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Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "messaging isnt resonating", "brand script", "StoryBrand framework", or "customer as hero". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales collateral and marketing materials. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.

Create memorable sonic logos using design principles from Intel, Netflix, and McDonald's—crafting 2-5 second audio signatures that achieve instant brand recognition. Use when: Creating a sonic logo for a brand; Evaluating audio logo proposals from agencies; Understanding what makes sonic logos effective; Briefing sound designers on logo requirements; Analyzing competitor sonic logos

Direct visual and creative work for campaigns, photography, illustration, video, and branded experiences. Use this skill whenever the user wants to brief a photographer, direct illustrators, plan a creative campaign, develop visual concepts, write a creative direction document, or evaluate creative work for fit. Triggers on art direction, photo brief, photography brief, illustration brief, campaign concept, creative concept, visual direction, mood board, look and feel, visual treatment, video direction. Also triggers when the user has approved brand identity but needs to extend it into specific creative deliverables.

Generate a branded restaurant menu PDF with sections, items, prices, and descriptions.

Design ornamental patterns using modern and speculative aesthetics with colorblind-accessible color scales. Breaks free from historical period constraints to explore cyberpunk, solarpunk, biopunk, brutalist, vaporwave, and other contemporary genres. Includes CVD (Color Vision Deficiency) awareness and perceptually uniform scales (viridis, cividis, inferno). Use when creating ornamental designs in modern or genre-specific aesthetics, designing patterns that must be colorblind-accessible, or exploring hybrid motifs combining historical ornament with contemporary visual language.

Anti-AI-generic design guidelines. Use when creating UI prototypes, reviewing designs for generic AI patterns, or setting up a project design system.