[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"extension-skill-coreyhaines31-ad-creative-zh-CN":3,"guides-for-coreyhaines31-ad-creative":905,"similar-k17402y8z2s0zpvdx3dhs026fs86nnvc-zh-CN":906},{"_creationTime":4,"_id":5,"children":6,"community":7,"display":9,"evaluation":15,"identity":246,"isFallback":243,"parentExtension":251,"providers":307,"relations":311,"repo":312,"tags":903,"workflow":904},1778685615701.833,"k17402y8z2s0zpvdx3dhs026fs86nnvc",[],{"reviewCount":8},0,{"description":10,"installMethods":11,"name":13,"sourceUrl":14},"When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.",{"claudeCode":12},"coreyhaines31/marketingskills","ad-creative","https://github.com/coreyhaines31/marketingskills",{"_creationTime":16,"_id":17,"extensionId":5,"locale":18,"result":19,"trustSignals":226,"workflow":244},1778685691869.9958,"kn77dgfe25f7f78tz0wwnwvm2h86nq9s","en",{"checks":20,"evaluatedAt":195,"extensionSummary":196,"features":197,"nonGoals":203,"promptVersionExtension":207,"promptVersionScoring":208,"purpose":209,"rationale":210,"score":211,"summary":212,"tags":213,"targetMarket":219,"tier":220,"useCases":221},[21,26,29,32,36,39,44,48,51,54,58,62,65,69,72,75,78,81,84,87,91,95,99,103,107,110,113,116,120,123,126,129,132,135,138,142,146,150,153,157,160,163,166,169,173,176,179,182,185,188,192],{"category":22,"check":23,"severity":24,"summary":25},"Practical Utility","Problem relevance","pass","The description clearly names the user problem of generating, iterating, and scaling ad creative for paid advertising platforms, and explicitly mentions various ad types and platforms.",{"category":22,"check":27,"severity":24,"summary":28},"Unique selling proposition","The skill offers significant value over a simple prompt by providing structured guidance, platform-specific constraints, and a defined workflow for generating and iterating on ad creative, which goes beyond default LLM behavior.",{"category":22,"check":30,"severity":24,"summary":31},"Production readiness","The skill provides comprehensive guidance, platform specifications, and workflow examples, indicating it is ready for use in real-world ad creative generation tasks.",{"category":33,"check":34,"severity":24,"summary":35},"Scope","Single responsibility principle","The skill focuses solely on generating and iterating ad creative, with clear non-goals directing users to other skills for campaign strategy or landing page copy.",{"category":33,"check":37,"severity":24,"summary":38},"Description quality","The description accurately and concisely reflects the skill's purpose, capabilities, and use cases, including specific keywords and clear boundaries.",{"category":40,"check":41,"severity":42,"summary":43},"Invocation","Scoped tools","not_applicable","This is a skill, not a tool-based extension, so scoped tools are not applicable.",{"category":45,"check":46,"severity":42,"summary":47},"Documentation","Configuration & parameter reference","The skill does not appear to have configurable parameters or complex configurations beyond what's described in the SKILL.md.",{"category":33,"check":49,"severity":42,"summary":50},"Tool naming","This is a skill, not a tool-based extension, so tool naming is not applicable.",{"category":33,"check":52,"severity":42,"summary":53},"Minimal I/O surface","This is a skill, not a tool-based extension, so I/O surface is not applicable.",{"category":55,"check":56,"severity":24,"summary":57},"License","License usability","The extension is licensed under the MIT License, as indicated by the LICENSE file.",{"category":59,"check":60,"severity":24,"summary":61},"Maintenance","Commit recency","The last commit was on 2026-05-06, which is within the last 3 months.",{"category":59,"check":63,"severity":42,"summary":64},"Dependency Management","No third-party dependencies were detected that require explicit management beyond the agent's runtime.",{"category":66,"check":67,"severity":42,"summary":68},"Security","Secret Management","The skill does not handle or expose any secrets.",{"category":66,"check":70,"severity":24,"summary":71},"Injection","The skill relies on structured input and guidance within the SKILL.md, and does not appear to load or execute untrusted third-party data as instructions.",{"category":66,"check":73,"severity":24,"summary":74},"Transitive Supply-Chain Grenades","The skill's content is self-contained within the repository and does not fetch external resources at runtime for execution.",{"category":66,"check":76,"severity":24,"summary":77},"Sandbox Isolation","The skill operates within the agent's environment and does not attempt to modify files or paths outside of its designated scope.",{"category":66,"check":79,"severity":24,"summary":80},"Sandbox escape primitives","No detached processes or retry loops around denied calls were detected in the skill's instructions.",{"category":66,"check":82,"severity":24,"summary":83},"Data Exfiltration","The skill does not contain instructions to read or submit confidential data to third parties.",{"category":66,"check":85,"severity":24,"summary":86},"Hidden Text Tricks","The bundled content appears free of hidden steering tricks, and descriptions are clean.",{"category":88,"check":89,"severity":24,"summary":90},"Hooks","Opaque code execution","The skill's instructions are plain text and do not involve obfuscated code, base64 payloads, or runtime fetches for execution.",{"category":92,"check":93,"severity":24,"summary":94},"Portability","Structural Assumption","The skill makes no assumptions about the user's project structure beyond its own bundled references.",{"category":96,"check":97,"severity":24,"summary":98},"Trust","Issues Attention","The ratio of closed to open issues (97 closed, 12 open) suggests active maintenance and responsiveness.",{"category":100,"check":101,"severity":24,"summary":102},"Versioning","Release Management","The manifestVersion is '1.1.0', indicating a meaningful version is declared.",{"category":104,"check":105,"severity":42,"summary":106},"Code Execution","Validation","This skill does not expose tools with parameters that would require schema validation.",{"category":66,"check":108,"severity":42,"summary":109},"Unguarded Destructive Operations","The skill does not perform any destructive operations.",{"category":104,"check":111,"severity":42,"summary":112},"Error Handling","The skill provides guidance and structure for the agent, rather than executing code with error paths.",{"category":104,"check":114,"severity":42,"summary":115},"Logging","The skill does not perform actions that require logging.",{"category":117,"check":118,"severity":42,"summary":119},"Compliance","GDPR","The skill does not operate on personal data.",{"category":117,"check":121,"severity":24,"summary":122},"Target market","The skill's content is general and applicable globally, with no regional or jurisdictional limitations detected.",{"category":92,"check":124,"severity":24,"summary":125},"Runtime stability","The skill provides guidance that is platform-agnostic and relies on