDiagnose and fix retention problems using behavior design (B=MAP). Use when the user mentions "users drop off", "activation rate", "onboarding friction", "retention metrics", "why users dont complete", "churn analysis", "user activation", or "aha moment". Also trigger when analyzing cohort retention curves, designing activation milestones, reducing time-to-value for new users, or investigating why users stop after their first session. Covers the Ability Chain, prompt design, and tiny behaviors that compound. For habit loops and variable rewards, see hooked-ux. For intrinsic motivation, see drive-motivation.
Diagnose and fix user retention problems by applying a systematic behavior design framework (B=MAP) to understand why users drop off and how to make desired behaviors stick.
Features
- Applies the Fogg Behavior Model (B=MAP)
- Systematic diagnosis of motivation, ability, and prompt elements
- Detailed guidance on the Ability Chain factors
- Strategies for designing prompts and anchor moments
- Framework for creating tiny habits and starter steps
- Applications across various product types and user journeys
Use Cases
- Diagnosing why users aren't activating or completing key actions
- Designing onboarding flows that lead to habit formation
- Improving Day 7 and Day 30 retention metrics
- Reducing churn by making core behaviors easier and more habitual
- Applying behavior design principles to product features and notifications
Non-Goals
- Providing generic marketing advice
- Offering solutions outside the scope of user behavior design
- Replacing the need for user research (provides framework for interpreting findings)
Installation
First, add the marketplace
/plugin marketplace add wondelai/skills/plugin install skills@wondelai-skillsQuality Score
VerifiedSimilar Extensions
Saas Revenue Growth Metrics
99Calculate SaaS revenue, retention, and growth metrics. Use when diagnosing momentum, churn, expansion, or product-market-fit signals.
Onboarding Optimization
98When the user wants to improve their app's onboarding experience, increase activation rate, reduce Day 1 drop-off, or optimize the first-run flow. Use when the user mentions "onboarding", "first-run", "activation", "tutorial", "day 1 retention", "new user flow", "permission prompts", "sign-up conversion", "onboarding funnel", or "users dropping off early". For overall retention strategy, see retention-optimization. For paywall placement, see monetization-strategy.
Referral Program
100When the user wants to design, launch, or optimize a referral or affiliate program. Use when they mention 'referral program,' 'affiliate program,' 'word of mouth,' 'refer a friend,' 'incentive program,' 'customer referrals,' 'brand ambassador,' 'partner program,' 'referral link,' or 'growth through referrals.' Covers program mechanics, incentive design, and optimization — not just the idea of referrals but the actual system.
Codebase Onboarding
100Codebase Onboarding
Onboard
100/cs:onboard — Founder interview that populates ~/.claude/company-context.md. The first command to run when starting with c-level-agents.
Drive Motivation
100Design motivation systems using Autonomy, Mastery, and Purpose (AMP) for products and teams. Use when the user mentions "intrinsic motivation", "gamification isnt working", "team incentives", "autonomy", "mastery", "purpose-driven", "employee engagement", or "reward systems". Also trigger when designing onboarding progression systems, fixing broken gamification, or building team structures that sustain high performance. Covers why carrot-and-stick fails and how to build progress systems. For habit-forming product loops, see hooked-ux. For retention behavior design, see improve-retention.