[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"extension-skill-coreyhaines31-churn-prevention-zh-CN":3,"guides-for-coreyhaines31-churn-prevention":907,"similar-k17c6kss98nah3vqt1k3rsrs9986mjc5-zh-CN":908},{"_creationTime":4,"_id":5,"children":6,"community":7,"display":9,"evaluation":15,"identity":246,"isFallback":243,"parentExtension":251,"providers":309,"relations":313,"repo":314,"tags":905,"workflow":906},1778685615701.834,"k17c6kss98nah3vqt1k3rsrs9986mjc5",[],{"reviewCount":8},0,{"description":10,"installMethods":11,"name":13,"sourceUrl":14},"When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro.",{"claudeCode":12},"coreyhaines31/marketingskills","churn-prevention","https://github.com/coreyhaines31/marketingskills",{"_creationTime":16,"_id":17,"extensionId":5,"locale":18,"result":19,"trustSignals":226,"workflow":244},1778685775945.3755,"kn7f8te0ytyj87twf7dfhkxx0586nv0h","en",{"checks":20,"evaluatedAt":193,"extensionSummary":194,"features":195,"nonGoals":201,"promptVersionExtension":206,"promptVersionScoring":207,"purpose":208,"rationale":209,"score":210,"summary":211,"tags":212,"targetMarket":218,"tier":219,"useCases":220},[21,26,29,32,36,39,44,48,51,54,58,62,65,69,72,75,78,81,84,87,91,95,99,103,107,110,114,117,121,124,127,130,133,136,139,143,147,150,153,157,160,163,166,169,173,176,180,183,186,190],{"category":22,"check":23,"severity":24,"summary":25},"Practical Utility","Problem relevance","pass","The description clearly identifies the user problem of reducing churn and lists specific keywords and scenarios related to subscriber loss and retention strategies.",{"category":22,"check":27,"severity":24,"summary":28},"Unique selling proposition","The skill offers specific strategies for voluntary and involuntary churn, including detailed cancel flow design, proactive retention, and dunning, which goes beyond basic LLM capabilities.",{"category":22,"check":30,"severity":24,"summary":31},"Production readiness","The skill provides comprehensive guidance on building cancel flows, setting up dunning, and proactive retention, covering the complete lifecycle for addressing churn.",{"category":33,"check":34,"severity":24,"summary":35},"Scope","Single responsibility principle","The skill is focused on churn prevention, covering voluntary and involuntary churn with related strategies like cancel flows, save offers, and dunning.",{"category":33,"check":37,"severity":24,"summary":38},"Description quality","The provided description accurately reflects the skill's purpose, listing specific use cases and keywords for churn reduction, and clearly defining its scope.",{"category":40,"check":41,"severity":42,"summary":43},"Invocation","Scoped tools","not_applicable","This is a skill, not an MCP or CLI tool with discrete commands. Tool scoping checks are not applicable.",{"category":45,"check":46,"severity":42,"summary":47},"Documentation","Configuration & parameter reference","The skill does not appear to have explicit configuration parameters or environment variables that require documentation beyond the general context and implementation guidance provided.",{"category":33,"check":49,"severity":42,"summary":50},"Tool naming","This is a skill and does not expose user-facing tools or commands with names.",{"category":33,"check":52,"severity":42,"summary":53},"Minimal I/O surface","This is a skill that operates through prompts and prose, not through discrete tools with defined input/output schemas.",{"category":55,"check":56,"severity":24,"summary":57},"License","License usability","The LICENSE file is present and indicates an MIT license, which is a permissive open-source license.",{"category":59,"check":60,"severity":24,"summary":61},"Maintenance","Commit recency","The repository shows recent commits within the last 12 months (pushedAt: 2026-05-06), indicating active maintenance.",{"category":59,"check":63,"severity":42,"summary":64},"Dependency Management","The skill does not appear to have any third-party dependencies that would require explicit dependency management.",{"category":66,"check":67,"severity":42,"summary":68},"Security","Secret Management","The skill operates on conceptual strategies and does not handle or expose secrets.",{"category":66,"check":70,"severity":42,"summary":71},"Injection","The skill does not load or execute third-party data or files, and operates based on its own bundled instructions.",{"category":66,"check":73,"severity":42,"summary":74},"Transitive Supply-Chain Grenades","The skill does not fetch external files at runtime or include untrusted content that could pose a supply-chain risk.",{"category":66,"check":76,"severity":42,"summary":77},"Sandbox Isolation","This skill is a prompt-based agent capability and does not interact with the file system or system processes in a way that could violate sandbox isolation.",{"category":66,"check":79,"severity":42,"summary":80},"Sandbox escape primitives","The skill is a prompt-based agent capability and does not involve scripts or processes that could escape a sandbox.",{"category":66,"check":82,"severity":42,"summary":83},"Data Exfiltration","The skill does not make outbound calls or handle confidential data.",{"category":66,"check":85,"severity":24,"summary":86},"Hidden Text Tricks","The bundled markdown files do not contain hidden text tricks, invisible Unicode characters, or other steering mechanisms.",{"category":88,"check":89,"severity":42,"summary":90},"Hooks","Opaque code execution","The skill is a markdown file and does not involve opaque code execution methods like base64 or eval.",{"category":92,"check":93,"severity":42,"summary":94},"Portability","Structural Assumption","The skill provides strategic guidance and does not make structural assumptions about the user's project layout.",{"category":96,"check":97,"severity":24,"summary":98},"Trust","Issues Attention","There are 12 open and 97 closed issues in the last 90 days, indicating active maintenance and engagement.",{"category":100,"check":101,"severity":24,"summary":102},"Versioning","Release Management","The skill has a `version: 1.1.0` in its frontmatter, providing a clear version signal.",{"category":104,"check":105,"severity":42,"summary":106},"Execution","Validation","The skill operates on natural language prompts and does not have executable code or structured output that requires schema validation.",{"category":66,"check":108,"severity":42,"summary":109},"Unguarded Destructive Operations","The skill provides strategic advice and does not perform destructive operations.",{"category":111,"check":112,"severity":42,"summary":113},"Code Execution","Error Handling","This is a markdown skill and does not contain executable code that requires error handling.",{"category":111,"check":115,"severity":42,"summary":116},"Logging","The skill is a markdown file and does not perform actions that require local audit logging.",{"category":118,"check":119,"severity":42,"summary":120},"Compliance","GDPR","The skill provides strategic advice and does not operate on personal data directly.",{"category":118,"check":122,"severity":24,"summary":123},"Target market","The skill's advice on churn prevention, dunning, and retention strategies is