Lean Ux Canvas

Build high-converting sales funnels using Russell Brunson's proven framework Use when: **Launching an online product** and need a complete funnel strategy; **Converting cold traffic** into paying customers systematically; **Increasing customer lifetime value** through value ladder design; **Writing sales pages, webinars, or email sequences** with proven scripts; **Reverse-engineering competitor funnels** to model what works

Apply systematic problem-solving techniques when stuck. Use for complexity spirals, innovation blocks, recurring patterns, assumption constraints, simplification cascades, scale uncertainty.

/em -hard-call — Framework for Decisions With No Good Options

Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.

End-of-quarter strategic review in narrative style with a bets scorecard. Use when someone says "quarter review", "strategic review", "what happened last quarter", "quarterly retro", "bets scorecard", "review our bets", "end of quarter report".

Pre-review quality gate that checks any PM artifact (PRD, strategy doc, one-pager, brief) against Head of Product standards. Scores problem clarity, metrics quality, scope discipline, and compliance awareness. Acts as "the HoP reviewing your work before the real HoP sees it." Use when someone says "review this", "check this PRD", "is this ready for review", "quality check", "does this meet the bar", or "pre-review my spec".