[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"extension-skill-cognyai-winback-engine-zh-CN":3,"guides-for-cognyai-winback-engine":611,"similar-k17ca99az23gmq1rvrr7xan0p586mp5j-zh-CN":612},{"_creationTime":4,"_id":5,"children":6,"community":7,"display":9,"evaluation":15,"identity":240,"isFallback":245,"parentExtension":246,"providers":247,"relations":252,"repo":254,"tags":608,"workflow":609},1778684091954.6765,"k17ca99az23gmq1rvrr7xan0p586mp5j",[],{"reviewCount":8},0,{"description":10,"installMethods":11,"name":13,"sourceUrl":14},"Find dormant subscribers, segment by historical value, draft personalized winback emails per tier, and identify suppression candidates",{"claudeCode":12},"cognyai/claude-code-marketing-skills","winback-engine","https://github.com/cognyai/claude-code-marketing-skills",{"_creationTime":16,"_id":17,"extensionId":5,"locale":18,"result":19,"trustSignals":224,"workflow":238},1778685050110.6382,"kn729vf42esz9r785gkz342epx86nxf0","en",{"checks":20,"evaluatedAt":193,"extensionSummary":194,"features":195,"nonGoals":201,"promptVersionExtension":205,"promptVersionScoring":206,"purpose":207,"rationale":208,"score":209,"summary":210,"tags":211,"targetMarket":217,"tier":218,"useCases":219},[21,26,29,32,36,39,43,47,50,53,57,61,65,69,72,75,78,81,84,87,91,95,99,103,107,110,114,117,121,124,127,130,133,136,139,143,147,150,153,157,160,163,166,169,173,176,180,183,186,190],{"category":22,"check":23,"severity":24,"summary":25},"Practical Utility","Problem relevance","pass","The description clearly names the problem of dormant subscribers and the goal of reactivating them or suppressing them.",{"category":22,"check":27,"severity":24,"summary":28},"Unique selling proposition","The skill offers significant value over a simple prompt by integrating with ESPs, segmenting based on complex criteria, and drafting tiered winback campaigns.",{"category":22,"check":30,"severity":24,"summary":31},"Production readiness","The skill covers the complete lifecycle from data pull and segmentation to drafting emails and recommending suppression, with clear prerequisites and usage instructions.",{"category":33,"check":34,"severity":24,"summary":35},"Scope","Single responsibility principle","The skill has a focused domain on subscriber winback and list hygiene for email marketing platforms.",{"category":33,"check":37,"severity":24,"summary":38},"Description quality","The description accurately reflects the skill's capabilities and is concise and readable.",{"category":40,"check":41,"severity":24,"summary":42},"Invocation","Scoped tools","The skill uses scoped tools for interacting with specific ESPs and Cogny MCP functions, avoiding a single generalist execution tool.",{"category":44,"check":45,"severity":24,"summary":46},"Documentation","Configuration & parameter reference","The SKILL.md provides clear documentation for usage modes and lists required tools and ESP-specific capabilities.",{"category":33,"check":48,"severity":24,"summary":49},"Tool naming","Tool names are descriptive and follow a clear verb-noun pattern within the Cogny MCP namespace.",{"category":33,"check":51,"severity":24,"summary":52},"Minimal I/O surface","Inputs are structured commands with optional arguments, and outputs are clearly defined JSON structures for findings.",{"category":54,"check":55,"severity":24,"summary":56},"License","License usability","The extension is licensed under MIT, a permissive open-source license.",{"category":58,"check":59,"severity":24,"summary":60},"Maintenance","Commit recency","The last commit was on May 7, 2026, which is recent.",{"category":58,"check":62,"severity":63,"summary":64},"Dependency Management","not_applicable","The skill does not appear to have third-party dependencies beyond the Cogny MCP and ESP integrations.",{"category":66,"check":67,"severity":24,"summary":68},"Security","Secret Management","Secrets are handled via the Cogny MCP server and OAuth, with no hardcoded credentials in the skill code.",{"category":66,"check":70,"severity":24,"summary":71},"Injection","The skill processes data from ESPs as input and does not execute fetched content as instructions.",{"category":66,"check":73,"severity":24,"summary":74},"Transitive Supply-Chain Grenades","The skill relies on bundled MCP tools and does not fetch remote code or data for execution.",{"category":66,"check":76,"severity":24,"summary":77},"Sandbox Isolation","The skill operates within the defined MCP tool scope and does not modify