globally applicable, and no regional restrictions were detected. The target market is global.",{"category":92,"check":125,"severity":42,"summary":126},"Runtime stability","The skill is a markdown document and does not have runtime dependencies or assumptions about specific editors, shells, or OS.",{"category":45,"check":128,"severity":24,"summary":129},"README","A comprehensive README file exists and clearly describes the purpose and usage of the marketing skills collection, including this specific skill.",{"category":33,"check":131,"severity":42,"summary":132},"Tool surface size","This is a skill defined by markdown, not a collection of discrete tools with a surface size to measure.",{"category":40,"check":134,"severity":42,"summary":135},"Overlapping near-synonym tools","This is a skill and does not expose user-facing tools with potentially overlapping names.",{"category":45,"check":137,"severity":24,"summary":138},"Phantom features","All advertised capabilities within the skill's markdown are supported by detailed explanations and actionable strategies.",{"category":140,"check":141,"severity":24,"summary":142},"Install","Installation instruction","The README provides multiple clear installation methods (CLI, Claude Code plugin, manual copy, submodule, SkillKit) and usage examples.",{"category":144,"check":145,"severity":42,"summary":146},"Errors","Actionable error messages","As a markdown skill, it does not produce user-facing error messages.",{"category":104,"check":148,"severity":42,"summary":149},"Pinned dependencies","The skill does not use third-party dependencies that require pinning.",{"category":33,"check":151,"severity":42,"summary":152},"Dry-run preview","The skill provides strategic advice and does not perform state-changing operations that would require a dry-run.",{"category":154,"check":155,"severity":42,"summary":156},"Protocol","Idempotent retry & timeouts","The skill is a markdown document and does not engage in remote calls or state-changing operations.",{"category":118,"check":158,"severity":42,"summary":159},"Telemetry opt-in","The skill does not emit telemetry.",{"category":40,"check":161,"severity":24,"summary":162},"Precise Purpose","The skill's purpose is precisely defined, covering the problem of churn reduction, specific strategies like cancel flows and dunning, and clearly states when to use it and related skills.",{"category":40,"check":164,"severity":24,"summary":165},"Concise Frontmatter","The frontmatter is concise and effectively summarizes the core capability, followed by relevant trigger phrases.",{"category":45,"check":167,"severity":24,"summary":168},"Concise Body","The skill body is well-structured and avoids excessive length by deferring detailed patterns to separate reference files.",{"category":170,"check":171,"severity":24,"summary":172},"Context","Progressive Disclosure","The SKILL.md effectively uses relative links to reference files like `cancel-flow-patterns.md` and `dunning-playbook.md` for progressive disclosure.",{"category":170,"check":174,"severity":42,"summary":175},"Forked exploration","This skill does not involve deep exploration or code review that would necessitate `context: fork`.",{"category":22,"check":177,"severity":178,"summary":179},"Usage examples","info","While the skill provides detailed strategic guidance and patterns, concrete end-to-end invocation examples for specific tools or workflows are not present within the markdown itself, though references point to related skills.",{"category":22,"check":181,"severity":24,"summary":182},"Edge cases","The skill addresses various edge cases and limitations, such as different cancel reasons, billing intervals, and segmentation, with corresponding strategies and recovery paths documented.",{"category":111,"check":184,"severity":42,"summary":185},"Tool Fallback","The skill does not rely on external MCP tools with fallbacks; it provides general strategic guidance.",{"category":187,"check":188,"severity":42,"summary":189},"Safety","Halt on unexpected state","As a markdown skill, it does not have preconditions or destructive steps that would require halting on unexpected state.",{"category":92,"check":191,"severity":24,"summary":192},"Cross-skill coupling","The skill explicitly cross-references related skills like `email-sequence` and `paywall-upgrade-cro`, indicating clear and optional coordination rather than implicit reliance.",1778685775691,"This skill provides comprehensive strategies and best practices for SaaS businesses to reduce both voluntary and involuntary customer churn. It details how to design effective cancellation flows, implement dynamic save offers, build proactive retention programs based on user signals, and manage payment recovery through dunning.",[196,197,198,199,200],"Design cancellation flows with surveys and offers","Implement proactive retention based on user signals","Set up dunning for failed payment recovery","Strategies for voluntary and involuntary churn","Guidance on metrics and A/B testing for churn reduction",[202,203,204,205],"Writing specific email copy for win-back sequences (use email-sequence skill)","Designing in-app upgrade paywalls (use paywall-upgrade-cro skill)","Implementing specific analytics tracking (use analytics-tracking skill)","Directly integrating with billing providers (provides guidance, not code)","3.0.0","4.4.0","To equip users with the knowledge and strategies needed to reduce customer churn, recover failed payments, and implement effective retention programs.","High-quality documentation and clear purpose, with extensive coverage of churn prevention strategies and references to related skills. No critical or warning findings.",95,"Expert skill for reducing subscription churn through strategic cancellation flows, proactive retention, and payment recovery.",[213,214,215,216,217],"churn","retention","subscription","dunning","saas","global","verified",[221,222,223,224,225],"Building a new cancellation flow from scratch","Optimizing an existing cancellation process","Setting up automated dunning sequences for failed payments","Developing proactive measures to prevent churn","Understanding and reducing involuntary churn",{"codeQuality":227,"collectedAt":229,"documentation":230,"maintenance":233,"security":240,"testCoverage":242},{"hasLockfile":228},false,1778685756571,{"descriptionLength":231,"readmeSize":232},655,17126,{"closedIssues90d":234,"forks":235,"hasChangelog":228,"manifestVersion":236,"openIssues90d":237,"pushedAt":238,"stars":239},97,4563,"1.1.0",12,1778050618000,28279,{"hasNpmPackage":228,"license":241,"smitheryVerified":228},"MIT",{"hasCi":243,"hasTests":228},true,{"updatedAt":245},1778685775945,{"basePath":247,"githubOwner":248,"githubRepo":249,"locale":18,"slug":13,"type":250},"skills/churn-prevention","coreyhaines31","marketingskills","skill",{"_creationTime":252,"_id":253,"community":254,"display":255,"identity":260,"parentExtension":263,"providers":293,"relations":305,"tags":306,"workflow":307},1778685615701.8325,"k175jvka8cxxkf91gk8qy25r8186npjr",{"reviewCount":8},{"description":256,"installMethods":257,"name":259,"sourceUrl":14},"Marketing skills for AI agents — conversion