Brand Identity
技能 已验证 活跃Design or evaluate a brand visual identity system covering logo, color, typography, imagery direction, iconography, and motion principles. Use this skill whenever the user wants to design a logo, build a visual identity, define brand colors, choose brand typography, develop iconography, plan brand imagery, or evaluate an existing identity for cohesion. Triggers on logo design, brand identity, visual identity, brand mark, wordmark, monogram, color palette, brand colors, brand typography, type system, iconography, brand imagery, motion design, brand system, identity system. Also triggers when the user has a brand direction approved and now needs the visual artifacts that express it.
Design or evaluate a complete brand visual identity system, ensuring cohesion across all visual elements from logo to motion principles.
功能
- Design logo systems with variants
- Define brand color palettes and rules
- Establish typography systems and scales
- Define imagery and illustration direction
- Outline motion principles for digital products
使用场景
- Designing a new logo system for a brand
- Defining brand colors and their accessibility standards
- Choosing and documenting brand typography
- Establishing guidelines for brand imagery and iconography
非目标
- Brand direction is not yet defined
- Documenting a finished system (use 'brand-style-guide')
- Defining voice and tone (use 'brand-voice')
- Building UI components from an existing brand
Practical Utility
- info:Usage examplesWhile the SKILL.md details the framework and workflow, it lacks concrete, end-to-end usage examples showing input, invocation, and output for each major capability.
- info:Edge casesThe SKILL.md mentions some failure patterns (e.g., logo legibility, contrast issues) but doesn't comprehensively list all failure modes with symptoms and recovery steps.
安装
npx skills add rampstackco/claude-skills通过 npx 运行 Vercel skills CLI(skills.sh)— 需要本地安装 Node.js,以及至少一个兼容 skills 的智能体(Claude Code、Cursor、Codex 等)。前提是仓库遵循 agentskills.io 格式。
质量评分
已验证类似扩展
Review Web Design
95Review web design for layout quality, typography, colour usage, spacing, responsive behaviour, brand consistency, and visual hierarchy. Covers design principles evaluation and improvement recommendations. Use when reviewing a design mockup before development, assessing an implemented site for design quality, providing feedback during a design review session, evaluating brand consistency, or checking responsive behaviour across breakpoints.
Type Audit
100Typography-only audit covering font selection, type scale, readability, hierarchy, performance
Art Direction
99Direct visual and creative work for campaigns, photography, illustration, video, and branded experiences. Use this skill whenever the user wants to brief a photographer, direct illustrators, plan a creative campaign, develop visual concepts, write a creative direction document, or evaluate creative work for fit. Triggers on art direction, photo brief, photography brief, illustration brief, campaign concept, creative concept, visual direction, mood board, look and feel, visual treatment, video direction. Also triggers when the user has approved brand identity but needs to extend it into specific creative deliverables.
Ornament Style Color
99Design polychromatic ornamental patterns grounded in Alexander Speltz's classical ornament taxonomy. Builds on monochrome structural analysis by adding period-authentic color palettes, color-to-motif mapping, and rendering styles suited to painted, illuminated, and glazed ornament. Use when creating decorative designs where color is integral to the tradition (Islamic tilework, illuminated manuscripts, Art Nouveau), exploring how historical periods used color in ornament, or producing colored reference imagery for design, illustration, or educational materials.
Anthropic Brand Styling
98Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
Storybrand Messaging
100Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "messaging isnt resonating", "brand script", "StoryBrand framework", or "customer as hero". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales collateral and marketing materials. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.