CRO Methodology

Designs an A/B test or experiment with clear hypothesis, variants, success metrics, sample size, and duration. Use when planning experiments to validate product changes or test hypotheses.

Invoke when the user needs to set up analytics, define telemetry events, establish KPIs, build dashboards, configure A/B testing, or implement data-driven design capabilities. Triggers on: "analytics", "telemetry", "KPIs", "metrics", "player data", "retention", "DAU", "dashboard", "A/B testing", "funnel analysis". Do NOT invoke for balance tuning (use game-balance-check) or economy design (use game-economy-designer). Part of the AlterLab GameForge collection.

Evaluate acquisition channels using unit economics, customer quality, and scalability. Use when deciding whether to scale, test, or kill a growth channel.

Social media campaign analysis and performance tracking. Calculates engagement rates, ROI, and benchmarks across platforms. Use for analyzing social media performance, calculating engagement rate, measuring campaign ROI, comparing platform metrics, or benchmarking against industry standards.

Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics", or "commitment and consistency". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why isn't this page working," "my landing page sucks," "nobody's converting," "low conversion rate," "bounce rate is too high," "people leave without signing up," or "this page needs work." Use this even if the user just shares a URL and asks for feedback — they probably want conversion help. For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.