optimization, copywriting, SEO, paid ads, ad creative, and growth",{"claudeCode":258},"marketing-skills","Marketing Skills",{"basePath":261,"githubOwner":248,"githubRepo":249,"locale":18,"slug":249,"type":262},"","plugin",{"_creationTime":264,"_id":265,"community":266,"display":267,"identity":270,"providers":272,"relations":287,"tags":289,"workflow":290},1778685615701.8323,"k173we2dg3pwd8xrc45zf20krn86nd4w",{"reviewCount":8},{"description":268,"installMethods":269,"name":249,"sourceUrl":14},"Marketing skills for AI agents — conversion optimization, copywriting, SEO, paid ads, and growth",{"claudeCode":12},{"basePath":261,"githubOwner":248,"githubRepo":249,"locale":18,"slug":249,"type":271},"marketplace",{"evaluate":273,"extract":281},{"promptVersionExtension":274,"promptVersionScoring":207,"score":234,"tags":275,"targetMarket":218,"tier":219},"3.1.0",[276,277,278,279,280],"marketing","seo","copywriting","cro","ai-skills",{"commitSha":282,"marketplace":283,"plugin":285},"HEAD",{"name":249,"pluginCount":284},1,{"mcpCount":8,"provider":286,"skillCount":8},"classify",{"repoId":288},"kd7a4vjty5ay3s25r82cm72wdn86nmg0",[280,278,279,276,277],{"evaluatedAt":291,"extractAt":292,"updatedAt":291},1778685635405,1778685615701,{"evaluate":294,"extract":302},{"promptVersionExtension":206,"promptVersionScoring":207,"score":295,"tags":296,"targetMarket":218,"tier":301},94,[276,277,278,297,298,299,300],"growth","social-media","analytics","ads","community",{"commitSha":282,"license":241,"plugin":303},{"mcpCount":8,"provider":286,"skillCount":304},41,{"parentExtensionId":265,"repoId":288},[300,299,278,297,276,277,298],{"evaluatedAt":308,"extractAt":292,"updatedAt":308},1778685645039,{"evaluate":310,"extract":312},{"promptVersionExtension":206,"promptVersionScoring":207,"score":210,"tags":311,"targetMarket":218,"tier":219},[213,214,215,216,217],{"commitSha":282},{"parentExtensionId":253,"repoId":288},{"_creationTime":315,"_id":288,"identity":316,"providers":317,"workflow":901},1778685610612.2605,{"githubOwner":248,"githubRepo":249,"sourceUrl":14},{"classify":318,"discover":892,"github":895},{"commitSha":282,"extensions":319},[320,333,424,437,449,461,475,493,502,510,527,535,547,558,568,580,591,601,615,629,637,647,657,665,676,686,694,704,713,729,738,746,758,766,776,788,804,820,830,842,850,864,882],{"basePath":261,"description":268,"displayName":249,"installMethods":321,"rationale":322,"selectedPaths":323,"source":332,"sourceLanguage":18,"type":271},{"claudeCode":12},"marketplace.json at .claude-plugin/marketplace.json",[324,327,329],{"path":325,"priority":326},".claude-plugin/marketplace.json","mandatory",{"path":328,"priority":326},"README.md",{"path":330,"priority":331},"LICENSE","high","rule",{"basePath":261,"description":256,"displayName":258,"installMethods":334,"license":241,"rationale":335,"selectedPaths":336,"source":332,"sourceLanguage":18,"type":262},{"claudeCode":258},"plugin manifest at .claude-plugin/plugin.json",[337,339,340,341,344,346,348,350,352,354,356,358,360,362,364,366,368,370,372,374,376,378,380,382,384,386,388,390,392,394,396,398,400,402,404,406,408,410,412,414,416,418,420,422],{"path":338,"priority":326},".claude-plugin/plugin.json",{"path":328,"priority":326},{"path":330,"priority":331},{"path":342,"priority":343},"skills/ab-test-setup/SKILL.md","medium",{"path":345,"priority":343},"skills/ad-creative/SKILL.md",{"path":347,"priority":343},"skills/ai-seo/SKILL.md",{"path":349,"priority":343},"skills/analytics-tracking/SKILL.md",{"path":351,"priority":343},"skills/aso-audit/SKILL.md",{"path":353,"priority":343},"skills/churn-prevention/SKILL.md",{"path":355,"priority":343},"skills/co-marketing/SKILL.md",{"path":357,"priority":343},"skills/cold-email/SKILL.md",{"path":359,"priority":343},"skills/community-marketing/SKILL.md",{"path":361,"priority":343},"skills/competitor-alternatives/SKILL.md",{"path":363,"priority":343},"skills/competitor-profiling/SKILL.md",{"path":365,"priority":343},"skills/content-strategy/SKILL.md",{"path":367,"priority":343},"skills/copy-editing/SKILL.md",{"path":369,"priority":343},"skills/copywriting/SKILL.md",{"path":371,"priority":343},"skills/customer-research/SKILL.md",{"path":373,"priority":343},"skills/directory-submissions/SKILL.md",{"path":375,"priority":343},"skills/email-sequence/SKILL.md",{"path":377,"priority":343},"skills/form-cro/SKILL.md",{"path":379,"priority":343},"skills/free-tool-strategy/SKILL.md",{"path":381,"priority":343},"skills/image/SKILL.md",{"path":383,"priority":343},"skills/launch-strategy/SKILL.md",{"path":385,"priority":343},"skills/lead-magnets/SKILL.md",{"path":387,"priority":343},"skills/marketing-ideas/SKILL.md",{"path":389,"priority":343},"skills/marketing-psychology/SKILL.md",{"path":391,"priority":343},"skills/onboarding-cro/SKILL.md",{"path":393,"priority":343},"skills/page-cro/SKILL.md",{"path":395,"priority":343},"skills/paid-ads/SKILL.md",{"path":397,"priority":343},"skills/paywall-upgrade-cro/SKILL.md",{"path":399,"priority":343},"skills/popup-cro/SKILL.md",{"path":401,"priority":343},"skills/pricing-strategy/SKILL.md",{"path":403,"priority":343},"skills/product-marketing-context/SKILL.md",{"path":405,"priority":343},"skills/programmatic-seo/SKILL.md",{"path":407,"priority":343},"skills/referral-program/SKILL.md",{"path":409,"priority":343},"skills/revops/SKILL.md",{"path":411,"priority":343},"skills/sales-enablement/SKILL.md",{"path":413,"priority":343},"skills/schema-markup/SKILL.md",{"path":415,"priority":343},"skills/seo-audit/SKILL.md",{"path":417,"priority":343},"skills/signup-flow-cro/SKILL.md",{"path":419,"priority":343},"skills/site-architecture/SKILL.md",{"path":421,"priority":343},"skills/social-content/SKILL.md",{"path":423,"priority":343},"skills/video/SKILL.md",{"basePath":425,"description":426,"displayName":427,"installMethods":428,"rationale":429,"selectedPaths":430,"source":332,"sourceLanguage":18,"type":250},"skills/ab-test-setup","When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions \"A/B test,\" \"split test,\" \"experiment,\" \"test this change,\" \"variant copy,\" \"multivariate test,\" \"hypothesis,\" \"should I test this,\" \"which version is better,\" \"test two versions,\" \"statistical significance,\" \"how long should I run this test,\" \"growth experiments,\" \"experiment velocity,\" \"experiment backlog,\" \"ICE score,\" \"experimentation program,\" or \"experiment playbook.\" Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.","ab-test-setup",{"claudeCode":12},"SKILL.md frontmatter at skills/ab-test-setup/SKILL.md",[431,433,435],{"path":432,"priority":326},"SKILL.md",{"path":434,"priority":343},"references/sample-size-guide.md",{"path":436,"priority":343},"references/test-templates.md",{"basePath":438,"description":439,"displayName":440,"installMethods":441,"rationale":442,"selectedPaths":443,"source":332,"sourceLanguage":18,"type":250},"skills/ad-creative","When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.","ad-creative",{"claudeCode":12},"SKILL.md frontmatter at skills/ad-creative/SKILL.md",[444,445,447],{"path":432,"priority":326},{"path":446,"priority":343},"references/generative-tools.md",{"path":448,"priority":343},"references/platform-specs.md",{"basePath":450,"description":451,"displayName":452,"installMethods":453,"rationale":454,"selectedPaths":455,"source":332,"sourceLanguage":18,"type":250},"skills/ai-seo","When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.","ai-seo",{"claudeCode":12},"SKILL.md frontmatter at skills/ai-seo/SKILL.md",[456,457,459],{"path":432,"priority":326},{"path":458,"priority":343},"references/content-patterns.md",{"path":460,"priority":343},"references/platform-ranking-factors.md",{"basePath":462,"description":463,"displayName":464,"installMethods":465,"rationale":466,"selectedPaths":467,"source":332,"sourceLanguage":18,"type":250},"skills/analytics-tracking","When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions \"set up tracking,\" \"GA4,\" \"Google Analytics,\" \"conversion tracking,\" \"event tracking,\" \"UTM parameters,\" \"tag manager,\" \"GTM,\" \"analytics implementation,\" \"tracking plan,\" \"how do I measure this,\" \"track conversions,\" \"attribution,\" \"Mixpanel,\" \"Segment,\" \"are my events firing,\" or \"analytics isn't working.\" Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.","analytics-tracking",{"claudeCode":12},"SKILL.md frontmatter at skills/analytics-tracking/SKILL.md",[468,469,471,473],{"path":432,"priority":326},{"path":470,"priority":343},"references/event-library.md",{"path":472,"priority":343},"references/ga4-implementation.md",{"path":474,"priority":343},"references/gtm-implementation.md",{"basePath":476,"description":477,"displayName":478,"installMethods":479,"rationale":480,"selectedPaths":481,"source":332,"sourceLanguage":18,"type":250},"skills/aso-audit","When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.","aso-audit",{"claudeCode":12},"SKILL.md frontmatter at skills/aso-audit/SKILL.md",[482,483,485,487,489,491],{"path":432,"priority":326},{"path":484,"priority":343},"references/apple-specs.md",{"path":486,"priority":343},"references/benchmarks.md",{"path":488,"priority":343},"references/google-play-specs.md",{"path":490,"priority":343},"references/report-template.md",{"path":492,"priority":343},"references/scoring-criteria.md",{"basePath":247,"description":10,"displayName":13,"installMethods":494,"rationale":495,"selectedPaths":496,"source":332,"sourceLanguage":18,"type":250},{"claudeCode":12},"SKILL.md frontmatter at skills/churn-prevention/SKILL.md",[497,498,500],{"path":432,"priority":326},{"path":499,"priority":343},"references/cancel-flow-patterns.md",{"path":501,"priority":343},"references/dunning-playbook.md",{"basePath":503,"description":504,"displayName":505,"installMethods":506,"rationale":507,"selectedPaths":508,"source":332,"sourceLanguage":18,"type":250},"skills/co-marketing","When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referral-program. For launch-specific partnerships, see launch-strategy.","co-marketing",{"claudeCode":12},"SKILL.md frontmatter at skills/co-marketing/SKILL.md",[509],{"path":432,"priority":326},{"basePath":511,"description":512,"displayName":513,"installMethods":514,"rationale":515,"selectedPaths":516,"source":332,"sourceLanguage":18,"type":250},"skills/cold-email","Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions \"cold outreach,\" \"prospecting email,\" \"outbound email,\" \"email to leads,\" \"reach out to prospects,\" \"sales email,\" \"follow-up email sequence,\" \"nobody's replying to my emails,\" or \"how do I write a cold email.\" Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see email-sequence. For sales collateral beyond emails, see sales-enablement.","cold-email",{"claudeCode":12},"SKILL.md frontmatter at skills/cold-email/SKILL.md",[517,518,519,521,523,525],{"path":432,"priority":326},{"path":486,"priority":343},{"path":520,"priority":343},"references/follow-up-sequences.md",{"path":522,"priority":343},"references/frameworks.md",{"path":524,"priority":343},"references/personalization.md",{"path":526,"priority":343},"references/subject-lines.md",{"basePath":528,"description":529,"displayName":530,"installMethods":531,"rationale":532,"selectedPaths":533,"source":332,"sourceLanguage":18,"type":250},"skills/community-marketing","Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador program,\" \"community flywheel.\"","community-marketing",{"claudeCode":12},"SKILL.md frontmatter at skills/community-marketing/SKILL.md",[534],{"path":432,"priority":326},{"basePath":536,"description":537,"displayName":538,"installMethods":539,"rationale":540,"selectedPaths":541,"source":332,"sourceLanguage":18,"type":250},"skills/competitor-alternatives","When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.","competitor-alternatives",{"claudeCode":12},"SKILL.md frontmatter at skills/competitor-alternatives/SKILL.md",[542,543,545],{"path":432,"priority":326},{"path":544,"priority":343},"references/content-architecture.md",{"path":546,"priority":343},"references/templates.md",{"basePath":548,"description":549,"displayName":550,"installMethods":551,"rationale":552,"selectedPaths":553,"source":332,"sourceLanguage":18,"type":250},"skills/competitor-profiling","When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitor-alternatives. For sales-specific battle cards, see sales-enablement.","competitor-profiling",{"claudeCode":12},"SKILL.md frontmatter at skills/competitor-profiling/SKILL.md",[554,555,556],{"path":432,"priority":326},{"path":546,"priority":343},{"path":557,"priority":343},"references/tool-reference.md",{"basePath":559,"description":560,"displayName":561,"installMethods":562,"rationale":563,"selectedPaths":564,"source":332,"sourceLanguage":18,"type":250},"skills/content-strategy","When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" \"content planning,\" \"editorial calendar,\" \"content marketing,\" \"content roadmap,\" \"what content should I create,\" \"blog topics,\" \"content pillars,\" or \"I don't know what to write.\" Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social-content.","content-strategy",{"claudeCode":12},"SKILL.md frontmatter at skills/content-strategy/SKILL.md",[565,566],{"path":432,"priority":326},{"path":567,"priority":343},"references/headless-cms.md",{"basePath":569,"description":570,"displayName":571,"installMethods":572,"rationale":573,"selectedPaths":574,"source":332,"sourceLanguage":18,"type":250},"skills/copy-editing","When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.","copy-editing",{"claudeCode":12},"SKILL.md frontmatter at skills/copy-editing/SKILL.md",[575,576,578],{"path":432,"priority":326},{"path":577,"priority":343},"references/content-refresh.md",{"path":579,"priority":343},"references/plain-english-alternatives.md",{"basePath":581,"description":582,"displayName":278,"installMethods":583,"rationale":584,"selectedPaths":585,"source":332,"sourceLanguage":18,"type":250},"skills/copywriting","When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" \"CTA copy,\" \"value proposition,\" \"tagline,\" \"subheadline,\" \"hero section copy,\" \"above the fold,\" \"this copy is weak,\" \"make this more compelling,\" or \"help me describe my product.\" Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see email-sequence. For popup copy, see popup-cro. For editing existing copy, see copy-editing.",{"claudeCode":12},"SKILL.md frontmatter at skills/copywriting/SKILL.md",[586,587,589],{"path":432,"priority":326},{"path":588,"priority":343},"references/copy-frameworks.md",{"path":590,"priority":343},"references/natural-transitions.md",{"basePath":592,"description":593,"displayName":594,"installMethods":595,"rationale":596,"selectedPaths":597,"source":332,"sourceLanguage":18,"type":250},"skills/customer-research","When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions \"customer research,\" \"ICP research,\" \"talk to customers,\" \"analyze transcripts,\" \"customer interviews,\" \"survey analysis,\" \"support ticket analysis,\" \"voice of customer,\" \"VOC,\" \"build personas,\" \"customer personas,\" \"jobs to be done,\" \"JTBD,\" \"what do customers say,\" \"what are customers struggling with,\" \"Reddit mining,\" \"G2 reviews,\" \"review mining,\" \"digital watering holes,\" \"community research,\" \"forum research,\" \"competitor reviews,\" \"customer sentiment,\" or \"find out why customers churn/convert/buy.\" Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see page-cro.","customer-research",{"claudeCode":12},"SKILL.md frontmatter at skills/customer-research/SKILL.md",[598,599],{"path":432,"priority":326},{"path":600,"priority":343},"references/source-guides.md",{"basePath":602,"description":603,"displayName":604,"installMethods":605,"rationale":606,"selectedPaths":607,"source":332,"sourceLanguage":18,"type":250},"skills/directory-submissions","When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery. Also use when the user mentions \"directory submissions,\" \"submit to directories,\" \"backlinks from directories,\" \"list my product,\" \"submit to Product Hunt,\" \"BetaList,\" \"TAAFT,\" \"Futurepedia,\" \"G2 listing,\" \"Capterra listing,\" \"AlternativeTo,\" \"SaaSHub,\" \"AI directories,\" \"MCP registry,\" \"agent directory,\" \"dofollow backlinks,\" \"launch directories,\" or \"directory tracker.\" Use this whenever someone is planning the directory layer of a product launch or an ongoing backlink campaign. For the broader launch moment, see launch-strategy. For programmatic SEO pages that should live behind these backlinks, see programmatic-seo. For AI citation optimization, see ai-seo.","directory-submissions",{"claudeCode":12},"SKILL.md frontmatter at skills/directory-submissions/SKILL.md",[608,609,611,613],{"path":432,"priority":326},{"path":610,"priority":343},"references/directory-list.md",{"path":612,"priority":343},"references/positioning-variations.md",{"path":614,"priority":343},"references/submission-tracker-template.csv",{"basePath":616,"description":617,"displayName":618,"installMethods":619,"rationale":620,"selectedPaths":621,"source":332,"sourceLanguage":18,"type":250},"skills/email-sequence","When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions \"email sequence,\" \"drip campaign,\" \"nurture sequence,\" \"onboarding emails,\" \"welcome sequence,\" \"re-engagement emails,\" \"email automation,\" \"lifecycle emails,\" \"trigger-based emails,\" \"email funnel,\" \"email workflow,\" \"what emails should I send,\" \"welcome series,\" or \"email cadence.\" Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.","email-sequence",{"claudeCode":12},"SKILL.md frontmatter at skills/email-sequence/SKILL.md",[622,623,625,627],{"path":432,"priority":326},{"path":624,"priority":343},"references/copy-guidelines.md",{"path":626,"priority":343},"references/email-types.md",{"path":628,"priority":343},"references/sequence-templates.md",{"basePath":630,"description":631,"displayName":632,"installMethods":633,"rationale":634,"selectedPaths":635,"source":332,"sourceLanguage":18,"type":250},"skills/form-cro","When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions \"form optimization,\" \"lead form conversions,\" \"form friction,\" \"form fields,\" \"form completion rate,\" \"contact form,\" \"nobody fills out our form,\" \"form abandonment,\" \"too many fields,\" \"demo request form,\" or \"lead form isn't converting.\" Use this for any non-signup form that captures information. For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.","form-cro",{"claudeCode":12},"SKILL.md frontmatter at skills/form-cro/SKILL.md",[636],{"path":432,"priority":326},{"basePath":638,"description":639,"displayName":640,"installMethods":641,"rationale":642,"selectedPaths":643,"source":332,"sourceLanguage":18,"type":250},"skills/free-tool-strategy","When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions \"engineering as marketing,\" \"free tool,\" \"marketing tool,\" \"calculator,\" \"generator,\" \"interactive tool,\" \"lead gen tool,\" \"build a tool for leads,\" \"free resource,\" \"ROI calculator,\" \"grader tool,\" \"audit tool,\" \"should I build a free tool,\" or \"tools for lead gen.\" Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.","free-tool-strategy",{"claudeCode":12},"SKILL.md frontmatter at skills/free-tool-strategy/SKILL.md",[644,645],{"path":432,"priority":326},{"path":646,"priority":343},"references/tool-types.md",{"basePath":648,"description":649,"displayName":650,"installMethods":651,"rationale":652,"selectedPaths":653,"source":332,"sourceLanguage":18,"type":250},"skills/image","When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' 'generate an image,' 'create a graphic,' 'product mockup,' 'hero image,' 'social media graphic,' 'banner image,' 'cover photo,' 'profile banner,' 'listing screenshot,' 'Flux,' 'Midjourney,' 'DALL-E,' 'GPT Image,' 'Ideogram,' 'Gemini image,' 'Canva,' 'Figma,' 'image optimization,' 'compress images,' 'WebP,' or 'OG image.' Use this for general-purpose marketing image creation and optimization. For paid ad image creative and platform-specific ad specs, see ad-creative. For video production, see video.","image",{"claudeCode":12},"SKILL.md frontmatter at skills/image/SKILL.md",[654,655],{"path":432,"priority":326},{"path":656,"priority":343},"references/ai-image-prompting.md",{"basePath":658,"description":659,"displayName":660,"installMethods":661,"rationale":662,"selectedPaths":663,"source":332,"sourceLanguage":18,"type":250},"skills/launch-strategy","When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.","launch-strategy",{"claudeCode":12},"SKILL.md frontmatter at skills/launch-strategy/SKILL.md",[664],{"path":432,"priority":326},{"basePath":666,"description":667,"displayName":668,"installMethods":669,"rationale":670,"selectedPaths":671,"source":332,"sourceLanguage":18,"type":250},"skills/lead-magnets","When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions \"lead magnet,\" \"gated content,\" \"content upgrade,\" \"downloadable,\" \"ebook,\" \"cheat sheet,\" \"checklist,\" \"template download,\" \"opt-in,\" \"freebie,\" \"PDF download,\" \"resource library,\" \"content offer,\" \"email capture content,\" \"Notion template,\" \"spreadsheet template,\" or \"what should I give away for emails.\" Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tool-strategy. For writing the actual content, see copywriting. For the email sequence after capture, see email-sequence.","lead-magnets",{"claudeCode":12},"SKILL.md frontmatter at skills/lead-magnets/SKILL.md",[672,673,674],{"path":432,"priority":326},{"path":486,"priority":343},{"path":675,"priority":343},"references/format-guide.md",{"basePath":677,"description":678,"displayName":679,"installMethods":680,"rationale":681,"selectedPaths":682,"source":332,"sourceLanguage":18,"type":250},"skills/marketing-ideas","When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).","marketing-ideas",{"claudeCode":12},"SKILL.md frontmatter at skills/marketing-ideas/SKILL.md",[683,684],{"path":432,"priority":326},{"path":685,"priority":343},"references/ideas-by-category.md",{"basePath":687,"description":688,"displayName":689,"installMethods":690,"rationale":691,"selectedPaths":692,"source":332,"sourceLanguage":18,"type":250},"skills/marketing-psychology","When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.","marketing-psychology",{"claudeCode":12},"SKILL.md frontmatter at skills/marketing-psychology/SKILL.md",[693],{"path":432,"priority":326},{"basePath":695,"description":696,"displayName":697,"installMethods":698,"rationale":699,"selectedPaths":700,"source":332,"sourceLanguage":18,"type":250},"skills/onboarding-cro","When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions \"onboarding flow,\" \"activation rate,\" \"user activation,\" \"first-run experience,\" \"empty states,\" \"onboarding checklist,\" \"aha moment,\" \"new user experience,\" \"users aren't activating,\" \"nobody completes setup,\" \"low activation rate,\" \"users sign up but don't use the product,\" \"time to value,\" or \"first session experience.\" Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.","onboarding-cro",{"claudeCode":12},"SKILL.md frontmatter at skills/onboarding-cro/SKILL.md",[701,702],{"path":432,"priority":326},{"path":703,"priority":343},"references/experiments.md",{"basePath":705,"description":706,"displayName":707,"installMethods":708,"rationale":709,"selectedPaths":710,"source":332,"sourceLanguage":18,"type":250},"skills/page-cro","When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says \"CRO,\" \"conversion rate optimization,\" \"this page isn't converting,\" \"improve conversions,\" \"why isn't this page working,\" \"my landing page sucks,\" \"nobody's converting,\" \"low conversion rate,\" \"bounce rate is too high,\" \"people leave without signing up,\" or \"this page needs work.\" Use this even if the user just shares a URL and asks for feedback — they probably want conversion help. For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.","page-cro",{"claudeCode":12},"SKILL.md frontmatter at skills/page-cro/SKILL.md",[711,712],{"path":432,"priority":326},{"path":703,"priority":343},{"basePath":714,"description":715,"displayName":716,"installMethods":717,"rationale":718,"selectedPaths":719,"source":332,"sourceLanguage":18,"type":250},"skills/paid-ads","When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro.","paid-ads",{"claudeCode":12},"SKILL.md frontmatter at skills/paid-ads/SKILL.md",[720,721,723,725,727],{"path":432,"priority":326},{"path":722,"priority":343},"references/ad-copy-templates.md",{"path":724,"priority":343},"references/audience-targeting.md",{"path":726,"priority":343},"references/conversion-tracking.md",{"path":728,"priority":343},"references/platform-setup-checklists.md",{"basePath":730,"description":731,"displayName":732,"installMethods":733,"rationale":734,"selectedPaths":735,"source":332,"sourceLanguage":18,"type":250},"skills/paywall-upgrade-cro","When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions \"paywall,\" \"upgrade screen,\" \"upgrade modal,\" \"upsell,\" \"feature gate,\" \"convert free to paid,\" \"freemium conversion,\" \"trial expiration screen,\" \"limit reached screen,\" \"plan upgrade prompt,\" \"in-app pricing,\" \"free users won't upgrade,\" \"trial to paid conversion,\" or \"how do I get users to pay.\" Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see page-cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing-strategy.","paywall-upgrade-cro",{"claudeCode":12},"SKILL.md frontmatter at skills/paywall-upgrade-cro/SKILL.md",[736,737],{"path":432,"priority":326},{"path":703,"priority":343},{"basePath":739,"description":740,"displayName":741,"installMethods":742,"rationale":743,"selectedPaths":744,"source":332,"sourceLanguage":18,"type":250},"skills/popup-cro","When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions \"exit intent,\" \"popup conversions,\" \"modal optimization,\" \"lead capture popup,\" \"email popup,\" \"announcement banner,\" \"overlay,\" \"collect emails with a popup,\" \"exit popup,\" \"scroll trigger,\" \"sticky bar,\" or \"notification bar.\" Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.","popup-cro",{"claudeCode":12},"SKILL.md frontmatter at skills/popup-cro/SKILL.md",[745],{"path":432,"priority":326},{"basePath":747,"description":748,"displayName":749,"installMethods":750,"rationale":751,"selectedPaths":752,"source":332,"sourceLanguage":18,"type":250},"skills/pricing-strategy","When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro.","pricing-strategy",{"claudeCode":12},"SKILL.md frontmatter at skills/pricing-strategy/SKILL.md",[753,754,756],{"path":432,"priority":326},{"path":755,"priority":343},"references/research-methods.md",{"path":757,"priority":343},"references/tier-structure.md",{"basePath":759,"description":760,"displayName":761,"installMethods":762,"rationale":763,"selectedPaths":764,"source":332,"sourceLanguage":18,"type":250},"skills/product-marketing-context","When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills reference for product, audience, and positioning context.","product-marketing-context",{"claudeCode":12},"SKILL.md frontmatter at skills/product-marketing-context/SKILL.md",[765],{"path":432,"priority":326},{"basePath":767,"description":768,"displayName":769,"installMethods":770,"rationale":771,"selectedPaths":772,"source":332,"sourceLanguage":18,"type":250},"skills/programmatic-seo","When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions \"programmatic SEO,\" \"template pages,\" \"pages at scale,\" \"directory pages,\" \"location pages,\" \"[keyword] + [city] pages,\" \"comparison pages,\" \"integration pages,\" \"building many pages for SEO,\" \"pSEO,\" \"generate 100 pages,\" \"data-driven pages,\" or \"templated landing pages.\" Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.","programmatic-seo",{"claudeCode":12},"SKILL.md frontmatter at skills/programmatic-seo/SKILL.md",[773,774],{"path":432,"priority":326},{"path":775,"priority":343},"references/playbooks.md",{"basePath":777,"description":778,"displayName":779,"installMethods":780,"rationale":781,"selectedPaths":782,"source":332,"sourceLanguage":18,"type":250},"skills/referral-program","When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch-strategy.","referral-program",{"claudeCode":12},"SKILL.md frontmatter at skills/referral-program/SKILL.md",[783,784,786],{"path":432,"priority":326},{"path":785,"priority":343},"references/affiliate-programs.md",{"path":787,"priority":343},"references/program-examples.md",{"basePath":789,"description":790,"displayName":791,"installMethods":792,"rationale":793,"selectedPaths":794,"source":332,"sourceLanguage":18,"type":250},"skills/revops","When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy.","revops",{"claudeCode":12},"SKILL.md frontmatter at skills/revops/SKILL.md",[795,796,798,800,802],{"path":432,"priority":326},{"path":797,"priority":343},"references/automation-playbooks.md",{"path":799,"priority":343},"references/lifecycle-definitions.md",{"path":801,"priority":343},"references/routing-rules.md",{"path":803,"priority":343},"references/scoring-models.md",{"basePath":805,"description":806,"displayName":807,"installMethods":808,"rationale":809,"selectedPaths":810,"source":332,"sourceLanguage":18,"type":250},"skills/sales-enablement","When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitor-alternatives. