Gtm Setup
技能 已验证 活跃GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices
To serve as a complete, actionable reference for implementing and troubleshooting Google Tag Manager, enabling users to correctly set up event tracking, tags, and variables for platforms like GA4.
功能
- Comprehensive GTM dataLayer fundamentals and syntax
- Detailed explanations of trigger and variable types
- GA4 tag configuration guidance
- Debug mode and troubleshooting steps
- Best practices for GTM implementation and organization
- Integration with Cogny MCP tools for real-time container inspection
使用场景
- Understanding and implementing dataLayer.push() for various events (purchase, page_view, etc.)
- Configuring appropriate triggers for tag firing (page view, clicks, custom events)
- Setting up GTM variables (Data Layer, JavaScript, URL, etc.)
- Troubleshooting GTM implementation issues using debug mode and console inspection
- Learning and applying GTM best practices for naming and organization
非目标
- Providing a full GTM container setup from scratch without user input
- Automating GTM changes without explicit user commands or MCP integration
- Replacing the official Google Tag Manager documentation entirely
安装
npx skills add cognyai/claude-code-marketing-skills通过 npx 运行 Vercel skills CLI(skills.sh)— 需要本地安装 Node.js,以及至少一个兼容 skills 的智能体(Claude Code、Cursor、Codex 等)。前提是仓库遵循 agentskills.io 格式。
质量评分
已验证类似扩展
Analytics Tracking
99Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality. Use when building a tracking plan from scratch, auditing existing analytics for gaps or errors, debugging missing events, or setting up GTM. Trigger keywords: GA4 setup, Google Tag Manager, GTM, event tracking, analytics implementation, conversion tracking, tracking plan, event taxonomy, custom dimensions, UTM tracking, analytics audit, missing events, tracking broken. NOT for analyzing marketing campaign data — use campaign-analytics for that. NOT for BI dashboards — use product-analytics for in-product event analysis.
Ga4 Events
99GA4 Event Implementation Reference — complete event taxonomy, parameter lists, implementation patterns (gtag.js, GTM, Measurement Protocol), and validation techniques
Analytics Tracking
75When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.
Acquisition Channel Advisor
100Evaluate acquisition channels using unit economics, customer quality, and scalability. Use when deciding whether to scale, test, or kill a growth channel.
Social Media Analyzer
100Social media campaign analysis and performance tracking. Calculates engagement rates, ROI, and benchmarks across platforms. Use for analyzing social media performance, calculating engagement rate, measuring campaign ROI, comparing platform metrics, or benchmarking against industry standards.
Conversion Debug
99Conversion Tracking Debugger — diagnose discrepancies across GTM, GA4, Google Ads & Meta Pixel with live API access, BigQuery validation queries, and troubleshooting flowcharts