standard markdown and agent capabilities.",{"category":45,"check":127,"severity":24,"summary":128},"README","The README file exists and provides a good overview of the marketing skills collection, including the specific ad-creative skill's context within it.",{"category":33,"check":130,"severity":42,"summary":131},"Tool surface area","This is a skill, not a tool-based extension, so tool surface area is not applicable.",{"category":40,"check":133,"severity":42,"summary":134},"Overlapping near-synonym tools","This is a skill, not a tool-based extension, so overlapping tools are not applicable.",{"category":45,"check":136,"severity":24,"summary":137},"Phantom features","All features described in the README and SKILL.md, such as platform specifications and generation workflows, are supported by the skill's content.",{"category":139,"check":140,"severity":24,"summary":141},"Install","Installation instruction","The README provides clear installation instructions via CLI, Claude Code plugin, and other methods, along with usage examples.",{"category":143,"check":144,"severity":42,"summary":145},"Errors","Actionable error messages","This skill provides guidance and structure, not executable code with user-facing error paths.",{"category":147,"check":148,"severity":42,"summary":149},"Execution","Pinned dependencies","The skill does not bundle scripts or have third-party dependencies that require pinning.",{"category":33,"check":151,"severity":42,"summary":152},"Dry-run preview","The skill does not perform state-changing operations that would require a dry-run mode.",{"category":154,"check":155,"severity":42,"summary":156},"Protocol","Idempotent retry & timeouts","The skill does not involve remote calls or state-changing operations.",{"category":117,"check":158,"severity":42,"summary":159},"Telemetry opt-in","The skill does not emit telemetry.",{"category":40,"check":161,"severity":24,"summary":162},"Precise Purpose","The SKILL.md and description clearly define the skill's purpose (generating/iterating ad creative) and its boundaries (not for campaign strategy or landing page copy).",{"category":40,"check":164,"severity":24,"summary":165},"Concise Frontmatter","The frontmatter is concise and effectively summarizes the skill's core capability and provides relevant trigger phrases.",{"category":45,"check":167,"severity":24,"summary":168},"Concise Body","The SKILL.md is well-structured with clear sections and uses progressive disclosure for detailed information, keeping the main body concise.",{"category":170,"check":171,"severity":24,"summary":172},"Context","Progressive Disclosure","The SKILL.md effectively uses relative links to reference files like platform-specs.md and generative-tools.md for detailed information, avoiding bloat.",{"category":170,"check":174,"severity":42,"summary":175},"Forked exploration","This skill is not an exploration-heavy skill and does not require forking.",{"category":22,"check":177,"severity":24,"summary":178},"Usage examples","The SKILL.md provides clear examples of output formats (Standard Output, Bulk CSV, Iteration Report) and references tool integrations with workflow examples.",{"category":22,"check":180,"severity":24,"summary":181},"Edge cases","The SKILL.md includes sections on 'Common Mistakes' and platform-specific guidelines which implicitly cover limitations and best practices.",{"category":104,"check":183,"severity":42,"summary":184},"Tool Fallback","This skill does not rely on external tools that would require fallbacks.",{"category":92,"check":186,"severity":24,"summary":187},"Stack assumptions","The skill's instructions are in markdown and do not make assumptions about specific programming language runtimes or OS dependencies.",{"category":189,"check":190,"severity":42,"summary":191},"Safety","Halt on unexpected state","The skill provides guidance and does not execute code that would require pre-state checks.",{"category":92,"check":193,"severity":24,"summary":194},"Cross-skill coupling","The SKILL.md explicitly cross-references related skills like 'paid-ads' and 'copywriting' without implying a hard dependency, allowing standalone use.",1778685691760,"This skill provides comprehensive guidance and best practices for generating and iterating on ad creative across various paid advertising platforms. It includes platform-specific specifications, workflow examples, and integrates with generative AI tools for visuals and voice.",[198,199,200,201,202],"Generate ad creative (headlines, descriptions, primary text)","Iterate on existing ads using performance data","Platform-specific specifications (Google, Meta, LinkedIn, TikTok, Twitter/X)","Guidance on using AI for ad visuals and voiceovers","Structured output formats for upload and reporting",[204,205,206],"Campaign strategy, targeting, or budget management","Landing page copy creation","Direct execution of ad platform management tasks (handled by other skills/tools)","3.0.0","4.4.0","To assist users in generating, iterating, and scaling high-performing ad creative for any paid advertising platform, ensuring compliance with platform specifications and leveraging AI for visuals and voice.","High quality documentation and clear scope make this skill highly usable. No critical or warning findings were present.",99,"Excellent skill for generating and iterating ad creative across platforms with detailed guidance.",[214,215,216,217,218],"advertising","copywriting","marketing","content-generation","ai-tools","global","verified",[222,223,224,225],"Generate new ad variations from scratch for a new campaign.","Iterate on underperforming ad creative using provided performance data.","Create ad copy that adheres to specific character limits and platform best practices.","Produce scaled ad creative by leveraging AI tools for visuals and voice.",{"codeQuality":227,"collectedAt":229,"documentation":230,"maintenance":233,"security":240,"testCoverage":242},{"hasLockfile":228},false,1778685673747,{"descriptionLength":231,"readmeSize":232},649,17126,{"closedIssues90d":234,"forks":235,"hasChangelog":228,"manifestVersion":236,"openIssues90d":237,"pushedAt":238,"stars":239},97,4563,"1.1.0",12,1778050618000,28279,{"hasNpmPackage":228,"license":241,"smitheryVerified":228},"MIT",{"hasCi":243,"hasTests":228},true,{"updatedAt":245},1778685691870,{"basePath":247,"githubOwner":248,"githubRepo":249,"locale":18,"slug":13,"type":250},"skills/ad-creative","coreyhaines31","marketingskills","skill",{"_creationTime":252,"_id":253,"community":254,"display":255,"identity":260,"parentExtension":263,"providers":291,"relations":303,"tags":304,"workflow":305},1778685615701.8325,"k175jvka8cxxkf91gk8qy25r8186npjr",{"reviewCount":8},{"description":256,"installMethods":257,"name":259,"sourceUrl":14},"Marketing skills for AI agents — conversion optimization, copywriting, SEO, paid ads, ad creative, and growth",{"claudeCode":258},"marketing-skills","Marketing