Social Media Manager
技能 已验证 活跃When the user wants to develop social media strategy, plan content calendars, manage community engagement, or grow their social presence across platforms. Also use when the user mentions 'social media strategy,' 'social calendar,' 'community management,' 'social media plan,' 'grow followers,' 'engagement rate,' 'social media audit,' or 'which platforms should I use.' For writing individual social posts, see social-content. For analyzing social performance data, see social-media-analyzer.
To develop effective social media strategies, plan content calendars, manage community engagement, and grow social presence across platforms.
功能
- Develop social media strategy from scratch
- Audit and optimize existing social media presence
- Scale and systematize social media operations
- Select appropriate platforms based on audience fit
- Design content calendars with balanced pillar distribution
- Implement community engagement frameworks
- Provide organic growth tactics and key metrics
使用场景
- Starting a new social media presence for a brand.
- Improving the performance of an underperforming social media account.
- Structuring and formalizing content creation and engagement processes.
- Determining which social media platforms are most suitable for a business.
非目标
- Writing individual social posts (see `social-content`)
- Analyzing detailed social media performance data (see `social-media-analyzer`)
- Creating paid social media ad copy
工作流
- Gather marketing context (brand voice, audience, goals, resources).
- Define social media presence (platforms, cadence, content pillars, growth plan) or audit existing presence.
- Design content calendar using a weekly template and batch creation workflow.
- Implement community engagement strategy with response frameworks.
- Apply organic growth tactics and monitor key metrics.
安装
请先添加 Marketplace
/plugin marketplace add alirezarezvani/claude-skills/plugin install marketing-skill@claude-code-skills质量评分
已验证类似扩展
Social Content
100When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.
Content Repurposing
100Cross-format content adaptation. Turning one substantial piece into many derivative formats (blog series, email sequences, social posts, webinars, podcasts, video shorts) without losing the original's value or producing AI-slop variants. The discipline of adaptation per medium rather than mass-blast distribution. Triggers on content repurposing, content adaptation, cross-format content, content atomization, content multiplication, content distribution across formats, source-piece-to-derivative, video shorts from blog, email from whitepaper, podcast from article, blog series from research. Also triggers when a flagship piece is shipping but the team has not planned how to extend it across formats, when repurposing is happening but the derivatives feel mass-produced, or when AI-assisted repurposing is producing slop variants of strong source pieces.
Copywriting Awareness
100Master Eugene Schwartz's 5 Stages of Awareness framework from "Breakthrough Advertising" (1966) to write copy that meets prospects where they are. Use when: Writing copy and unsure how "aware" your audience is; Creating multi-stage funnels with different messaging per stage; Building email sequences that nurture from cold to ready-to-buy; Optimizing ads for different audience temperatures; Diagnosing why existing copy isn't converting
Generate Social Media Book Promo
100Generate a vertical story image for TikTok or Instagram book promotion with cover art, hook text, and author branding.
Competitive Ads Extractor
100Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
Social Media Analyzer
100Social media campaign analysis and performance tracking. Calculates engagement rates, ROI, and benchmarks across platforms. Use for analyzing social media performance, calculating engagement rate, measuring campaign ROI, comparing platform metrics, or benchmarking against industry standards.