[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"extension-skill-coreyhaines31-referral-program-zh-CN":3,"guides-for-coreyhaines31-referral-program":918,"similar-k173m20qv4ffw8ejfvcy4fdea186mna9-zh-CN":919},{"_creationTime":4,"_id":5,"children":6,"community":7,"display":9,"evaluation":15,"identity":258,"isFallback":255,"parentExtension":264,"providers":320,"relations":324,"repo":325,"tags":916,"workflow":917},1778685615701.8406,"k173m20qv4ffw8ejfvcy4fdea186mna9",[],{"reviewCount":8},0,{"description":10,"installMethods":11,"name":13,"sourceUrl":14},"When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch-strategy.",{"claudeCode":12},"coreyhaines31/marketingskills","Referral Program","https://github.com/coreyhaines31/marketingskills",{"_creationTime":16,"_id":17,"extensionId":5,"locale":18,"result":19,"trustSignals":238,"workflow":256},1778686415179.076,"kn7061tvgh9c1mfzg5vne3c9hd86nr0v","en",{"checks":20,"evaluatedAt":192,"extensionSummary":193,"features":194,"nonGoals":200,"practices":204,"prerequisites":208,"promptVersionExtension":211,"promptVersionScoring":212,"purpose":213,"rationale":214,"score":215,"summary":216,"tags":217,"targetMarket":224,"tier":225,"useCases":226,"workflow":231},[21,26,29,33,37,41,45,48,52,56,60,63,66,69,73,76,79,82,85,88,92,96,99,103,106,109,112,115,118,121,125,128,132,136,140,143,146,149,153,156,159,162,165,168,171,175,179,182,185,189],{"category":22,"check":23,"severity":24,"summary":25},"Invocation","Precise Purpose","pass","The description clearly states the extension's purpose (referral/affiliate/word-of-mouth strategies) and provides specific trigger phrases and explicit boundaries like 'For launch-specific virality, see launch-strategy.'.",{"category":22,"check":27,"severity":24,"summary":28},"Concise Frontmatter","The frontmatter is dense and self-contained, summarizing the core capability and providing trigger phrases within approximately 160 characters.",{"category":30,"check":31,"severity":24,"summary":32},"Documentation","Concise Body","The SKILL.md body is concise, outlining the flow and delegating deeper material to separate files like references/program-examples.md and references/affiliate-programs.md.",{"category":34,"check":35,"severity":24,"summary":36},"Context","Progressive Disclosure","Detailed procedures and examples are split into separate markdown files within the 'references/' directory, linked via relative paths from the main SKILL.md.",{"category":34,"check":38,"severity":39,"summary":40},"Forked exploration","not_applicable","This skill does not involve heavy exploration or deep code review that would necessitate a forked context.",{"category":42,"check":43,"severity":24,"summary":44},"Practical Utility","Usage examples","The skill includes detailed examples of real-world referral programs (Dropbox, Uber/Lyft, Morning Brew, Notion) and a clear incentive sizing framework, plausibly demonstrating claimed outputs.",{"category":42,"check":46,"severity":24,"summary":47},"Edge cases","The skill addresses potential problems and fixes within its structure, such as low awareness or share rate, and lists common problems with their corresponding fixes.",{"category":49,"check":50,"severity":39,"summary":51},"Code Execution","Tool Fallback","This skill does not appear to rely on external MCP servers or custom tools, thus no fallback mechanism is required.",{"category":53,"check":54,"severity":24,"summary":55},"Safety","Halt on unexpected state","The skill outlines a 'Launch Checklist' before launch, implying a review of preconditions and readiness, and implicitly halts before proceeding if steps are not met.",{"category":57,"check":58,"severity":24,"summary":59},"Portability","Cross-skill coupling","The skill clearly cross-references related skills like 'launch-strategy' and 'email-sequence' via links, making dependencies explicit and allowing for standalone use.",{"category":42,"check":61,"severity":24,"summary":62},"Problem relevance","The description immediately names a concrete user problem: creating, optimizing, or analyzing referral/affiliate/word-of-mouth strategies.",{"category":42,"check":64,"severity":24,"summary":65},"Unique selling proposition","The skill provides a structured framework and detailed guidance for designing and optimizing referral programs, going beyond generic advice.",{"category":42,"check":67,"severity":24,"summary":68},"Production readiness","The skill provides a comprehensive guide covering program design, optimization, measurement, launch checklists, and email sequences, addressing the complete lifecycle.",{"category":70,"check":71,"severity":24,"summary":72},"Scope","Single responsibility principle","The skill focuses exclusively on referral and affiliate programs, aligning with its name and description without venturing into unrelated domains.",{"category":70,"check":74,"severity":24,"summary":75},"Description quality","The displayed description is accurate, concise, and clearly reflects the skill's capabilities and scope, including specific keywords.",{"category":22,"check":77,"severity":39,"summary":78},"Scoped tools","This skill does not expose tools or commands; it operates through natural language interactions and structured guidance.",{"category":30,"check":80,"severity":39,"summary":81},"Configuration & parameter reference","The skill does not have configurable parameters or tools that require documentation for options and defaults.",{"category":70,"check":83,"severity":39,"summary":84},"Tool naming","This skill does not expose tools or commands, so tool naming is not applicable.",{"category":70,"check":86,"severity":39,"summary":87},"Minimal I/O surface","As this skill does not expose tools or commands, there are no input or output schemas to evaluate.",{"category":89,"check":90,"severity":24,"summary":91},"License","License usability","The MIT license is clearly stated in a dedicated LICENSE file and is a permissive open-source license.",{"category":93,"check":94,"severity":24,"summary":95},"Maintenance","Commit recency","The repository shows a recent commit on May 6, 2026, well within the last 3 months.",{"category":93,"check":97,"severity":39,"summary":98},"Dependency Management","The skill does not appear to use any third-party dependencies that would require management or vulnerability checks.",{"category":100,"check":101,"severity":39,"summary":102},"Security","Secret Management","The skill does not handle or expose any secrets.",{"category":100,"check":104,"severity":24,"summary":105},"Injection","The skill operates on structured guidance and examples within its markdown files, without fetching or executing external data as instructions.",{"category":100,"check":107,"severity":24,"summary":108},"Transitive Supply-Chain Grenades","The skill does not fetch external content at runtime or include any remote-pipe-to-shell patterns.",{"category":100,"check":110,"severity":39,"summary":111},"Sandbox Isolation","This skill does not involve file system operations or any actions that could violate sandbox isolation.",{"category":100,"check":113,"severity":39,"summary":114},"Sandbox escape primitives","The skill does not contain scripts or