Form Cro

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form that captures information. For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.

Designing interactive calculators (ROI calculators, pricing estimators, savings projections, mortgage calculators, custom assessments) that deliver real decision-support value while serving as lead magnets and qualified-traffic generators. Honest about vanity-calculator (no real value), lead-trap (hides the answer behind email), and transparent-decision-tool (gives the result and earns the email through tiered value) patterns. Triggers on calculator, ROI calculator, pricing estimator, savings calculator, custom calculator, interactive tool, decision tool, financial calculator. Also triggers when an audience needs a calculation-driven lead magnet, when a vanity calculator is producing leads but no qualified ones, or when a calculator is being scoped for the first time.

CRO review of a landing page with specific conversion recommendations

每当用户希望查找、筛选、审核或丰富美国公共关系和传播机构时使用——媒体关系、危机传播、投资者关系（IR）、产品发布公关、科技/初创公司公关、医疗保健公关、B2B公关、公共事务、品牌声誉和内部沟通。当用户意图为“为我寻找纽约的科技公关公司”、“筛选三家为我们IPO服务的IR公司”、“我们需要危机传播方面的帮助来处理品牌声誉问题”或“提供这10家公关公司域名的联系信息”时触发，即使是以间接方式描述（我们需要媒体曝光，让我们进入TechCrunch，管理我们的品牌声誉）。驱动ServiceGraph API (api.servicegraph.co)——一个拥有超过10万家美国公司目录，可按行业、服务、地点、规模、评分进行筛选。当范围超出公关/传播之外的更广泛营销时，请参考find-marketing-agency。跳过内部公关/传播招聘、“为我写一篇新闻稿”的DIY请求、公关软件比较（Cision、Muck Rack）、网红市场问题、非美国公司、个人自由职业公关人士。

Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "messaging isnt resonating", "brand script", "StoryBrand framework", or "customer as hero". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales collateral and marketing materials. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.