files outside its designated project folder.",{"category":66,"check":79,"severity":24,"summary":80},"Sandbox escape primitives","No detached-process spawns or deny-retry loops were detected in the skill's logic.",{"category":66,"check":82,"severity":24,"summary":83},"Data Exfiltration","The skill's outbound calls are to documented Cogny MCP endpoints for ESP interaction and finding creation, with no undocumented or sensitive data exfiltration.",{"category":66,"check":85,"severity":24,"summary":86},"Hidden Text Tricks","The bundled content and descriptions are free of hidden-steering tricks and contain only clean, printable ASCII and expected Unicode.",{"category":88,"check":89,"severity":24,"summary":90},"Hooks","Opaque code execution","The skill's logic is presented in readable markdown and YAML, with no obfuscated code or runtime script fetching.",{"category":92,"check":93,"severity":24,"summary":94},"Portability","Structural Assumption","The skill makes no structural assumptions about the user's project organization outside of its own operational context.",{"category":96,"check":97,"severity":24,"summary":98},"Trust","Issues Attention","There are no open issues and no issues closed in the last 90 days, indicating a low volume of recent activity or issues.",{"category":100,"check":101,"severity":24,"summary":102},"Versioning","Release Management","The skill has a `version: \"1.0.0\"` declared in its frontmatter, indicating a meaningful version.",{"category":104,"check":105,"severity":24,"summary":106},"Execution","Validation","Input arguments for mode selection are handled via commands, and output is structured JSON for findings, implying validation and sanitization through the MCP.",{"category":66,"check":108,"severity":24,"summary":109},"Unguarded Destructive Operations","Destructive operations like suppression are behind an explicit write action protocol with user approval, not executed silently.",{"category":111,"check":112,"severity":24,"summary":113},"Code Execution","Error Handling","The skill outlines clear steps and fallbacks, and the MCP is expected to handle error categorization and reporting.",{"category":111,"check":115,"severity":63,"summary":116},"Logging","The skill itself does not perform destructive actions or outbound calls directly; these are handled by the MCP, and logging would be on that layer.",{"category":118,"check":119,"severity":24,"summary":120},"Compliance","GDPR","The skill operates on subscriber data from ESPs, but the data is processed via the MCP and not submitted to third parties without explicit user action.",{"category":118,"check":122,"severity":24,"summary":123},"Target market","The skill is designed for global email marketing platforms and does not have regional restrictions.",{"category":92,"check":125,"severity":24,"summary":126},"Runtime stability","The skill relies on the Cogny MCP and standard ESP APIs, making it portable across environments where these are accessible.",{"category":44,"check":128,"severity":24,"summary":129},"README","The README file clearly states the purpose of the marketing skills collection and provides installation instructions.",{"category":33,"check":131,"severity":24,"summary":132},"Tool surface size","The skill primarily uses MCP tools and a few standard utilities, keeping the surface area manageable.",{"category":40,"check":134,"severity":24,"summary":135},"Overlapping near-synonym tools","The skill uses distinct MCP tools for different ESPs and actions, avoiding near-synonym redundancy.",{"category":44,"check":137,"severity":24,"summary":138},"Phantom features","All advertised features like subscriber segmentation and email drafting have corresponding documented steps and MCP tool usage.",{"category":140,"check":141,"severity":24,"summary":142},"Install","Installation instruction","The README provides clear installation instructions via curl script and manual copy, along with premium skill setup steps.",{"category":144,"check":145,"severity":24,"summary":146},"Errors","Actionable error messages","Error handling is expected to be managed by the MCP layer, providing structured errors with remediation hints.",{"category":104,"check":148,"severity":63,"summary":149},"Pinned dependencies","The skill relies on the Cogny MCP and ESP APIs, not directly on bundled scripts with external dependencies requiring pinning.",{"category":33,"check":151,"severity":24,"summary":152},"Dry-run preview","The skill follows a Write Action Protocol