Launch Marketing

Help users design and optimize pricing strategies. Use when someone is setting prices for the first time, considering freemium vs paid models, optimizing monetization, dealing with willingness to pay questions, or transitioning between pricing models.

Maps the full customer journey from first touch to advocacy. Generates a comprehensive customer-journey.md with all stages, touchpoints, emotions, pain points, opportunities, Mermaid diagrams, and metrics. Use when mapping customer experience, designing onboarding flows, identifying churn risks, or optimizing conversion funnels.

Help users apply the working backwards methodology. Use when someone is defining a new product, writing a PR/FAQ, planning from a future state, or trying to clarify a product's value proposition before building.

Help users assess and achieve product-market fit. Use when someone is trying to determine if they have PMF, measuring user engagement and retention, running the Sean Ellis survey, or figuring out if they should scale or keep iterating.

Help users write effective PRDs. Use when someone is documenting product requirements, preparing specs for engineering, writing feature briefs, or defining what to build for their team.

Turn competitor SEO data into a prioritized attack plan. Use when the user asks about competitor analysis, competitive gaps, how to outrank competitors, what competitors rank for, keyword overlap, or competitive positioning strategy. For building content to fill gaps, see brief and build-clusters.