Campaign Analytics
技能 已验证 活跃Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization. Use when analyzing marketing campaigns, ad performance, attribution models, conversion rates, or calculating marketing ROI, ROAS, CPA, and campaign metrics across channels.
To provide data-driven insights for optimizing marketing campaigns by analyzing multi-touch attribution, funnel performance, and return on investment.
功能
- Multi-touch attribution modeling (5 models)
- Funnel conversion rate and bottleneck analysis
- ROI, ROAS, CPA, CPL calculation
- Industry benchmark comparisons
- Standard library Python tools for cross-platform compatibility
- JSON and text output formats
使用场景
- Analyzing the effectiveness of different marketing channels.
- Identifying drop-off points in the customer journey.
- Calculating and optimizing marketing spend for profitability.
- Benchmarking campaign performance against industry standards.
非目标
- Real-time data connection or API integration.
- Advanced statistical modeling or machine learning.
- Cross-device tracking or identity resolution.
- Currency conversion or multi-currency support.
工作流
- Prepare campaign data in JSON format.
- Run `attribution_analyzer.py` to understand channel credit.
- Run `funnel_analyzer.py` to identify conversion bottlenecks.
- Run `campaign_roi_calculator.py` to calculate profitability and benchmarks.
- Review results to inform budget reallocation and optimization strategies.
实践
- Attribution modeling
- Funnel optimization
- ROI analysis
- Performance benchmarking
先决条件
- Python 3 environment
安装
请先添加 Marketplace
/plugin marketplace add alirezarezvani/claude-skills/plugin install marketing-skill@claude-code-skills质量评分
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