requiring explicit user approval before executing changes in the ESP.",{"category":154,"check":155,"severity":24,"summary":156},"Protocol","Idempotent retry & timeouts","The MCP layer is expected to handle retries and timeouts for ESP operations.",{"category":118,"check":158,"severity":24,"summary":159},"Telemetry opt-in","No telemetry is emitted by the skill itself; any telemetry would be handled by the Cogny MCP server with appropriate opt-in/out.",{"category":40,"check":161,"severity":24,"summary":162},"Precise Purpose","The skill clearly defines its purpose (winback engine) and usage context (dormant subscribers, ESP integration) with explicit modes.",{"category":40,"check":164,"severity":24,"summary":165},"Concise Frontmatter","The frontmatter is dense and self-contained, summarizing the core capability and listing trigger phrases.",{"category":44,"check":167,"severity":24,"summary":168},"Concise Body","The SKILL.md body is under 500 lines and delegates detailed ESP tool information to the structure.",{"category":170,"check":171,"severity":24,"summary":172},"Context","Progressive Disclosure","Detailed ESP tool adapters and tiering logic are clearly laid out within the SKILL.md structure.",{"category":170,"check":174,"severity":63,"summary":175},"Forked exploration","The skill is action-oriented and does not involve deep exploration that would necessitate `context: fork`.",{"category":22,"check":177,"severity":178,"summary":179},"Usage examples","info","The skill provides usage examples via command-line arguments, but lacks end-to-end examples showing input/output for a full workflow.",{"category":22,"check":181,"severity":24,"summary":182},"Edge cases","The SKILL.md documents edge cases such as ESP limitations on purchase data and handles tiering differences based on data availability.",{"category":111,"check":184,"severity":24,"summary":185},"Tool Fallback","The skill requires Cogny MCP but lists it as a prerequisite; fallback is implicitly handled by MCP's own error handling for non-connections.",{"category":187,"check":188,"severity":24,"summary":189},"Safety","Halt on unexpected state","The skill requires prerequisites to be met and error handling by the MCP would halt the workflow on unexpected state.",{"category":92,"check":191,"severity":24,"summary":192},"Cross-skill coupling","The skill is self-contained and focuses on winback, clearly stating its dependencies and not implicitly relying on other skills.",1778685049741,"This skill identifies dormant subscribers across various email service providers (Klaviyo, Mailchimp, Rule, Get a Newsletter), segments them based on engagement and historical value, drafts personalized winback email series, and flags candidates for suppression. It leverages the Cogny MCP for ESP integration and data access.",[196,197,198,199,200],"Dormant subscriber identification","Tiered segmentation by value/engagement","Personalized winback email drafting","Suppression candidate identification","ESP integration (Klaviyo, Mailchimp, Rule, Get a Newsletter)",[202,203,204],"Executing campaigns directly without user review (unless explicitly approved)","Suppressing subscribers without a prior winback attempt","Providing LTV data for ESPs other than Klaviyo","3.0.0","4.4.0","Reactivate dormant email subscribers and clean up your lists to improve deliverability and reduce costs by automating the segmentation and winback campaign process.","The extension is exceptionally well-documented and robust, with comprehensive error handling and security measures covered by the Cogny MCP. The only minor point is the lack of end-to-end usage examples in the documentation.",99,"A highly polished and robust skill for email list winback and hygiene, integrating with multiple ESPs.",[212,213,214,215,216],"email-marketing","crm","winback","list-hygiene","automation","global","verified",[220,221,222,223],"Re-engaging inactive subscribers before they are suppressed","Recovering high-value dormant subscribers with tailored offers","Improving email deliverability by removing unengaged contacts","Automating the creation of winback campaigns for different customer