Obviously Awesome
Skill Verified ActiveDefine product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", "why customers dont get it", "positioning canvas", "repositioning", or "category creation". Also trigger when launching a new product, entering a crowded market, or diagnosing why prospects dont understand the products value. Covers positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.
To help users define their product's market positioning by identifying competitive advantages, target customers, and the optimal market category, leading to clearer messaging and improved market traction.
Features
- Defines product positioning using a 5-step process
- Identifies competitive alternatives, unique attributes, and value themes
- Helps define best-fit customers and market categories
- Provides a positioning canvas for team alignment
- Includes detailed reference files and case studies for each step
Use Cases
- Defining positioning for a new product launch
- Repositioning an existing product in a crowded market
- Diagnosing why prospects don't understand a product's value
- Aligning the team on a single, clear product message
Non-Goals
- Customer jobs-to-be-done analysis (see jobs-to-be-done skill)
- Go-to-market strategy execution (see crossing-the-chasm skill)
- Creating marketing messaging directly (positioning is the foundation for messaging)
Installation
First, add the marketplace
/plugin marketplace add wondelai/skills/plugin install skills@wondelai-skillsQuality Score
VerifiedSimilar Extensions
Positioning Basics
99Help founders and marketers nail their positioning. Use when someone mentions "positioning," "value proposition," "who is this for," "how do I describe my product," "messaging," "ICP," "ideal customer," or is struggling to articulate what makes their product different.
Lean Startup
99Design MVPs, validated learning experiments, and pivot-or-persevere decisions using Build-Measure-Learn. Use when the user mentions "MVP scope", "validated learning", "pivot or persevere", "vanity metrics", "test assumptions", "innovation accounting", "build-measure-learn", or "minimum viable experiment". Also trigger when deciding what to include in a first version, measuring startup progress, or evaluating whether to change direction on a product bet. Covers innovation accounting and actionable metrics. For 5-day prototype testing, see design-sprint. For customer motivation analysis, see jobs-to-be-done.
CPO Advisor
98Product leadership for scaling companies. Product vision, portfolio strategy, product-market fit, and product org design. Use when setting product vision, managing a product portfolio, measuring PMF, designing product teams, prioritizing at the portfolio level, reporting to the board on product, or when user mentions CPO, product strategy, product-market fit, product organization, portfolio prioritization, or roadmap strategy.
Product Strategy Session
98Run an end-to-end product strategy session across positioning, discovery, and roadmap planning. Use when a team needs validated direction before committing to execution.
37signals Way
98Build lean, opinionated products using the 37signals philosophy from Getting Real, Rework, and Shape Up. Use when the user mentions "Getting Real", "Rework", "Shape Up", "37signals", "Basecamp method", "six-week cycles", "fixed time variable scope", "appetite vs estimates", "betting table", "breadboarding", "fat marker sketch", "build less", "underdo the competition", or "opinionated software". Also trigger when cutting scope to ship faster, running small teams, avoiding long-term roadmaps, or eliminating meetings. Covers shaping, betting, building, and the art of saying no. For MVP validation, see lean-startup. For design sprints, see design-sprint.
Foundation Lean Canvas
98Produces a one-page lean canvas across nine interlocking blocks (problem, customer, UVP, solution, channels, revenue, cost, metrics, unfair advantage) with optional inline HTML and SVG visual rendering. Use when framing a new product thesis, stress-testing an existing strategy, comparing strategic options side-by-side, or aligning a team on business-model assumptions. Works as a strategic hub that cross-links to deeper PM skills without duplicating them.