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.","sales-enablement",{"claudeCode":12},"SKILL.md frontmatter at skills/sales-enablement/SKILL.md",[811,812,814,816,818],{"path":432,"priority":326},{"path":813,"priority":343},"references/deck-frameworks.md",{"path":815,"priority":343},"references/demo-scripts.md",{"path":817,"priority":343},"references/objection-library.md",{"path":819,"priority":343},"references/one-pager-templates.md",{"basePath":821,"description":822,"displayName":823,"installMethods":824,"rationale":825,"selectedPaths":826,"source":332,"sourceLanguage":18,"type":250},"skills/schema-markup","When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions \"schema markup,\" \"structured data,\" \"JSON-LD,\" \"rich snippets,\" \"schema.org,\" \"FAQ schema,\" \"product schema,\" \"review schema,\" \"breadcrumb schema,\" \"Google rich results,\" \"knowledge panel,\" \"star ratings in search,\" or \"add structured data.\" Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.","schema-markup",{"claudeCode":12},"SKILL.md frontmatter at skills/schema-markup/SKILL.md",[827,828],{"path":432,"priority":326},{"path":829,"priority":343},"references/schema-examples.md",{"basePath":831,"description":832,"displayName":833,"installMethods":834,"rationale":835,"selectedPaths":836,"source":332,"sourceLanguage":18,"type":250},"skills/seo-audit","When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions \"SEO audit,\" \"technical SEO,\" \"why am I not ranking,\" \"SEO issues,\" \"on-page SEO,\" \"meta tags review,\" \"SEO health check,\" \"my traffic dropped,\" \"lost rankings,\" \"not showing up in Google,\" \"site isn't ranking,\" \"Google update hit me,\" \"page speed,\" \"core web vitals,\" \"crawl errors,\" or \"indexing issues.\" Use this even if the user just says something vague like \"my SEO is bad\" or \"help with SEO\" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup. For AI search optimization, see ai-seo.","seo-audit",{"claudeCode":12},"SKILL.md frontmatter at skills/seo-audit/SKILL.md",[837,838,840],{"path":432,"priority":326},{"path":839,"priority":343},"references/ai-writing-detection.md",{"path":841,"priority":343},"references/international-seo.md",{"basePath":843,"description":844,"displayName":845,"installMethods":846,"rationale":847,"selectedPaths":848,"source":332,"sourceLanguage":18,"type":250},"skills/signup-flow-cro","When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions \"signup conversions,\" \"registration friction,\" \"signup form optimization,\" \"free trial signup,\" \"reduce signup dropoff,\" \"account creation flow,\" \"people aren't signing up,\" \"signup abandonment,\" \"trial conversion rate,\" \"nobody completes registration,\" \"too many steps to sign up,\" or \"simplify our signup.\" Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.","signup-flow-cro",{"claudeCode":12},"SKILL.md frontmatter at skills/signup-flow-cro/SKILL.md",[849],{"path":432,"priority":326},{"basePath":851,"description":852,"displayName":853,"installMethods":854,"rationale":855,"selectedPaths":856,"source":332,"sourceLanguage":18,"type":250},"skills/site-architecture","When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions \"sitemap,\" \"site map,\" \"visual sitemap,\" \"site structure,\" \"page hierarchy,\" \"information architecture,\" \"IA,\" \"navigation design,\" \"URL structure,\" \"breadcrumbs,\" \"internal linking strategy,\" \"website planning,\" \"what pages do I need,\" \"how should I organize my site,\" or \"site navigation.\" Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema-markup.","site-architecture",{"claudeCode":12},"SKILL.md frontmatter at skills/site-architecture/SKILL.md",[857,858,860,862],{"path":432,"priority":326},{"path":859,"priority":343},"references/mermaid-templates.md",{"path":861,"priority":343},"references/navigation-patterns.md",{"path":863,"priority":343},"references/site-type-templates.md",{"basePath":865,"description":866,"displayName":867,"installMethods":868,"rationale":869,"selectedPaths":870,"source":332,"sourceLanguage":18,"type":250},"skills/social-content","When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' or 'create a reel.' Use this for social media content creation, repurposing, scheduling, and short-form video scripting. For broader content strategy, see content-strategy. For paid video ads, see ad-creative.","social-content",{"claudeCode":12},"SKILL.md frontmatter at skills/social-content/SKILL.md",[871,872,874,876,878,880],{"path":432,"priority":326},{"path":873,"priority":343},"references/platform-limits.md",{"path":875,"priority":343},"references/platforms.md",{"path":877,"priority":343},"references/post-templates.md",{"path":879,"priority":343},"references/reverse-engineering.md",{"path":881,"priority":343},"references/short-form-video.md",{"basePath":883,"description":884,"displayName":885,"installMethods":886,"rationale":887,"selectedPaths":888,"source":332,"sourceLanguage":18,"type":250},"skills/video","When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia,' 'Veo,' 'Runway,' 'Kling,' 'Pika,' 'video generation,' 'AI avatar,' 'talking head video,' 'programmatic video,' 'video template,' 'explainer video,' 'product demo video,' 'video pipeline,' or 'make me a video.' Use this for video creation, generation, and production workflows. For video content strategy and what to post, see social-content. For paid video ad creative, see ad-creative.","video",{"claudeCode":12},"SKILL.md frontmatter at skills/video/SKILL.md",[889,890],{"path":432,"priority":326},{"path":891,"priority":343},"references/ai-video-prompting.md",{"sources":893},[894],"manual",{"closedIssues90d":234,"description":896,"forks":235,"homepage":897,"license":241,"openIssues90d":237,"pushedAt":238,"readmeSize":232,"stars":239,"topics":898},"Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.","https://marketing-skills.com",[899,900,276],"claude","codex",{"classifiedAt":902,"discoverAt":903,"extractAt":904,"githubAt":904,"updatedAt":902},1778685615432,1778685610612,1778685613598,[213,216,214,217,215],{"evaluatedAt":245,"extractAt":292,"updatedAt":245},[],[909,939,969,997,1025,1048],{"_creationTime":910,"_id":911,"community":912,"display":913,"identity":919,"providers":923,"relations":932,"tags":935,"workflow":936},1778686547483.5234,"k176kzpnpym7b8kcvx76eqtg2586m4h4",{"reviewCount":8},{"description":914,"installMethods":915,"name":917,"sourceUrl":918},"When the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back. Use