Revenue Audit
Skill Verifiziert AktivAudit an email marketing program for revenue leaks — missing flows, dormant high-value subscribers, under-segmentation, promo gaps, stale automations — ranked by estimated $ impact
To identify and quantify revenue opportunities within an email marketing program, enabling marketers to prioritize fixes that will have the largest financial impact.
Funktionen
- Audits email marketing programs for revenue leaks
- Ranks findings by estimated dollar impact
- Analyzes missing flows, dormant subscribers, segmentation, and promo gaps
- Supports multiple ESPs via Cogny MCP integration
- Provides actionable recommendations and next steps
Anwendungsfälle
- Run quarterly to assess email program health and identify revenue opportunities.
- Use when inheriting an email program to quickly understand its performance and prioritize improvements.
- Identify specific automation gaps (e.g., abandoned cart, welcome series) that are costing revenue.
- Quantify the impact of dormant subscribers and prioritize re-engagement campaigns.
Nicht-Ziele
- Directly building or sending emails (provides recommendations and drafts)
- Auditing other marketing channels (e.g., paid ads, SEO)
- Providing real-time campaign performance monitoring (focuses on strategic audit)
- Replacing a full ESP platform's functionality
Documentation
- info:Configuration & parameter referenceWhile the SKILL.md details checks and data sources, explicit documentation on default parameters for MCP tools or precedence order of configuration files is not readily apparent.
Code Execution
- info:ValidationThe skill describes data inputs and expected outputs, but explicit schema validation libraries are not evident in the provided SKILL.md.
- info:Error HandlingThe SKILL.md outlines steps and expected data, but detailed error handling strategies for unexpected states or MCP tool failures are not explicitly described.
Compliance
- info:GDPRThe skill operates on ESP data, which may contain personal data. While it reports findings, it does not explicitly detail sanitization steps before submitting data to the LLM or MCP.
Scope
- info:Tool surface sizeThe skill frontmatter lists allowed tools, including several MCP namespaces and core utilities, which is more than a single tool but reasonable for its scope.
- info:Dry-run previewThe skill is primarily analytical, but the potential for creating findings implies a state-changing operation. A dry-run mode is not explicitly mentioned.
Errors
- info:Actionable error messagesWhile the SKILL.md describes failure modes for ESP data availability, detailed user-facing error messages with remediation steps for tool-specific errors are not explicitly provided.
Practical Utility
- info:Usage examplesThe SKILL.md provides a high-level overview of usage (`/revenue-audit`) and describes the output format, but lacks concrete, copy-pasteable end-to-end examples of invocation and expected output.
Installation
npx skills add cognyai/claude-code-marketing-skillsFührt das Vercel skills CLI (skills.sh) via npx aus — benötigt Node.js lokal und mindestens einen installierten skills-kompatiblen Agent (Claude Code, Cursor, Codex, …). Setzt voraus, dass das Repo dem agentskills.io-Format folgt.
Qualitätspunktzahl
VerifiziertVertrauenssignale
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