Skills",{"basePath":261,"githubOwner":248,"githubRepo":249,"locale":18,"slug":249,"type":262},"","plugin",{"_creationTime":264,"_id":265,"community":266,"display":267,"identity":270,"providers":272,"relations":285,"tags":287,"workflow":288},1778685615701.8323,"k173we2dg3pwd8xrc45zf20krn86nd4w",{"reviewCount":8},{"description":268,"installMethods":269,"name":249,"sourceUrl":14},"Marketing skills for AI agents — conversion optimization, copywriting, SEO, paid ads, and growth",{"claudeCode":12},{"basePath":261,"githubOwner":248,"githubRepo":249,"locale":18,"slug":249,"type":271},"marketplace",{"evaluate":273,"extract":279},{"promptVersionExtension":274,"promptVersionScoring":208,"score":234,"tags":275,"targetMarket":219,"tier":220},"3.1.0",[216,276,215,277,278],"seo","cro","ai-skills",{"commitSha":280,"marketplace":281,"plugin":283},"HEAD",{"name":249,"pluginCount":282},1,{"mcpCount":8,"provider":284,"skillCount":8},"classify",{"repoId":286},"kd7a4vjty5ay3s25r82cm72wdn86nmg0",[278,215,277,216,276],{"evaluatedAt":289,"extractAt":290,"updatedAt":289},1778685635405,1778685615701,{"evaluate":292,"extract":300},{"promptVersionExtension":207,"promptVersionScoring":208,"score":293,"tags":294,"targetMarket":219,"tier":299},94,[216,276,215,295,296,297,298],"growth","social-media","analytics","ads","community",{"commitSha":280,"license":241,"plugin":301},{"mcpCount":8,"provider":284,"skillCount":302},41,{"parentExtensionId":265,"repoId":286},[298,297,215,295,216,276,296],{"evaluatedAt":306,"extractAt":290,"updatedAt":306},1778685645039,{"evaluate":308,"extract":310},{"promptVersionExtension":207,"promptVersionScoring":208,"score":211,"tags":309,"targetMarket":219,"tier":220},[214,215,216,217,218],{"commitSha":280},{"parentExtensionId":253,"repoId":286},{"_creationTime":313,"_id":286,"identity":314,"providers":315,"workflow":899},1778685610612.2605,{"githubOwner":248,"githubRepo":249,"sourceUrl":14},{"classify":316,"discover":890,"github":893},{"commitSha":280,"extensions":317},[318,331,422,435,444,456,470,488,500,508,525,533,545,556,566,578,589,599,613,627,635,645,655,663,674,684,692,702,711,727,736,744,756,764,774,786,802,818,828,840,848,862,880],{"basePath":261,"description":268,"displayName":249,"installMethods":319,"rationale":320,"selectedPaths":321,"source":330,"sourceLanguage":18,"type":271},{"claudeCode":12},"marketplace.json at .claude-plugin/marketplace.json",[322,325,327],{"path":323,"priority":324},".claude-plugin/marketplace.json","mandatory",{"path":326,"priority":324},"README.md",{"path":328,"priority":329},"LICENSE","high","rule",{"basePath":261,"description":256,"displayName":258,"installMethods":332,"license":241,"rationale":333,"selectedPaths":334,"source":330,"sourceLanguage":18,"type":262},{"claudeCode":258},"plugin manifest at .claude-plugin/plugin.json",[335,337,338,339,342,344,346,348,350,352,354,356,358,360,362,364,366,368,370,372,374,376,378,380,382,384,386,388,390,392,394,396,398,400,402,404,406,408,410,412,414,416,418,420],{"path":336,"priority":324},".claude-plugin/plugin.json",{"path":326,"priority":324},{"path":328,"priority":329},{"path":340,"priority":341},"skills/ab-test-setup/SKILL.md","medium",{"path":343,"priority":341},"skills/ad-creative/SKILL.md",{"path":345,"priority":341},"skills/ai-seo/SKILL.md",{"path":347,"priority":341},"skills/analytics-tracking/SKILL.md",{"path":349,"priority":341},"skills/aso-audit/SKILL.md",{"path":351,"priority":341},"skills/churn-prevention/SKILL.md",{"path":353,"priority":341},"skills/co-marketing/SKILL.md",{"path":355,"priority":341},"skills/cold-email/SKILL.md",{"path":357,"priority":341},"skills/community-marketing/SKILL.md",{"path":359,"priority":341},"skills/competitor-alternatives/SKILL.md",{"path":361,"priority":341},"skills/competitor-profiling/SKILL.md",{"path":363,"priority":341},"skills/content-strategy/SKILL.md",{"path":365,"priority":341},"skills/copy-editing/SKILL.md",{"path":367,"priority":341},"skills/copywriting/SKILL.md",{"path":369,"priority":341},"skills/customer-research/SKILL.md",{"path":371,"priority":341},"skills/directory-submissions/SKILL.md",{"path":373,"priority":341},"skills/email-sequence/SKILL.md",{"path":375,"priority":341},"skills/form-cro/SKILL.md",{"path":377,"priority":341},"skills/free-tool-strategy/SKILL.md",{"path":379,"priority":341},"skills/image/SKILL.md",{"path":381,"priority":341},"skills/launch-strategy/SKILL.md",{"path":383,"priority":341},"skills/lead-magnets/SKILL.md",{"path":385,"priority":341},"skills/marketing-ideas/SKILL.md",{"path":387,"priority":341},"skills/marketing-psychology/SKILL.md",{"path":389,"priority":341},"skills/onboarding-cro/SKILL.md",{"path":391,"priority":341},"skills/page-cro/SKILL.md",{"path":393,"priority":341},"skills/paid-ads/SKILL.md",{"path":395,"priority":341},"skills/paywall-upgrade-cro/SKILL.md",{"path":397,"priority":341},"skills/popup-cro/SKILL.md",{"path":399,"priority":341},"skills/pricing-strategy/SKILL.md",{"path":401,"priority":341},"skills/product-marketing-context/SKILL.md",{"path":403,"priority":341},"skills/programmatic-seo/SKILL.md",{"path":405,"priority":341},"skills/referral-program/SKILL.md",{"path":407,"priority":341},"skills/revops/SKILL.md",{"path":409,"priority":341},"skills/sales-enablement/SKILL.md",{"path":411,"priority":341},"skills/schema-markup/SKILL.md",{"path":413,"priority":341},"skills/seo-audit/SKILL.md",{"path":415,"priority":341},"skills/signup-flow-cro/SKILL.md",{"path":417,"priority":341},"skills/site-architecture/SKILL.md",{"path":419,"priority":341},"skills/social-content/SKILL.md",{"path":421,"priority":341},"skills/video/SKILL.md",{"basePath":423,"description":424,"displayName":425,"installMethods":426,"rationale":427,"selectedPaths":428,"source":330,"sourceLanguage":18,"type":250},"skills/ab-test-setup","When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions \"A/B test,\" \"split test,\" \"experiment,\" \"test this change,\" \"variant copy,\" \"multivariate test,\" \"hypothesis,\" \"should I test this,\" \"which version is better,\" \"test two versions,\" \"statistical significance,\" \"how long should I run this test,\" \"growth experiments,\" \"experiment velocity,\" \"experiment backlog,\" \"ICE score,\" \"experimentation program,\" or \"experiment playbook.\" Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.","ab-test-setup",{"claudeCode":12},"SKILL.md frontmatter at skills/ab-test-setup/SKILL.md",[429,431,433],{"path":430,"priority":324},"SKILL.md",{"path":432,"priority":341},"references/sample-size-guide.md",{"path":434,"priority":341},"references/test-templates.md",{"basePath":247,"description":10,"displayName":13,"installMethods":436,"rationale":437,"selectedPaths":438,"source":330,"sourceLanguage":18,"type":250},{"claudeCode":12},"SKILL.md frontmatter at skills/ad-creative/SKILL.md",[439,440,442],{"path":430,"priority":324},{"path":441,"priority":341},"references/generative-tools.md",{"path":443,"priority":341},"references/platform-specs.md",{"basePath":445,"description":446,"displayName":447,"installMethods":448,"rationale":449,"selectedPaths":450,"source":330,"sourceLanguage":18,"type":250},"skills/ai-seo","When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.","ai-seo",{"claudeCode":12},"SKILL.md frontmatter at skills/ai-seo/SKILL.md",[451,452,454],{"path":430,"priority":324},{"path":453,"priority":341},"references/content-patterns.md",{"path":455,"priority":341},"references/platform-ranking-factors.md",{"basePath":457,"description":458,"displayName":459,"installMethods":460,"rationale":461,"selectedPaths":462,"source":330,"sourceLanguage":18,"type":250},"skills/analytics-tracking","When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions \"set up tracking,\" \"GA4,\" \"Google Analytics,\" \"conversion tracking,\" \"event tracking,\" \"UTM parameters,\" \"tag manager,\" \"GTM,\" \"analytics implementation,\" \"tracking plan,\" \"how do I measure this,\" \"track conversions,\" \"attribution,\" \"Mixpanel,\" \"Segment,\" \"are my events firing,\" or \"analytics isn't working.\" Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.","analytics-tracking",{"claudeCode":12},"SKILL.md frontmatter at skills/analytics-tracking/SKILL.md",[463,464,466,468],{"path":430,"priority":324},{"path":465,"priority":341},"references/event-library.md",{"path":467,"priority":341},"references/ga4-implementation.md",{"path":469,"priority":341},"references/gtm-implementation.md",{"basePath":471,"description":472,"displayName":473,"installMethods":474,"rationale":475,"selectedPaths":476,"source":330,"sourceLanguage":18,"type":250},"skills/aso-audit","When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.","aso-audit",{"claudeCode":12},"SKILL.md frontmatter at skills/aso-audit/SKILL.md",[477,478,480,482,484,486],{"path":430,"priority":324},{"path":479,"priority":341},"references/apple-specs.md",{"path":481,"priority":341},"references/benchmarks.md",{"path":483,"priority":341},"references/google-play-specs.md",{"path":485,"priority":341},"references/report-template.md",{"path":487,"priority":341},"references/scoring-criteria.md",{"basePath":489,"description":490,"displayName":491,"installMethods":492,"rationale":493,"selectedPaths":494,"source":330,"sourceLanguage":18,"type":250},"skills/churn-prevention","When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro.","churn-prevention",{"claudeCode":12},"SKILL.md frontmatter at skills/churn-prevention/SKILL.md",[495,496,498],{"path":430,"priority":324},{"path":497,"priority":341},"references/cancel-flow-patterns.md",{"path":499,"priority":341},"references/dunning-playbook.md",{"basePath":501,"description":502,"displayName":503,"installMethods":504,"rationale":505,"selectedPaths":506,"source":330,"sourceLanguage":18,"type":250},"skills/co-marketing","When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referral-program. For launch-specific partnerships, see launch-strategy.","co-marketing",{"claudeCode":12},"SKILL.md frontmatter at skills/co-marketing/SKILL.md",[507],{"path":430,"priority":324},{"basePath":509,"description":510,"displayName":511,"installMethods":512,"rationale":513,"selectedPaths":514,"source":330,"sourceLanguage":18,"type":250},"skills/cold-email","Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions \"cold outreach,\" \"prospecting email,\" \"outbound email,\" \"email to leads,\" \"reach out to prospects,\" \"sales email,\" \"follow-up email sequence,\" \"nobody's replying to my emails,\" or \"how do I write a cold email.\" Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see email-sequence. For sales collateral beyond emails, see sales-enablement.","cold-email",{"claudeCode":12},"SKILL.md frontmatter at skills/cold-email/SKILL.md",[515,516,517,519,521,523],{"path":430,"priority":324},{"path":481,"priority":341},{"path":518,"priority":341},"references/follow-up-sequences.md",{"path":520,"priority":341},"references/frameworks.md",{"path":522,"priority":341},"references/personalization.md",{"path":524,"priority":341},"references/subject-lines.md",{"basePath":526,"description":527,"displayName":528,"installMethods":529,"rationale":530,"selectedPaths":531,"source":330,"sourceLanguage":18,"type":250},"skills/community-marketing","Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador program,\" \"community flywheel.\"","community-marketing",{"claudeCode":12},"SKILL.md frontmatter at skills/community-marketing/SKILL.md",[532],{"path":430,"priority":324},{"basePath":534,"description":535,"displayName":536,"installMethods":537,"rationale":538,"selectedPaths":539,"source":330,"sourceLanguage":18,"type":250},"skills/competitor-alternatives","When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.","competitor-alternatives",{"claudeCode":12},"SKILL.md frontmatter at skills/competitor-alternatives/SKILL.md",[540,541,543],{"path":430,"priority":324},{"path":542,"priority":341},"references/content-architecture.md",{"path":544,"priority":341},"references/templates.md",{"basePath":546,"description":547,"displayName":548,"installMethods":549,"rationale":550,"selectedPaths":551,"source":330,"sourceLanguage":18,"type":250},"skills/competitor-profiling","When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitor-alternatives. For sales-specific battle cards, see sales-enablement.","competitor-profiling",{"claudeCode":12},"SKILL.md frontmatter at skills/competitor-profiling/SKILL.md",[552,553,554],{"path":430,"priority":324},{"path":544,"priority":341},{"path":555,"priority":341},"references/tool-reference.md",{"basePath":557,"description":558,"displayName":559,"installMethods":560,"rationale":561,"selectedPaths":562,"source":330,"sourceLanguage":18,"type":250},"skills/content-strategy","When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" \"content planning,\" \"editorial calendar,\" \"content marketing,\" \"content roadmap,\" \"what content should I create,\" \"blog topics,\" \"content pillars,\" or \"I don't know what to write.\" Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social-content.","content-strategy",{"claudeCode":12},"SKILL.md frontmatter at skills/content-strategy/SKILL.md",[563,564],{"path":430,"priority":324},{"path":565,"priority":341},"references/headless-cms.md",{"basePath":567,"description":568,"displayName":569,"installMethods":570,"rationale":571,"selectedPaths":572,"source":330,"sourceLanguage":18,"type":250},"skills/copy-editing","When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.","copy-editing",{"claudeCode":12},"SKILL.md frontmatter at skills/copy-editing/SKILL.md",[573,574,576],{"path":430,"priority":324},{"path":575,"priority":341},"references/content-refresh.md",{"path":577,"priority":341},"references/plain-english-alternatives.md",{"basePath":579,"description":580,"displayName":215,"installMethods":581,"rationale":582,"selectedPaths":583,"source":330,"sourceLanguage":18,"type":250},"skills/copywriting","When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" \"CTA copy,\" \"value proposition,\" \"tagline,\" \"subheadline,\" \"hero section copy,\" \"above the fold,\" \"this copy is weak,\" \"make this more compelling,\" or \"help me describe my product.\" Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see email-sequence. For popup copy, see popup-cro. For editing existing copy, see copy-editing.",{"claudeCode":12},"SKILL.md frontmatter at skills/copywriting/SKILL.md",[584,585,587],{"path":430,"priority":324},{"path":586,"priority":341},"references/copy-frameworks.md",{"path":588,"priority":341},"references/natural-transitions.md",{"basePath":590,"description":591,"displayName":592,"installMethods":593,"rationale":594,"selectedPaths":595,"source":330,"sourceLanguage":18,"type":250},"skills/customer-research","When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions \"customer research,\" \"ICP research,\" \"talk to customers,\" \"analyze transcripts,\" \"customer interviews,\" \"survey analysis,\" \"support ticket analysis,\" \"voice of customer,\" \"VOC,\" \"build personas,\" \"customer personas,\" \"jobs to be done,\" \"JTBD,\" \"what do customers say,\" \"what are customers struggling with,\" \"Reddit mining,\" \"G2 reviews,\" \"review mining,\" \"digital watering holes,\" \"community research,\" \"forum research,\" \"competitor reviews,\" \"customer sentiment,\" or \"find out why customers churn/convert/buy.\" Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see page-cro.","customer-research",{"claudeCode":12},"SKILL.md frontmatter at skills/customer-research/SKILL.md",[596,597],{"path":430,"priority":324},{"path":598,"priority":341},"references/source-guides.md",{"basePath":600,"description":601,"displayName":602,"installMethods":603,"rationale":604,"selectedPaths":605,"source":330,"sourceLanguage":18,"type":250},"skills/directory-submissions","When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery. Also use when the user mentions \"directory submissions,\" \"submit to directories,\" \"backlinks from directories,\" \"list my product,\" \"submit to Product Hunt,\" \"BetaList,\" \"TAAFT,\" \"Futurepedia,\" \"G2 listing,\" \"Capterra listing,\" \"AlternativeTo,\" \"SaaSHub,\" \"AI directories,\" \"MCP registry,\" \"agent directory,\" \"dofollow backlinks,\" \"launch directories,\" or \"directory tracker.\" Use this whenever someone is planning the directory layer of a product launch or an ongoing backlink campaign. For the broader launch moment, see launch-strategy. For programmatic SEO pages that should live behind these backlinks, see programmatic-seo. For AI citation optimization, see ai-seo.","directory-submissions",{"claudeCode":12},"SKILL.md frontmatter at skills/directory-submissions/SKILL.md",[606,607,609,611],{"path":430,"priority":324},{"path":608,"priority":341},"references/directory-list.md",{"path":610,"priority":341},"references/positioning-variations.md",{"path":612,"priority":341},"references/submission-tracker-template.csv",{"basePath":614,"description":615,"displayName":616,"installMethods":617,"rationale":618,"selectedPaths":619,"source":330,"sourceLanguage":18,"type":250},"skills/email-sequence","When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions \"email sequence,\" \"drip campaign,\" \"nurture sequence,\" \"onboarding emails,\" \"welcome sequence,\" \"re-engagement emails,\" \"email automation,\" \"lifecycle emails,\" \"trigger-based emails,\" \"email funnel,\" \"email workflow,\" \"what emails should I send,\" \"welcome series,\" or \"email cadence.\" Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.","email-sequence",{"claudeCode":12},"SKILL.md frontmatter at skills/email-sequence/SKILL.md",[620,621,623,625],{"path":430,"priority":324},{"path":622,"priority":341},"references/copy-guidelines.md",{"path":624,"priority":341},"references/email-types.md",{"path":626,"priority":341},"references/sequence-templates.md",{"basePath":628,"description":629,"displayName":630,"installMethods":631,"rationale":632,"selectedPaths":633,"source":330,"sourceLanguage":18,"type":250},"skills/form-cro","When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions \"form optimization,\" \"lead form conversions,\" \"form friction,\" \"form fields,\" \"form completion rate,\" \"contact form,\" \"nobody fills out our form,\" \"form abandonment,\" \"too many fields,\" \"demo request form,\" or \"lead form isn't converting.\" Use this for any non-signup form that captures information. For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.","form-cro",{"claudeCode":12},"SKILL.md frontmatter at skills/form-cro/SKILL.md",[634],{"path":430,"priority":324},{"basePath":636,"description":637,"displayName":638,"installMethods":639,"rationale":640,"selectedPaths":641,"source":330,"sourceLanguage":18,"type":250},"skills/free-tool-strategy","When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions \"engineering as marketing,\" \"free tool,\" \"marketing tool,\" \"calculator,\" \"generator,\" \"interactive tool,\" \"lead gen tool,\" \"build a tool for leads,\" \"free resource,\" \"ROI calculator,\" \"grader tool,\" \"audit tool,\" \"should I build a free tool,\" or \"tools for lead gen.\" Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.","free-tool-strategy",{"claudeCode":12},"SKILL.md frontmatter at skills/free-tool-strategy/SKILL.md",[642,643],{"path":430,"priority":324},{"path":644,"priority":341},"references/tool-types.md",{"basePath":646,"description":647,"displayName":648,"installMethods":649,"rationale":650,"selectedPaths":651,"source":330,"sourceLanguage":18,"type":250},"skills/image","When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' 'generate an image,' 'create a graphic,' 'product mockup,' 'hero image,' 'social media graphic,' 'banner image,' 'cover photo,' 'profile banner,' 'listing screenshot,' 'Flux,' 'Midjourney,' 'DALL-E,' 'GPT Image,' 'Ideogram,' 'Gemini image,' 'Canva,' 'Figma,' 'image optimization,' 'compress images,' 'WebP,' or 'OG image.' Use this for general-purpose marketing image creation and optimization. For paid ad image creative and platform-specific ad specs, see ad-creative. For video production, see video.","image",{"claudeCode":12},"SKILL.md frontmatter at skills/image/SKILL.md",[652,653],{"path":430,"priority":324},{"path":654,"priority":341},"references/ai-image-prompting.md",{"basePath":656,"description":657,"displayName":658,"installMethods":659,"rationale":660,"selectedPaths":661,"source":330,"sourceLanguage":18,"type":250},"skills/launch-strategy","When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.","launch-strategy",{"claudeCode":12},"SKILL.md frontmatter at skills/launch-strategy/SKILL.md",[662],{"path":430,"priority":324},{"basePath":664,"description":665,"displayName":666,"installMethods":667,"rationale":668,"selectedPaths":669,"source":330,"sourceLanguage":18,"type":250},"skills/lead-magnets","When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions \"lead magnet,\" \"gated content,\" \"content upgrade,\" \"downloadable,\" \"ebook,\" \"cheat sheet,\" \"checklist,\" \"template download,\" \"opt-in,\" \"freebie,\" \"PDF download,\" \"resource library,\" \"content offer,\" \"email capture content,\" \"Notion template,\" \"spreadsheet template,\" or \"what should I give away for emails.\" Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tool-strategy. For writing the actual content, see copywriting. For the email sequence after capture, see email-sequence.","lead-magnets",{"claudeCode":12},"SKILL.md frontmatter at skills/lead-magnets/SKILL.md",[670,671,672],{"path":430,"priority":324},{"path":481,"priority":341},{"path":673,"priority":341},"references/format-guide.md",{"basePath":675,"description":676,"displayName":677,"installMethods":678,"rationale":679,"selectedPaths":680,"source":330,"sourceLanguage":18,"type":250},"skills/marketing-ideas","When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).","marketing-ideas",{"claudeCode":12},"SKILL.md frontmatter at skills/marketing-ideas/SKILL.md",[681,682],{"path":430,"priority":324},{"path":683,"priority":341},"references/ideas-by-category.md",{"basePath":685,"description":686,"displayName":687,"installMethods":688,"rationale":689,"selectedPaths":690,"source":330,"sourceLanguage":18,"type":250},"skills/marketing-psychology","When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.","marketing-psychology",{"claudeCode":12},"SKILL.md frontmatter at skills/marketing-psychology/SKILL.md",[691],{"path":430,"priority":324},{"basePath":693,"description":694,"displayName":695,"installMethods":696,"rationale":697,"selectedPaths":698,"source":330,"sourceLanguage":18,"type":250},"skills/onboarding-cro","When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions \"onboarding flow,\" \"activation rate,\" \"user activation,\" \"first-run experience,\" \"empty states,\" \"onboarding checklist,\" \"aha moment,\" \"new user experience,\" \"users aren't activating,\" \"nobody completes setup,\" \"low activation rate,\" \"users sign up but don't use the product,\" \"time to value,\" or \"first session experience.\" Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.","onboarding-cro",{"claudeCode":12},"SKILL.md frontmatter at skills/onboarding-cro/SKILL.md",[699,700],{"path":430,"priority":324},{"path":701,"priority":341},"references/experiments.md",{"basePath":703,"description":704,"displayName":705,"installMethods":706,"rationale":707,"selectedPaths":708,"source":330,"sourceLanguage":18,"type":250},"skills/page-cro","When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says \"CRO,\" \"conversion rate optimization,\" \"this page isn't converting,\" \"improve conversions,\" \"why isn't this page working,\" \"my landing page sucks,\" \"nobody's converting,\" \"low conversion rate,\" \"bounce rate is too high,\" \"people leave without signing up,\" or \"this page needs work.\" Use this even if the user just shares a URL and asks for feedback — they probably want conversion help. For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.","page-cro",{"claudeCode":12},"SKILL.md frontmatter at skills/page-cro/SKILL.md",[709,710],{"path":430,"priority":324},{"path":701,"priority":341},{"basePath":712,"description":713,"displayName":714,"installMethods":715,"rationale":716,"selectedPaths":717,"source":330,"sourceLanguage":18,"type":250},"skills/paid-ads","When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro.","paid-ads",{"claudeCode":12},"SKILL.md frontmatter at skills/paid-ads/SKILL.md",[718,719,721,723,725],{"path":430,"priority":324},{"path":720,"priority":341},"references/ad-copy-templates.md",{"path":722,"priority":341},"references/audience-targeting.md",{"path":724,"priority":341},"references/conversion-tracking.md",{"path":726,"priority":341},"references/platform-setup-checklists.md",{"basePath":728,"description":729,"displayName":730,"installMethods":731,"rationale":732,"selectedPaths":733,"source":330,"sourceLanguage":18,"type":250},"skills/paywall-upgrade-cro","When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions \"paywall,\" \"upgrade screen,\" \"upgrade modal,\" \"upsell,\" \"feature gate,\" \"convert free to paid,\" \"freemium conversion,\" \"trial expiration screen,\" \"limit reached screen,\" \"plan upgrade prompt,\" \"in-app pricing,\" \"free users won't upgrade,\" \"trial to paid conversion,\" or \"how do I get users to pay.\" Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see page-cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing-strategy.","paywall-upgrade-cro",{"claudeCode":12},"SKILL.md frontmatter at skills/paywall-upgrade-cro/SKILL.md",[734,735],{"path":430,"priority":324},{"path":701,"priority":341},{"basePath":737,"description":738,"displayName":739,"installMethods":740,"rationale":741,"selectedPaths":742,"source":330,"sourceLanguage":18,"type":250},"skills/popup-cro","When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions \"exit intent,\" \"popup conversions,\" \"modal optimization,\" \"lead capture popup,\" \"email popup,\" \"announcement banner,\" \"overlay,\" \"collect emails with a popup,\" \"exit popup,\" \"scroll trigger,\" \"sticky bar,\" or \"notification bar.\" Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.","popup-cro",{"claudeCode":12},"SKILL.md frontmatter at skills/popup-cro/SKILL.md",[743],{"path":430,"priority":324},{"basePath":745,"description":746,"displayName":747,"installMethods":748,"rationale":749,"selectedPaths":750,"source":330,"sourceLanguage":18,"type":250},"skills/pricing-strategy","When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro.","pricing-strategy",{"claudeCode":12},"SKILL.md frontmatter at skills/pricing-strategy/SKILL.md",[751,752,754],{"path":430,"priority":324},{"path":753,"priority":341},"references/research-methods.md",{"path":755,"priority":341},"references/tier-structure.md",{"basePath":757,"description":758,"displayName":759,"installMethods":760,"rationale":761,"selectedPaths":762,"source":330,"sourceLanguage":18,"type":250},"skills/product-marketing-context","When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills reference for product, audience, and positioning context.","product-marketing-context",{"claudeCode":12},"SKILL.md frontmatter at skills/product-marketing-context/SKILL.md",[763],{"path":430,"priority":324},{"basePath":765,"description":766,"displayName":767,"installMethods":768,"rationale":769,"selectedPaths":770,"source":330,"sourceLanguage":18,"type":250},"skills/programmatic-seo","When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions \"programmatic SEO,\" \"template pages,\" \"pages at scale,\" \"directory pages,\" \"location pages,\" \"[keyword] + [city] pages,\" \"comparison pages,\" \"integration pages,\" \"building many pages for SEO,\" \"pSEO,\" \"generate 100 pages,\" \"data-driven pages,\" or \"templated landing pages.\" Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.","programmatic-seo",{"claudeCode":12},"SKILL.md frontmatter at skills/programmatic-seo/SKILL.md",[771,772],{"path":430,"priority":324},{"path":773,"priority":341},"references/playbooks.md",{"basePath":775,"description":776,"displayName":777,"installMethods":778,"rationale":779,"selectedPaths":780,"source":330,"sourceLanguage":18,"type":250},"skills/referral-program","When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch-strategy.","referral-program",{"claudeCode":12},"SKILL.md frontmatter at skills/referral-program/SKILL.md",[781,782,784],{"path":430,"priority":324},{"path":783,"priority":341},"references/affiliate-programs.md",{"path":785,"priority":341},"references/program-examples.md",{"basePath":787,"description":788,"displayName":789,"installMethods":790,"rationale":791,"selectedPaths":792,"source":330,"sourceLanguage":18,"type":250},"skills/revops","When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy.","revops",{"claudeCode":12},"SKILL.md frontmatter at skills/revops/SKILL.md",[793,794,796,798,800],{"path":430,"priority":324},{"path":795,"priority":341},"references/automation-playbooks.md",{"path":797,"priority":341},"references/lifecycle-definitions.md",{"path":799,"priority":341},"references/routing-rules.md",{"path":801,"priority":341},"references/scoring-models.md",{"basePath":803,"description":804,"displayName":805,"installMethods":806,"rationale":807,"selectedPaths":808,"source":330,"sourceLanguage":18,"type":250},"skills/sales-enablement","When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitor-alternatives. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.","sales-enablement",{"claudeCode":12},"SKILL.md frontmatter at skills/sales-enablement/SKILL.md",[809,810,812,814,816],{"path":430,"priority":324},{"path":811,"priority":341},"references/deck-frameworks.md",{"path":813,"priority":341},"references/demo-scripts.md",{"path":815,"priority":341},"references/objection-library.md",{"path":817,"priority":341},"references/one-pager-templates.md",{"basePath":819,"description":820,"displayName":821,"installMethods":822,"rationale":823,"selectedPaths":824,"source":330,"sourceLanguage":18,"type":250},"skills/schema-markup","When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions \"schema markup,\" \"structured data,\" \"JSON-LD,\" \"rich snippets,\" \"schema.org,\" \"FAQ schema,\" \"product schema,\" \"review schema,\" \"breadcrumb schema,\" \"Google rich results,\" \"knowledge panel,\" \"star ratings in search,\" or \"add structured data.\" Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.","schema-markup",{"claudeCode":12},"SKILL.md frontmatter at skills/schema-markup/SKILL.md",[825,826],{"path":430,"priority":324},{"path":827,"priority":341},"references/schema-examples.md",{"basePath":829,"description":830,"displayName":831,"installMethods":832,"rationale":833,"selectedPaths":834,"source":330,"sourceLanguage":18,"type":250},"skills/seo-audit","When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions \"SEO audit,\" \"technical SEO,\" \"why am I not ranking,\" \"SEO issues,\" \"on-page SEO,\" \"meta tags review,\" \"SEO health check,\" \"my traffic dropped,\" \"lost rankings,\" \"not showing up in Google,\" \"site isn't ranking,\" \"Google update hit me,\" \"page speed,\" \"core web vitals,\" \"crawl errors,\" or \"indexing issues.\" Use this even if the user just says something vague like \"my SEO is bad\" or \"help with SEO\" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup. For AI search optimization, see ai-seo.","seo-audit",{"claudeCode":12},"SKILL.md frontmatter at skills/seo-audit/SKILL.md",[835,836,838],{"path":430,"priority":324},{"path":837,"priority":341},"references/ai-writing-detection.md",{"path":839,"priority":341},"references/international-seo.md",{"basePath":841,"description":842,"displayName":843,"installMethods":844,"rationale":845,"selectedPaths":846,"source":330,"sourceLanguage":18,"type":250},"skills/signup-flow-cro","When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions \"signup conversions,\" \"registration friction,\" \"signup form optimization,\" \"free trial signup,\" \"reduce signup dropoff,\" \"account creation flow,\" \"people aren't signing up,\" \"signup abandonment,\" \"trial conversion rate,\" \"nobody completes registration,\" \"too many steps to sign up,\" or \"simplify our signup.\" Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.","signup-flow-cro",{"claudeCode":12},"SKILL.md frontmatter at skills/signup-flow-cro/SKILL.md",[847],{"path":430,"priority":324},{"basePath":849,"description":850,"displayName":851,"installMethods":852,"rationale":853,"selectedPaths":854,"source":330,"sourceLanguage":18,"type":250},"skills/site-architecture","When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions \"sitemap,\" \"site map,\" \"visual sitemap,\" \"site structure,\" \"page hierarchy,\" \"information architecture,\" \"IA,\" \"navigation design,\" \"URL structure,\" \"breadcrumbs,\" \"internal linking strategy,\" \"website planning,\" \"what pages do I need,\" \"how should I organize my site,\" or \"site navigation.\" Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema-markup.","site-architecture",{"claudeCode":12},"SKILL.md frontmatter at skills/site-architecture/SKILL.md",[855,856,858,860],{"path":430,"priority":324},{"path":857,"priority":341},"references/mermaid-templates.md",{"path":859,"priority":341},"references/navigation-patterns.md",{"path":861,"priority":341},"references/site-type-templates.md",{"basePath":863,"description":864,"displayName":865,"installMethods":866,"rationale":867,"selectedPaths":868,"source":330,"sourceLanguage":18,"type":250},"skills/social-content","When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' or 'create a reel.' Use this for social media content creation, repurposing, scheduling, and short-form video scripting. For broader content strategy, see content-strategy. For paid video ads, see ad-creative.","social-content",{"claudeCode":12},"SKILL.md frontmatter at skills/social-content/SKILL.md",[869,870,872,874,876,878],{"path":430,"priority":324},{"path":871,"priority":341},"references/platform-limits.md",{"path":873,"priority":341},"references/platforms.md",{"path":875,"priority":341},"references/post-templates.md",{"path":877,"priority":341},"references/reverse-engineering.md",{"path":879,"priority":341},"references/short-form-video.md",{"basePath":881,"description":882,"displayName":883,"installMethods":884,"rationale":885,"selectedPaths":886,"source":330,"sourceLanguage":18,"type":250},"skills/video","When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia,' 'Veo,' 'Runway,' 'Kling,' 'Pika,' 'video generation,' 'AI avatar,' 'talking head video,' 'programmatic video,' 'video template,' 'explainer video,' 'product demo video,' 'video pipeline,' or 'make me a video.' Use this for video creation, generation, and production workflows. For video content strategy and what to post, see social-content. For paid video ad creative, see ad-creative.","video",{"claudeCode":12},"SKILL.md frontmatter at