Competitor Analysis
技能 活跃Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.
To provide users with a structured and expert-driven competitive analysis, enabling informed strategic decisions and product differentiation.
功能
- Analyze competitive landscape for a given market/product.
- Identify 5 primary direct competitors.
- Assess competitor strengths, weaknesses, and market positioning.
- Uncover differentiation opportunities for the user's product.
- Synthesize insights into a strategic positioning recommendation.
使用场景
- When conducting competitive research for a new product.
- When preparing a competitive brief for stakeholders.
- When seeking to identify strategic differentiation opportunities.
- When defining or refining a product's market positioning.
非目标
- Performing a full market sizing analysis.
- Generating marketing campaign ideas or product names.
- Developing detailed go-to-market launch plans.
工作流
- Market Scoping: Define the market, industry, and customer base.
- Competitor Identification: Identify 5 primary direct competitors via web search.
- Competitive Intelligence: Research competitor positioning, features, pricing, and strategy.
- Strengths & Weaknesses: Assess competitor capabilities, limitations, and market standing.
- Differentiation Mapping: Identify gaps, overlaps, and opportunities for differentiation.
- Strategic Synthesis: Develop insights on competitive dynamics and future threats.
实践
- Market Research
- Competitive Intelligence
- Product Strategy
Trust
- warning:Issues Attention8 issues opened, 0 closed in the last 90 days, indicating a closure rate below 10% and slow maintainer response.
安装
请先添加 Marketplace
/plugin marketplace add phuryn/pm-skills/plugin install pm-market-research@pm-skills质量评分
类似扩展
Pricing Strategy
100Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.
Brainstorm Experiments Existing
100Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.
Pm Strategic Review
100End-of-quarter strategic review in narrative style with a bets scorecard. Use when someone says "quarter review", "strategic review", "what happened last quarter", "quarterly retro", "bets scorecard", "review our bets", "end of quarter report".
PM Review
100Pre-review quality gate that checks any PM artifact (PRD, strategy doc, one-pager, brief) against Head of Product standards. Scores problem clarity, metrics quality, scope discipline, and compliance awareness. Acts as "the HoP reviewing your work before the real HoP sees it." Use when someone says "review this", "check this PRD", "is this ready for review", "quality check", "does this meet the bar", or "pre-review my spec".
Pm Opportunity Tree
100Teresa Torres Opportunity Solution Tree: outcome, opportunity space, solutions, experiments. Use when someone says "opportunity tree", "OST", "opportunity solution tree", "discovery", "what should we build", "map opportunities", "Teresa Torres", "continuous discovery".
AlterLab FC Brand Analyst
98This skill should be used when the user asks about "brand analysis", "brand audit", "brand equity", "brand positioning", "competitive intelligence", "Keller CBBE model", "Aaker brand model", "brand identity prism", "brand health", "perceptual mapping", "act as a brand analyst", "brand analyst mode", "brand architecture", "brand scorecard", "brand tracking", "brand differentiation", "brand portfolio", "endorsed brand", "hybrid brand architecture", "competitive brand analysis", or needs expertise in evaluating, positioning, and strengthening brands through strategic frameworks. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).