Customer Journey Mapper
技能 已验证 活跃Customer journey mapping across the full lifecycle: awareness through renewal. Maps actions, touchpoints, emotions, pain points, and opportunities per stage. Domain-aware: includes compliance and onboarding milestones from domain-context.md. Use when someone says "journey map", "customer journey", "user journey", "experience map", "touchpoints", "pain points", "customer experience", "CX mapping".
To help product teams create evidence-based, domain-specific customer journey maps that reveal critical opportunities and pain points.
功能
- Generates customer journey maps for the full lifecycle.
- Maps actions, touchpoints, emotions, pain points, and opportunities.
- Incorporates domain-specific context (compliance, onboarding) from `domain-context.md`.
- Provides structured templates for moments of truth and emotion curves.
- Includes a quality check for the generated map.
使用场景
- Mapping the awareness to renewal customer lifecycle.
- Identifying key pain points and emotional shifts in the customer experience.
- Discovering opportunities for product and service improvement.
- Integrating domain-specific compliance and onboarding milestones.
非目标
- Creating generic journey maps without specific product or persona context.
- Replacing detailed customer data analysis; prompts for evidence-based mapping.
- Generating 'wall art' instead of actionable insights.
工作流
- Clarify Context (Persona, Scope, Data availability)
- Generate Journey Map (Awareness -> Renewal stages with detailed dimensions)
- Identify Moments of Truth
- Visualize Emotion Curve
- Perform Journey Map Quality Check
实践
- Customer Experience
- Product Strategy
- Documentation Generation
先决条件
- A `domain-context.md` file with company, product, persona, and compliance details.
- A `personal-context.md` file (optional) for adapting tone and depth.
安装
请先添加 Marketplace
/plugin marketplace add marfoerst/the-pragmatic-pm/plugin install the-pragmatic-pm@the-pragmatic-pm质量评分
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