Web To App Funnel
技能 已验证 活跃When the user wants to design or optimize the funnel that takes web visitors into installing and onboarding the app — including smart app banners, web-to-app deep links, deferred deep links, web onboarding (Stripe-paid web flow before app install), QR codes, "open in app" CTAs, and the trade-off between paying on web vs in-app. Use when the user mentions "web to app", "smart app banner", "Stripe before app", "web paywall before install", "Branch web SDK", "web funnel for app", "AppsFlyer OneLink web", "Universal Links", "App Links", "QR code to app", "open in app", "deferred deep link from web", or "should I sell on web first then push to app". For pure in-app onboarding, see onboarding-optimization. For deep link infra, see attribution-setup.
To help users design and optimize the complete funnel for converting web visitors into app installs and activated users, particularly focusing on subscription monetization strategies that bypass App Store fees.
功能
- Web-to-app funnel design and optimization
- Guidance on smart app banners and deep links
- Strategies for web onboarding and payment (Stripe)
- Analysis of web vs. in-app payment trade-offs
- Compliance considerations for Apple/Google platforms
使用场景
- Designing a web-first subscription funnel to bypass App Store fees
- Optimizing the flow from web traffic to app install and activation
- Implementing quiz-based funnels for personalized user acquisition
- Understanding compliance rules for web payments and app linking
非目标
- Purely in-app onboarding optimization
- Setup of deep linking infrastructure itself
- General web SEO or paid advertising campaign management
工作流
- Perform initial assessment (traffic, monetization, markets, current metrics).
- Analyze web-to-app patterns (A, B, C) based on user goals.
- Detail mechanics of chosen pattern (e.g., Pattern B with Stripe checkout).
- Outline compliance checklist for Apple/Google.
- Recommend smart banners and open-in-app strategies.
- Provide output template for funnel design.
实践
- Funnel Design
- Monetization Strategy
- App Store Compliance
安装
请先添加 Marketplace
/plugin marketplace add Eronred/aso-skills/plugin install aso-skills@aso-skills质量评分
已验证类似扩展
Aso Router
98Single entry point that routes any ASO, App Store, Google Play, app marketing, paid UA, monetization, retention, reviews, ratings, market-intel, or app-analytics question to the correct specialist skill in this library. Use FIRST whenever the user mentions an app, App Store, Play Store, keywords, ranking, downloads, revenue, subscriptions, screenshots, icon, reviews, competitors, charts, in-app events, launch, press, or ads — but the right specialized skill is not obvious. Triggers: "/aso-skill", "/aso", "aso help", "help me with my app", "I need ASO", "which skill should I use", or any ambiguous app-marketing request. Skip this router only when the user explicitly invokes a specific skill (e.g. /aso-audit, /keyword-research).
Seasonal ASO
97When the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments — including keyword opportunities, metadata updates, screenshot theming, and timing strategy. Use when the user mentions "seasonal", "holiday", "Christmas", "New Year", "Valentine's Day", "summer", "back to school", "seasonal keywords", "trending now", "limited time", or wants to capitalize on a calendar event. For general keyword research, see keyword-research. For full metadata rewrites, see metadata-optimization.
Paywall Optimization
97When the user wants to design, test, or optimize their app's paywall — layout, copy, pricing display, trial offers, plan structure, hard vs soft paywall, paywall placement, or paywall A/B tests. Use when the user mentions "paywall", "paywall design", "paywall conversion", "trial-to-paid", "soft paywall", "hard paywall", "paywall A/B test", "paywall copy", "plan picker", "annual vs monthly display", "best paywall", "RevenueCat paywall", "Superwall", "Adapty", or "my paywall isn't converting". For overall pricing strategy and monetization model choice, see monetization-strategy. For trial nurture, dunning, and churn, see subscription-lifecycle. For where in the onboarding the paywall fires, see onboarding-optimization.
App Marketing Context
97When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.
Ua Campaign
100When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.
Rating Prompt Strategy
100When the user wants to improve their app's star rating, increase ratings volume, optimize when and how they prompt users for a review, or recover from a bad rating period. Use when the user mentions "app rating", "star rating", "review prompt", "SKStoreReviewRequest", "In-App Review API", "ask for review", "low rating", "rating drop", "get more reviews", or "recover from 1-star". For responding to reviews, see review-management. For overall ASO health, see aso-audit.