when the user mentions \"subscription lifecycle\", \"trial conversion\", \"churn\", \"cancellation\", \"win-back\", \"lapsed subscribers\", \"dunning\", \"billing retry\", \"grace period\", \"renewal rate\", \"subscriber LTV\", or \"resubscribe\". For paywall design and pricing strategy, see monetization-strategy. For subscription analytics dashboards, see app-analytics.",{"claudeCode":916},"Eronred/aso-skills","subscription-lifecycle","https://github.com/Eronred/aso-skills",{"basePath":920,"githubOwner":921,"githubRepo":922,"locale":18,"slug":917,"type":250},"skills/subscription-lifecycle","Eronred","aso-skills",{"evaluate":924,"extract":931},{"promptVersionExtension":206,"promptVersionScoring":207,"score":925,"tags":926,"targetMarket":218,"tier":219},98,[215,927,213,214,928,929,930],"lifecycle","win-back","business-strategy","app-growth",{"commitSha":282},{"parentExtensionId":933,"repoId":934},"k1727n4vhgt43pj3y260sxsq3x86m9ew","kd7cmwz9bgzp6ww0emxg8jfez186n7c2",[930,929,213,927,214,215,928],{"evaluatedAt":937,"extractAt":938,"updatedAt":937},1778687503812,1778686547483,{"_creationTime":940,"_id":941,"community":942,"display":943,"identity":949,"providers":953,"relations":962,"tags":965,"workflow":966},1778686037155.6292,"k173tdbwy9yv0hy9vsp3mbhvtx86n0dz",{"reviewCount":8},{"description":944,"installMethods":945,"name":947,"sourceUrl":948},"Calculate SaaS revenue, retention, and growth metrics. Use when diagnosing momentum, churn, expansion, or product-market-fit signals.",{"claudeCode":946},"deanpeters/Product-Manager-Skills","saas-revenue-growth-metrics","https://github.com/deanpeters/Product-Manager-Skills",{"basePath":950,"githubOwner":951,"githubRepo":952,"locale":18,"slug":947,"type":250},"skills/saas-revenue-growth-metrics","deanpeters","Product-Manager-Skills",{"evaluate":954,"extract":961},{"promptVersionExtension":206,"promptVersionScoring":207,"score":955,"tags":956,"targetMarket":218,"tier":219},99,[217,957,958,959,960,297,214],"metrics","finance","business-analysis","product-management",{"commitSha":282},{"parentExtensionId":963,"repoId":964},"k17cpf1xaze1xnxhxgv1evjvf586me3q","kd79w54je3w4zrhk2stxg9246186nbp1",[959,958,297,957,960,214,217],{"evaluatedAt":967,"extractAt":968,"updatedAt":967},1778688169650,1778686037155,{"_creationTime":970,"_id":971,"community":972,"display":973,"identity":979,"providers":983,"relations":990,"tags":993,"workflow":994},1778675056600.2559,"k17e8pjbyy4qc1nbn87n3bhqgn86mh20",{"reviewCount":8},{"description":974,"installMethods":975,"name":977,"sourceUrl":978},"Reduce voluntary and involuntary churn through cancel flow design, save offers, exit surveys, and dunning sequences. Use when designing or optimizing a cancel flow, building save offers, setting up dunning emails, or reducing failed-payment churn. Trigger keywords: cancel flow, churn reduction, save offers, dunning, exit survey, payment recovery, win-back, involuntary churn, failed payments, cancel page. NOT for customer health scoring or expansion revenue — use customer-success-manager for that.",{"claudeCode":976},"alirezarezvani/claude-skills","Churn Prevention","https://github.com/alirezarezvani/claude-skills",{"basePath":980,"githubOwner":981,"githubRepo":982,"locale":18,"slug":13,"type":250},"marketing-skill/skills/churn-prevention","alirezarezvani","claude-skills",{"evaluate":984,"extract":989},{"promptVersionExtension":206,"promptVersionScoring":207,"score":925,"tags":985,"targetMarket":218,"tier":219},[217,214,986,276,987,216,988],"churn-reduction","customer-success","save-offers",{"commitSha":282,"license":241},{"parentExtensionId":991,"repoId":992},"k170sws65f0ebecn36z3q8c2z186m477","kd7ff9s1w43mfyy1n7hf87816186m6px",[986,987,216,276,214,217,988],{"evaluatedAt":995,"extractAt":996,"updatedAt":995},1778684225535,1778675056600,{"_creationTime":998,"_id":999,"community":1000,"display":1001,"identity":1006,"providers":1010,"relations":1018,"tags":1021,"workflow":1022},1778695383013.7402,"k172kxvjmb1kp16hz4yh2s2pwd86n2v3",{"reviewCount":8},{"description":1002,"installMethods":1003,"name":749,"sourceUrl":1005},"Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.",{"claudeCode":1004},"phuryn/pm-skills","https://github.com/phuryn/pm-skills",{"basePath":1007,"githubOwner":1008,"githubRepo":1009,"locale":18,"slug":749,"type":250},"pm-product-strategy/skills/pricing-strategy","phuryn","pm-skills",{"evaluate":1011,"extract":1017},{"promptVersionExtension":206,"promptVersionScoring":207,"score":1012,"tags":1013,"targetMarket":218,"tier":219},100,[1014,1015,1016,217,960],"pricing","strategy","business-model",{"commitSha":282},{"parentExtensionId":1019,"repoId":1020},"k1757vtfvtk8zm49azq5gev4qh86n5e4","kd759mc43bg9ypk46ka87r3wa586npt5",[1016,1014,960,217,1015],{"evaluatedAt":1023,"extractAt":1024,"updatedAt":1023},1778696628032,1778695383013,{"_creationTime":1026,"_id":1027,"community":1028,"display":1029,"identity":1033,"providers":1036,"relations":1043,"tags":1045,"workflow":1046},1778686037155.629,"k171qvfp9m15f5nxw2spm6vdeh86n416",{"reviewCount":8},{"description":1030,"installMethods":1031,"name":1032,"sourceUrl":948},"Evaluate SaaS unit economics and capital efficiency. Use when deciding whether the business can scale efficiently or needs correction.",{"claudeCode":946},"SaaS Economics Efficiency Metrics",{"basePath":1034,"githubOwner":951,"githubRepo":952,"locale":18,"slug":1035,"type":250},"skills/saas-economics-efficiency-metrics","saas-economics-efficiency-metrics",{"evaluate":1037,"extract":1041},{"promptVersionExtension":206,"promptVersionScoring":207,"score":1012,"tags":1038,"targetMarket":218,"tier":219},[958,217,1039,1040,960,929,957],"unit-economics","capital-efficiency",{"commitSha":282,"license":1042},"NOASSERTION",{"parentExtensionId":1044,"repoId":964},"k1720bkmbdvj6wfx4kmrn9c71986n4h3",[929,1040,958,957,960,217,1039],{"evaluatedAt":1047,"extractAt":968,"updatedAt":1047},1778688148828,{"_creationTime":1049,"_id":1050,"community":1051,"display":1052,"identity":1055,"providers":1057,"relations":1065,"tags":1066,"workflow":1067},1778675056600.2627,"k174y1e7k6362cx858vc2w4z8n86n2ze",{"reviewCount":8},{"description":1053,"installMethods":1054,"name":779,"sourceUrl":978},"When the user wants to design, launch, or optimize a referral or affiliate program. Use when they mention 'referral program,' 'affiliate program,' 'word of mouth,' 'refer a friend,' 'incentive program,' 'customer referrals,' 'brand ambassador,' 'partner program,' 'referral link,' or 'growth through referrals.' Covers program mechanics, incentive design, and optimization — not just the idea of referrals but the actual system.",{"claudeCode":976},{"basePath":1056,"githubOwner":981,"githubRepo":982,"locale":18,"slug":779,"type":250},"marketing-skill/skills/referral-program",{"evaluate":1058,"extract":1064},{"promptVersionExtension":206,"promptVersionScoring":207,"score":1012,"tags":1059,"targetMarket":218,"tier":219},[276,297,1060,1061,1062,1063,217],"referral","affiliate","program-design","optimization",{"commitSha":282},{"parentExtensionId":991,"repoId":992},[1061,297,276,1063,1062,1060,217],{"evaluatedAt":1068,"extractAt":996,"updatedAt":1068},1778684994280]