instructions that could lead to sandbox escape primitives.",{"category":100,"check":116,"severity":39,"summary":117},"Data Exfiltration","The skill does not handle or submit any confidential data.",{"category":100,"check":119,"severity":24,"summary":120},"Hidden Text Tricks","The bundled markdown content is free of hidden steering tricks, control characters, or invisible Unicode tags.",{"category":122,"check":123,"severity":39,"summary":124},"Hooks","Opaque code execution","The skill does not involve opaque code execution; all content is plain markdown.",{"category":57,"check":126,"severity":24,"summary":127},"Structural Assumption","The skill assumes a standard markdown structure and references relative paths for its own documentation, without making assumptions about the user's project layout.",{"category":129,"check":130,"severity":24,"summary":131},"Trust","Issues Attention","The repository has 12 issues opened and 97 closed in the last 90 days, indicating active maintenance and a high closure rate (97/(97+12) ≈ 89%), far exceeding the 50% threshold.",{"category":133,"check":134,"severity":24,"summary":135},"Versioning","Release Management","The SKILL.md frontmatter declares a meaningful semver version (1.1.0), indicating a well-managed release process.",{"category":137,"check":138,"severity":39,"summary":139},"Execution","Validation","The skill does not have executable code or structured output that would require validation or sanitization.",{"category":100,"check":141,"severity":39,"summary":142},"Unguarded Destructive Operations","This skill is read-only and does not perform any destructive operations.",{"category":49,"check":144,"severity":39,"summary":145},"Error Handling","The skill does not contain executable code and therefore has no error paths to handle.",{"category":49,"check":147,"severity":39,"summary":148},"Logging","This is a read-only skill and does not perform actions that require logging.",{"category":150,"check":151,"severity":39,"summary":152},"Compliance","GDPR","The skill does not operate on or submit personal data.",{"category":150,"check":154,"severity":24,"summary":155},"Target market","The skill's content is universally applicable to referral and affiliate programs regardless of geographic location, making the target market 'global'.",{"category":57,"check":157,"severity":24,"summary":158},"Runtime stability","The skill is written in markdown and relies on standard markdown rendering, making it stable across different environments.",{"category":30,"check":160,"severity":24,"summary":161},"README","The README.md file exists, is comprehensive, and clearly states the extension's purpose and capabilities.",{"category":70,"check":163,"severity":39,"summary":164},"Tool surface size","This skill does not expose tools or commands.",{"category":22,"check":166,"severity":39,"summary":167},"Overlapping near-synonym tools","The skill does not expose tools or commands, so overlapping synonyms are not applicable.",{"category":30,"check":169,"severity":24,"summary":170},"Phantom features","All features advertised in the README and SKILL.md (e.g., program design, optimization, measurement) have corresponding detailed content within the skill's markdown files.",{"category":172,"check":173,"severity":24,"summary":174},"Install","Installation instruction","The README provides multiple clear installation options (CLI, Claude Code plugin, Git submodule, Fork) and usage examples.",{"category":176,"check":177,"severity":39,"summary":178},"Errors","Actionable error messages","The skill does not contain executable code and therefore does not have user-facing error paths.",{"category":137,"check":180,"severity":39,"summary":181},"Pinned dependencies","The skill does not use third-party dependencies or scripts that require pinning.",{"category":70,"check":183,"severity":39,"summary":184},"Dry-run preview","This skill is read-only and does not perform any state-changing operations or send data outward.",{"category":186,"check":187,"severity":39,"summary":188},"Protocol","Idempotent retry & timeouts","The skill does not make remote calls or involve state-changing operations that would require idempotency or timeouts.",{"category":150,"check":190,"severity":39,"summary":191},"Telemetry opt-in","The skill does not emit any telemetry.",1778686414774,"This skill provides comprehensive guidance on creating, optimizing, and analyzing referral programs, affiliate programs, and word-of-mouth strategies.",[195,196,197,198,199],"Design customer referral programs","Design affiliate programs","Analyze program effectiveness","Optimize referral rates and conversions","Provide checklists for launch and email sequences",[201,202,203],"Designing or executing viral loops for product launches (see launch-strategy skill).","Creating general marketing ideas or psychological principles (see marketing-ideas and marketing-psychology skills).","Setting up analytics tracking for referral attribution (see analytics-tracking skill).",[205,206,207],"Program Design","Marketing Strategy","Growth Marketing",[209,210],"Product context (LTV, CAC, shareability)","Budget for incentives","3.0.0","4.4.0","To help users design, implement, and measure effective referral and affiliate marketing programs that turn existing customers and partners into growth engines.","High quality documentation, clear purpose, and robust examples. No critical or warning findings were identified.",95,"Excellent skill for designing and optimizing referral and affiliate programs.",[218,219,220,221,222,223],"marketing","referral","affiliate","growth","strategy","viral-marketing","global","verified",[227,228,229,230],"When planning a new customer referral program.","When looking to set up an affiliate program.","When analyzing why an existing referral program is underperforming.","When needing to understand the difference between referral and affiliate programs.",[232,233,234,235,236,237],"Gather context on program type, product fit, and resources","Differentiate between referral and affiliate programs","Design the referral loop (trigger, share, convert, reward)","Choose appropriate incentive structures","Optimize program performance based on data and A/B tests","Launch and measure program success using key metrics",{"codeQuality":239,"collectedAt":241,"documentation":242,"maintenance":245,"security":252,"testCoverage":254},{"hasLockfile":240},false,1778686398027,{"descriptionLength":243,"readmeSize":244},495,17126,{"closedIssues90d":246,"forks":247,"hasChangelog":240,"manifestVersion":248,"openIssues90d":249,"pushedAt":250,"stars":251},97,4563,"1.1.0",12,1778050618000,28279,{"hasNpmPackage":240,"license":253,"smitheryVerified":240},"MIT",{"hasCi":255,"hasTests":240},true,{"updatedAt":257},1778686415179,{"basePath":259,"githubOwner":260,"githubRepo":261,"locale":18,"slug":262,"type":263},"skills/referral-program","coreyhaines31","marketingskills","referral-program","skill",{"_creationTime":265,"_id":266,"community":267,"display":268,"identity":273,"parentExtension":276,"providers":305,"relations":316,"tags":317,"workflow":318},1778685615701.8325,"k175jvka8cxxkf91gk8qy25r8186npjr",{"reviewCount":8},{"description":269,"installMethods":270,"name":272,"sourceUrl":14},"Marketing