The Pragmatic PM Competitive Intel Workflow
技能 已验证 活跃Multi-skill workflow that produces a complete competitive intelligence package. Chain: (1) SWOT analysis, (2) Market sizing via web research, (3) Competitive profiles, (4) Positioning analysis, (5) One-pager summary. Uses web search to gather real competitive data. Outputs a comprehensive competitive brief. Use when someone says "competitive analysis", "competitive intel", "competitor research", "market analysis", "how do we compare", "competitive landscape", "market positioning".
To provide product managers and strategists with a structured, evidence-based analysis of their competitive landscape to inform strategic decisions and sharpen market positioning.
功能
- Automated multi-stage competitive intelligence workflow
- Web research for data gathering
- SWOT analysis and strategic implications
- Market sizing (TAM, SAM, SOM) with trend analysis
- Detailed competitive profiles and positioning matrices
- Actionable strategic recommendations and executive summaries
使用场景
- Generating a competitive analysis report for strategic planning
- Understanding market positioning against key competitors
- Informing product strategy and roadmap decisions
- Creating executive-level summaries of competitive threats and opportunities
非目标
- Providing real-time competitive monitoring
- Executing GTM or sales enablement tasks
- Performing in-depth financial modeling or company valuation
工作流
- Gather initial context and competitive question from the user.
- Perform Stage 1: SWOT analysis using internal and external factors.
- Conduct Stage 2: Market sizing via web research (TAM, SAM, SOM).
- Execute Stage 3: Compile detailed profiles for identified competitors.
- Synthesize findings in Stage 4: Positioning analysis and strategic recommendations.
- Generate Stage 5: Executive one-pager summary.
- Deliver the final package and offer full artifacts.
实践
- Evidence-based analysis
- Actionable insights
- Objective assessment
- Market awareness
先决条件
- `domain-context.md` populated with company, product, and market details
安装
请先添加 Marketplace
/plugin marketplace add marfoerst/the-pragmatic-pm/plugin install the-pragmatic-pm@the-pragmatic-pm质量评分
已验证类似扩展
Pricing Strategy
100Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.
Pm Strategic Review
100End-of-quarter strategic review in narrative style with a bets scorecard. Use when someone says "quarter review", "strategic review", "what happened last quarter", "quarterly retro", "bets scorecard", "review our bets", "end of quarter report".
PM Review
100Pre-review quality gate that checks any PM artifact (PRD, strategy doc, one-pager, brief) against Head of Product standards. Scores problem clarity, metrics quality, scope discipline, and compliance awareness. Acts as "the HoP reviewing your work before the real HoP sees it." Use when someone says "review this", "check this PRD", "is this ready for review", "quality check", "does this meet the bar", or "pre-review my spec".
Pm Opportunity Tree
100Teresa Torres Opportunity Solution Tree: outcome, opportunity space, solutions, experiments. Use when someone says "opportunity tree", "OST", "opportunity solution tree", "discovery", "what should we build", "map opportunities", "Teresa Torres", "continuous discovery".
Competitive Intel
99Systematic competitor tracking that feeds CMO positioning, CRO battlecards, and CPO roadmap decisions. Use when analyzing competitors, building sales battlecards, tracking market moves, positioning against alternatives, or when user mentions competitive intelligence, competitive analysis, competitor research, battlecards, win/loss, or market positioning.
Competitive Teardown
98Analyzes competitor products and companies by synthesizing data from pricing pages, app store reviews, job postings, SEO signals, and social media into structured competitive intelligence. Produces feature comparison matrices scored across 12 dimensions, SWOT analyses, positioning maps, UX audits, pricing model breakdowns, action item roadmaps, and stakeholder presentation templates. Use when conducting competitor analysis, comparing products against competitors, researching the competitive landscape, building battle cards for sales, preparing for a product strategy or roadmap session, responding to a competitor's new feature or pricing change, or performing a quarterly competitive review.