skills/video/SKILL.md",[887,888],{"path":430,"priority":324},{"path":889,"priority":341},"references/ai-video-prompting.md",{"sources":891},[892],"manual",{"closedIssues90d":234,"description":894,"forks":235,"homepage":895,"license":241,"openIssues90d":237,"pushedAt":238,"readmeSize":232,"stars":239,"topics":896},"Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.","https://marketing-skills.com",[897,898,216],"claude","codex",{"classifiedAt":900,"discoverAt":901,"extractAt":902,"githubAt":902,"updatedAt":900},1778685615432,1778685610612,1778685613598,[214,218,217,215,216],{"evaluatedAt":245,"extractAt":290,"updatedAt":245},[],[907,935,963,991,1013,1038],{"_creationTime":908,"_id":909,"community":910,"display":911,"identity":917,"providers":922,"relations":929,"tags":931,"workflow":932},1778685991755.7354,"k170s484eessgyjzgnczc91n5186mbcr",{"reviewCount":8},{"description":912,"installMethods":913,"name":915,"sourceUrl":916},"Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.",{"claudeCode":914},"davila7/claude-code-templates","Competitive Ads Extractor","https://github.com/davila7/claude-code-templates",{"basePath":918,"githubOwner":919,"githubRepo":920,"locale":18,"slug":921,"type":250},"cli-tool/components/skills/business-marketing/competitive-ads-extractor","davila7","claude-code-templates","competitive-ads-extractor",{"evaluate":923,"extract":928},{"promptVersionExtension":207,"promptVersionScoring":208,"score":924,"tags":925,"targetMarket":219,"tier":220},100,[216,926,214,296,927],"competitor-analysis","data-extraction",{"commitSha":280,"license":241},{"repoId":930},"kd71fzn4s7r0269fkw47wt670n86ndz0",[214,926,927,216,296],{"evaluatedAt":933,"extractAt":934,"updatedAt":933},1778689511404,1778685991755,{"_creationTime":936,"_id":937,"community":938,"display":939,"identity":945,"providers":950,"relations":957,"tags":959,"workflow":960},1778684091954.6677,"k1789j12ze7cpsb9mt3kc1hjz986nhbr",{"reviewCount":8},{"description":940,"installMethods":941,"name":943,"sourceUrl":944},"Generate ad copy variations for Google, Meta, and LinkedIn Ads",{"claudeCode":942},"cognyai/claude-code-marketing-skills","Ad Copy Writer","https://github.com/cognyai/claude-code-marketing-skills",{"basePath":946,"githubOwner":947,"githubRepo":948,"locale":18,"slug":949,"type":250},"skills/ad-copy-writer","cognyai","claude-code-marketing-skills","ad-copy-writer",{"evaluate":951,"extract":956},{"promptVersionExtension":207,"promptVersionScoring":208,"score":924,"tags":952,"targetMarket":219,"tier":220},[216,215,214,953,954,955],"google-ads","meta-ads","linkedin-ads",{"commitSha":280,"license":241},{"repoId":958},"kd7371gwzbdr07nc839hsmagw986nje6",[214,215,953,955,216,954],{"evaluatedAt":961,"extractAt":962,"updatedAt":961},1778684154286,1778684091954,{"_creationTime":964,"_id":965,"community":966,"display":967,"identity":973,"providers":976,"relations":984,"tags":987,"workflow":988},1778698867338.3027,"k171kgm311805z9fa64vzfgkqs86nb64",{"reviewCount":8},{"description":968,"installMethods":969,"name":971,"sourceUrl":972},"Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions \"brand message\", \"website copy\", \"elevator pitch\", \"one-liner\", \"messaging isnt resonating\", \"brand script\", \"StoryBrand framework\", or \"customer as hero\". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales collateral and marketing materials. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.",{"claudeCode":970},"wondelai/skills","storybrand-messaging","https://github.com/wondelai/skills",{"basePath":971,"githubOwner":974,"githubRepo":975,"locale":18,"slug":971,"type":250},"wondelai","skills",{"evaluate":977,"extract":983},{"promptVersionExtension":207,"promptVersionScoring":208,"score":924,"tags":978,"targetMarket":219,"tier":220},[216,979,980,981,215,982],"messaging","branding","storytelling","sales",{"commitSha":280},{"parentExtensionId":985,"repoId":986},"k17bj16z8e1yp2wwfd2hxagjtd86m0fp","kd7aexggvp8qjwjtgjbetg0jch86mg5a",[980,215,216,979,982,981],{"evaluatedAt":989,"extractAt":990,"updatedAt":989},1778699553427,1778698867338,{"_creationTime":992,"_id":993,"community":994,"display":995,"identity":999,"providers":1001,"relations":1009,"tags":1010,"workflow":1011},1778698867338.298,"k17eany15hcz465k5n1zhc55cd86nzs2",{"reviewCount":8},{"description":996,"installMethods":997,"name":998,"sourceUrl":972},"Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales. Use when the user mentions \"social proof\", \"persuasive copy\", \"why users dont convert\", \"ethical persuasion\", \"reciprocity\", \"scarcity tactics\", or \"commitment and consistency\". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.",{"claudeCode":970},"Influence Psychology",{"basePath":1000,"githubOwner":974,"githubRepo":975,"locale":18,"slug":1000,"type":250},"influence-psychology",{"evaluate":1002,"extract":1008},{"promptVersionExtension":207,"promptVersionScoring":208,"score":924,"tags":1003,"targetMarket":219,"tier":220},[216,215,1004,1005,1006,1007,982],"product-design","psychology","persuasion","ux",{"commitSha":280,"license":241},{"parentExtensionId":985,"repoId":986},[215,216,1006,1004,1005,982,1007],{"evaluatedAt":1012,"extractAt":990,"updatedAt":1012},1778699285462,{"_creationTime":1014,"_id":1015,"community":1016,"display":1017,"identity":1023,"providers":1027,"relations":1032,"tags":1034,"workflow":1035},1778688112811.7415,"k1793f6p3fxx7c26bed55drbgd86mbkw",{"reviewCount":8},{"description":1018,"installMethods":1019,"name":1021,"sourceUrl":1022},"Master Donald Miller's 7-part StoryBrand framework from \"Building a StoryBrand\" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning; Creating marketing one-liners",{"claudeCode":1020},"guia-matthieu/clawfu-skills","storytelling-storybrand","https://github.com/guia-matthieu/clawfu-skills",{"basePath":1024,"githubOwner":1025,"githubRepo":1026,"locale":18,"slug":1021,"type":250},"skills/content/storytelling-storybrand","guia-matthieu","clawfu-skills",{"evaluate":1028,"extract":1031},{"promptVersionExtension":207,"promptVersionScoring":208,"score":924,"tags":1029,"targetMarket":219,"tier":220},[981,216,979,215,1030],"framework",{"commitSha":280},{"repoId":1033},"kd72qvzyvm658ya7pbyh5ey47h86md53",[215,1030,216,979,981],{"evaluatedAt":1036,"extractAt":1037,"updatedAt":1036},1778689484172,1778688112811,{"_creationTime":1039,"_id":1040,"community":1041,"display":1042,"identity":1046,"providers":1048,"relations":1052,"tags":1053,"workflow":1054},1778688112811.7373,"k170h535devkqqv47626zfktd986m3st",{"reviewCount":8},{"description":1043,"installMethods":1044,"name":1045,"sourceUrl":1022},"Master Eugene Schwartz's 5 Stages of Awareness framework from \"Breakthrough Advertising\" (1966) to write copy that meets prospects where they are. Use when: Writing copy and unsure how \"aware\" your audience is; Creating multi-stage funnels with different messaging per stage; Building email sequences that nurture from cold to ready-to-buy; Optimizing ads for different audience temperatures; Diagnosing why existing copy isn't converting",{"claudeCode":1020},"copywriting-awareness",{"basePath":1047,"githubOwner":1025,"githubRepo":1026,"locale":18,"slug":1045,"type":250},"skills/content/copywriting-awareness",{"evaluate":1049,"extract":1051},{"promptVersionExtension":207,"promptVersionScoring":208,"score":924,"tags":1050,"targetMarket":219,"tier":220},[215,216,982,559,1030],{"commitSha":280,"license":241},{"repoId":1033},[559,215,1030,216,982],{"evaluatedAt":1055,"extractAt":1037,"updatedAt":1055},1778689139883]