skills for AI agents — conversion optimization, copywriting, SEO, paid ads, ad creative, and growth",{"claudeCode":271},"marketing-skills","Marketing Skills",{"basePath":274,"githubOwner":260,"githubRepo":261,"locale":18,"slug":261,"type":275},"","plugin",{"_creationTime":277,"_id":278,"community":279,"display":280,"identity":283,"providers":285,"relations":299,"tags":301,"workflow":302},1778685615701.8323,"k173we2dg3pwd8xrc45zf20krn86nd4w",{"reviewCount":8},{"description":281,"installMethods":282,"name":261,"sourceUrl":14},"Marketing skills for AI agents — conversion optimization, copywriting, SEO, paid ads, and growth",{"claudeCode":12},{"basePath":274,"githubOwner":260,"githubRepo":261,"locale":18,"slug":261,"type":284},"marketplace",{"evaluate":286,"extract":293},{"promptVersionExtension":287,"promptVersionScoring":212,"score":246,"tags":288,"targetMarket":224,"tier":225},"3.1.0",[218,289,290,291,292],"seo","copywriting","cro","ai-skills",{"commitSha":294,"marketplace":295,"plugin":297},"HEAD",{"name":261,"pluginCount":296},1,{"mcpCount":8,"provider":298,"skillCount":8},"classify",{"repoId":300},"kd7a4vjty5ay3s25r82cm72wdn86nmg0",[292,290,291,218,289],{"evaluatedAt":303,"extractAt":304,"updatedAt":303},1778685635405,1778685615701,{"evaluate":306,"extract":313},{"promptVersionExtension":211,"promptVersionScoring":212,"score":307,"tags":308,"targetMarket":224,"tier":312},94,[218,289,290,221,309,310,311],"social-media","analytics","ads","community",{"commitSha":294,"license":253,"plugin":314},{"mcpCount":8,"provider":298,"skillCount":315},41,{"parentExtensionId":278,"repoId":300},[311,310,290,221,218,289,309],{"evaluatedAt":319,"extractAt":304,"updatedAt":319},1778685645039,{"evaluate":321,"extract":323},{"promptVersionExtension":211,"promptVersionScoring":212,"score":215,"tags":322,"targetMarket":224,"tier":225},[218,219,220,221,222,223],{"commitSha":294,"license":253},{"parentExtensionId":266,"repoId":300},{"_creationTime":326,"_id":300,"identity":327,"providers":328,"workflow":912},1778685610612.2605,{"githubOwner":260,"githubRepo":261,"sourceUrl":14},{"classify":329,"discover":903,"github":906},{"commitSha":294,"extensions":330},[331,344,435,448,460,472,486,504,516,524,541,549,561,572,582,594,605,615,629,643,651,661,671,679,690,700,708,718,727,743,752,760,772,780,790,799,815,831,841,853,861,875,893],{"basePath":274,"description":281,"displayName":261,"installMethods":332,"rationale":333,"selectedPaths":334,"source":343,"sourceLanguage":18,"type":284},{"claudeCode":12},"marketplace.json at .claude-plugin/marketplace.json",[335,338,340],{"path":336,"priority":337},".claude-plugin/marketplace.json","mandatory",{"path":339,"priority":337},"README.md",{"path":341,"priority":342},"LICENSE","high","rule",{"basePath":274,"description":269,"displayName":271,"installMethods":345,"license":253,"rationale":346,"selectedPaths":347,"source":343,"sourceLanguage":18,"type":275},{"claudeCode":271},"plugin manifest at .claude-plugin/plugin.json",[348,350,351,352,355,357,359,361,363,365,367,369,371,373,375,377,379,381,383,385,387,389,391,393,395,397,399,401,403,405,407,409,411,413,415,417,419,421,423,425,427,429,431,433],{"path":349,"priority":337},".claude-plugin/plugin.json",{"path":339,"priority":337},{"path":341,"priority":342},{"path":353,"priority":354},"skills/ab-test-setup/SKILL.md","medium",{"path":356,"priority":354},"skills/ad-creative/SKILL.md",{"path":358,"priority":354},"skills/ai-seo/SKILL.md",{"path":360,"priority":354},"skills/analytics-tracking/SKILL.md",{"path":362,"priority":354},"skills/aso-audit/SKILL.md",{"path":364,"priority":354},"skills/churn-prevention/SKILL.md",{"path":366,"priority":354},"skills/co-marketing/SKILL.md",{"path":368,"priority":354},"skills/cold-email/SKILL.md",{"path":370,"priority":354},"skills/community-marketing/SKILL.md",{"path":372,"priority":354},"skills/competitor-alternatives/SKILL.md",{"path":374,"priority":354},"skills/competitor-profiling/SKILL.md",{"path":376,"priority":354},"skills/content-strategy/SKILL.md",{"path":378,"priority":354},"skills/copy-editing/SKILL.md",{"path":380,"priority":354},"skills/copywriting/SKILL.md",{"path":382,"priority":354},"skills/customer-research/SKILL.md",{"path":384,"priority":354},"skills/directory-submissions/SKILL.md",{"path":386,"priority":354},"skills/email-sequence/SKILL.md",{"path":388,"priority":354},"skills/form-cro/SKILL.md",{"path":390,"priority":354},"skills/free-tool-strategy/SKILL.md",{"path":392,"priority":354},"skills/image/SKILL.md",{"path":394,"priority":354},"skills/launch-strategy/SKILL.md",{"path":396,"priority":354},"skills/lead-magnets/SKILL.md",{"path":398,"priority":354},"skills/marketing-ideas/SKILL.md",{"path":400,"priority":354},"skills/marketing-psychology/SKILL.md",{"path":402,"priority":354},"skills/onboarding-cro/SKILL.md",{"path":404,"priority":354},"skills/page-cro/SKILL.md",{"path":406,"priority":354},"skills/paid-ads/SKILL.md",{"path":408,"priority":354},"skills/paywall-upgrade-cro/SKILL.md",{"path":410,"priority":354},"skills/popup-cro/SKILL.md",{"path":412,"priority":354},"skills/pricing-strategy/SKILL.md",{"path":414,"priority":354},"skills/product-marketing-context/SKILL.md",{"path":416,"priority":354},"skills/programmatic-seo/SKILL.md",{"path":418,"priority":354},"skills/referral-program/SKILL.md",{"path":420,"priority":354},"skills/revops/SKILL.md",{"path":422,"priority":354},"skills/sales-enablement/SKILL.md",{"path":424,"priority":354},"skills/schema-markup/SKILL.md",{"path":426,"priority":354},"skills/seo-audit/SKILL.md",{"path":428,"priority":354},"skills/signup-flow-cro/SKILL.md",{"path":430,"priority":354},"skills/site-architecture/SKILL.md",{"path":432,"priority":354},"skills/social-content/SKILL.md",{"path":434,"priority":354},"skills/video/SKILL.md",{"basePath":436,"description":437,"displayName":438,"installMethods":439,"rationale":440,"selectedPaths":441,"source":343,"sourceLanguage":18,"type":263},"skills/ab-test-setup","When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions \"A/B test,\" \"split test,\" \"experiment,\" \"test this change,\" \"variant copy,\" \"multivariate test,\" \"hypothesis,\" \"should I test this,\" \"which version is better,\" \"test two versions,\" \"statistical significance,\" \"how long should I run this test,\" \"growth experiments,\" \"experiment velocity,\" \"experiment backlog,\" \"ICE score,\" \"experimentation program,\" or \"experiment playbook.\" Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.","ab-test-setup",{"claudeCode":12},"SKILL.md frontmatter at skills/ab-test-setup/SKILL.md",[442,444,446],{"path":443,"priority":337},"SKILL.md",{"path":445,"priority":354},"references/sample-size-guide.md",{"path":447,"priority":354},"references/test-templates.md",{"basePath":449,"description":450,"displayName":451,"installMethods":452,"rationale":453,"selectedPaths":454,"source":343,"sourceLanguage":18,"type":263},"skills/ad-creative","When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.","ad-creative",{"claudeCode":12},"SKILL.md frontmatter at skills/ad-creative/SKILL.md",[455,456,458],{"path":443,"priority":337},{"path":457,"priority":354},"references/generative-tools.md",{"path":459,"priority":354},"references/platform-specs.md",{"basePath":461,"description":462,"displayName":463,"installMethods":464,"rationale":465,"selectedPaths":466,"source":343,"sourceLanguage":18,"type":263},"skills/ai-seo","When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.","ai-seo",{"claudeCode":12},"SKILL.md frontmatter at skills/ai-seo/SKILL.md",[467,468,470],{"path":443,"priority":337},{"path":469,"priority":354},"references/content-patterns.md",{"path":471,"priority":354},"references/platform-ranking-factors.md",{"basePath":473,"description":474,"displayName":475,"installMethods":476,"rationale":477,"selectedPaths":478,"source":343,"sourceLanguage":18,"type":263},"skills/analytics-tracking","When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions \"set up tracking,\" \"GA4,\" \"Google Analytics,\" \"conversion tracking,\" \"event tracking,\" \"UTM parameters,\" \"tag manager,\" \"GTM,\" \"analytics implementation,\" \"tracking plan,\" \"how do I measure this,\" \"track conversions,\" \"attribution,\" \"Mixpanel,\" \"Segment,\" \"are my events firing,\" or \"analytics isn't working.\" Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.","analytics-tracking",{"claudeCode":12},"SKILL.md frontmatter at skills/analytics-tracking/SKILL.md",[479,480,482,484],{"path":443,"priority":337},{"path":481,"priority":354},"references/event-library.md",{"path":483,"priority":354},"references/ga4-implementation.md",{"path":485,"priority":354},"references/gtm-implementation.md",{"basePath":487,"description":488,"displayName":489,"installMethods":490,"rationale":491,"selectedPaths":492,"source":343,"sourceLanguage":18,"type":263},"skills/aso-audit","When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.","aso-audit",{"claudeCode":12},"SKILL.md frontmatter at skills/aso-audit/SKILL.md",[493,494,496,498,500,502],{"path":443,"priority":337},{"path":495,"priority":354},"references/apple-specs.md",{"path":497,"priority":354},"references/benchmarks.md",{"path":499,"priority":354},"references/google-play-specs.md",{"path":501,"priority":354},"references/report-template.md",{"path":503,"priority":354},"references/scoring-criteria.md",{"basePath":505,"description":506,"displayName":507,"installMethods":508,"rationale":509,"selectedPaths":510,"source":343,"sourceLanguage":18,"type":263},"skills/churn-prevention","When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro.","churn-prevention",{"claudeCode":12},"SKILL.md frontmatter at skills/churn-prevention/SKILL.md",[511,512,514],{"path":443,"priority":337},{"path":513,"priority":354},"references/cancel-flow-patterns.md",{"path":515,"priority":354},"references/dunning-playbook.md",{"basePath":517,"description":518,"displayName":519,"installMethods":520,"rationale":521,"selectedPaths":522,"source":343,"sourceLanguage":18,"type":263},"skills/co-marketing","When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referral-program. For launch-specific partnerships, see launch-strategy.","co-marketing",{"claudeCode":12},"SKILL.md frontmatter at skills/co-marketing/SKILL.md",[523],{"path":443,"priority":337},{"basePath":525,"description":526,"displayName":527,"installMethods":528,"rationale":529,"selectedPaths":530,"source":343,"sourceLanguage":18,"type":263},"skills/cold-email","Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions \"cold outreach,\" \"prospecting email,\" \"outbound email,\" \"email to leads,\" \"reach out to prospects,\" \"sales email,\" \"follow-up email sequence,\" \"nobody's replying to my emails,\" or \"how do I write a cold email.\" Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see email-sequence. For sales collateral beyond emails, see sales-enablement.","cold-email",{"claudeCode":12},"SKILL.md frontmatter at skills/cold-email/SKILL.md",[531,532,533,535,537,539],{"path":443,"priority":337},{"path":497,"priority":354},{"path":534,"priority":354},"references/follow-up-sequences.md",{"path":536,"priority":354},"references/frameworks.md",{"path":538,"priority":354},"references/personalization.md",{"path":540,"priority":354},"references/subject-lines.md",{"basePath":542,"description":543,"displayName":544,"installMethods":545,"rationale":546,"selectedPaths":547,"source":343,"sourceLanguage":18,"type":263},"skills/community-marketing","Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador program,\" \"community flywheel.\"","community-marketing",{"claudeCode":12},"SKILL.md frontmatter at skills/community-marketing/SKILL.md",[548],{"path":443,"priority":337},{"basePath":550,"description":551,"displayName":552,"installMethods":553,"rationale":554,"selectedPaths":555,"source":343,"sourceLanguage":18,"type":263},"skills/competitor-alternatives","When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.","competitor-alternatives",{"claudeCode":12},"SKILL.md frontmatter at skills/competitor-alternatives/SKILL.md",[556,557,559],{"path":443,"priority":337},{"path":558,"priority":354},"references/content-architecture.md",{"path":560,"priority":354},"references/templates.md",{"basePath":562,"description":563,"displayName":564,"installMethods":565,"rationale":566,"selectedPaths":567,"source":343,"sourceLanguage":18,"type":263},"skills/competitor-profiling","When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitor-alternatives. For sales-specific battle cards, see sales-enablement.","competitor-profiling",{"claudeCode":12},"SKILL.md frontmatter at skills/competitor-profiling/SKILL.md",[568,569,570],{"path":443,"priority":337},{"path":560,"priority":354},{"path":571,"priority":354},"references/tool-reference.md",{"basePath":573,"description":574,"displayName":575,"installMethods":576,"rationale":577,"selectedPaths":578,"source":343,"sourceLanguage":18,"type":263},"skills/content-strategy","When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" \"content planning,\" \"editorial calendar,\" \"content marketing,\" \"content roadmap,\" \"what content should I create,\" \"blog topics,\" \"content pillars,\" or \"I don't know what to write.\" Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social-content.","content-strategy",{"claudeCode":12},"SKILL.md frontmatter at skills/content-strategy/SKILL.md",[579,580],{"path":443,"priority":337},{"path":581,"priority":354},"references/headless-cms.md",{"basePath":583,"description":584,"displayName":585,"installMethods":586,"rationale":587,"selectedPaths":588,"source":343,"sourceLanguage":18,"type":263},"skills/copy-editing","When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.","copy-editing",{"claudeCode":12},"SKILL.md frontmatter at skills/copy-editing/SKILL.md",[589,590,592],{"path":443,"priority":337},{"path":591,"priority":354},"references/content-refresh.md",{"path":593,"priority":354},"references/plain-english-alternatives.md",{"basePath":595,"description":596,"displayName":290,"installMethods":597,"rationale":598,"selectedPaths":599,"source":343,"sourceLanguage":18,"type":263},"skills/copywriting","When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" \"CTA copy,\" \"value proposition,\" \"tagline,\" \"subheadline,\" \"hero section copy,\" \"above the fold,\" \"this copy is weak,\" \"make this more compelling,\" or \"help me describe my product.\" Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see email-sequence. For popup copy, see popup-cro. For editing existing copy, see copy-editing.",{"claudeCode":12},"SKILL.md frontmatter at skills/copywriting/SKILL.md",[600,601,603],{"path":443,"priority":337},{"path":602,"priority":354},"references/copy-frameworks.md",{"path":604,"priority":354},"references/natural-transitions.md",{"basePath":606,"description":607,"displayName":608,"installMethods":609,"rationale":610,"selectedPaths":611,"source":343,"sourceLanguage":18,"type":263},"skills/customer-research","When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions \"customer research,\" \"ICP research,\" \"talk to customers,\" \"analyze transcripts,\" \"customer interviews,\" \"survey analysis,\" \"support ticket analysis,\" \"voice of customer,\" \"VOC,\" \"build personas,\" \"customer personas,\" \"jobs to be done,\" \"JTBD,\" \"what do customers say,\" \"what are customers struggling with,\" \"Reddit mining,\" \"G2 reviews,\" \"review mining,\" \"digital watering holes,\" \"community research,\" \"forum research,\" \"competitor reviews,\" \"customer sentiment,\" or \"find out why customers churn/convert/buy.\" Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see page-cro.","customer-research",{"claudeCode":12},"SKILL.md frontmatter at skills/customer-research/SKILL.md",[612,613],{"path":443,"priority":337},{"path":614,"priority":354},"references/source-guides.md",{"basePath":616,"description":617,"displayName":618,"installMethods":619,"rationale":620,"selectedPaths":621,"source":343,"sourceLanguage":18,"type":263},"skills/directory-submissions","When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery. Also use when the user mentions \"directory submissions,\" \"submit to directories,\" \"backlinks from directories,\" \"list my product,\" \"submit to Product Hunt,\" \"BetaList,\" \"TAAFT,\" \"Futurepedia,\" \"G2 listing,\" \"Capterra listing,\" \"AlternativeTo,\" \"SaaSHub,\" \"AI directories,\" \"MCP registry,\" \"agent directory,\" \"dofollow backlinks,\" \"launch directories,\" or \"directory tracker.\" Use this whenever someone is planning the directory layer of a product launch or an ongoing backlink campaign. For the broader launch moment, see launch-strategy. For programmatic SEO pages that should live behind these backlinks, see programmatic-seo. For AI citation optimization, see ai-seo.","directory-submissions",{"claudeCode":12},"SKILL.md frontmatter at skills/directory-submissions/SKILL.md",[622,623,625,627],{"path":443,"priority":337},{"path":624,"priority":354},"references/directory-list.md",{"path":626,"priority":354},"references/positioning-variations.md",{"path":628,"priority":354},"references/submission-tracker-template.csv",{"basePath":630,"description":631,"displayName":632,"installMethods":633,"rationale":634,"selectedPaths":635,"source":343,"sourceLanguage":18,"type":263},"skills/email-sequence","When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions \"email sequence,\" \"drip campaign,\" \"nurture sequence,\" \"onboarding emails,\" \"welcome sequence,\" \"re-engagement emails,\" \"email automation,\" \"lifecycle emails,\" \"trigger-based emails,\" \"email funnel,\" \"email workflow,\" \"what emails should I send,\" \"welcome series,\" or \"email cadence.\" Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.","email-sequence",{"claudeCode":12},"SKILL.md frontmatter at skills/email-sequence/SKILL.md",[636,637,639,641],{"path":443,"priority":337},{"path":638,"priority":354},"references/copy-guidelines.md",{"path":640,"priority":354},"references/email-types.md",{"path":642,"priority":354},"references/sequence-templates.md",{"basePath":644,"description":645,"displayName":646,"installMethods":647,"rationale":648,"selectedPaths":649,"source":343,"sourceLanguage":18,"type":263},"skills/form-cro","When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions \"form optimization,\" \"lead form conversions,\" \"form friction,\" \"form fields,\" \"form completion rate,\" \"contact form,\" \"nobody fills out our form,\" \"form abandonment,\" \"too many fields,\" \"demo request form,\" or \"lead form isn't converting.\" Use this for any non-signup form that captures information. For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.","form-cro",{"claudeCode":12},"SKILL.md frontmatter at skills/form-cro/SKILL.md",[650],{"path":443,"priority":337},{"basePath":652,"description":653,"displayName":654,"installMethods":655,"rationale":656,"selectedPaths":657,"source":343,"sourceLanguage":18,"type":263},"skills/free-tool-strategy","When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions \"engineering as marketing,\" \"free tool,\" \"marketing tool,\" \"calculator,\" \"generator,\" \"interactive tool,\" \"lead gen tool,\" \"build a tool for leads,\" \"free resource,\" \"ROI calculator,\" \"grader tool,\" \"audit tool,\" \"should I build a free tool,\" or \"tools for lead gen.\" Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.","free-tool-strategy",{"claudeCode":12},"SKILL.md frontmatter at skills/free-tool-strategy/SKILL.md",[658,659],{"path":443,"priority":337},{"path":660,"priority":354},"references/tool-types.md",{"basePath":662,"description":663,"displayName":664,"installMethods":665,"rationale":666,"selectedPaths":667,"source":343,"sourceLanguage":18,"type":263},"skills/image","When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' 'generate an image,' 'create a graphic,' 'product mockup,' 'hero image,' 'social media graphic,' 'banner image,' 'cover photo,' 'profile banner,' 'listing screenshot,' 'Flux,' 'Midjourney,' 'DALL-E,' 'GPT Image,' 'Ideogram,' 'Gemini image,' 'Canva,' 'Figma,' 'image optimization,' 'compress images,' 'WebP,' or 'OG image.' Use this for general-purpose marketing image creation and optimization. For paid ad image creative and platform-specific ad specs, see ad-creative. For video production, see video.","image",{"claudeCode":12},"SKILL.md frontmatter at skills/image/SKILL.md",[668,669],{"path":443,"priority":337},{"path":670,"priority":354},"references/ai-image-prompting.md",{"basePath":672,"description":673,"displayName":674,"installMethods":675,"rationale":676,"selectedPaths":677,"source":343,"sourceLanguage":18,"type":263},"skills/launch-strategy","When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.","launch-strategy",{"claudeCode":12},"SKILL.md frontmatter at skills/launch-strategy/SKILL.md",[678],{"path":443,"priority":337},{"basePath":680,"description":681,"displayName":682,"installMethods":683,"rationale":684,"selectedPaths":685,"source":343,"sourceLanguage":18,"type":263},"skills/lead-magnets","When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions \"lead magnet,\" \"gated content,\" \"content upgrade,\" \"downloadable,\" \"ebook,\" \"cheat sheet,\" \"checklist,\" \"template download,\" \"opt-in,\" \"freebie,\" \"PDF download,\" \"resource library,\" \"content offer,\" \"email capture content,\" \"Notion template,\" \"spreadsheet template,\" or \"what should I give away for emails.\" Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tool-strategy. For writing the actual content, see copywriting. For the email sequence after capture, see email-sequence.","lead-magnets",{"claudeCode":12},"SKILL.md frontmatter at skills/lead-magnets/SKILL.md",[686,687,688],{"path":443,"priority":337},{"path":497,"priority":354},{"path":689,"priority":354},"references/format-guide.md",{"basePath":691,"description":692,"displayName":693,"installMethods":694,"rationale":695,"selectedPaths":696,"source":343,"sourceLanguage":18,"type":263},"skills/marketing-ideas","When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).","marketing-ideas",{"claudeCode":12},"SKILL.md frontmatter at skills/marketing-ideas/SKILL.md",[697,698],{"path":443,"priority":337},{"path":699,"priority":354},"references/ideas-by-category.md",{"basePath":701,"description":702,"displayName":703,"installMethods":704,"rationale":705,"selectedPaths":706,"source":343,"sourceLanguage":18,"type":263},"skills/marketing-psychology","When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.","marketing-psychology",{"claudeCode":12},"SKILL.md frontmatter at skills/marketing-psychology/SKILL.md",[707],{"path":443,"priority":337},{"basePath":709,"description":710,"displayName":711,"installMethods":712,"rationale":713,"selectedPaths":714,"source":343,"sourceLanguage":18,"type":263},"skills/onboarding-cro","When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions \"onboarding flow,\" \"activation rate,\" \"user activation,\" \"first-run experience,\" \"empty states,\" \"onboarding checklist,\" \"aha moment,\" \"new user experience,\" \"users aren't activating,\" \"nobody completes setup,\" \"low activation rate,\" \"users sign up but don't use the product,\" \"time to value,\" or \"first session experience.\" Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.","onboarding-cro",{"claudeCode":12},"SKILL.md frontmatter at skills/onboarding-cro/SKILL.md",[715,716],{"path":443,"priority":337},{"path":717,"priority":354},"references/experiments.md",{"basePath":719,"description":720,"displayName":721,"installMethods":722,"rationale":723,"selectedPaths":724,"source":343,"sourceLanguage":18,"type":263},"skills/page-cro","When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says \"CRO,\" \"conversion rate optimization,\" \"this page isn't converting,\" \"improve conversions,\" \"why isn't this page working,\" \"my landing page sucks,\" \"nobody's converting,\" \"low conversion rate,\" \"bounce rate is too high,\" \"people leave without signing up,\" or \"this page needs work.\" Use this even if the user just shares a URL and asks for feedback — they probably want conversion help. For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.","page-cro",{"claudeCode":12},"SKILL.md frontmatter at skills/page-cro/SKILL.md",[725,726],{"path":443,"priority":337},{"path":717,"priority":354},{"basePath":728,"description":729,"displayName":730,"installMethods":731,"rationale":732,"selectedPaths":733,"source":343,"sourceLanguage":18,"type":263},"skills/paid-ads","When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro.","paid-ads",{"claudeCode":12},"SKILL.md frontmatter at skills/paid-ads/SKILL.md",[734,735,737,739,741],{"path":443,"priority":337},{"path":736,"priority":354},"references/ad-copy-templates.md",{"path":738,"priority":354},"references/audience-targeting.md",{"path":740,"priority":354},"references/conversion-tracking.md",{"path":742,"priority":354},"references/platform-setup-checklists.md",{"basePath":744,"description":745,"displayName":746,"installMethods":747,"rationale":748,"selectedPaths":749,"source":343,"sourceLanguage":18,"type":263},"skills/paywall-upgrade-cro","When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions \"paywall,\" \"upgrade screen,\" \"upgrade modal,\" \"upsell,\" \"feature gate,\" \"convert free to paid,\" \"freemium conversion,\" \"trial expiration screen,\" \"limit reached screen,\" \"plan upgrade prompt,\" \"in-app pricing,\" \"free users won't upgrade,\" \"trial to paid conversion,\" or \"how do I get users to pay.\" Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see page-cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing-strategy.","paywall-upgrade-cro",{"claudeCode":12},"SKILL.md frontmatter at skills/paywall-upgrade-cro/SKILL.md",[750,751],{"path":443,"priority":337},{"path":717,"priority":354},{"basePath":753,"description":754,"displayName":755,"installMethods":756,"rationale":757,"selectedPaths":758,"source":343,"sourceLanguage":18,"type":263},"skills/popup-cro","When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions \"exit intent,\" \"popup conversions,\" \"modal optimization,\" \"lead capture popup,\" \"email popup,\" \"announcement banner,\" \"overlay,\" \"collect emails with a popup,\" \"exit popup,\" \"scroll trigger,\" \"sticky bar,\" or \"notification bar.\" Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.","popup-cro",{"claudeCode":12},"SKILL.md frontmatter at skills/popup-cro/SKILL.md",[759],{"path":443,"priority":337},{"basePath":761,"description":762,"displayName":763,"installMethods":764,"rationale":765,"selectedPaths":766,"source":343,"sourceLanguage":18,"type":263},"skills/pricing-strategy","When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro.","pricing-strategy",{"claudeCode":12},"SKILL.md frontmatter at skills/pricing-strategy/SKILL.md",[767,768,770],{"path":443,"priority":337},{"path":769,"priority":354},"references/research-methods.md",{"path":771,"priority":354},"references/tier-structure.md",{"basePath":773,"description":774,"displayName":775,"installMethods":776,"rationale":777,"selectedPaths":778,"source":343,"sourceLanguage":18,"type":263},"skills/product-marketing-context","When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills reference for product, audience, and positioning context.","product-marketing-context",{"claudeCode":12},"SKILL.md frontmatter at skills/product-marketing-context/SKILL.md",[779],{"path":443,"priority":337},{"basePath":781,"description":782,"displayName":783,"installMethods":784,"rationale":785,"selectedPaths":786,"source":343,"sourceLanguage":18,"type":263},"skills/programmatic-seo","When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions \"programmatic SEO,\" \"template pages,\" \"pages at scale,\" \"directory pages,\" \"location pages,\" \"[keyword] + [city] pages,\" \"comparison pages,\" \"integration pages,\" \"building many pages for SEO,\" \"pSEO,\" \"generate 100 pages,\" \"data-driven pages,\" or \"templated landing pages.\" Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.","programmatic-seo",{"claudeCode":12},"SKILL.md frontmatter at skills/programmatic-seo/SKILL.md",[787,788],{"path":443,"priority":337},{"path":789,"priority":354},"references/playbooks.md",{"basePath":259,"description":10,"displayName":262,"installMethods":791,"rationale":792,"selectedPaths":793,"source":343,"sourceLanguage":18,"type":263},{"claudeCode":12},"SKILL.md frontmatter at skills/referral-program/SKILL.md",[794,795,797],{"path":443,"priority":337},{"path":796,"priority":354},"references/affiliate-programs.md",{"path":798,"priority":354},"references/program-examples.md",{"basePath":800,"description":801,"displayName":802,"installMethods":803,"rationale":804,"selectedPaths":805,"source":343,"sourceLanguage":18,"type":263},"skills/revops","When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy.","revops",{"claudeCode":12},"SKILL.md frontmatter at skills/revops/SKILL.md",[806,807,809,811,813],{"path":443,"priority":337},{"path":808,"priority":354},"references/automation-playbooks.md",{"path":810,"priority":354},"references/lifecycle-definitions.md",{"path":812,"priority":354},"references/routing-rules.md",{"path":814,"priority":354},"references/scoring-models.md",{"basePath":816,"description":817,"displayName":818,"installMethods":819,"rationale":820,"selectedPaths":821,"source":343,"sourceLanguage":18,"type":263},"skills/sales-enablement","When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitor-alternatives. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.","sales-enablement",{"claudeCode":12},"SKILL.md frontmatter at skills/sales-enablement/SKILL.md",[822,823,825,827,829],{"path":443,"priority":337},{"path":824,"priority":354},"references/deck-frameworks.md",{"path":826,"priority":354},"references/demo-scripts.md",{"path":828,"priority":354},"references/objection-library.md",{"path":830,"priority":354},"references/one-pager-templates.md",{"basePath":832,"description":833,"displayName":834,"installMethods":835,"rationale":836,"selectedPaths":837,"source":343,"sourceLanguage":18,"type":263},"skills/schema-markup","When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions \"schema markup,\" \"structured data,\" \"JSON-LD,\" \"rich snippets,\" \"schema.org,\" \"FAQ schema,\" \"product schema,\" \"review schema,\" \"breadcrumb schema,\" \"Google rich results,\" \"knowledge panel,\" \"star ratings in search,\" or \"add structured data.\" Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.","schema-markup",{"claudeCode":12},"SKILL.md frontmatter at skills/schema-markup/SKILL.md",[838,839],{"path":443,"priority":337},{"path":840,"priority":354},"references/schema-examples.md",{"basePath":842,"description":843,"displayName":844,"installMethods":845,"rationale":846,"selectedPaths":847,"source":343,"sourceLanguage":18,"type":263},"skills/seo-audit","When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions \"SEO audit,\" \"technical SEO,\" \"why am I not ranking,\" \"SEO issues,\" \"on-page SEO,\" \"meta tags review,\" \"SEO health check,\" \"my traffic dropped,\" \"lost rankings,\" \"not showing up in Google,\" \"site isn't ranking,\" \"Google update hit me,\" \"page speed,\" \"core web vitals,\" \"crawl errors,\" or \"indexing issues.\" Use this even if the user just says something vague like \"my SEO is bad\" or \"help with SEO\" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup. For AI search optimization, see ai-seo.","seo-audit",{"claudeCode":12},"SKILL.md frontmatter at skills/seo-audit/SKILL.md",[848,849,851],{"path":443,"priority":337},{"path":850,"priority":354},"references/ai-writing-detection.md",{"path":852,"priority":354},"references/international-seo.md",{"basePath":854,"description":855,"displayName":856,"installMethods":857,"rationale":858,"selectedPaths":859,"source":343,"sourceLanguage":18,"type":263},"skills/signup-flow-cro","When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions \"signup conversions,\" \"registration friction,\" \"signup form optimization,\" \"free trial signup,\" \"reduce signup dropoff,\" \"account creation flow,\" \"people aren't signing up,\" \"signup abandonment,\" \"trial conversion rate,\" \"nobody completes registration,\" \"too many steps to sign up,\" or \"simplify our signup.\" Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.","signup-flow-cro",{"claudeCode":12},"SKILL.md frontmatter at skills/signup-flow-cro/SKILL.md",[860],{"path":443,"priority":337},{"basePath":862,"description":863,"displayName":864,"installMethods":865,"rationale":866,"selectedPaths":867,"source":343,"sourceLanguage":18,"type":263},"skills/site-architecture","When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions \"sitemap,\" \"site map,\" \"visual sitemap,\" \"site structure,\" \"page hierarchy,\" \"information architecture,\" \"IA,\" \"navigation design,\" \"URL structure,\" \"breadcrumbs,\" \"internal linking strategy,\" \"website planning,\" \"what pages do I need,\" \"how should I organize my site,\" or \"site navigation.\" Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema-markup.","site-architecture",{"claudeCode":12},"SKILL.md frontmatter at skills/site-architecture/SKILL.md",[868,869,871,873],{"path":443,"priority":337},{"path":870,"priority":354},"references/mermaid-templates.md",{"path":872,"priority":354},"references/navigation-patterns.md",{"path":874,"priority":354},"references/site-type-templates.md",{"basePath":876,"description":877,"displayName":878,"installMethods":879,"rationale":880,"selectedPaths":881,"source":343,"sourceLanguage":18,"type":263},"skills/social-content","When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' or 'create a reel.' Use this for social media content creation, repurposing, scheduling, and short-form video scripting. For broader content strategy, see content-strategy. For paid video ads, see ad-creative.","social-content",{"claudeCode":12},"SKILL.md frontmatter at skills/social-content/SKILL.md",[882,883,885,887,889,891],{"path":443,"priority":337},{"path":884,"priority":354},"references/platform-limits.md",{"path":886,"priority":354},"references/platforms.md",{"path":888,"priority":354},"references/post-templates.md",{"path":890,"priority":354},"references/reverse-engineering.md",{"path":892,"priority":354},"references/short-form-video.md",{"basePath":894,"description":895,"displayName":896,"installMethods":897,"rationale":898,"selectedPaths":899,"source":343,"sourceLanguage":18,"type":263},"skills/video","When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia,' 'Veo,' 'Runway,' 'Kling,' 'Pika,' 'video generation,' 'AI avatar,' 'talking head video,' 'programmatic video,' 'video template,' 'explainer video,' 'product demo video,' 'video pipeline,' or 'make me a video.' Use this for video creation, generation, and production workflows. For video content strategy and what to post, see social-content. For paid video ad creative, see ad-creative.","video",{"claudeCode":12},"SKILL.md frontmatter at skills/video/SKILL.md",[900,901],{"path":443,"priority":337},{"path":902,"priority":354},"references/ai-video-prompting.md",{"sources":904},[905],"manual",{"closedIssues90d":246,"description":907,"forks":247,"homepage":908,"license":253,"openIssues90d":249,"pushedAt":250,"readmeSize":244,"stars":251,"topics":909},"Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.","https://marketing-skills.com",[910,911,218],"claude","codex",{"classifiedAt":913,"discoverAt":914,"extractAt":915,"githubAt":915,"updatedAt":913},1778685615432,1778685610612,1778685613598,[220,221,218,219,222,223],{"evaluatedAt":257,"extractAt":304,"updatedAt":257},[],[920,948,975,1003,1026,1046],{"_creationTime":921,"_id":922,"community":923,"display":924,"identity":929,"providers":933,"relations":941,"tags":944,"workflow":945},1778675056600.2627,"k174y1e7k6362cx858vc2w4z8n86n2ze",{"reviewCount":8},{"description":925,"installMethods":926,"name":262,"sourceUrl":928},"When