tiers",{"codeQuality":225,"collectedAt":227,"documentation":228,"maintenance":231,"security":236,"testCoverage":237},{"hasLockfile":226},false,1778685025011,{"descriptionLength":229,"readmeSize":230},134,8489,{"closedIssues90d":8,"forks":232,"hasChangelog":226,"manifestVersion":233,"openIssues90d":8,"pushedAt":234,"stars":235},5,"1.0.0",1778187473000,47,{"hasNpmPackage":226,"smitheryVerified":226},{"hasCi":226,"hasTests":226},{"updatedAt":239},1778685050110,{"basePath":241,"githubOwner":242,"githubRepo":243,"locale":18,"slug":13,"type":244},"skills/winback-engine","cognyai","claude-code-marketing-skills","skill",true,null,{"evaluate":248,"extract":250},{"promptVersionExtension":205,"promptVersionScoring":206,"score":209,"tags":249,"targetMarket":217,"tier":218},[212,213,214,215,216],{"commitSha":251},"HEAD",{"repoId":253},"kd7371gwzbdr07nc839hsmagw986nje6",{"_creationTime":255,"_id":253,"identity":256,"providers":257,"workflow":604},1778684086122.7996,{"githubOwner":242,"githubRepo":243,"sourceUrl":14},{"classify":258,"discover":583,"github":586},{"commitSha":251,"extensions":259},[260,271,279,287,298,306,314,322,330,338,346,354,362,370,378,386,394,402,410,418,426,434,442,454,462,470,478,486,496,504,512,520,528,536,546,554,562,570,578],{"basePath":261,"description":262,"displayName":263,"installMethods":264,"rationale":265,"selectedPaths":266,"source":270,"sourceLanguage":18,"type":244},"skill-pipeline/google-ads-audit","Deep Google Ads account audit — keywords, quality scores, budget pacing, search terms","google-ads-audit",{"claudeCode":12},"SKILL.md frontmatter at skill-pipeline/google-ads-audit/SKILL.md",[267],{"path":268,"priority":269},"SKILL.md","mandatory","rule",{"basePath":272,"description":273,"displayName":274,"installMethods":275,"rationale":276,"selectedPaths":277,"source":270,"sourceLanguage":18,"type":244},"skill-pipeline/meta-ads-audit","Meta Ads audit — audience analysis, creative fatigue, budget pacing, lead quality","meta-ads-audit",{"claudeCode":12},"SKILL.md frontmatter at skill-pipeline/meta-ads-audit/SKILL.md",[278],{"path":268,"priority":269},{"basePath":280,"description":281,"displayName":282,"installMethods":283,"rationale":284,"selectedPaths":285,"source":270,"sourceLanguage":18,"type":244},"skills/ad-copy-writer","Generate ad copy variations for Google, Meta, and LinkedIn Ads","ad-copy-writer",{"claudeCode":12},"SKILL.md frontmatter at skills/ad-copy-writer/SKILL.md",[286],{"path":268,"priority":269},{"basePath":288,"description":289,"displayName":290,"installMethods":291,"rationale":292,"selectedPaths":293,"source":270,"sourceLanguage":18,"type":244},"skills/brand-kit","Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume. Multiple discovery paths so it works whether the user has access to their site's source code or only a public URL or just a logo image.","brand-kit",{"claudeCode":12},"SKILL.md frontmatter at skills/brand-kit/SKILL.md",[294,295],{"path":268,"priority":269},{"path":296,"priority":297},"references/extract-palette.sh","medium",{"basePath":299,"description":300,"displayName":301,"installMethods":302,"rationale":303,"selectedPaths":304,"source":270,"sourceLanguage":18,"type":244},"skills/cogny","Run Cogny marketing analysis tasks — fetch scheduled tasks, analyze ad accounts via MCP, report findings","cogny",{"claudeCode":12},"SKILL.md frontmatter at skills/cogny/SKILL.md",[305],{"path":268,"priority":269},{"basePath":307,"description":308,"displayName":309,"installMethods":310,"rationale":311,"selectedPaths":312,"source":270,"sourceLanguage":18,"type":244},"skills/community-pulse","Weekly read on Discord community health — joins, active channels, top contributors, themes, and unanswered questions","community-pulse",{"claudeCode":12},"SKILL.md frontmatter at skills/community-pulse/SKILL.md",[313],{"path":268,"priority":269},{"basePath":315,"description":316,"displayName":317,"installMethods":318,"rationale":319,"selectedPaths":320,"source":270,"sourceLanguage":18,"type":244},"skills/competitor-analysis","Research competitor positioning, ads, pricing, and market gaps","competitor-analysis",{"claudeCode":12},"SKILL.md frontmatter at skills/competitor-analysis/SKILL.md",[321],{"path":268,"priority":269},{"basePath":323,"description":324,"displayName":325,"installMethods":326,"rationale":327,"selectedPaths":328,"source":270,"sourceLanguage":18,"type":244},"skills/conversion-debug","Conversion Tracking Debugger — diagnose discrepancies across GTM, GA4, Google Ads & Meta Pixel with live API access, BigQuery validation queries, and troubleshooting flowcharts","conversion-debug",{"claudeCode":12},"SKILL.md frontmatter at 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Caption-first, sound-off, B2B register, anti-corporate-jargon. 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