Marketing
Plugin ActiveCreate content, plan campaigns, and analyze performance across marketing channels. Maintain brand voice consistency, track competitors, and report on what's working.
Empower marketing professionals to create high-quality content, plan effective campaigns, and analyze performance across channels with AI assistance.
Features
- Drafting marketing content across multiple formats
- Generating campaign plans with calendars and metrics
- Performing SEO audits including keyword research and technical checks
- Reviewing content against brand guidelines
- Analyzing competitor positioning and messaging
Use Cases
- Writing blog posts, social media updates, or email newsletters
- Developing comprehensive marketing campaign briefs
- Assessing a website's SEO health and identifying opportunities
- Ensuring brand voice consistency across all marketing materials
- Researching competitors to refine messaging and strategy
Non-Goals
- Executing marketing campaigns directly (e.g., scheduling posts or sending emails)
- Managing marketing platforms or advertising accounts
- Providing legal or financial advice
- Replacing human marketing expertise entirely
Trust
- warning:Issues AttentionThere are 29 open issues from the last 90 days and 4 closed issues, indicating a potentially slow response rate to user problems.
Installation
First, add the marketplace
/plugin marketplace add anthropics/knowledge-work-plugins/plugin install marketing@knowledge-work-pluginsContains 8 extensions
Skill (8)
Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before/after fixes. Use when checking a draft before it ships, when auditing copy for voice consistency and terminology, or when screening for unsubstantiated claims, missing disclaimers, and other legal flags.
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.
Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.
Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.
Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.
Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture, re-engagement, win-back, or product launch flows, when you need a complete drip campaign with A/B test suggestions, or when mapping a sequence end-to-end with a flow diagram.
Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summary with next-period priorities.
Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when finding keyword opportunities and content gaps competitors own, or when you need a prioritized action plan split into quick wins and strategic investments.