the user wants to design, launch, or optimize a referral or affiliate program. Use when they mention 'referral program,' 'affiliate program,' 'word of mouth,' 'refer a friend,' 'incentive program,' 'customer referrals,' 'brand ambassador,' 'partner program,' 'referral link,' or 'growth through referrals.' Covers program mechanics, incentive design, and optimization — not just the idea of referrals but the actual system.",{"claudeCode":927},"alirezarezvani/claude-skills","https://github.com/alirezarezvani/claude-skills",{"basePath":930,"githubOwner":931,"githubRepo":932,"locale":18,"slug":262,"type":263},"marketing-skill/skills/referral-program","alirezarezvani","claude-skills",{"evaluate":934,"extract":940},{"promptVersionExtension":211,"promptVersionScoring":212,"score":935,"tags":936,"targetMarket":224,"tier":225},100,[218,221,219,220,937,938,939],"program-design","optimization","saas",{"commitSha":294},{"parentExtensionId":942,"repoId":943},"k170sws65f0ebecn36z3q8c2z186m477","kd7ff9s1w43mfyy1n7hf87816186m6px",[220,221,218,938,937,219,939],{"evaluatedAt":946,"extractAt":947,"updatedAt":946},1778684994280,1778675056600,{"_creationTime":949,"_id":950,"community":951,"display":952,"identity":958,"providers":962,"relations":969,"tags":971,"workflow":972},1778688112811.745,"k17b1bgs7t805stw3qd5ak8c9d86m6h4",{"reviewCount":8},{"description":953,"installMethods":954,"name":956,"sourceUrl":957},"Build high-converting sales funnels using Russell Brunson's proven framework Use when: **Launching an online product** and need a complete funnel strategy; **Converting cold traffic** into paying customers systematically; **Increasing customer lifetime value** through value ladder design; **Writing sales pages, webinars, or email sequences** with proven scripts; **Reverse-engineering competitor funnels** to model what works",{"claudeCode":955},"guia-matthieu/clawfu-skills","dotcom-secrets","https://github.com/guia-matthieu/clawfu-skills",{"basePath":959,"githubOwner":960,"githubRepo":961,"locale":18,"slug":956,"type":263},"skills/funnels/dotcom-secrets","guia-matthieu","clawfu-skills",{"evaluate":963,"extract":968},{"promptVersionExtension":211,"promptVersionScoring":212,"score":935,"tags":964,"targetMarket":224,"tier":225},[965,218,966,222,967],"sales","funnels","framework",{"commitSha":294},{"repoId":970},"kd72qvzyvm658ya7pbyh5ey47h86md53",[967,966,218,965,222],{"evaluatedAt":973,"extractAt":974,"updatedAt":973},1778689802008,1778688112811,{"_creationTime":976,"_id":977,"community":978,"display":979,"identity":985,"providers":989,"relations":996,"tags":999,"workflow":1000},1778698867338.3008,"k179bbvkfx74wfwwqvr13s5j5x86nmes",{"reviewCount":8},{"description":980,"installMethods":981,"name":983,"sourceUrl":984},"Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions \"marketing plan\", \"target market\", \"USP\", \"lead nurture\", \"customer lifetime value\", \"referral program\", \"marketing strategy\", or \"PVP Index\". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.",{"claudeCode":982},"wondelai/skills","1-Page Marketing","https://github.com/wondelai/skills",{"basePath":986,"githubOwner":987,"githubRepo":988,"locale":18,"slug":986,"type":263},"one-page-marketing","wondelai","skills",{"evaluate":990,"extract":995},{"promptVersionExtension":211,"promptVersionScoring":212,"score":991,"tags":992,"targetMarket":224,"tier":225},99,[218,222,993,994,965,221],"planning","business",{"commitSha":294,"license":253},{"parentExtensionId":997,"repoId":998},"k17bj16z8e1yp2wwfd2hxagjtd86m0fp","kd7aexggvp8qjwjtgjbetg0jch86mg5a",[994,221,218,993,965,222],{"evaluatedAt":1001,"extractAt":1002,"updatedAt":1001},1778699436932,1778698867338,{"_creationTime":1004,"_id":1005,"community":1006,"display":1007,"identity":1012,"providers":1016,"relations":1020,"tags":1022,"workflow":1023},1778685991755.742,"k1734ykp60c8gcfrrs766ca96s86nrgb",{"reviewCount":8},{"description":1008,"installMethods":1009,"name":13,"sourceUrl":1011},"When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.",{"claudeCode":1010},"davila7/claude-code-templates","https://github.com/davila7/claude-code-templates",{"basePath":1013,"githubOwner":1014,"githubRepo":1015,"locale":18,"slug":262,"type":263},"cli-tool/components/skills/business-marketing/referral-program","davila7","claude-code-templates",{"evaluate":1017,"extract":1019},{"promptVersionExtension":211,"promptVersionScoring":212,"score":215,"tags":1018,"targetMarket":224,"tier":312},[218,994,221,219,220,222],{"commitSha":294,"license":253},{"repoId":1021},"kd71fzn4s7r0269fkw47wt670n86ndz0",[220,994,221,218,219,222],{"evaluatedAt":1024,"extractAt":1025,"updatedAt":1024},1778690167938,1778685991755,{"_creationTime":1027,"_id":1028,"community":1029,"display":1030,"identity":1034,"providers":1035,"relations":1042,"tags":1043,"workflow":1044},1778698867338.3027,"k171kgm311805z9fa64vzfgkqs86nb64",{"reviewCount":8},{"description":1031,"installMethods":1032,"name":1033,"sourceUrl":984},"Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions \"brand message\", \"website copy\", \"elevator pitch\", \"one-liner\", \"messaging isnt resonating\", \"brand script\", \"StoryBrand framework\", or \"customer as hero\". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales collateral and marketing materials. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.",{"claudeCode":982},"storybrand-messaging",{"basePath":1033,"githubOwner":987,"githubRepo":988,"locale":18,"slug":1033,"type":263},{"evaluate":1036,"extract":1041},{"promptVersionExtension":211,"promptVersionScoring":212,"score":935,"tags":1037,"targetMarket":224,"tier":225},[218,1038,1039,1040,290,965],"messaging","branding","storytelling",{"commitSha":294},{"parentExtensionId":997,"repoId":998},[1039,290,218,1038,965,1040],{"evaluatedAt":1045,"extractAt":1002,"updatedAt":1045},1778699553427,{"_creationTime":1047,"_id":1048,"community":1049,"display":1050,"identity":1054,"providers":1056,"relations":1064,"tags":1065,"workflow":1066},1778698867338.298,"k17eany15hcz465k5n1zhc55cd86nzs2",{"reviewCount":8},{"description":1051,"installMethods":1052,"name":1053,"sourceUrl":984},"Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales. Use when the user mentions \"social proof\", \"persuasive copy\", \"why users dont convert\", \"ethical persuasion\", \"reciprocity\", \"scarcity tactics\", or \"commitment and consistency\". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.",{"claudeCode":982},"Influence Psychology",{"basePath":1055,"githubOwner":987,"githubRepo":988,"locale":18,"slug":1055,"type":263},"influence-psychology",{"evaluate":1057,"extract":1063},{"promptVersionExtension":211,"promptVersionScoring":212,"score":935,"tags":1058,"targetMarket":224,"tier":225},[218,290,1059,1060,1061,1062,965],"product-design","psychology","persuasion","ux",{"commitSha":294,"license":253},{"parentExtensionId":997,"repoId":998},[290,218,1061,1059,1060,965,1062],{"evaluatedAt":1067,"extractAt":1002,"updatedAt":1067},1778699285462]